{"id":35897,"date":"2023-12-08T11:28:57","date_gmt":"2023-12-08T11:28:57","guid":{"rendered":"https:\/\/masterskills.org\/blog\/advertainment-la-gi-vi-du-ve-advertainment.html"},"modified":"2023-12-23T21:01:24","modified_gmt":"2023-12-23T14:01:24","slug":"advertainment-la-gi-vi-du-ve-advertainment","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/advertainment-la-gi-vi-du-ve-advertainment.html","title":{"rendered":"Advertainment l\u00e0 g\u00ec? V\u00ed d\u1ee5 v\u1ec1 advertainment"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/i><\/p>\n<\/figcaption><\/figure>\n

Advertainment<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Advertainment <\/b>l\u00e0 t\u1eeb k\u1ebft h\u1ee3p gi\u1eefa advertising <\/b>(qu\u1ea3ng c\u00e1o) v\u00e0 entertainment <\/b>(gi\u1ea3i tr\u00ed).<\/p>\n

Advertainment <\/i>l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o thu h\u00fat kh\u00e1n gi\u1ea3 b\u1eb1ng c\u00e1ch h\u1ea5p d\u1eabn h\u1ecd th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n gi\u1ea3i tr\u00ed, nh\u01b0 b\u00e0i h\u00e1t, phim \u1ea3nh, truy\u1ec1n h\u00ecnh, tr\u00f2 ch\u01a1i v\u00e0 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c giao ti\u1ebfp \u0111i\u1ec7n t\u1eed.\u00a0<\/p>\n

Advertainment <\/i>l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0o gi\u1eefa nh\u1eefng n\u0103m 1990, nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 c\u00f4ng ngh\u1ec7 ghi l\u1ea1i\u00a0 ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh cho ph\u00e9p ng\u01b0\u1eddi xem b\u1ecf qua qu\u1ea3ng c\u00e1o. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i tr\u1ea3 ti\u1ec1n cho th\u1eddi gian ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o, nh\u01b0ng \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd l\u1ea1i b\u1ecb gi\u1ea3m \u0111i.<\/p>\n

Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n, ch\u1eb3ng h\u1ea1n nh\u01b0 khi m\u1ed9t c\u00f4ng ty thu\u00ea m\u1ed9t ngh\u1ec7 s\u0129 n\u1ed5i ti\u1ebfng h\u00e1t m\u1ed9t b\u1ea3n nh\u1ea1c, ho\u1eb7c\u00a0 c\u00f3 th\u1ec3 r\u1ea5t ph\u1ee9c t\u1ea1p, ch\u1eb3ng h\u1ea1n nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh ABC l\u00e0 Push, Nevada.\u00a0<\/p>\n

Kh\u00e1n gi\u1ea3 xem ch\u01b0\u01a1ng tr\u00ecnh Push, Nevada s\u1ebd t\u00ecm ki\u1ebfm manh m\u1ed1i xung quanh nh\u00e2n v\u1eadt ch\u00ednh, th\u01b0\u1eddng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u00e0i tr\u1ee3 cho ch\u01b0\u01a1ng tr\u00ecnh, v\u00e0 sau \u0111\u00f3 truy c\u1eadp v\u00e0o c\u00e1c trang web, g\u1ecdi c\u00e1c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c \u0111\u1ec3 r\u1ed3i \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn xem c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c \u0111\u1ec3 bi\u1ebft th\u00eam manh m\u1ed1i. V\u1ecb kh\u00e1n gi\u1ea3 gi\u1ea3i \u0111\u01b0\u1ee3c c\u00e1c manh m\u1ed1i trong ch\u01b0\u1eddng tr\u00ecnh \u0111\u00f3 \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c gi\u1ea3i th\u01b0\u1edfng tr\u1ecb gi\u00e1 1 tri\u1ec7u USD.<\/p>\n

