{"id":35923,"date":"2023-12-08T11:30:59","date_gmt":"2023-12-08T11:30:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/diem-cham-ki-thuat-so-digital-touchpoints-la-gi-vi-du-ve-diem-cham-ki-thuat-so.html"},"modified":"2023-12-23T21:01:26","modified_gmt":"2023-12-23T14:01:26","slug":"diem-cham-ki-thuat-so-digital-touchpoints-la-gi-vi-du-ve-diem-cham-ki-thuat-so","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/diem-cham-ki-thuat-so-digital-touchpoints-la-gi-vi-du-ve-diem-cham-ki-thuat-so.html","title":{"rendered":"\u0110i\u1ec3m ch\u1ea1m k\u0129 thu\u1eadt s\u1ed1 (Digital Touchpoints) l\u00e0 g\u00ec? V\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec3m ch\u1ea1m k\u0129 thu\u1eadt s\u1ed1"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/i><\/p>\n<\/figcaption><\/figure>\n

\u0110i\u1ec3m ch\u1ea1m k\u0129 thu\u1eadt s\u1ed1<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

\u0110i\u1ec3m ch\u1ea1m k\u0129 thu\u1eadt s\u1ed1<\/b> trong ti\u1ebfng Anh l\u00e0 Digital Touchpoints.<\/b><\/p>\n

\u0110i\u1ec3m ch\u1ea1m k\u0129 thu\u1eadt s\u1ed1 <\/i>l\u00e0 nh\u1eefng t\u01b0\u01a1ng t\u00e1c trong m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn ho\u1eb7c tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 doanh nghi\u1ec7p. \u0110i\u1ec3m ch\u1ea1m k\u0129 thu\u1eadt s\u1ed1<\/i> bao g\u1ed3m c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb kh\u00e1c nhau, t\u1eeb \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ebfn m\u00e1y t\u00ednh b\u1ea3ng di \u0111\u1ed9ng, v\u00e0 c\u00e1c k\u00eanh kh\u00e1c bao g\u1ed3m c\u1ea3 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 trang web.<\/p>\n

Khi ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u00f4ng tin t\u1eeb m\u00e1y t\u00ednh v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng, vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0o c\u00e1c \u0111i\u1ec3m ch\u1ea1m k\u0129 thu\u1eadt s\u1ed1<\/i> c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

\u0110i\u1ec3m ch\u1ea1m c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng su\u1ed1t m\u1ecdi \u0111i\u1ec3m trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. N\u00f3 c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch ai \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, \u0111\u1ecdc blog, truy c\u1eadp trang web.\u00a0<\/p>\n

Ch\u1ec9 c\u1ea7n sai m\u1ed9t b\u01b0\u1edbc, nh\u01b0 thi\u1ebfu m\u1ed9t trang web, m\u1ed9t t\u00e0i kho\u1ea3n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng, ho\u1eb7c kh\u00f4ng ph\u1ea3n h\u1ed3i m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1ea5t kh\u00e1ch h\u00e0ng \u0111\u00f3 m\u00e3i m\u00e3i.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec3m ch\u1ea1m k\u0129 thu\u1eadt s\u1ed1<\/font><\/h3>\n

M\u1ed9t \u0111i\u1ec3m ch\u1ea1m k\u0129 thu\u1eadt s\u1ed1 <\/i>l\u00e0\u00a0SEO\u00a0(t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm), l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u1eb1m n\u00e2ng cao th\u1ee9 h\u1ea1ng c\u1ee7a m\u1ed9t trang web trong c\u00e1c trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

Trang web l\u00e0 m\u1ed9t \u0111i\u1ec3m ch\u1ea1m quan tr\u1ecdng \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng \u0111\u1ecdc th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 mua h\u00e0ng. C\u00e1c trang web ng\u00e0y nay n\u00ean \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 c\u00f3 th\u1ec3 truy c\u1eadp tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb.<\/p>\n

