{"id":35967,"date":"2023-12-08T11:34:07","date_gmt":"2023-12-08T11:34:07","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-tren-thiet-bi-di-dong-mobile-marketing-la-gi.html"},"modified":"2023-12-23T21:01:35","modified_gmt":"2023-12-23T14:01:35","slug":"marketing-tren-thiet-bi-di-dong-mobile-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-tren-thiet-bi-di-dong-mobile-marketing-la-gi.html","title":{"rendered":"Marketing tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng (Mobile Marketing) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p><i>H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: vietbrands.vn<\/i><\/p>\n<\/div>\n<\/div>\n<h2 class=\"\"><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Marketing tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/font><\/h2>\n<p class=\"\"><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p class=\"\"><b>Marketing tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/b> trong ti\u1ebfng Anh l\u00e0<b>\u00a0Mobile Marketing.<\/b><\/p>\n<p class=\"\"><i>Marketing tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/i>\u00a0bao g\u1ed3m m\u1ecdi ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o nh\u1eb1m qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u00ed d\u1ee5 nh\u01b0 m\u00e1y t\u00ednh b\u1ea3ng v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh.\u00a0<\/p>\n<p class=\"\"><i>Marketing tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/i> s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng c\u1ee7a c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng hi\u1ec7n \u0111\u1ea1i, bao g\u1ed3m d\u1ecbch v\u1ee5 \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c\u00a0chi\u1ebfn d\u1ecbch marketing\u00a0d\u1ef1a tr\u00ean v\u1ecb tr\u00ed c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n.\u00a0<\/p>\n<p class=\"\"><i>Marketing tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/i> l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong vi\u1ec7c t\u1ea1o qu\u1ea3ng c\u00e1o ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho m\u1ed9t ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng m\u1ea1ng Internet.<\/p>\n<p class=\"\"><b>N\u1ed9i dung c\u1ee7a\u00a0Marketing tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng\u00a0<\/b><\/p>\n<p class=\"\"><i>Marketing\u00a0tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/i> c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u01b0\u1ee3c g\u1eedi qua tin nh\u1eafn ho\u1eb7c qua c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng th\u00f4ng b\u00e1o hi\u1ec3n th\u1ecb tr\u1ef1c ti\u1ebfp, qua vi\u1ec7c marketing trong \u1ee9ng d\u1ee5ng ho\u1eb7c tr\u00f2 ch\u01a1i, th\u00f4ng qua c\u00e1c trang web di \u0111\u1ed9ng ho\u1eb7c b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 qu\u00e9t m\u00e3 QR.<\/p>\n<p class=\"\"><i>Marketing\u00a0tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/i> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty khi thi\u1ebft b\u1ecb di \u0111\u1ed9ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. C\u00e1c b\u00ean tham gia ch\u00ednh l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u (v\u00e0 c\u00e1c c\u00f4ng ty m\u00e0 ch\u00fang \u0111\u1ea1i di\u1ec7n) v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 cho ph\u00e9p qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.\u00a0<\/p>\n<p class=\"\">Qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn kh\u00e1ch h\u00e0ng d\u1ef1a v\u00e0o nghi\u00ean c\u1ee9u h\u00e0nh vi nhi\u1ec1u h\u01a1n l\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc.\u00a0M\u1ed9t h\u00e0nh vi \u0111\u00e1ng ch\u00fa \u00fd trong <i>marketing tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/i> l\u00e0 &#8220;snacking&#8221; (t\u1ea1m d\u1ecbch: \u0103n v\u1eb7t), l\u00e0 khi ng\u01b0\u1eddi d\u00f9ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u0103ng nh\u1eadp v\u00e0o ph\u01b0\u01a1ng ti\u1ec7n ho\u1eb7c nh\u1eafn tin trong th\u1eddi gian ng\u1eafn; \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00e1c nh\u00e0 marketer s\u1ebd c\u00f3 nhi\u1ec1u \u0111i\u1ec3m ti\u1ec3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n<p class=\"\">Trong <i>marketing\u00a0tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/i>, thi\u1ebft b\u1ecb (v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh) t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn &#8211; ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng iPad ph\u1ea3n \u1ee9ng kh\u00e1c nhau v\u1edbi <i>marketing tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.