{"id":35909,"date":"2023-12-08T11:29:46","date_gmt":"2023-12-08T11:29:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/foot-traffic-la-gi-tam-quan-trong-cua-foot-traffic-trong-marketing.html"},"modified":"2023-12-23T21:01:25","modified_gmt":"2023-12-23T14:01:25","slug":"foot-traffic-la-gi-tam-quan-trong-cua-foot-traffic-trong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/foot-traffic-la-gi-tam-quan-trong-cua-foot-traffic-trong-marketing.html","title":{"rendered":"Foot traffic l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng c\u1ee7a foot traffic trong marketing"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: GeoMarketing<\/p>\n<\/figcaption><\/figure>\n

Foot traffic<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Foot traffic<\/b>, t\u1ea1m d\u1ecbch l\u00e0 l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/b>.<\/p>\n

Foot traffic<\/b> l\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u01b0\u1edbc ch\u00e2n v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb. \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng v\u1edbi nhi\u1ec1u lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb v\u00ec n\u00f3 bi\u1ec3u th\u1ecb s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng trong c\u1eeda h\u00e0ng. Do \u0111\u00f3, foot traffic cao c\u00f3 ngh\u0129a l\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng cao.\u00a0<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a Foot traffic<\/font><\/h3>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb cao c\u1ea5p s\u1eed d\u1ee5ng foot traffic<\/b> nh\u01b0 m\u1ed9t ch\u1ec9 b\u00e1o v\u1ec1 doanh s\u1ed1 d\u1ef1 ki\u1ebfn. H\u1ecd t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n qu\u1ea3ng b\u00e1, b\u00e1n h\u00e0ng v\u00e0 g\u00e2y qu\u0129 \u0111\u1ec3 thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ebfn c\u1eeda h\u00e0ng h\u01a1n v\u00e0 \u0111\u1ea1t doanh s\u1ed1 cao h\u01a1n. Khi l\u00e0m nh\u01b0 v\u1eady, h\u1ecd t\u0103ng \u0111\u01b0\u1ee3c foot traffic – s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng.<\/p>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb\u00a0click-and-mortar\u00a0v\u1edbi n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn m\u1ea1nh s\u1ebd qu\u1ea3ng b\u00e1 trang web c\u1ee7a h\u1ecd \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic), t\u1ee9c l\u00e0 s\u1ed1 ng\u01b0\u1eddi truy c\u1eadp v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn kh\u00e1c \u0111\u1ec3 t\u0103ng foot traffic l\u00e0 Groupon (m\u00f4 h\u00ecnh mua theo nh\u00f3m). M\u00f4 h\u00ecnh n\u00e0y \u0111em l\u1ea1i cho c\u00e1c kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i gi\u1ea3m gi\u00e1 cho c\u00e1c s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. Nh\u01b0ng \u0111i k\u00e8m v\u1edbi n\u00f3 l\u00e0 \u0111i\u1ec1u ki\u1ec7n: b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c h\u00e0ng gi\u1ea3m gi\u00e1 n\u1ebfu c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh kh\u00e1ch h\u00e0ng c\u0169ng mua lo\u1ea1i h\u00e0ng \u0111\u00f3 v\u00e0o c\u00f9ng m\u1ed9t ng\u00e0y \u0111\u00f3. H\u00ecnh th\u1ee9c n\u00e0y \u0111\u00e3 \u0111\u00e1nh tr\u1ef1c ti\u1ebfp v\u00e0o t\u00e2m l\u00ed mua h\u00e0ng gi\u00e1 r\u1ebb c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, l\u00e0 khi t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi tham gia mua \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t con s\u1ed1 t\u1ed1i thi\u1ec3u n\u00e0o \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra tr\u01b0\u1edbc t\u1eeb nh\u00e0 cung c\u1ea5p, ng\u01b0\u1eddi mua s\u1ebd \u0111\u01b0\u1ee3c s\u1edf h\u1eefu m\u00f3n h\u00e0ng v\u1edbi m\u1ed9t m\u1ee9c gi\u00e1 h\u1eddi (gi\u1ea3m gi\u00e1 cao, trung b\u00ecnh t\u1eeb 20-90%). \u0110i\u1ec1u n\u00e0y gi\u00fap c\u1eeda h\u00e0ng thu \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn ch\u1ec9 sau m\u1ed9t th\u1eddi gian ng\u1eafn (th\u01b0\u1eddng l\u00e0 24 gi\u1edd).<\/p>\n