Ngo\u00e0i ra c\u00f2n c\u00f3 \u0111i\u1ec3m ch\u1ea1m k\u0129 thu\u1eadt s\u1ed1<\/i> truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ch\u1eafc ch\u1eafn r\u1eb1ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i th\u1ec3 hi\u1ec7n ch\u00ednh x\u00e1c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u h\u1ecd mu\u1ed1n x\u00e2y d\u1ef1ng, do \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 n\u01a1i \u0111\u1ea7u ti\u00ean ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft \u0111\u1ebfn doanh nghi\u1ec7p, ho\u1eb7c l\u00e0 n\u01a1i \u0111\u1ea7u ti\u00ean khi\u1ebfn kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n

Display ads (t\u1ea1m d\u1ecbch: qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb) l\u00e0 qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean c\u00e1c trang web kh\u00e1c. C\u00e1c \u0111i\u1ec3m ch\u1ea1m k\u0129 thu\u1eadt s\u1ed1 <\/i>n\u00e0y c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 trong nh\u1eefng chi\u1ebfn d\u1ecbch retargeting (t\u1ea1m d\u1ecbch: \u0111eo b\u00e1m qu\u1ea3ng c\u00e1o) trong \u0111\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 xem tr\u01b0\u1edbc \u0111\u00e2y tr\u00ean trang web c\u1ee7a m\u1ed9t doanh nghi\u1ec7p \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang web kh\u00e1c, nh\u1edd v\u00e0o cookie.<\/p>\n

M\u1ed9t \u0111i\u1ec3m ch\u1ea1m k\u0129 thu\u1eadt s\u1ed1<\/i> kh\u00e1c l\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch pay per click, l\u00e0 c\u00e1ch hi\u1ec3n th\u1ecb th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o tr\u00ean ph\u1ea7n li\u00ean k\u1ebft \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google, Yahoo, MSN,… khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan.<\/p>\n

Blog l\u00e0 m\u1ed9t \u0111i\u1ec3m ch\u1ea1m k\u0129 thu\u1eadt s\u1ed1 k<\/i>h\u00e1c doanh nghi\u1ec7p n\u00ean xem x\u00e9t. Blog c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c vi\u1ebft \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin, ho\u1eb7c \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch n\u1ebfu \u0111\u01b0\u1ee3c chia s\u1ebb v\u1edbi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi xem nh\u1ea5p v\u00e0 truy c\u1eadp trang web c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

M\u1ed9t \u0111i\u1ec3m ch\u1ea1m kh\u00e1c \u1ee9ng d\u1ee5ng di d\u1ed9ng, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ea3i ch\u00fang xu\u1ed1ng \u0111i\u1ec7n tho\u1ea1i v\u00e0 truy c\u1eadp tr\u1ef1c ti\u1ebfp v\u00e0o catalog s\u1ea3n ph\u1ea9m v\u00e0 s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng kh\u00e1c.<\/p>\n

N\u1ebfu doanh nghi\u1ec7p thu th\u1eadp \u0111\u1ecba ch\u1ec9 email c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t \u0111i\u1ec3m ch\u1ea1m c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 g\u1eedi tin nh\u1eafn tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/p>\n

\u0110i\u1ec3m ch\u1ea1m k\u0129 thu\u1eadt s\u1ed1 <\/b>kh\u00e1c l\u00e0 t\u00ednh n\u0103ng tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp tr\u00ean trang web c\u1ee7a c\u00f4ng ty. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi h\u1ecd c\u00f3 c\u00e2u h\u1ecfi. Trong khi c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u1ed9t chi\u1ec1u, tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111i\u1ec3m ch\u1ea1m hai chi\u1ec1u.<\/p>\n

(Theo study.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110i\u1ec3m ch\u1ea1m k\u0129 thu\u1eadt s\u1ed1 (ti\u1ebfng Anh: Digital Touchpoints) l\u00e0 nh\u1eefng t\u01b0\u01a1ng t\u00e1c trong m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn ho\u1eb7c tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35923"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35923"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35923\/revisions"}],"predecessor-version":[{"id":68611,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35923\/revisions\/68611"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}