{"id":35941,"date":"2023-12-08T11:32:32","date_gmt":"2023-12-08T11:32:32","guid":{"rendered":"https:\/\/masterskills.org\/blog\/li-thuyet-thu-bac-cua-tac-dong-hierarchy-of-effects-theory-la-gi.html"},"modified":"2023-12-23T21:01:34","modified_gmt":"2023-12-23T14:01:34","slug":"li-thuyet-thu-bac-cua-tac-dong-hierarchy-of-effects-theory-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/li-thuyet-thu-bac-cua-tac-dong-hierarchy-of-effects-theory-la-gi.html","title":{"rendered":"L\u00ed thuy\u1ebft th\u1ee9 b\u1eadc c\u1ee7a t\u00e1c \u0111\u1ed9ng (Hierarchy of Effects Theory) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/i><\/p>\n<\/div>\n<\/div>\n

L\u00ed thuy\u1ebft th\u1ee9 b\u1eadc c\u1ee7a t\u00e1c \u0111\u1ed9ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

L\u00ed thuy\u1ebft th\u1ee9 b\u1eadc c\u1ee7a t\u00e1c \u0111\u1ed9ng <\/b>trong ti\u1ebfng Anh l\u00e0\u00a0Hierarchy of Effects Theory.<\/b><\/p>\n

L\u00ed thuy\u1ebft th\u1ee9 b\u1eadc c\u1ee7a t\u00e1c \u0111\u1ed9ng<\/i> l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh v\u1ec1 c\u00e1ch\u00a0qu\u1ea3ng c\u00e1o\u00a0\u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua ho\u1eb7c kh\u00f4ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/p>\n

H\u1ec7 th\u1ed1ng th\u1ee9 b\u1eadc t\u00e1c \u0111\u1ed9ng th\u1ec3 hi\u1ec7n s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a vi\u1ec7c h\u1ecdc h\u1ecfi v\u00e0 tr\u1ea3i nghi\u1ec7m ra quy\u1ebft \u0111\u1ecbnh ti\u00eau d\u00f9ng l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n

M\u00f4 h\u00ecnh th\u1ee9 b\u1eadc c\u1ee7a t\u00e1c \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t chu\u1ed7i c\u00e1c m\u1ee5c ti\u00eau th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o cho m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, v\u00e0 \u0111\u1ec3 d\u1ea7n d\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eebng m\u1ee5c ti\u00eau cho \u0111\u1ebfn khi b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y (theo th\u1ee9 t\u1ef1): nh\u1eadn th\u1ee9c, ki\u1ebfn th\u1ee9c, \u00fd th\u00edch, \u01b0u ti\u00ean, tin t\u01b0\u1edfng v\u00e0 mua h\u00e0ng.<\/p>\n

L\u00ed thuy\u1ebft th\u1ee9 b\u1eadc c\u1ee7a t\u00e1c \u0111\u1ed9ng<\/i> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ti\u00ean ti\u1ebfn do n\u00f3 ti\u1ebfp c\u1eadn vi\u1ec7c b\u00e1n h\u00e0ng h\u00f3a th\u00f4ng qua c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1ed1t \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3\u00a0x\u00e2y d\u1ef1ng\u00a0nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u\u00a0theo th\u1eddi gian.<\/p>\n

D\u00f9 c\u00e1c c\u00f4ng ty th\u01b0\u1eddng s\u1ebd mong h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c b\u00e1n ngay l\u1eadp t\u1ee9c v\u00e0 nhanh ch\u00f3ng, nh\u01b0ng h\u1ecd s\u1ebd s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y khi nh\u1eadn \u0111\u1ecbnh r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea7n nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m.<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o l\u00e0 h\u01b0\u1edbng d\u1eabn m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1ea3i qua t\u1ea5t c\u1ea3 6\u00a0 giai \u0111o\u1ea1n c\u1ee7a h\u1ec7 th\u1ed1ng t\u1ee9c b\u1eadc<\/p>\n

C\u00e1c h\u00e0nh vi li\u00ean quan \u0111\u1ebfn l\u00ed thuy\u1ebft th\u1ee9 b\u1eadc c\u1ee7a t\u00e1c \u0111\u1ed9ng<\/b> c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c r\u00fat g\u1ecdn th\u00e0nh “suy ngh\u0129”, “c\u1ea3m nh\u1eadn” v\u00e0 “l\u00e0m” ho\u1eb7c c\u00e1c h\u00e0nh vi nh\u1eadn th\u1ee9c, t\u00ecnh c\u1ea3m v\u00e0 n\u1ed7 l\u1ef1c.\u00a0<\/p>\n