\u00a0<\/i><\/p>\n<p class=\"\">V\u00ed d\u1ee5: ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u00f3 xu h\u01b0\u1edbng t\u00ecm nh\u1eefng th\u00f4ng tin c\u00f3 n\u1ed9i dung ph\u00f9 h\u1ee3p nh\u1ea5t, nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng iPad c\u00f3 xu h\u01b0\u1edbng b\u1ecb cu\u1ed1n h\u00fat b\u1edfi qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c c\u00f3 c\u00e1c b\u00e0i thuy\u1ebft tr\u00ecnh \u0111a ph\u01b0\u01a1ng ti\u1ec7n v\u1edbi h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft (th\u00f4ng \u0111i\u1ec7p c\u1ee7a n\u1ed9i dung ch\u1ec9 l\u00e0 m\u1ed1i quan t\u00e2m th\u1ee9 y\u1ebfu).<\/p>\n<h3 class=\"\"><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">So s\u00e1nh v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing truy\u1ec1n th\u1ed1ng<\/font><\/h3>\n<p class=\"\">Kh\u00e1c v\u1edbi nh\u1eefng n\u1ed7 l\u1ef1c\u00a0marketing truy\u1ec1n th\u1ed1ng, <b style=\"\">marketing tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng <\/b>l\u1ee3i d\u1ee5ng th\u1ef1c t\u1ebf l\u00e0 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng mang ch\u00fang b\u00ean m\u00ecnh m\u1ecdi l\u00fac m\u1ecdi n\u01a1i.\u00a0<\/p>\n<p class=\"\">Do \u0111\u00f3, c\u00e1c d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean v\u1ecb tr\u00ed c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 sau \u0111\u00f3 cung c\u1ea5p phi\u1ebfu gi\u1ea3m gi\u00e1, giao d\u1ecbch ho\u1eb7c khuy\u1ebfn m\u00e3i d\u1ef1a tr\u00ean kho\u1ea3ng c\u00e1ch c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u1eeda h\u00e0ng ho\u1eb7c \u0111\u1ecba \u0111i\u1ec3m m\u00e0 anh ta\/c\u00f4 ta th\u01b0\u1eddng xuy\u00ean gh\u00e9 th\u0103m.<\/p>\n<p class=\"\">C\u00e1c chi\u1ebfn d\u1ecbch marketing n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a nhi\u1ec1u h\u01a1n cho t\u1eebng ng\u01b0\u1eddi d\u00f9ng, v\u00e0 do \u0111\u00f3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n cho c\u00f4ng ty th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch marketing, v\u00ed d\u1ee5 nh\u01b0 m\u1ed9t chi\u1ebfn d\u1ecbch marketing g\u1eedi phi\u1ebfu gi\u1ea3m gi\u00e1 li\u00ean quan \u0111\u1ebfn th\u1ef1c ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ed7i khi h\u1ecd \u1edf trong b\u00e1n k\u00ednh n\u1eeda d\u1eb7m c\u1ee7a m\u1ed9t si\u00eau th\u1ecb c\u1ee5 th\u1ec3.<\/p>\n<p style=\"display: none;\" class=\"\">\n<p class=\"\">Tuy nhi\u00ean c\u00f3 c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 li\u00ean quan \u0111\u1ebfn c\u00e1ch d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp b\u1edfi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 li\u1ec7u vi\u1ec7c \u0111\u00f3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 cho ph\u00e9p r\u00f5 r\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng hay kh\u00f4ng. Ngo\u00e0i ra, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi coi vi\u1ec7c theo d\u00f5i v\u1ecb tr\u00ed c\u1ee7a c\u00e1 nh\u00e2n l\u00e0 \u0111i qu\u00e1 gi\u1edbi h\u1ea1n.<\/p>\n<p class=\"\">(Theo <i>investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Marketing tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng (ti\u1ebfng Anh: Mobile Marketing) bao g\u1ed3m m\u1ecdi ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o nh\u1eb1m qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u00ed d\u1ee5 nh\u01b0 m\u00e1y t\u00ednh b\u1ea3ng v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35967"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35967"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35967\/revisions"}],"predecessor-version":[{"id":68631,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35967\/revisions\/68631"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}