{"id":35944,"date":"2023-12-08T11:32:49","date_gmt":"2023-12-08T11:32:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-keo-pull-marketing-strategy-la-gi-dac-diem-chien-luoc-keo.html"},"modified":"2023-12-23T21:01:34","modified_gmt":"2023-12-23T14:01:34","slug":"chien-luoc-keo-pull-marketing-strategy-la-gi-dac-diem-chien-luoc-keo","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-keo-pull-marketing-strategy-la-gi-dac-diem-chien-luoc-keo.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o (Pull marketing Strategy) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m chi\u1ebfn l\u01b0\u1ee3c k\u00e9o"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: morningscore.io)<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o<\/b> trong ti\u1ebfng Anh l\u00e0 Pull marketing Strategy<\/b>.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o<\/b> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c y\u1ec3m tr\u1ee3 kinh doanh ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp v\u00e0 th\u01b0\u1eddng h\u01b0\u1edbng v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng nh\u1eb1m \u0111\u1ea9y m\u1ea1nh vi\u1ec7c xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m. <\/p>\n

Nh\u00ecn chung, \u0111i\u1ec1u ki\u1ec7n \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c k\u00e9o l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t, m\u1ee9c gi\u00e1 h\u1ea5p d\u1eabn v\u00e0 c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o. Chi ph\u00ed \u0111\u1ea7u t\u01b0 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng l\u1edbn h\u01a1n (so v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y) v\u00e0 hi\u1ec7u qu\u1ea3 c\u0169ng l\u1edbn.<\/p>\n

Do v\u1eady, chi\u1ebfn l\u01b0\u1ee3c k\u00e9o th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho nh\u1eefng doanh nghi\u1ec7p l\u1edbn. Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn \u0111\u1ed1i v\u1edbi vi\u1ec7c xu\u1ea5t kh\u1ea9u c\u00e1c lo\u1ea1i h\u00e0ng ti\u00eau d\u00f9ng. Nh\u1eefng doanh nghi\u1ec7p xu\u1ea5t kh\u1ea9u lo\u1ea1i h\u00e0ng n\u00e0y c\u1ea7n ph\u1ea3i ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng l\u1edbn. <\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o th\u01b0\u1eddng \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch s\u1eed d\u1ee5ng \u0111\u1ed1i v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng ph\u1ed5 c\u1eadp cho \u0111\u00f4ng \u0111\u1ea3o c\u00f4ng ch\u00fang, c\u00f3 h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i d\u00e0i, khi k\u1ebft c\u1ea5u s\u1ea3n ph\u1ea9m kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p, v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ef1 ph\u1ee5c v\u1ee5 (self-service) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c mua h\u00e0ng chi\u1ebfm \u01b0u th\u1ebf. <\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m chi\u1ebfn l\u01b0\u1ee3c k\u00e9o<\/font><\/h3>\n

T\u0103ng hay gi\u1ea3m vi\u1ec7c s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c k\u00e9o tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t s\u1ed1 nh\u00e2n t\u1ed1 nh\u01b0: vi\u1ec7c ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang trong qu\u1ea3ng c\u00e1o, \u0111\u1ed9 d\u00e0i c\u1ee7a c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 l\u1ef1c \u0111\u00f2n b\u1ea9y nh\u01b0 gi\u00e1 b\u00e1n h\u1ea5p d\u1eabn m\u00e0 c\u00f4ng ty s\u1eed d\u1ee5ng c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing \u0111\u00e3 quen v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang hi\u1ec7n \u0111\u1ea1i nh\u01b0 \u1edf th\u1ecb tr\u01b0\u1eddng M\u1ef9, \u0111\u00e3 nh\u1eadn th\u1ea5y r\u1eb1ng s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd s\u1ebd b\u1ecb gi\u1edbi h\u1ea1n r\u1ea5t nhi\u1ec1u khi ti\u1ebfn h\u00e0nh \u1edf n\u01b0\u1edbc ngo\u00e0i. \u0110\u1ed1i v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c k\u00e9o th\u01b0\u1eddng ch\u1ec9 th\u1ef1c s\u1ef1 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao khi s\u1eed d\u1ee5ng t\u1ed1t c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t l\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh. <\/p>\n

