{"id":35902,"date":"2023-12-08T11:29:08","date_gmt":"2023-12-08T11:29:08","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hieu-ung-nho-giot-trickle-down-effect-trong-marketing-la-gi-nhung-dac-diem-can-luu-y.html"},"modified":"2023-12-23T21:01:25","modified_gmt":"2023-12-23T14:01:25","slug":"hieu-ung-nho-giot-trickle-down-effect-trong-marketing-la-gi-nhung-dac-diem-can-luu-y","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hieu-ung-nho-giot-trickle-down-effect-trong-marketing-la-gi-nhung-dac-diem-can-luu-y.html","title":{"rendered":"Hi\u1ec7u \u1ee9ng nh\u1ecf gi\u1ecdt (Trickle-Down Effect) trong marketing l\u00e0 g\u00ec? Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\">H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Financial Times<\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Hi\u1ec7u \u1ee9ng nh\u1ecf gi\u1ecdt<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Hi\u1ec7u \u1ee9ng nh\u1ecf gi\u1ecdt<\/b>, ti\u1ebfng Anh g\u1ecdi l\u00e0 <b>trickle-down effect<\/b>.<\/p>\n<p><b>Hi\u1ec7u \u1ee9ng nh\u1ecf gi\u1ecdt<\/b> trong marketing l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng m\u00e0 xu h\u01b0\u1edbng th\u1eddi trang ch\u1ea3y t\u1eeb gi\u1edbi th\u01b0\u1ee3ng l\u01b0u sang t\u1ea7ng l\u1edbp th\u1ea5p h\u01a1n trong x\u00e3 h\u1ed9i.<\/p>\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, thu\u1eadt ng\u1eef n\u00e0y c\u0169ng ch\u1ec9 tr\u01b0\u1eddng h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng m\u1edbi, khi l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, th\u01b0\u1eddng \u0111\u1eaft \u0111\u1ecf v\u00e0 ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng b\u1edfi t\u1ea7ng l\u1edbp gi\u00e0u c\u00f3. Nh\u01b0ng khi s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean l\u1ed7i th\u1eddi th\u00ec gi\u00e1 c\u1ee7a n\u00f3 b\u1eaft \u0111\u1ea7u gi\u1ea3m v\u00e0 \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn r\u1ed9ng r\u00e3i h\u01a1n b\u1edfi c\u00f4ng ch\u00fang.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, hi\u1ec7u \u1ee9ng nh\u1ecf gi\u1ecdt l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng khi m\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn nhanh ch\u00f3ng b\u1eb1ng c\u00e1ch truy\u1ec1n mi\u1ec7ng ho\u1eb7c marketing lan truy\u1ec1n.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u \u1ee9ng nh\u1ecf gi\u1ecdt<\/font><\/h3>\n<p><b>Hi\u1ec7u \u1ee9ng nh\u1ecf gi\u1ecdt<\/b> trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng theo gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng nh\u1eefng t\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c t\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i cao h\u01a1n.<\/p>\n<p>T\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i th\u1ea5p b\u1eaft ch\u01b0\u1edbc c\u00e1ch \u0103n m\u1eb7c c\u1ee7a t\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i cao h\u01a1n nh\u1eb1m t\u1ea1o ra v\u1ecb th\u1ebf cao h\u01a1n cho b\u1ea3n th\u00e2n h\u1ecd, trong khi t\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i cao h\u01a1n th\u01b0\u1eddng mong mu\u1ed1n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t b\u1eb1ng c\u00e1ch s\u00e1ng t\u1ea1o ho\u1eb7c \u00e1p d\u1ee5ng nh\u1eefng xu h\u01b0\u1edbng th\u1eddi trang m\u1edbi m\u1ebb. H\u00e0nh vi n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 \u0111\u1ed5i m\u1edbi l\u1edbn h\u01a1n v\u00e0 thay \u0111\u1ed5i nhanh h\u01a1n.<\/p>\n<p>Hi\u1ec7u \u1ee9ng nh\u1ecf gi\u1ecdt ho\u1ea1t \u0111\u1ed9ng khi m\u1ed9t qu\u1ea3ng c\u00e1o qu\u00e1 h\u1ea5p d\u1eabn, c\u00f3 th\u1ec3 l\u00e0 v\u00ec t\u00ednh \u0111\u1ed9c \u0111\u00e1o, h\u00e0i h\u01b0\u1edbc, gi\u00e1 tr\u1ecb gi\u1ea3i tr\u00ed ho\u1eb7c m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m n\u00e0o \u0111\u00f3 kh\u00e1c c\u1ee7a n\u00f3, khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi h\u00e0o h\u1ee9ng chia s\u1ebb n\u00f3 v\u1edbi b\u1ea1n b\u00e8, gia \u0111\u00ecnh v\u00e0 \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a h\u1ecd. Khi hi\u1ec7u \u1ee9ng nh\u1ecf gi\u1ecdt ho\u1ea1t \u0111\u1ed9ng, n\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u s\u1ef1 ti\u1ebfp c\u1eadn cho c\u00f4ng ty trong m\u1ed9t th\u1eddi gian ng\u1eafn v\u00e0 \u0111\u00f4i khi kh\u00f4ng t\u1ed1n nhi\u1ec1u chi ph\u00ed.\u00a0<\/p>\n<p>Hi\u1ec7u \u1ee9ng nh\u1ecf gi\u1ecdt th\u01b0\u1eddng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. M\u1ed9t qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean viral tr\u00ean nh\u1eefng k\u00eanh n\u00e0y c\u00f3 th\u1ec3 s\u1ebd xu\u1ea5t hi\u1ec7n r\u1ed9ng kh\u1eafp c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 l\u00e0 m\u1ed9t tin t\u1ee9c, gi\u00fap cho qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n nh\u1eefng chi ph\u00ed truy\u1ec1n th\u1ed1ng k\u00e8m theo khi th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh ch\u00ednh th\u1ed1ng.<\/p>\n<p>(Theo <i>Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Hi\u1ec7u \u1ee9ng nh\u1ecf gi\u1ecdt (ti\u1ebfng Anh: Trickle-down effect) trong marketing l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng m\u00e0 xu h\u01b0\u1edbng th\u1eddi trang ch\u1ea3y t\u1eeb gi\u1edbi th\u01b0\u1ee3ng l\u01b0u sang t\u1ea7ng l\u1edbp th\u1ea5p h\u01a1n trong x\u00e3 h\u1ed9i.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35902"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35902"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35902\/revisions"}],"predecessor-version":[{"id":68601,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35902\/revisions\/68601"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}