Ranh gi\u1edbi gi\u1eefa advertainment<\/i> v\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng kh\u00f4ng th\u1ef1c s\u1ef1 r\u00f5 r\u00e0ng. M\u1ed9t s\u1ed1 nh\u00e0 qu\u1ea3ng c\u00e1o coi\u00a0\u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m trong phim ho\u1eb7c trong tivi, l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c advertainment<\/i>. Tuy nhi\u00ean, h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tin r\u1eb1ng advertainment<\/i> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u1eddi n\u00f3i nh\u1eafc qua ho\u1eb7c m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 xu\u1ea5t hi\u1ec7n m\u1ed9t c\u00e1ch b\u00ecnh th\u01b0\u1eddng; h\u1ecd mong \u0111\u1ee3i r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111ang \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn li\u00ean t\u1ee5c v\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n trung t\u00e2m c\u1ee7a gi\u1ea3i tr\u00ed.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 advertainment<\/font><\/h3>\n

V\u00e0o th\u00e1ng 10 n\u0103m 2012, di\u1ec5n vi\u00ean \u0111\u00f3ng th\u1ebf Felix Baumgartner \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a tin t\u1ee9c v\u00e0 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi khi anh c\u1ed1 g\u1eafng l\u1eadp k\u1ef7 l\u1ee5c th\u1ebf gi\u1edbi b\u1eb1ng c\u00e1ch nh\u1ea3y d\u00f9 t\u1eeb v\u0169 tr\u1ee5. T\u1eeb \u0111\u1ed9 cao g\u1ea7n 39,0144 km so v\u1edbi m\u1ef1c n\u01b0\u1edbc bi\u1ec3n, Baumgartner \u0111\u00e3 nh\u1ea3y t\u1eeb m\u1ed9t khinh kh\u00ed c\u1ea7u. Anh ta r\u01a1i t\u1ef1 do trong h\u01a1n 4 ph\u00fat v\u00e0 \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 h\u01a1n 1287,48 km\/gi\u1edd.\u00a0<\/p>\n

B\u1ea5t c\u1ee9 ai xem bu\u1ed5i tr\u00ecnh di\u1ec5n n\u00e0y coi \u0111\u00f3 l\u00e0 m\u1ed9t m\u00e0n gi\u1ea3i tr\u00ed, c\u00f2n nh\u1eefng ng\u01b0\u1eddi kh\u00e1c tr\u00ean to\u00e0n th\u1ebf gi\u1edbi th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t tin t\u1ee9c.<\/p>\n

Nh\u01b0ng, n\u00f3 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 gi\u1ea3i tr\u00ed. To\u00e0n b\u1ed9 vi\u1ec7c s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 b\u1edfi Red Bull, th\u01b0\u01a1ng hi\u1ec7u th\u1ee9c u\u1ed1ng n\u0103ng l\u01b0\u1ee3ng th\u01b0\u1eddng t\u00e0i tr\u1ee3 cho c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao m\u1ea1o hi\u1ec3m. H\u01a1n th\u1ebf n\u1eefa, c\u00e1c nh\u00e0 ph\u00e2n t\u00edch tuy\u00ean b\u1ed1 s\u1ef1 ki\u1ec7n n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c Red Bull thu\u00ea, v\u00e0 ph\u1ea7n l\u1edbn cu\u1ed9c th\u1ea3o lu\u1eadn gi\u1eefa Baumgartner v\u00e0 nh\u1eefng ph\u00e1t thanh vi\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c Red Bull \u0111\u00e3 gi\u00fap Baumgartner luy\u1ec7n t\u1eadp v\u00e0 bi\u1ec3u di\u1ec5n nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

(Theo study.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Advertainment l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o thu h\u00fat kh\u00e1n gi\u1ea3 b\u1eb1ng c\u00e1ch h\u1ea5p d\u1eabn h\u1ecd th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n gi\u1ea3i tr\u00ed, nh\u01b0 b\u00e0i h\u00e1t, phim \u1ea3nh, truy\u1ec1n h\u00ecnh, tr\u00f2 ch\u01a1i v\u00e0 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c giao ti\u1ebfp \u0111i\u1ec7n t\u1eed.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35897"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35897"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35897\/revisions"}],"predecessor-version":[{"id":68600,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35897\/revisions\/68600"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}