Foot traffic<\/b> c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng khi xem x\u00e9t qui ho\u1ea1ch \u0111\u00f4 th\u1ecb. N\u1ebfu m\u1ed9t khu v\u1ef1c \u0111ang ho\u1eb7c d\u1ef1 ki\u1ebfn s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m ph\u1ed5 bi\u1ebfn v\u1edbi ng\u01b0\u1eddi \u0111i b\u1ed9, c\u00e1c nh\u00e0 qui ho\u1ea1ch s\u1ebd c\u00e2n nh\u1eafc vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi \u0111i b\u1ed9 qua l\u1ea1i. V\u00ed d\u1ee5 nh\u01b0: \u0111\u1ea3m b\u1ea3o thi\u1ebft k\u1ebf th\u1ea9m m\u0129 ph\u00f9 h\u1ee3p, b\u1ed1 tr\u00ed v\u1ecb tr\u00ed c\u1ee7a c\u00e1c t\u00f2a nh\u00e0 v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 an to\u00e0n cho ng\u01b0\u1eddi \u0111i b\u1ed9, t\u00edch h\u1ee3p y\u1ebfu t\u1ed1 c\u00e2y xanh, l\u1ed1i \u0111i qua \u0111\u01b0\u1eddng v\u00e0 l\u1ec1 \u0111\u01b0\u1eddng m\u1edf r\u1ed9ng v\u00e0o qui ho\u1ea1ch kh\u00f4ng gian.<\/p>\n

C\u00e1c nh\u00e0 qui ho\u1ea1ch \u0111\u00f4 th\u1ecb c\u00f3 th\u1ec3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh li\u1ec7u m\u1ed9t khu v\u1ef1c c\u00f3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua s\u1eafm hay kh\u00f4ng.<\/p>\n

Ph\u00e2n t\u00edch foot traffic<\/span><\/h3>\n

Vi\u1ec7c ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 thu th\u1eadp t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i th\u00f4ng tin v\u1ec1 traffic v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi gh\u00e9 th\u0103m c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd trong m\u1ed9t ng\u00e0y c\u1ee5 th\u1ec3.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t c\u00f3 th\u1ec3 cung c\u1ea5p cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ch\u00ednh l\u00e0 d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 traffic. Ch\u00fang bao g\u1ed3m: th\u1eddi gian t\u1ea1i c\u1eeda h\u00e0ng, th\u1eddi gian mua s\u1eafm trung b\u00ecnh h\u00e0ng n\u0103m, c\u00e1c lo\u1ea1i h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c \u01b0a th\u00edch nh\u1ea5t, kho\u1ea3ng c\u00e1ch gi\u1eefa n\u01a1i \u1edf c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1eeda h\u00e0ng, v\u00e0 so s\u00e1nh d\u1eef li\u1ec7u traffic v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng trong c\u1eeda h\u00e0ng ho\u1eb7c th\u1eadm ch\u00ed c\u1ea3 b\u01b0\u1edbc ch\u00e2n c\u1ee7a h\u1ecd khi ra \u0111\u01b0\u1eddng. H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 b\u00e1n l\u1ebb s\u1eed d\u1ee5ng m\u1ea1ng wi-fi ho\u1eb7c h\u1ec7 th\u1ed1ng POS v\u00e0 t\u00edch h\u1ee3p d\u1eef li\u1ec7u v\u1edbi c\u00e1c ph\u00e2n t\u00edch v\u1ec1 l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin m\u00e0 h\u1ecd mu\u1ed1n.<\/p>\n

V\u00ed d\u1ee5, Hugo Boss s\u1eed d\u1ee5ng c\u00e1c c\u1ea3m bi\u1ebfn nhi\u1ec7t trong c\u1eeda h\u00e0ng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p.\u00a0Godiva c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c qu\u1ea7y thanh to\u00e1n trong c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 t\u00f9y thu\u1ed9c v\u00e0o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, n\u00f3 c\u0169ng gi\u00fap \u0111\u00e1nh gi\u00e1 ai l\u00e0 nh\u1eefng nh\u00e2n vi\u00ean t\u1ed1t nh\u1ea5t trong gi\u1edd cao \u0111i\u1ec3m.\u00a0V\u00ec v\u1eady, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0m t\u0103ng foot traffic, t\u1eeb \u0111\u00f3 t\u0103ng doanh s\u1ed1.<\/p>\n

C\u00e1c l\u01b0u \u00fd khi s\u1eed d\u1ee5ng foot traffic<\/font><\/h3>\n

Tr\u01b0\u1edbc khi m\u1ed9t doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh m\u1edf m\u1ed9t c\u1eeda h\u00e0ng trong m\u1ed9t khu v\u1ef1c n\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd thu th\u1eadp c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 l\u01b0\u1ee3ng foot traffic t\u1ea1i c\u00e1c khung gi\u1edd kh\u00e1c nhau trong ng\u00e0y.<\/p>\n

