{"id":35959,"date":"2023-12-08T11:33:55","date_gmt":"2023-12-08T11:33:55","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quang-cao-tren-di-dong-mobile-advertising-la-gi-cac-nen-tang-quang-cao-tren-di-dong.html"},"modified":"2023-12-23T21:01:35","modified_gmt":"2023-12-23T14:01:35","slug":"quang-cao-tren-di-dong-mobile-advertising-la-gi-cac-nen-tang-quang-cao-tren-di-dong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quang-cao-tren-di-dong-mobile-advertising-la-gi-cac-nen-tang-quang-cao-tren-di-dong.html","title":{"rendered":"Qu\u1ea3ng c\u00e1o tr\u00ean di d\u1ed9ng (Mobile Advertising) l\u00e0 g\u00ec? C\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: smartfindsmarketing.com<\/i><\/p>\n<\/div>\n<\/div>\n

Qu\u1ea3ng c\u00e1o tr\u00ean di d\u1ed9ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o tr\u00ean di d\u1ed9ng<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0Mobile Advertising.<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng<\/i> l\u00e0 m\u1ed9t lo\u1ea1i qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u01b0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng c\u00f3 k\u1ebft n\u1ed1i kh\u00f4ng d\u00e2y.\u00a0<\/p>\n

Qu\u1ea3ng c\u00e1o tr\u00ean di d\u1ed9ng<\/i> l\u00e0 m\u1ed9t nh\u00e1nh c\u1ee7a\u00a0marketing tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u00e0 c\u00f3 th\u1ec3 c\u00f3 d\u1ea1ng qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n qua tin nh\u1eafn SMS ho\u1eb7c qu\u1ea3ng c\u00e1o banner xu\u1ea5t hi\u1ec7n trong trang web di \u0111\u1ed9ng, trong \u1ee9ng d\u1ee5ng \u0111\u00e3 t\u1ea3i xu\u1ed1ng ho\u1eb7c tr\u00f2 ch\u01a1i.\u00a0<\/p>\n

C\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty nh\u01b0 Google v\u00e0 Facebook t\u00f9y ch\u1ec9nh qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng d\u1ef1a tr\u00ean l\u1ecbch s\u1eed duy\u1ec7t web c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n, v\u1ecb tr\u00ed \u0111\u1ecba l\u00ed v\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp theo th\u00f3i quen mua s\u1eafm.\u00a0<\/p>\n

V\u00ec c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng th\u01b0\u1eddng c\u00f3 m\u00e0n h\u00ecnh nh\u1ecf h\u01a1n m\u00e1y t\u00ednh ho\u1eb7c m\u00e1y t\u00ednh x\u00e1ch tay, h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o k\u0129 thu\u1eadt s\u1ed1 n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho m\u00e0n h\u00ecnh nh\u1ecf v\u1edbi c\u00e1c n\u1ed9i dung ng\u1eafn g\u1ecdn.<\/p>\n

H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng<\/i> s\u1edbm nh\u1ea5t ra \u0111\u1eddi th\u00f4ng qua tin nh\u1eafn v\u0103n b\u1ea3n SMS, nh\u01b0ng \u0111\u00e3 nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n th\u00e0nh qu\u1ea3ng c\u00e1o tr\u00ean trang web di \u0111\u1ed9ng v\u00e0 trong \u1ee9ng d\u1ee5ng.<\/p>\n

\u00a0Nhi\u1ec1u \u1ee9ng d\u1ee5ng cung c\u1ea5p m\u1ed9t phi\u00ean b\u1ea3n mi\u1ec5n ph\u00ed, nh\u01b0ng nh\u00e0 ph\u00e1t tri\u1ec3n thu \u0111\u01b0\u1ee3c ti\u1ec1n b\u1eb1ng c\u00e1ch \u0111\u1eb7t qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf nh\u1eefng qu\u1ea3ng c\u00e1o nh\u01b0 b\u1eb1ng c\u00e1ch mua phi\u00ean b\u1ea3n \u0111\u1ea7y \u0111\u1ee7 ho\u1eb7c phi\u00ean b\u1ea3n cao c\u1ea5p c\u1ee7a \u1ee9ng d\u1ee5ng.\u00a0<\/p>\n

C\u00e1c phi\u00ean b\u1ea3n di \u0111\u1ed9ng c\u1ee7a trang web c\u0169ng c\u00f3 qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho m\u00e0n h\u00ecnh di \u0111\u1ed9ng nh\u1ecf h\u01a1n so v\u1edbi phi\u00ean b\u1ea3n \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean c\u00f9ng m\u1ed9t trang web.<\/p>\n

C\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng<\/font><\/h3>\n

Qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9n<\/b>g c\u0169ng k\u1ebft h\u1ee3p v\u1edbi marketing tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, t\u1ee9c l\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n \u0111\u00e3 \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 d\u1ecbch v\u1ee5 \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean s\u1edf th\u00edch, th\u00f3i quen ho\u1eb7c v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/p>\n

M\u1ed9t s\u1ed1 qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng ch\u1ec9 c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n khi ng\u01b0\u1eddi d\u00f9ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u1edf g\u1ea7n m\u1ed9t c\u1eeda h\u00e0ng ho\u1eb7c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3.\u00a0<\/p>\n

V\u1ecb tr\u00ed c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng ho\u1ea1t \u0111\u1ed9ng theo qui tr\u00ecnh \u0111\u1eb7t gi\u00e1 th\u1ea7u theo ch\u01b0\u01a1ng tr\u00ecnh, t\u1ee9c l\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i \u0111\u1eb7t gi\u00e1 th\u1ea7u theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 c\u00f3 quy\u1ec1n \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng DSP – demand side platform (t\u1ea1m d\u1ecbch: n\u1ec1n t\u1ea3ng theo y\u00eau c\u1ea7u)<\/p>\n

Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 v\u1eady s\u1ebd cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean m\u1ed9t v\u00e0i\u00a0ch\u1ec9 s\u1ed1 KPI, ch\u1eb3ng h\u1ea1n nh\u01b0 eCPC (t\u1ea1m d\u1ecbch: chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p hi\u1ec7u qu\u1ea3).<\/p>\n

(Theo: investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Qu\u1ea3ng c\u00e1o tr\u00ean di d\u1ed9ng (ti\u1ebfng Anh: Mobile Advertising) l\u00e0 m\u1ed9t lo\u1ea1i qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u01b0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng c\u00f3 k\u1ebft n\u1ed1i kh\u00f4ng d\u00e2y.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35959"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35959"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35959\/revisions"}],"predecessor-version":[{"id":68629,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35959\/revisions\/68629"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}