{"id":35950,"date":"2023-12-08T11:33:14","date_gmt":"2023-12-08T11:33:14","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-tieu-chuan-hoa-san-pham-product-standardization-strategy-la-gi.html"},"modified":"2023-12-24T21:42:42","modified_gmt":"2023-12-24T14:42:42","slug":"chien-luoc-tieu-chuan-hoa-san-pham-product-standardization-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-tieu-chuan-hoa-san-pham-product-standardization-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c ti\u00eau chu\u1ea9n ho\u00e1 s\u1ea3n ph\u1ea9m (Product Standardization Strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh \u1ea3nh minh h\u1ecda (Ngu\u1ed3n: Snapseed.exe)<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c ti\u00eau chu\u1ea9n ho\u00e1 s\u1ea3n ph\u1ea9m\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ti\u00eau chu\u1ea9n h\u00f3a s\u1ea3n ph\u1ea9m<\/b> trong ti\u1ebfng Anh l\u00e0 Product Standardization Strategy<\/b>.<\/p>\n

N\u1ebfu m\u1ed9t c\u00f4ng ty ch\u1ec9 s\u1ea3n xu\u1ea5t ra m\u1ed9t h\u1ec7 s\u1ea3n ph\u1ea9m theo m\u1ed9t ti\u00eau chu\u1ea9n gi\u1ed1ng nhau, m\u1ed9t ki\u1ec3u d\u00e1ng gi\u1ed1ng nhau, m\u1ed9t ch\u1ea5t l\u01b0\u1ee3ng gi\u1ed1ng nhau, c\u00f9ng m\u1ed9t l\u00fac ch\u00e0o h\u00e0ng cho th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba l\u1eabn th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, c\u00e1ch l\u00e0m n\u00e0y g\u1ecdi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u00eau chu\u1ea9n h\u00f3a s\u1ea3n ph\u1ea9m<\/b>.<\/p>\n

V\u1ec1 c\u01a1 b\u1ea3n, ti\u00eau chu\u1ea9n h\u00f3a m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1ea3m chi ph\u00ed v\u00e0 t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng. B\u1eb1ng c\u00e1ch gi\u1ea3m thi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t trong c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1eb1ng c\u00e1ch thay th\u1ebf ch\u00fang, b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng t\u0103ng s\u1ea3n l\u01b0\u1ee3ng, ph\u00e2n ph\u1ed1i h\u1ee3p l\u00ed, gi\u1ea3m chi ph\u00ed nguy\u00ean li\u1ec7u v\u00e0 c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u00eau chu\u1ea9n h\u00f3a s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t cho ph\u00e9p b\u1ea1n c\u00e2n b\u1eb1ng nhu c\u1ea7u th\u00edch \u1ee9ng c\u00f3 m\u1ee5c ti\u00eau v\u1edbi ti\u1ebft ki\u1ec7m chi ph\u00ed ti\u00eau chu\u1ea9n h\u00f3a.<\/p>\n

L\u1ee3i \u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u00eau chu\u1ea9n ho\u00e1 s\u1ea3n ph\u1ea9m<\/font><\/h3>\n

Nhi\u1ec1u nghi\u00ean c\u1ee9u v\u00e0 tranh lu\u1eadn cho r\u1eb1ng, do bi\u1ebft khai th\u00e1c t\u1ed1i \u01b0u nhu c\u1ea7u t\u01b0\u01a1ng \u0111\u1ed3ng c\u1ee7a s\u1ed1 \u0111\u00f4ng \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c ti\u00eau chu\u1ea9n ho\u00e1 s\u1ea3n ph\u1ea9m s\u1ebd l\u00e0m t\u0103ng th\u00eam xu th\u1ebf to\u00e0n c\u1ea7u ho\u00e1 v\u00e0 \u0111\u1ed3ng nh\u1ea5t ho\u00e1 (Homogenization), th\u00fac \u0111\u1ea9y h\u01a1n nhu c\u1ea7u ti\u00eau d\u00f9ng c\u1ee7a ph\u1ea7n l\u1edbn c\u01b0 d\u00e2n c\u1ee7a nh\u1eefng n\u1ec1n v\u0103n ho\u00e1 kh\u00e1c bi\u1ec7t tr\u00ean to\u00e0n c\u1ea7u.\u00a0<\/p>\n

\u0110\u1ec3 c\u1ee7ng c\u1ed1 cho l\u00ed l\u1ebd \u0111\u00f3, nhi\u1ec1u cu\u1ed9c \u0111i\u1ec1u tra c\u0169ng cho th\u1ea5y, b\u1ea5t lu\u1eadn nh\u1eefng r\u00e0o c\u1ea3n v\u1ec1 v\u0103n ho\u00e1, nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 m\u1ea1nh \u1edf \u0111\u00f4 th\u1ecb c\u1ee7a nh\u00f3m n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n, ch\u1ec9 c\u1ea7n thay \u0111\u1ed5i ch\u00fat \u00edt c\u0169ng s\u1ebd b\u00e1n ch\u1ea1y \u1edf c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n.\u00a0<\/p>\n

