{"id":35919,"date":"2023-12-08T11:30:44","date_gmt":"2023-12-08T11:30:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/the-he-y-generation-y-gen-y-la-ai-anh-huong-cua-the-he-y-doi-voi-doanh-nghiep.html"},"modified":"2023-12-23T21:01:25","modified_gmt":"2023-12-23T14:01:25","slug":"the-he-y-generation-y-gen-y-la-ai-anh-huong-cua-the-he-y-doi-voi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/the-he-y-generation-y-gen-y-la-ai-anh-huong-cua-the-he-y-doi-voi-doanh-nghiep.html","title":{"rendered":"Th\u1ebf h\u1ec7 Y (Generation Y – Gen Y) l\u00e0 ai? \u1ea2nh h\u01b0\u1edfng c\u1ee7a th\u1ebf h\u1ec7 Y \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: thingpic.com<\/i><\/p>\n<\/p>\n<\/figcaption><\/figure>\n

Th\u1ebf h\u1ec7 Y<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Th\u1ebf h\u1ec7 Y <\/b>trong ti\u1ebfng Anh l\u00e0 Generation Y, <\/b>vi\u1ebft t\u1eaft l\u00e0 Gen Y<\/b>, ho\u1eb7c c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Th\u1ebf h\u1ec7 Millennial.<\/b><\/p>\n

Th\u1ebf h\u1ec7 Y\u00a0<\/i>ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi sinh ra trong th\u1eadp ni\u00ean 80 v\u00e0 \u0111\u1ea7u th\u1eadp ni\u00ean 90. Nh\u00ecn chung, th\u1ebf h\u1ec7 n\u00e0y th\u00edch giao ti\u1ebfp qua e-mail v\u00e0 tin nh\u1eafn v\u0103n b\u1ea3n h\u01a1n l\u00e0 li\u00ean l\u1ea1c tr\u1ef1c ti\u1ebfp. H\u1ecdc t\u1eadp \u0111\u1ed1i v\u1edbi h\u1ecd kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc truy\u1ec1n th\u1ed1ng. H\u1ecd c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o c\u00e1c b\u00e0i thuy\u1ebft tr\u00ecnh qua webinar (h\u1ed9i th\u1ea3o video tr\u1ef1c tuy\u1ebfn) v\u00e0 c\u00e1c l\u1edbp h\u1ecdc tr\u1ef1c tuy\u1ebfn.\u00a0<\/p>\n

V\u00ec nh\u1eefng ng\u01b0\u1eddi sinh ra trong th\u1eddi gian n\u00e0y ngay t\u1eeb nh\u1ecf \u0111\u00e3 c\u00f3 kh\u1ea3 n\u0103ng truy c\u1eadp li\u00ean t\u1ee5c v\u00e0o c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, nh\u01b0 m\u00e1y t\u00ednh x\u00e1ch tay v\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, vi\u1ec7c l\u00e0m v\u00e0 \u0111\u1eddi s\u1ed1ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd g\u1eafn ch\u1eb7t v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c m\u1edbi c\u1eadp nh\u1eefng c\u1ee7a nh\u1eefng thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed \u0111\u00f3.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u1ebf h\u1ec7 Y<\/font><\/h3>\n

Th\u1ebf h\u1ec7 Y \u0111\u01b0\u1ee3c cho l\u00e0 h\u01b0\u1edbng \u0111\u1ebfn gia \u0111\u00ecnh nhi\u1ec1u h\u01a1n v\u00e0 s\u1eb5n s\u00e0ng hy sinh s\u1ef1 th\u0103ng ti\u1ebfn trong s\u1ef1 nghi\u1ec7p \u0111\u1ec3 c\u00e2n b\u1eb1ng c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng. Tuy nhi\u00ean, th\u00e0nh vi\u00ean trong th\u1ebf h\u1ec7 Y <\/i>c\u00f3 th\u1ec3 r\u1ea5t t\u1ef1 tin v\u00e0 tham v\u1ecdng. H\u1ecd kh\u00f4ng ng\u1ea1i \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 th\u1ea9m quy\u1ec1n, kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi v\u00e0 mu\u1ed1n c\u00f4ng vi\u1ec7c c\u00f3 \u00fd ngh\u0129a.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 Y <\/i>th\u01b0\u1eddng mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a nh\u00f3m, nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u0169ng mu\u1ed1n \u0111\u01b0\u1ee3c ch\u00fa \u00fd. Nh\u00ecn chung, h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi g\u1eafn b\u00f3, trung th\u00e0nh.<\/p>\n

Theo m\u1ed9t cu\u1ed9c th\u0103m d\u00f2 n\u0103m 2013 t\u1ea1i Anh, th\u1ebf h\u1ec7 Y <\/i>\u0111\u01b0\u1ee3c cho l\u00e0 c\u1edfi m\u1edf h\u01a1n cha m\u1eb9 c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 g\u00e2y tranh c\u00e3i, v\u00ed d\u1ee5 nh\u01b0 t\u00f4n gi\u00e1o.<\/p>\n

(Theo study.com)<\/i><\/p>\n

\u1ea2nh h\u01b0\u1edfng c\u1ee7a th\u1ebf h\u1ec7 Y \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/font><\/h4>\n

