{"id":35907,"date":"2023-12-08T11:29:33","date_gmt":"2023-12-08T11:29:33","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nghien-cuu-aios-activities-interests-and-opinions-ve-khach-hang-trong-marketing-la-gi.html"},"modified":"2023-12-23T21:01:25","modified_gmt":"2023-12-23T14:01:25","slug":"nghien-cuu-aios-activities-interests-and-opinions-ve-khach-hang-trong-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nghien-cuu-aios-activities-interests-and-opinions-ve-khach-hang-trong-marketing-la-gi.html","title":{"rendered":"Nghi\u00ean c\u1ee9u AIOs \u200b\u200b(Activities, Interests, and Opinions) v\u1ec1 kh\u00e1ch h\u00e0ng trong Marketing l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/figcaption><\/figure>\n

AIOs<\/font><\/b><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

AIOs<\/b> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb A – C\u00e1c h\u00e0nh \u0111\u1ed9ng (Activities), I – S\u1edf th\u00edch (Interests), v\u00e0 O – C\u00e1c \u00fd ki\u1ebfn (Opinions) l\u00e0 c\u00e1c \u0111\u1eb7c tr\u01b0ng c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ed9 h\u1ed3 s\u01a1 t\u00e2m l\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

AIO <\/i>th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u t\u00ecm hi\u1ec3u th\u00f4ng qua vi\u1ec7c kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i ho\u1eb7c tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t. C\u00e1c chuy\u00ean gia qu\u1ea3ng c\u00e1o \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc AIO <\/i>\u0111\u1ec3 nh\u1eb1m t\u1eadp trung th\u00fac \u0111\u1ea9y marketing v\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

N\u1ed9i dung v\u1ec1 nghi\u00ean c\u1ee9u AIOs<\/font><\/h3>\n

Trong cu\u1ed9c kh\u1ea3o s\u00e1t AIO <\/i>\u0111i\u1ec3n h\u00ecnh, nh\u00e0 nghi\u00ean c\u1ee9u s\u1ebd y\u00eau c\u1ea7u \u0111\u1ed1i t\u01b0\u1ee3ng tham gia ch\u1ec9 ra m\u1ee9c \u0111\u1ed9 \u0111\u1ed3ng \u00fd ho\u1eb7c kh\u00f4ng \u0111\u1ed3ng \u00fd c\u1ee7a h\u1ecd v\u1ec1 c\u00e1c c\u00e2u h\u1ecfi \u0111\u1ebfn phong c\u00e1ch s\u1ed1ng, l\u1ef1a ch\u1ecdn gi\u1ea3i tr\u00ed, s\u1edf th\u00edch th\u1eddi trang, v.v… D\u1eef li\u1ec7u AIO <\/i>\u0111\u1eb7c bi\u1ec7t c\u00f3 gi\u00e1 tr\u1ecb khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f9ng v\u1edbi c\u00e1c d\u1eef li\u1ec7u kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, thay v\u00ec nghi\u00ean c\u1ee9u n\u00f3 m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1eadp.<\/p>\n

C\u00e1c ph\u00e2n l\u1edbp AIO<\/i>:<\/p>\n

+ C\u00e1c h\u00e0nh \u0111\u1ed9ng (Activities): C\u00e1c h\u00e0nh \u0111\u1ed9ng t\u1eadp trung v\u00e0o th\u00f3i quen v\u00e0 s\u1edf th\u00edch h\u00e0ng ng\u00e0y c\u1ee7a m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u00f3. V\u00ed d\u1ee5, m\u1ed9t ng\u01b0\u1eddi \u0111i l\u00e0m b\u1eb1ng xe \u0111\u1ea1p v\u00e0 ch\u01a1i th\u1ec3 thao v\u00e0o cu\u1ed1i tu\u1ea7n c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng ki\u1ec3u mua h\u00e0ng kh\u00e1c v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean \u0111i l\u00e0m b\u1eb1ng xe h\u01a1i v\u00e0 xem r\u1ea5t nhi\u1ec1u phim. Tham gia c\u00e2u l\u1ea1c b\u1ed9, c\u00e1c l\u1ef1a ch\u1ecdn gi\u1ea3i tr\u00ed, k\u00ec ngh\u1ec9 v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n x\u00e3 h\u1ed9i l\u00e0 nh\u1eefng \u0111i\u1ec3m \u0111\u1ec3 c\u00e1c marketer c\u00f3 th\u1ec3 hi\u1ec3u v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