M\u00f4 h\u00ecnh\u00a0th\u1ee9 b\u1eadc c\u1ee7a t\u00e1c \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o b\u1edfi Robert J. Lavidge v\u00e0 Gary A. Steiner.<\/p>\n

C\u00e1c giai \u0111o\u1ea1n c\u1ee7a l\u00ed thuy\u1ebft th\u1ee9 b\u1eadc c\u1ee7a t\u00e1c \u0111\u1ed9ng<\/font><\/h3>\n

C\u00e1c \u0111o\u1ea1n nh\u1eadn th\u1ee9c v\u00e0 ki\u1ebfn th\u1ee9c<\/i>: l\u00e0 khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5; v\u00e0 c\u00e1ch h\u1ecd x\u1eed l\u00fd th\u00f4ng tin \u0111\u01b0\u1ee3c cung c\u1ea5p. Trong c\u00e1c giai \u0111o\u1ea1n n\u00e0y nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n ph\u1ea3i l\u00e0m n\u1ed5i b\u1eadt\u00a0th\u00f4ng tin th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t\u00a0c\u00e1ch h\u1eefu \u00edch v\u00e0 d\u1ec5 hi\u1ec3u \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ebfn n\u0103ng\u00a0t\u00ecm hi\u1ec3u th\u00eam v\u00e0 t\u1ea1o ra k\u1ebft n\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n

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C\u00e1c giai \u0111o\u1ea1n th\u00edch v\u00e0 \u01b0u ti\u00ean<\/i>: l\u00e0 khi kh\u00e1ch h\u00e0ng h\u00ecnh th\u00e0nh c\u1ea3m x\u00fac v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, v\u00ec v\u1eady \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fac nh\u00e0 qu\u1ea3ng c\u00e1o n\u00ean t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m, \u01b0u \u0111i\u1ec3m c\u1ee7a t\u00ednh n\u0103ng ho\u1eb7c th\u00f4ng s\u1ed1 k\u0129 thu\u1eadt c\u1ee7a n\u00f3. Thay v\u00e0o \u0111\u00f3, h\u1ecd n\u00ean c\u1ed1 g\u1eafng t\u1ea1o ra s\u1ef1 h\u1ea5p d\u1eabn v\u1ec1 gi\u00e1 tr\u1ecb, c\u1ea3m x\u00fac, l\u00f2ng t\u1ef1 tr\u1ecdng ho\u1eb7c l\u1ed1i s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00e1c giai \u0111o\u1ea1n tin t\u01b0\u1edfng v\u00e0 mua h\u00e0ng<\/i>: t\u1eadp trung v\u00e0o h\u00e0nh \u0111\u1ed9ng. \u0110\u00e2y l\u00e0 l\u00fac nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ed1 g\u1eafng th\u00fac \u0111\u1ea9y m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u00f4ng tin h\u1ecd \u0111\u00e3 h\u1ecdc v\u00e0 nh\u1eefng k\u1ebft n\u1ed1i c\u1ea3m x\u00fac m\u00e0 h\u1ecd \u0111\u00e3 t\u1ea1o ra v\u1edbi th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch mua h\u00e0ng.<\/p>\n

Trong c\u00e1c giai \u0111o\u1ea1n n\u00e0y, nh\u00e0 qu\u1ea3ng c\u00e1o n\u00ean c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1eb1ng h\u1ecd c\u1ea7n m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, c\u00f3 th\u1ec3 b\u1eb1ng c\u00e1ch cung c\u1ea5p cho h\u1ecd m\u1ed9t giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m mi\u1ec5n ph\u00ed ho\u1eb7c s\u1ea3n ph\u1ea9m m\u1eabu.\u00a0<\/p>\n

C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng n\u00ean x\u00e2y d\u1ef1ng m\u1ed9t m\u1ee9c \u0111\u1ed9 tin c\u1eady v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh h\u1eefu d\u1ee5ng v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n

(Theo investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n L\u00ed thuy\u1ebft th\u1ee9 b\u1eadc c\u1ee7a t\u00e1c \u0111\u1ed9ng (ti\u1ebfng Anh: Hierarchy of Effects Theory) l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh v\u1ec1 c\u00e1ch qu\u1ea3ng c\u00e1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua ho\u1eb7c kh\u00f4ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35941"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35941"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35941\/revisions"}],"predecessor-version":[{"id":68620,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35941\/revisions\/68620"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}