N\u00f3i r\u1ed9ng ra, nh\u1eefng s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n ho\u00e1 \u0111\u1ec1u th\u00edch \u1ee9ng v\u1edbi l\u1ed1i s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f4 th\u1ecb, d\u00f9 h\u1ecd \u1edf b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o tr\u00ean th\u1ebf gi\u1edbi. Nh\u1eefng cu\u1ed9c kh\u1ea3o s\u00e1t ti\u1ebfp \u0111\u00f3 c\u0169ng x\u00e1c nh\u1eadn r\u00f5 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u1ec1 s\u1edf th\u00edch c\u1ee7a nh\u1eefng b\u1ed9 ph\u1eadn d\u00e2n c\u01b0 \u1edf c\u00e1c n\u01b0\u1edbc kh\u00e1c nhau.\u00a0<\/p>\n

Nhi\u1ec1u gia \u0111\u00ecnh \u1edf New York c\u0169ng c\u1ea7n m\u00e1y r\u1eeda b\u00e1t gi\u1ed1ng nh\u01b0 nh\u1eefng gia \u0111\u00ecnh \u1edf Paris, London; c\u00e1c h\u1ed9 gia \u0111\u00ecnh \u1edf Rome, Berlin c\u0169ng mu\u1ed1n nh\u1eefng chi\u1ebfc m\u00e1y gi\u1eb7t, \u0111i\u1ec1u ho\u00e0, tivi nh\u01b0 c\u00e1c gia \u0111\u00ecnh \u1edf Tokyo, Sydney, Boston\u2026<\/p>\n

Nh\u00ecn chung, nh\u1eefng l\u1ee3i \u00edch n\u1ed5i b\u1eadt c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u00eau chu\u1ea9n ho\u00e1 s\u1ea3n ph\u1ea9m to\u00e0n c\u1ea7u l\u00e0:\u00a0<\/p>\n

– Khai th\u00e1c \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u (nhu c\u1ea7u t\u01b0\u01a1ng \u0111\u1ed3ng c\u1ee7a \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf c\u00e1c n\u01b0\u1edbc c\u00f3 n\u1ec1n v\u0103n ho\u00e1 kh\u00e1c bi\u1ec7t);\u00a0<\/p>\n

– M\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c qui m\u00f4 s\u1ea3n xu\u1ea5t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u m\u1edf r\u1ed9ng tr\u00ean qui m\u00f4 to\u00e0n c\u1ea7u;\u00a0<\/p>\n

– Cho ph\u00e9p s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t theo ti\u00eau chu\u1ea9n ho\u00e1 s\u1ea3n ph\u1ea9m;\u00a0<\/p>\n

– Gi\u1ea3m thi\u1ec3u chi ph\u00ed \u1edf nhi\u1ec1u kh\u00e2u nh\u01b0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, bao b\u00ec, qu\u1ea3ng c\u00e1o\u2026 b\u1ea3n th\u00e2n qui m\u00f4 m\u1edf r\u1ed9ng, s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t \u0111\u00e3 cho ph\u00e9p h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m;\u00a0<\/p>\n

– N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m do ti\u00eau chu\u1ea9n ho\u00e1 v\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t; t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a c\u00e1c c\u00f4ng ty v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 c\u00f4ng ngh\u1ec7;\u00a0<\/p>\n

– Khai th\u00e1c \u0111\u01b0\u1ee3c nhu c\u1ea7u ti\u1ec1m n\u0103ng theo xu th\u1ebf \u0111\u00f4 th\u1ecb ho\u00e1 m\u1ea1nh m\u1ebd \u1edf c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n tr\u00ean to\u00e0n c\u1ea7u;\u00a0<\/p>\n

– N\u00e2ng cao \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u;<\/p>\n

– \u0110\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn cao do gi\u1ea3m chi ph\u00ed, m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Marketing Qu\u1ed1c t\u1ebf, NXB Lao \u0111\u1ed9ng \u2013 X\u00e3 h\u1ed9i)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ng\u00e0y nay, c\u1ea1nh tranh kh\u1ed1c li\u1ec7t th\u1ef1c t\u1ebf \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi tr\u01b0\u1edbc, ng\u01b0\u1eddi sau v\u00e0 h\u01a1n th\u1ebf n\u1eefa, v\u00ec v\u1eady h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch xem x\u00e9t c\u00e1c c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u00eau chu\u1ea9n h\u00f3a s\u1ea3n ph\u1ea9m (ti\u1ebfng Anh: Product Standardization Strategy) \u0111\u1ec3 theo k\u1ecbp.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35950"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35950"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35950\/revisions"}],"predecessor-version":[{"id":68672,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35950\/revisions\/68672"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}