{"id":35911,"date":"2023-12-08T11:29:58","date_gmt":"2023-12-08T11:29:58","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tiep-thi-nho-giot-drip-marketing-la-gi-phuong-tien-tiep-thi-nho-giot.html"},"modified":"2023-12-23T21:01:25","modified_gmt":"2023-12-23T14:01:25","slug":"tiep-thi-nho-giot-drip-marketing-la-gi-phuong-tien-tiep-thi-nho-giot","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tiep-thi-nho-giot-drip-marketing-la-gi-phuong-tien-tiep-thi-nho-giot.html","title":{"rendered":"Ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt (Drip Marketing) l\u00e0 g\u00ec? Ph\u01b0\u01a1ng ti\u1ec7n ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n blog.zetamail)<\/p>\n<\/figcaption><\/figure>\n

Ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: Drip Marketing.\u00a0<\/b><\/p>\n

Ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt<\/b> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp, trong \u0111\u00f3 m\u1ed9t chu\u1ed7i t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian. Ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u1ea1o ra doanh s\u1ed1 th\u00f4ng qua ti\u1ebfp x\u00fac l\u1eb7p l\u1ea1i li\u00ean t\u1ee5c v\u00e0 l\u00e2u d\u00e0i v\u1edbi ng\u01b0\u1eddi nh\u1eadn h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o.\u00a0<\/p>\n

Ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt c\u00f3 th\u1ec3 \u0111\u00f2i h\u1ecfi s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 email, th\u01b0 tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u0111\u1ec3 truy\u1ec1n t\u1ea3i m\u1ed9t l\u01b0\u1ee3ng \u1ed5n \u0111\u1ecbnh c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u00e3 \u0111\u01b0\u1ee3c vi\u1ebft s\u1eb5n cho kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng.\u00a0<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt l\u00e0 gi\u1eef cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111ang c\u1ed1 g\u1eafng b\u00e1n, \u0111\u01b0\u1ee3c th\u00e2m nh\u1eadp v\u00e0 l\u01b0u gi\u1eef trong suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/p>\n

Ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “drip campaign<\/b> – chi\u1ebfn d\u1ecbch nh\u1ecf gi\u1ecdt”, “lifecycle emails<\/b> – email v\u00f2ng \u0111\u1eddi”, “an automated email campaign<\/b> – chi\u1ebfn d\u1ecbch email t\u1ef1 \u0111\u1ed9ng”, “marketing automation<\/b> – t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb” ho\u1eb7c “auto-response campaign<\/b> – chi\u1ebfn d\u1ecbch ph\u1ea3n h\u1ed3i t\u1ef1 \u0111\u1ed9ng “.<\/p>\n

Ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt: H\u00e0nh vi k\u00ec v\u1ecdng<\/font><\/h3>\n

M\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t ph\u1ea7n d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Khi m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng th\u00f4ng tin ti\u1ebfp th\u1ecb t\u1eeb ng\u01b0\u1eddi b\u00e1n, h\u1ec7 th\u1ed1ng s\u1ebd b\u1eaft \u0111\u1ea7u g\u1eedi m\u1ed9t lo\u1ea1t c\u00e1c email \u0111\u01b0\u1ee3c so\u1ea1n s\u1eb5n ho\u1eb7c c\u00e1c th\u00f4ng tin li\u00ean l\u1ea1c kh\u00e1c cho kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

Email \u0111\u1ea7u ti\u00ean c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1eedi \u0111i ngay l\u1eadp t\u1ee9c ho\u1eb7c trong v\u00e0i ng\u00e0y. Ti\u1ebfp theo l\u00e0 m\u1ed9t lo\u1ea1t c\u00e1c email d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 khi kh\u00e1ch h\u00e0ng truy c\u1eadp trang web, mua s\u1eafm tr\u1ef1c tuy\u1ebfn, th\u00eam m\u1ed9t m\u1eb7t h\u00e0ng v\u00e0o gi\u1ecf h\u00e0ng tr\u1ef1c tuy\u1ebfn ho\u1eb7c mua h\u00e0ng.\u00a0<\/p>\n

Nh\u1eefng h\u00e0nh vi nh\u01b0 v\u1eady d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c theo d\u00f5i tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ed9t lo\u1ea1t c\u00e1c th\u00f4ng tin ti\u1ebfp th\u1ecb, bao g\u1ed3m c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ec3 mua h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1ea3m gi\u00e1.<\/p>\n

Ph\u01b0\u01a1ng ti\u1ec7n ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt<\/font><\/h3>\n

Ph\u01b0\u01a1ng ti\u1ec7n ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt l\u00e0 email v\u00ec chi ph\u00ed th\u1ea5p v\u00e0 kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a d\u1ec5 d\u00e0ng. Ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt qua email th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u1edbi m\u1ed9t h\u00ecnh th\u1ee9c m\u1eabu \u0111i\u1ec1n tr\u1ef1c tuy\u1ebfn m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111i\u1ec1n v\u00e0o, sau \u0111\u00f3 \u0111\u01b0a h\u1ecd v\u00e0o m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n

Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt, trong \u0111\u00f3 c\u00e1c t\u00e0i kho\u1ea3n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1eadp nh\u1eadt c\u00e1c m\u1ee5c tin t\u1ee9c th\u01b0\u1eddng xuy\u00ean.<\/p>\n

Th\u01b0 tr\u1ef1c ti\u1ebfp t\u1eeb l\u00e2u \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ec3 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m v\u00e0 in k\u0129 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 qu\u1ea3n l\u00ed vi\u1ec7c s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i th\u01b0.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt (ti\u1ebfng Anh: Drip Marketing) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c trong \u0111\u00f3 m\u1ed9t chu\u1ed7i t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35911"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35911"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35911\/revisions"}],"predecessor-version":[{"id":68606,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35911\/revisions\/68606"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}