{"id":35939,"date":"2023-12-08T11:32:22","date_gmt":"2023-12-08T11:32:22","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-cua-vi-tien-share-of-wallet-sow-la-gi.html"},"modified":"2023-12-23T21:01:34","modified_gmt":"2023-12-23T14:01:34","slug":"phan-cua-vi-tien-share-of-wallet-sow-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-cua-vi-tien-share-of-wallet-sow-la-gi.html","title":{"rendered":"Ph\u1ea7n c\u1ee7a v\u00ed ti\u1ec1n (Share of Wallet &#8211; SOW) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\">H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: rionegro)<\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Ph\u1ea7n c\u1ee7a v\u00ed ti\u1ec1n<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Ph\u1ea7n c\u1ee7a\u00a0v\u00ed ti\u1ec1n<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: <b>Share of Wallet &#8211; SOW.<\/b><\/p>\n<p><b>Ph\u1ea7n c\u1ee7a\u00a0v\u00ed ti\u1ec1n (SOW)<\/b> l\u00e0 s\u1ed1 ti\u1ec1n m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng trung b\u00ecnh th\u01b0\u1eddng d\u00e0nh cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 thay v\u00ec cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh trong c\u00f9ng lo\u1ea1i s\u1ea3n ph\u1ea9m. C\u00e1c c\u00f4ng ty c\u1ed1 g\u1eafng t\u1ed1i \u0111a h\u00f3a th\u1ecb ph\u1ea7n v\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u1ea1o ra c\u00e0ng nhi\u1ec1u doanh thu c\u00e0ng t\u1ed1t t\u1eeb m\u1ed7i kh\u00e1ch h\u00e0ng.<\/p>\n<p>Chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c t\u0103ng chi ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i thay v\u00ec t\u0103ng th\u1ecb ph\u1ea7n chung c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<p>L\u1ee3i \u00edch t\u1eeb vi\u1ec7c t\u0103ng t\u1ec9 l\u1ec7 v\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng bao g\u1ed3m t\u0103ng th\u00eam doanh thu, kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb b\u1ea3n quy\u1ec1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>M\u1eb7c d\u00f9 c\u00e1c c\u00f4ng ty t\u00edch c\u1ef1c tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi, nh\u01b0ng t\u1ed1i \u0111a h\u00f3a doanh thu t\u1eeb m\u1ecdi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u0169ng l\u00e0 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng kh\u00f4ng k\u00e9m.\u00a0<\/p>\n<p>Ph\u1ea7n c\u1ee7a v\u00ed ti\u1ec1n t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00ecm c\u00e1ch t\u1ed1i \u0111a h\u00f3a s\u1ed1 ti\u1ec1n h\u1ecd chi ti\u00eau th\u01b0\u1eddng xuy\u00ean cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 thay v\u00ec v\u00e0o m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1ea5t c\u1ee7a h\u1ecd v\u00e0 x\u1ebfp h\u1ea1ng kh\u00e1ch h\u00e0ng theo s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m h\u1ecd s\u1eed d\u1ee5ng ho\u1eb7c s\u1ed1 ti\u1ec1n doanh thu h\u1ecd t\u1ea1o ra.\u00a0<\/p>\n<p>Cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung \u0111\u1ec3 gia t\u0103ng b\u00e1n h\u00e0ng cho m\u1ed9t kh\u00e1ch h\u00e0ng cho th\u1ea5y hi\u1ec7u qu\u1ea3 v\u00ec kh\u00e1ch h\u00e0ng \u0111a s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn t\u00edch c\u1ef1c v\u00e0 s\u1ef1 y\u00eau th\u00edch d\u00e0nh cho c\u00f4ng ty.\u00a0<\/p>\n<p>Ngo\u00e0i ra, c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u, cung c\u1ea5p cho kh\u00e1ch h\u00e0ng trung th\u00e0nh tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111i\u1ec1u n\u00e0y s\u1ebd t\u0103ng th\u00eam doanh thu v\u00e0 n\u00e2ng cao l\u00f2ng trung th\u00e0nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c t\u0103ng th\u1ecb ph\u1ea7n v\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap gia t\u0103ng doanh thu v\u00e0 bao g\u1ed3m vi\u1ec7c c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng trung th\u00e0nh, c\u00f3 s\u1eb5n \u0111\u1ec3 cung c\u1ea5p s\u1ea3n ph\u1ea9m m\u1edbi trong t\u01b0\u01a1ng lai.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Ph\u1ea7n c\u1ee7a v\u00ed ti\u1ec1n (ti\u1ebfng Anh: Share of Wallet &#8211; SOW) l\u00e0 s\u1ed1 ti\u1ec1n m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng trung b\u00ecnh th\u01b0\u1eddng d\u00e0nh cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 thay v\u00ec cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh trong c\u00f9ng lo\u1ea1i s\u1ea3n ph\u1ea9m.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35939"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35939"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35939\/revisions"}],"predecessor-version":[{"id":68619,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35939\/revisions\/68619"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}