Tuy nhi\u00ean, \u1edf m\u1ed9t s\u1ed1 n\u01b0\u1edbc Ch\u00e2u \u00c2u, qu\u1ea3ng c\u00e1o \u0111i\u1ec7n t\u1eed l\u1ea1i b\u1ecb c\u1ea5m, ch\u1ec9 c\u00f3 h\u1ec7 th\u1ed1ng truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o in \u1ea5n l\u00e0 ph\u1ed5 bi\u1ebfn. \u1edf v\u00f9ng Scandinav\u01a1, (B\u1eafc \u00c2u) v\u00e0o n\u0103m 1987, kh\u00f4ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh hay \u0111\u00e0i ph\u00e1t thanh n\u00e0o \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng qu\u1ea3ng c\u00e1o. Ch\u00ednh ph\u1ee7 c\u1ee7a m\u1ed9t s\u1ed1 n\u01b0\u1edbc c\u00f2n quy \u0111\u1ecbnh nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin n\u00e0y ch\u1ec9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0o m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh trong ng\u00e0y.<\/p>\n

Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p qu\u1ed1c t\u1ebf d\u1ec5 b\u1ecb th\u1ea5t b\u1ea1i n\u1ebfu nh\u01b0 s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c y\u1ec3m tr\u1ee3 h\u1eefu hi\u1ec7u n\u00e0o \u0111\u00f3 t\u1eeb m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u00e0y (nh\u01b0 th\u1ecb tr\u01b0\u1eddng M\u1ef9) \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng kh\u1eaft khe kh\u00e1c nh\u01b0 th\u1ecb tr\u01b0\u1eddng c\u00e1c n\u01b0\u1edbc Ch\u00e2u \u00c2u. <\/p>\n

Tuy \u1edf nhi\u1ec1u n\u01b0\u1edbc, doanh nghi\u1ec7p c\u00f3 th\u1ec3 chuy\u1ec3n t\u1eeb h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y sang h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c, nh\u01b0ng c\u0169ng c\u1ea7n l\u01b0u \u00fd r\u1eb1ng, vi\u1ec7c s\u1eed d\u1ee5ng th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c k\u00e9o \u1edf M\u1ef9 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 s\u1ebd th\u00e0nh c\u00f4ng t\u01b0\u01a1ng t\u1ef1 \u1edf c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n kh\u00e1c, n\u1ebfu kh\u00f4ng n\u00f3i l\u00e0 th\u1ea5t b\u1ea1i. Do v\u1eady, c\u1ea7n ph\u1ea3i xem x\u00e9t \u0111i\u1ec1u ki\u1ec7n m\u00f4i tr\u01b0\u1eddng \u1edf t\u1eebng n\u01b0\u1edbc c\u1ee5 th\u1ec3.<\/p>\n

\u0110\u1ed9 d\u00e0i k\u00eanh ph\u00e2n ph\u1ed1i c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e2n t\u1ed1 th\u00e0nh b\u1ea1i khi doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c k\u00e9o. C\u00e1c c\u00f4ng ty b\u00e1n h\u00e0ng \u1edf th\u1ecb tr\u01b0\u1eddng M\u1ef9 th\u01b0\u1eddng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i d\u00e0i trong l\u0129nh v\u1ef1c ti\u00eau th\u1ee5 h\u00e0ng ti\u00eau d\u00f9ng v\u00e0 do \u0111\u00f3 h\u1ecd th\u01b0\u1eddng c\u1ed1 g\u1eafng kh\u1eafc ph\u1ee5c vi\u1ec7c n\u00e0y b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u1ec3 c\u00f3 th\u1ec3 li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng. <\/p>\n

Khi m\u1ed9t c\u00f4ng ty xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ra th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, c\u00f3 th\u1ec3 ph\u1ea3i ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i d\u00e0i h\u01a1n v\u00ec \u0111\u1eb7c \u0111i\u1ec3m h\u00ecnh th\u00e0nh c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i \u1edf m\u1ed7i n\u01b0\u1edbc l\u00e0 r\u1ea5t kh\u00e1c nhau. Th\u1ef1c t\u1ebf \u1edf th\u1ecb tr\u01b0\u1eddng Nh\u1eadt B\u1ea3n, c\u00e1c k\u00eanh th\u01b0\u1eddng r\u1ea5t d\u00e0i so v\u1edbi \u1edf M\u1ef9. <\/p>\n

Do v\u1eady, \u1edf nh\u1eefng n\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c y\u1ec3m tr\u1ee3 k\u00e9o nhi\u1ec1u h\u01a1n.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Marketing qu\u1ed1c t\u1ebf, NXB Lao \u0111\u1ed9ng \u2013 X\u00e3 h\u1ed9i)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n m\u1ea1nh c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c cho ri\u00eang m\u00ecnh. V\u00e0 chi\u1ebfn l\u01b0\u1ee3c k\u00e9o (ti\u1ebfng Anh: Pull marketing Strategy) c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng trong kinh doanh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35944"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35944"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35944\/revisions"}],"predecessor-version":[{"id":68622,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35944\/revisions\/68622"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}