{"id":35979,"date":"2023-12-08T11:34:57","date_gmt":"2023-12-08T11:34:57","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hieu-ung-ikea-ikea-effect-la-gi-lien-he-thuc-tien.html"},"modified":"2023-12-23T21:01:36","modified_gmt":"2023-12-23T14:01:36","slug":"hieu-ung-ikea-ikea-effect-la-gi-lien-he-thuc-tien","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hieu-ung-ikea-ikea-effect-la-gi-lien-he-thuc-tien.html","title":{"rendered":"Hi\u1ec7u \u1ee9ng IKEA (IKEA effect) l\u00e0 g\u00ec? Li\u00ean h\u1ec7 th\u1ef1c ti\u1ec5n"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Everyday Concepts<\/p>\n<\/div>\n<\/div>\n

Hi\u1ec7u \u1ee9ng IKEA (IKEA effect)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Hi\u1ec7u \u1ee9ng IKEA<\/b> trong ti\u1ebfng Anh l\u00e0 IKEA effect<\/b>.<\/p>\n

S\u1ef1 ra \u0111\u1eddi c\u1ee7a Hi\u1ec7u \u1ee9ng IKEA<\/i><\/p>\n

IKEA v\u1ed1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p Th\u1ee5y \u0110i\u1ec3n n\u1ed5i ti\u1ebfng trong ng\u00e0nh n\u1ed9i th\u1ea5t. \u0110i\u1ec1u l\u00e0m cho IKEA tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o so v\u1edbi c\u00e1c c\u00f4ng ty c\u00f2n l\u1ea1i n\u1eb1m \u1edf ch\u1ed7 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty \u0111\u1ec1u y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i tham gia l\u1eafp \u0111\u1eb7t \u0111\u1ec3 ho\u00e0n thi\u1ec7n (do-it-your self).<\/p>\n

S\u1ea3n ph\u1ea9m \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng th\u01b0\u1eddng ch\u1ec9 l\u00e0 nh\u1eefng b\u1ed9 kit bao g\u1ed3m c\u00e1c b\u1ed9 ph\u1eadn v\u00e0 linh ki\u1ec7n c\u1ea7n thi\u1ebft, v\u00e0 ph\u1ea3i m\u1ea5t th\u00eam v\u00e0i gi\u1edd m\u1edbi tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh nh\u1edd b\u00e0n tay c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1eb7c d\u00f9 ch\u1ecbu r\u1ea5t nhi\u1ec1u v\u1ea5t v\u1ea3 \u0111\u1ec3 mua \u0111\u01b0\u1ee3c m\u1ed9t s\u1ea3n ph\u1ea9m n\u1ed9i th\u1ea5t, kh\u00e1ch h\u00e0ng v\u1eabn c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng (n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 si\u00eau h\u00e0i l\u00f2ng).<\/p>\n

Ch\u00ednh s\u00e1ch n\u00e0y \u0111\u00e3 g\u00f3p ph\u1ea7n \u0111\u01b0a IKEA tr\u1edf th\u00e0nh \u00f4ng tr\u00f9m n\u1ed9i th\u1ea5t h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.<\/p>\n

Do s\u1ef1 n\u1ed5i ti\u1ebfng v\u00e0 c\u00e1ch thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o n\u00e0y, c\u00e1c nh\u00e0 t\u00e2m l\u00ed h\u1ecdc \u0111\u00e3 l\u1ea5y t\u00ean c\u00f4ng ty \u0111\u1eb7t cho hi\u1ec7u \u1ee9ng, g\u1ecdi l\u00e0 Hi\u1ec7u \u1ee9ng IKEA (IKEA effect).<\/p>\n

Hi\u1ec7u \u1ee9ng IKEA cho r\u1eb1ng ng\u01b0\u1eddi ta s\u1ebd \u0111\u00e1nh gi\u00e1 cao m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd t\u1ef1 l\u00e0m l\u1ea5y (ho\u1eb7c h\u1ecd ngh\u0129 l\u00e0 m\u00ecnh \u0111\u00e3 t\u1ef1 l\u00e0m) h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m b\u00ecnh th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u00e0m s\u1eb5n.<\/p>\n

Li\u00ean h\u1ec7 th\u1ef1c ti\u1ec5n<\/font><\/h3>\n

Hi\u1ec7u \u1ee9ng IKEA \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong kinh doanh th\u00f4ng qua vi\u1ec7c cho kh\u00e1ch h\u00e0ng tham gia v\u00e0o qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh s\u1ea3n ph\u1ea9m.<\/p>\n

C\u00f3 l\u1ebd c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf l\u00e0 hay g\u1eb7p ph\u1ea3i t\u00ecnh tr\u1ea1ng n\u00e0y nh\u1ea5t, v\u00e0 d\u00f9 c\u00f3 mu\u1ed1n hay kh\u00f4ng th\u00ec h\u1ecd v\u1eabn ph\u1ea3i cho kh\u00e1ch h\u00e0ng “t\u1ef1 l\u00e0m” m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 trong qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

Tuy\u1ec7t chi\u00eau cho kh\u00e1ch h\u00e0ng t\u1ef1 tay l\u00e0m hi\u1ec7n di\u1ec7n r\u1ea5t nhi\u1ec1u trong cu\u1ed9c s\u1ed1ng, t\u1eeb c\u00e1c qu\u00e1n \u0103n cho kh\u00e1ch t\u1ef1 n\u01b0\u1edbng th\u1ecbt (d\u00f9 kh\u00e9t l\u1eb9t nh\u01b0ng v\u1eabn c\u1ee9 ngon), cho \u0111\u1ebfn c\u00e1c qu\u00e1n c\u00e0 ph\u00ea cho kh\u00e1ch h\u00e0ng t\u1ef1 n\u01b0\u1edbng b\u00e1nh. N\u00f3i chung, n\u1ebfu kh\u00f4ng bi\u1ebft kh\u00e1ch h\u00e0ng th\u00edch g\u00ec, h\u00e3y \u0111\u1ec3 h\u1ecd t\u1ef1 l\u00e0m r\u1ed3i tr\u1ea3 ti\u1ec1n cho b\u1ea1n. L\u00ed do l\u00e0 d\u00f9 b\u1ea1n l\u00e0m ngon, l\u00e0m t\u1ed1t c\u1ee1 n\u00e0o c\u0169ng kh\u00f4ng th\u1ec3 ngon b\u1eb1ng ch\u00ednh tay h\u1ecd l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Hi\u1ec7u \u1ee9ng chim m\u1ed3i, NXB Kinh t\u1ebf TP. H\u1ed3 Ch\u00ed Minh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Hi\u1ec7u \u1ee9ng IKEA (ti\u1ebfng Anh: IKEA effect) cho r\u1eb1ng ng\u01b0\u1eddi ta s\u1ebd \u0111\u00e1nh gi\u00e1 cao m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd t\u1ef1 l\u00e0m l\u1ea5y (ho\u1eb7c h\u1ecd ngh\u0129 l\u00e0 m\u00ecnh \u0111\u00e3 t\u1ef1 l\u00e0m) h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m b\u00ecnh th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u00e0m s\u1eb5n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35979"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35979"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35979\/revisions"}],"predecessor-version":[{"id":68636,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35979\/revisions\/68636"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}