N\u1ebfu \u0111\u00f3 l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb nh\u1ecf (mom-and-pop store), c\u00f3 th\u1ec3 ch\u1ee7 c\u1eeda h\u00e0ng s\u1ebd d\u00f9ng ph\u01b0\u01a1ng ph\u00e1p th\u1ee7 c\u00f4ng l\u00e0 ng\u1ed3i tr\u01b0\u1edbc c\u1eeda h\u00e0ng, \u0111\u1ebfm v\u00e0 chi ch\u00e9p s\u1ed1 ng\u01b0\u1eddi \u0111i l\u1ea1i trong m\u1ed9t ng\u00e0y.<\/p>\n

N\u1ebfu l\u00e0 m\u1ed9t doanh nghi\u1ec7p l\u1edbn, s\u1edf h\u1eefu m\u1ed9t chu\u1ed7i c\u00e1c c\u1eeda h\u00e0ng v\u00e0 mu\u1ed1n m\u1edf th\u00eam c\u1eeda h\u00e0ng t\u1ea1i khu v\u1ef1c, h\u1ecd s\u1ebd ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p t\u00ednh to\u00e1n v\u1eadt l\u00ed ho\u1eb7c thu\u00ea m\u1ed9t chuy\u00ean gia t\u01b0 v\u1ea5n \u0111\u1ec3 th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t v\u00e0 ph\u00e2n t\u00edch c\u00e1c m\u1eabu foot traffic v\u00e0o c\u00e1c ng\u00e0y trong tu\u1ea7n v\u00e0 cu\u1ed1i tu\u1ea7n t\u1ea1i c\u00e1c th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau trong n\u0103m \u1edf khu v\u1ef1c \u0111\u00f3.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c c\u01a1 s\u1edf kinh doanh b\u00e1n l\u1ebb s\u00e1t m\u1eb7t \u0111\u01b0\u1eddng (t\u1ea7ng tr\u1ec7t), t\u1ea5t nhi\u00ean h\u1ecd s\u1ebd ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o foot traffic. Nh\u01b0ng v\u00f4 h\u00ecnh chung gi\u00fap c\u00e1c c\u1eeda h\u00e0ng, c\u00f4ng ty \u1edf t\u1ea7ng th\u1ee9 hai ho\u1eb7c th\u1ee9 ba c\u1ee7a c\u00f9ng m\u1ed9t t\u00f2a nh\u00e0 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb l\u01b0\u1ee3ng foot traffic c\u1ee7a c\u01a1 s\u1edf ph\u00eda d\u01b0\u1edbi. V\u0103n ph\u00f2ng cho c\u00e1c c\u00f4ng ty lu\u1eadt nh\u1ecf, c\u1ed1 v\u1ea5n t\u00e0i ch\u00ednh, k\u1ebf to\u00e1n,… thu\u00ea l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 doanh nghi\u1ec7p s\u00e1t m\u1eb7t \u0111\u01b0\u1eddng.<\/p>\n

Khu v\u1ef1c c\u00f3 l\u01b0\u1ee3ng foot traffic<\/b> cao h\u01a1n c\u00f3 xu h\u01b0\u1edbng gi\u00e1 thu\u00ea cao h\u01a1n. B\u1ea5t k\u00ec m\u1ed9t th\u00e0nh ph\u1ed1 hay \u0111\u1ecba ph\u01b0\u01a1ng b\u00e0o c\u0169ng c\u00f3 m\u1ed9t khu v\u1ef1c ph\u1ed5 bi\u1ebfn, n\u01a1i l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i nh\u1ed9n nh\u1ecbp. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m l\u00ed t\u01b0\u1edfng cho c\u00e1c c\u1eeda h\u00e0ng v\u00e0 nh\u00e0 h\u00e0ng, nh\u01b0ng m\u1ed9t khi h\u1ecd quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t c\u1eeda h\u00e0ng t\u1ea1i \u0111\u00f3, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c h\u1ecd ph\u1ea3i c\u1ea1nh tranh v\u1edbi nhau v\u1ec1 l\u01b0\u1ee3ng foot traffic \u0111\u00f3.\u00a0<\/p>\n

L\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i l\u1edbn c\u0169ng ch\u01b0a ch\u1eafc \u0111\u00e3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cho c\u00e1c nh\u00e0 h\u00e0ng v\u00e0 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb n\u00e0y. L\u00ed do l\u00e0 gi\u00e1 thu\u00ea s\u1ebd \u1edf m\u1ee9c cao v\u00e0 s\u1ef1 c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng s\u1ebd di\u1ec5n ra r\u1ea5t kh\u1ed1c li\u1ec7t.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Investopedia, My accounting course<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Foot traffic (t\u1ea1m d\u1ecbch: L\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng) bi\u1ec3u th\u1ecb s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng trong m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35909"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35909"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35909\/revisions"}],"predecessor-version":[{"id":68605,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35909\/revisions\/68605"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}