+ S\u1edf th\u00edch (Interests): S\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng li\u00ean quan \u0111\u1ebfn c\u00e1c quan ni\u1ec7m v\u00e0 \u00fd ni\u1ec7m \u0111i\u1ec1u khi\u1ec3n \u0111am m\u00ea c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t, m\u1ed9t b\u00e0 m\u1eb9 c\u00f3 ba con c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng s\u1edf th\u00edch nh\u01b0 gia \u0111\u00ecnh, n\u1ea5u \u0103n, l\u00e0m \u0111\u1ed3 th\u1ee7 c\u00f4ng v\u00e0 \u0111\u1ed3 ch\u01a1i. S\u1edf th\u00edch c\u00f3 th\u1ec3 bao g\u1ed3m s\u1edf th\u00edch c\u00e1 nh\u00e2n, h\u1ed9i nh\u00f3m, tr\u00f2 ti\u00eau khi\u1ec3n. M\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u s\u1edf th\u00edch nh\u01b0 s\u01b0u t\u1eadp \u0111\u1ed3ng xu, l\u00e0m thuy\u1ec1n m\u00f4 h\u00ecnh, l\u00e0m v\u01b0\u1eddn, c\u00e2u c\u00e1,…<\/p>\n

+ C\u00e1c \u00fd ki\u1ebfn (Opinions): T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 \u00fd ki\u1ebfn k\u1ec3 c\u1ea3 kh\u00e1ch h\u00e0ng. C\u00e1c marketer mu\u1ed1n bi\u1ebft \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c b\u1ed9 phim, nh\u00e2n v\u1eadt c\u00f4ng ch\u00fang, c\u00e1c ch\u00ednh tr\u1ecb gia, di\u1ec5n vi\u00ean \u0111i\u1ec7n \u1ea3nh v\u00e0 truy\u1ec1n h\u00ecnh th\u1ef1c t\u1ebf. C\u00e1c \u0111\u1ea1i l\u00ed marketing c\u0169ng c\u1ea7n ph\u1ea3i bi\u1ebft nh\u1eefng \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, h\u00e0ng h\u00f3a v\u00e0 c\u00e1c c\u1eeda h\u00e0ng.\u00a0<\/p>\n

AIO <\/i>nh\u1eafm t\u1edbi vi\u1ec7c t\u1ea1o l\u1eadp m\u1ed9t b\u1ed9 h\u1ed3 s\u01a1 t\u00e2m l\u00ed kh\u00e1ch h\u00e0ng v\u1edbi m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 t\u1edbi nhi\u1ec1u ki\u1ec3u kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 b\u1ed9 h\u1ed3 s\u01a1 AIO<\/b><\/p>\n

B\u1ed9 h\u1ed3 s\u01a1 nghi\u00ean c\u1ee9u t\u00e2m l\u00ed kh\u00e1ch h\u00e0ng bao g\u1ed3m c\u00f3 c\u00e1c th\u00f4ng tin nh\u01b0 \u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n, v\u00e0 c\u00e1c \u0111\u1eb7c tr\u01b0ng thu\u1ed9c v\u1ec1 th\u00e2n th\u1ebf kh\u00e1c. T\u00e2m l\u00ed tham gia v\u00e0o vi\u1ec7c quy\u1ebft \u0111\u1ecbnh t\u1ea1i sao kh\u00e1ch h\u00e0ng mua m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3.\u00a0<\/p>\n

V\u00ed d\u1ee5, trong b\u1ed9 h\u1ed3 s\u01a1 c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n v\u1ecb kh\u00e1ch n\u00e0y c\u00f3 phong c\u00e1ch s\u1ed1ng n\u0103ng \u0111\u1ed9ng, chi ti\u00eau v\u00e0o nh\u1eefng m\u00f3n \u0111\u1ed3 xa x\u1ec9, c\u1ea3m th\u1ea5y h\u1ea1nh ph\u00fac khi \u1edf b\u00ean gia \u0111\u00ecnh, d\u00e0nh nhi\u1ec1u th\u1eddi gian v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: investopedia.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n AIOs l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb A – C\u00e1c h\u00e0nh \u0111\u1ed9ng (Activities), I – S\u1edf th\u00edch (Interests), v\u00e0 O – C\u00e1c \u00fd ki\u1ebfn (Opinions) l\u00e0 c\u00e1c \u0111\u1eb7c tr\u01b0ng c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ed9 h\u1ed3 s\u01a1 t\u00e2m l\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35907"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35907"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35907\/revisions"}],"predecessor-version":[{"id":68604,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35907\/revisions\/68604"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}