{"id":35971,"date":"2023-12-08T11:34:23","date_gmt":"2023-12-08T11:34:23","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thi-truong-nuoc-ngoai-foreign-market-la-gi-su-can-thiet-phai-nghien-cuu-thi-truong-nuoc-ngoai.html"},"modified":"2023-12-24T21:42:42","modified_gmt":"2023-12-24T14:42:42","slug":"thi-truong-nuoc-ngoai-foreign-market-la-gi-su-can-thiet-phai-nghien-cuu-thi-truong-nuoc-ngoai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thi-truong-nuoc-ngoai-foreign-market-la-gi-su-can-thiet-phai-nghien-cuu-thi-truong-nuoc-ngoai.html","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i (Foreign Market) l\u00e0 g\u00ec? S\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: kitra.com.vn)<\/p>\n<\/div>\n<\/div>\n

Th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i<\/b> trong ti\u1ebfng Anh l\u00e0 Foreign Market<\/b>.\u00a0<\/p>\n

Th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i<\/b> l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p \u1edf b\u00ean ngo\u00e0i bi\u00ean gi\u1edbi qu\u1ed1c gia, nh\u1eb1m ph\u00e2n bi\u1ec7t v\u1edbi th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba l\u00e0 kh\u00e1ch h\u00e0ng trong n\u01b0\u1edbc.<\/p>\n

S\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i<\/font><\/h3>\n

M\u00f4i tr\u01b0\u1eddng marketing kh\u00e1c nhau: Khi ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, c\u00e1c chuy\u00ean gia nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng th\u1ec3 b\u1ecf qua \u0111\u01b0\u1ee3c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng marketing.\u00a0<\/p>\n

M\u00f4i tr\u01b0\u1eddng kinh doanh kh\u00e1c nhau, n\u00ean c\u00e1c chuy\u00ean gia nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng th\u1ec3 v\u1eadn d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u nh\u01b0 nhau tr\u00ean m\u1ecdi th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau. Ch\u00ednh v\u00ec v\u1eady, c\u1ea7n thi\u1ebft ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng marketing qu\u1ed1c t\u1ebf.<\/p>\n

Cung c\u1ea5p th\u00f4ng tin \u0111\u1ec3 \u00e1p d\u1ee5ng Marketing mix t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 kh\u00e2u c\u01a1 b\u1ea3n \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin nh\u1eb1m ti\u1ebfn h\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing mix \u1edf th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i. N\u1ebfu kh\u00f4ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, c\u00e1c doanh nghi\u1ec7p s\u1ebd kh\u00f4ng c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 v\u1eadn d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing mix ph\u00f9 h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

H\u1ea1n ch\u1ebf r\u1ee7i ro li\u00ean quan t\u1edbi ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 hay th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i Gi\u00fap c\u00e1c ch\u00ednh ph\u1ee7 ho\u1ea1ch \u0111\u1ecbnh ch\u00ednh s\u00e1ch v\u1ec1 th\u1ee9 t\u1ef1 \u01b0u ti\u00ean c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i v\u00e0 \u0111\u1ea7u t\u01b0 Gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u00ecm \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ti\u1ec1m n\u0103ng cho s\u1ea3n ph\u1ea9m xu\u1ea5t kh\u1ea9u c\u1ee7a m\u00ecnh.<\/p>\n

Qui tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i <\/font><\/h3>\n

M\u1ed9t b\u1ea3n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf lu\u00f4n b\u1ecb nh\u1eefng gi\u1edbi h\u1ea1n v\u1ec1 th\u1eddi gian, chi ph\u00ed v\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u. Nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i ph\u1ea3i c\u1ed1 g\u1eafng thu th\u1eadp \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin \u0111\u00e1ng tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t. Ch\u00eca kho\u00e1 c\u1ee7a th\u00e0nh c\u00f4ng ch\u00ednh l\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u h\u1ec7 th\u1ed1ng v\u00e0 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u.\u00a0<\/p>\n

C\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc, nh\u00ecn chung, qui tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i n\u00ean theo c\u00e1c b\u01b0\u1edbc sau, c\u00f3 kh\u00e1c l\u00e0 \u1edf ch\u1ed7 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong m\u00f4i tr\u01b0\u1eddng marketing qu\u1ed1c t\u1ebf.<\/p>\n

M\u1eb7c d\u00f9 c\u00e1c b\u01b0\u1edbc trong ch\u01b0\u01a1ng tr\u00ecnh nghi\u00ean c\u1ee9u l\u00e0 gi\u1ed1ng nhau \u1edf t\u1ea5t c\u1ea3 c\u00e1c n\u01b0\u1edbc, s\u1ef1 thay \u0111\u1ed5i v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c th\u1ef1c hi\u1ec7n n\u1ea3y sinh do s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n v\u0103n ho\u00e1 v\u00e0 kinh t\u1ebf gi\u1eefa c\u00e1c qu\u1ed1c gia.\u00a0<\/p>\n

Nh\u1eefng v\u1ea5n \u0111\u1ec1 nghi\u00ean c\u1ee9u li\u00ean quan t\u1edbi th\u1ecb tr\u01b0\u1eddng \u1edf Anh ho\u1eb7c Canada c\u00f3 th\u1ec3 gi\u1ed1ng nh\u1eefng v\u1ea5n \u0111\u1ec1 nghi\u00ean c\u1ee9u \u1edf M\u0129, \u1edf \u0110\u1ee9c, Nam Phi hay Mexico nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra v\u00f4 s\u1ed1 nh\u1eefng n\u00e9t \u0111\u1eb7c tr\u01b0ng ri\u00eang. Nh\u1eefng n\u00e9t \u0111\u1eb7c tr\u01b0ng n\u00e0y s\u1ebd tr\u1edf n\u00ean r\u00f5 r\u00e0ng ngay t\u1ea1i b\u01b0\u1edbc \u0111\u1ea7u c\u1ee7a qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u h\u00ecnh th\u00e0nh gi\u00fap t\u1ea1o n\u00ean c\u00e1c lu\u1eadn \u0111i\u1ec3m.\u00a0<\/p>\n

C\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u s\u1ebd minh ho\u1ea1 cho nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf th\u01b0\u1eddng g\u1eb7p ph\u1ea3i:\u00a0<\/p>\n

– B\u01b0\u1edbc 1: x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 nghi\u00ean c\u1ee9u;\u00a0<\/p>\n

– B\u01b0\u1edbc 2: l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u;\u00a0<\/p>\n

– B\u01b0\u1edbc 3: l\u1eadp k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u;\u00a0<\/p>\n

– B\u01b0\u1edbc 4: thu th\u1eadp d\u1eef li\u1ec7u;\u00a0<\/p>\n

– B\u01b0\u1edbc 5: x\u1eed l\u00ed d\u1eef li\u1ec7u;\u00a0<\/p>\n

– B\u01b0\u1edbc 6: s\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u.\u00a0<\/p>\n

\u00a0(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Marketing qu\u1ed1c t\u1ebf, NXB Lao \u0111\u1ed9ng \u2013 X\u00e3 h\u1ed9i)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong Marketing qu\u1ed1c t\u1ebf bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u1eb1m \u0111\u00e1nh gi\u00e1 xem nh\u1eefng th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i (ti\u1ebfng Anh: Foreign Market) n\u00e0o s\u1ebd ti\u1ec1m n\u0103ng nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35971"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35971"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35971\/revisions"}],"predecessor-version":[{"id":68673,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35971\/revisions\/68673"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}