{"id":35925,"date":"2023-12-08T11:31:11","date_gmt":"2023-12-08T11:31:11","guid":{"rendered":"https:\/\/masterskills.org\/blog\/pheu-ban-hang-sales-funnel-la-gi-cac-giai-doan-trong-pheu-ban-hang.html"},"modified":"2023-12-23T21:01:26","modified_gmt":"2023-12-23T14:01:26","slug":"pheu-ban-hang-sales-funnel-la-gi-cac-giai-doan-trong-pheu-ban-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/pheu-ban-hang-sales-funnel-la-gi-cac-giai-doan-trong-pheu-ban-hang.html","title":{"rendered":"Ph\u1ec5u b\u00e1n h\u00e0ng (Sales Funnel) l\u00e0 g\u00ec? C\u00e1c giai \u0111o\u1ea1n trong ph\u1ec5u b\u00e1n h\u00e0ng"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\"><i>H\u00ecnh minh h\u1ecda<\/i><\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Ph\u1ec5u b\u00e1n h\u00e0ng<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Ph\u1ec5u b\u00e1n h\u00e0ng<\/b> trong ti\u1ebfng Anh l\u00e0 <b>Sales Funnel.<\/b><\/p>\n<p><i>Ph\u1ec5u b\u00e1n h\u00e0ng<\/i> l\u00e0 ph\u01b0\u01a1ng ph\u00e1p marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1eb1m ph\u00e2n t\u00edch ng\u01b0\u1eddi mua khi h\u1ecd tr\u1ea3i nghi\u1ec7m t\u1eebng giai \u0111o\u1ea1n trong qui tr\u00ecnh mua. Hi\u1ec3u bi\u1ebft c\u00e1c giai \u0111o\u1ea1n m\u00e0 ng\u01b0\u1eddi mua tr\u1ea3i qua trong qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty bi\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh ng\u01b0\u1eddi mua h\u00e0ng.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">C\u00e1c giai \u0111o\u1ea1n trong ph\u1ec5u b\u00e1n h\u00e0ng<\/font><\/h3>\n<p>1. Nh\u1eadn th\u1ee9c: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, c\u00f3 th\u1ec3 th\u00f4ng qua m\u1ed9t qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m m\u1edbi thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd. Nh\u1eadn th\u1ee9c c\u0169ng c\u00f3 th\u1ec3 x\u1ea3y ra th\u00f4ng qua\u00a0marketing truy\u1ec1n mi\u1ec7ng\u00a0t\u1eeb b\u1ea1n b\u00e8 ho\u1eb7c gia \u0111\u00ecnh. Ho\u1eb7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 m\u1ed9t m\u1eb7t h\u00e0ng th\u00f4ng qua vi\u1ec7c t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p cho m\u1ed9t v\u1ea5n \u0111\u1ec1.<\/p>\n<p>M\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 kh\u00f4ng di chuy\u1ec3n qua giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, m\u1ed9t ng\u01b0\u1eddi \u0103n chay c\u00f3 th\u1ec3 bi\u1ebft v\u1ec1 m\u1ed9t combo gi\u1ea3m gi\u00e1 m\u1edbi t\u1ea1i nh\u00e0 h\u00e0ng b\u00edt t\u1ebft \u0111\u1ecba ph\u01b0\u01a1ng. D\u00f9 h\u1ecd bi\u1ebft v\u1ec1 combo m\u1edbi nh\u01b0ng h\u1ecd kh\u00f4ng c\u00f3 nhu c\u1ea7u mua th\u1ecbt.<\/p>\n<p>2. Quan t\u00e2m: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng xem x\u00e9t li\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 \u00edch v\u1edbi h\u1ecd hay kh\u00f4ng. Trong giai \u0111o\u1ea1n quan t\u00e2m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng cam k\u1ebft mua h\u00e0ng v\u00e0 h\u1ecd c\u0169ng kh\u00f4ng ch\u1eafc ch\u1eafn li\u1ec7u s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u ho\u1eb7c mong mu\u1ed1n c\u1ee7a h\u1ecd hay kh\u00f4ng. H\u1ecd \u0111ang thu th\u1eadp th\u00f4ng tin, t\u00ecm hi\u1ec3u v\u1ec1 m\u1ed9t m\u1eb7t h\u00e0ng v\u00e0 xem x\u00e9t li\u1ec7u n\u00f3 c\u00f3 th\u1ec3 l\u00e0 th\u1ee9 h\u1ecd mu\u1ed1n hay kh\u00f4ng.<\/p>\n<p>V\u00ed d\u1ee5 m\u1ed9t ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c d\u1eabn \u0111i xem m\u1ed9t ng\u00f4i nh\u00e0, ng\u01b0\u1eddi \u0111\u00f3 c\u00f3 th\u1ec3 xem b\u1ed1 c\u1ee5c, \u0111\u1eb7c \u0111i\u1ec3m, v\u1ecb tr\u00ed c\u1ee7a ng\u00f4i nh\u00e0 \u0111\u1ec3 xem n\u00f3 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh kh\u00f4ng. H\u1ecd \u0111\u00e3 chuy\u1ec3n sang giai \u0111o\u1ea1n th\u1ee9 hai &#8211; t\u1eeb vi\u1ec7c bi\u1ebft v\u1ec1 ng\u00f4i nh\u00e0 trong giai \u0111o\u1ea1n th\u1ee9 nh\u1ea5t &#8211; t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ng\u00f4i nh\u00e0 \u0111\u1ec3 xem n\u00f3 c\u00f3 ph\u00f9 h\u1ee3p kh\u00f4ng. H\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c xem x\u00e9t ng\u00f4i nh\u00e0 v\u00e0, ho\u1eb7c m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 k\u1ebft th\u00fac n\u1ebfu ng\u00f4i nh\u00e0 kh\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n<p>3. Mong mu\u1ed1n\/Quy\u1ebft \u0111\u1ecbnh: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u00e1c \u0111\u1ecbnh r\u1eb1ng m\u1eb7t h\u00e0ng n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd. Trong giai \u0111o\u1ea1n n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang quy\u1ebft \u0111\u1ecbnh xem mong mu\u1ed1n c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 l\u1edbn h\u01a1n b\u1ea5t k\u00ec s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f9ng th\u1eddi \u0111i\u1ec3m hay kh\u00f4ng, v\u00ec vi\u1ec7c h\u1ecd mua m\u1eb7t h\u00e0ng n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng mua m\u1eb7t h\u00e0ng kh\u00e1c.<\/p>\n<p>4. H\u00e0nh \u0111\u1ed9ng: L\u00e0 giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng c\u1ee7a qui\u00a0tr\u00ecnh mua. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u00e0n th\u00e0nh vi\u1ec7c mua h\u00e0ng ho\u1eb7c t\u1eeb b\u1ecf. \u1ede giai \u0111o\u1ea1n n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd v\u00e0 h\u1ecd th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m, ho\u1eb7c b\u1ecf qua v\u00e0 l\u1ef1a ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c.<\/p>\n<p>(Theo <i>study.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Ph\u1ec5u b\u00e1n h\u00e0ng (ti\u1ebfng Anh: Sales Funnel) l\u00e0 ph\u01b0\u01a1ng ph\u00e1p marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1eb1m ph\u00e2n t\u00edch ng\u01b0\u1eddi mua khi h\u1ecd tr\u1ea3i nghi\u1ec7m t\u1eebng giai \u0111o\u1ea1n trong qui tr\u00ecnh mua.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35925"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35925"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35925\/revisions"}],"predecessor-version":[{"id":68612,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35925\/revisions\/68612"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}