K\u00ec v\u1ecdng c\u1ee7a th\u1ebf h\u1ec7 Y <\/i>kh\u00e1c so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc \u0111\u00f3, do v\u1eady c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, marketing v\u00e0 m\u00f4 h\u00ecnh kinh doanh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd.\u00a0<\/p>\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a T\u1eadp \u0111o\u00e0n T\u01b0 v\u1ea5n Boston, th\u1ebf h\u1ec7 Y <\/i>th\u00edch mua s\u1eafm v\u00e0 t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng, tin t\u01b0\u1edfng v\u00e0o doanh nghi\u1ec7p v\u00e0 ch\u00ednh ph\u1ee7, v\u00e0 tin r\u1eb1ng nh\u1eefng t\u1ed5 ch\u1ee9c n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra thay \u0111\u1ed5i mang t\u00ednh to\u00e0n c\u1ea7u.<\/p>\n

Nh\u1eefng c\u00f4ng ty th\u1ef1c s\u1ef1 hi\u1ec3u th\u1ebf h\u1ec7 Y<\/i> v\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0103n kh\u1edbp v\u1edbi h\u1ecd c\u00f3 c\u01a1 h\u1ed9i tr\u1edf n\u00ean n\u1ed5i b\u1eadt trong th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00ecnh th\u00e0nh m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Th\u1ebf h\u1ec7 Y<\/i> mu\u1ed1n s\u1ef1 th\u1ecfa m\u00e3n nhanh ch\u00f3ng. H\u1ecd ch\u00fa tr\u1ecdng t\u1ed1c \u0111\u1ed9, s\u1ef1 thu\u1eadn ti\u1ec7n, hi\u1ec7u qu\u1ea3 trong m\u1ecdi giao d\u1ecbch. H\u1ecd l\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng v\u1ed9i v\u00e3, v\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u00ecm ra c\u00e1ch khi\u1ebfn h\u1ecd d\u00e0nh th\u1eddi gian x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Th\u1ebf h\u1ec7 Y <\/i>tin t\u01b0\u1edfng v\u00e0o b\u1ea1n b\u00e8 h\u01a1n l\u00e0 qu\u1ea3ng b\u00e1 c\u1ee7a doanh nghi\u1ec7p. H\u1ecd tin t\u01b0\u1edfng v\u00e0o tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n b\u00e8, ng\u01b0\u1eddi c\u00f9ng l\u1ee9a, v.v… h\u01a1n l\u00e0 l\u1eddi khuy\u00ean t\u1eeb c\u00e1c chuy\u00ean gia gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng b\u00e0n t\u00e1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd trong nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1ee7a gi\u1edbi tr\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, di\u1ec5n \u0111\u00e0n, v.v…<\/p>\n

Th\u1ebf h\u1ec7 Y <\/i>giao ti\u1ebfp tr\u00ean tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn: Th\u1ebf h\u1ec7 Y<\/i> d\u00e0nh r\u1ea5t nhi\u1ec1u th\u1eddi gian s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i. Khi mua h\u00e0ng, so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c th\u00ec h\u1ecd \u01b0u ti\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 trang Facebook v\u00e0 trang web di \u0111\u1ed9ng. H\u1ecd hay giao ti\u1ebfp nh\u00f3m, \u0111i \u0103n, ch\u01a1i v\u1edbi \u0111\u1ed3ng nghi\u1ec7p v\u00e0 gia \u0111\u00ecnh. \u0110i\u1ec1u n\u00e0y l\u00e0 t\u1ed1t v\u1edbi c\u00e1c qu\u00e1n \u0103n, nh\u00e0 h\u00e0ng, v\u00ec kh\u00e1ch \u0111i theo nh\u00f3m th\u01b0\u1eddng chi nhi\u1ec1u ti\u1ec1n h\u01a1n so v\u1edbi khi \u0111i \u0103n m\u1ed9t m\u00ecnh.<\/p>\n

Ngo\u00e0i ra, h\u1ecd \u1ee7ng h\u1ed9 c\u00e1c chi\u1ebfn d\u1ecbch marketing ho\u1ea1t \u0111\u1ed9ng v\u00ec m\u1ed9t m\u1ee5c ti\u00eau hay nguy\u00ean nh\u00e2n c\u1ee5 th\u1ec3, v\u00ed d\u1ee5 nh\u01b0 \u0111\u1ec3 \u0111\u1ea5u tranh ch\u1ed1ng l\u1ea1i HIV\/AIDS.<\/p>\n

(Theo The Millennial Debunking Stereotypes, b\u1edfi Christine Barton, Jeff Fromm, Chris Egan thu\u1ed9c Boston Consulting Group<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u1ebf h\u1ec7 Y (ti\u1ebfng Anh: Generation Y, vi\u1ebft t\u1eaft: Gen Y) ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi sinh ra trong th\u1eadp ni\u00ean 80 v\u00e0 \u0111\u1ea7u th\u1eadp ni\u00ean 90. Do k\u00ec v\u1ecdng c\u1ee7a h\u1ecd kh\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc, c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, marketing \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35919"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35919"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35919\/revisions"}],"predecessor-version":[{"id":68609,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35919\/revisions\/68609"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}