{"id":35981,"date":"2023-12-08T11:35:04","date_gmt":"2023-12-08T11:35:04","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thuyet-so-sanh-xa-hoi-social-comparison-theory-la-gi.html"},"modified":"2023-12-23T21:01:36","modified_gmt":"2023-12-23T14:01:36","slug":"thuyet-so-sanh-xa-hoi-social-comparison-theory-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thuyet-so-sanh-xa-hoi-social-comparison-theory-la-gi.html","title":{"rendered":"Thuy\u1ebft so s\u00e1nh x\u00e3 h\u1ed9i (Social comparison theory) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

Thuy\u1ebft so s\u00e1nh x\u00e3 h\u1ed9i (Social comparison theory)<\/font><\/h2>\n

Hi\u1ec3u v\u1ec1 thuy\u1ebft so s\u00e1nh x\u00e3 h\u1ed9i
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Thuy\u1ebft so s\u00e1nh x\u00e3 h\u1ed9i <\/b>trong ti\u1ebfng Anh l\u00e0 Social comparison theory<\/b>.<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, khi mua h\u00e0ng \u1edf m\u1ed9t s\u1ed1 trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ta th\u01b0\u1eddng r\u1ea5t kh\u00f3 ph\u00e1t hi\u1ec7n \u00f4 \u0111i\u1ec1n m\u00e3 khuy\u1ebfn m\u00e3i trong qu\u00e1 tr\u00ecnh mua h\u00e0ng. Th\u1eadm ch\u00ed, \u1edf trang chuy\u00ean b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m t\u00ean mi\u1ec1n, m\u00e1y ch\u1ee7 Godaddy, n\u01a1i \u0111i\u1ec1n m\u00e3 khuy\u1ebfn m\u00e3i \u0111\u01b0\u1ee3c “ng\u1ee5y trang” ch\u1ec9 b\u1eb1ng d\u00f2ng ch\u1eef “Have a promo code?” (B\u1ea1n c\u00f3 m\u00e3 khuy\u1ebfn m\u00e3i ph\u1ea3i kh\u00f4ng?)<\/p>\n

T\u1ea1i sao Godaddy ph\u1ea3i l\u00e0m nh\u01b0 v\u1eady, khi m\u00e0 h\u1ecd lu\u00f4n c\u00f3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u00e0ng tu\u1ea7n?<\/p>\n

Thuy\u1ebft so s\u00e1nh x\u00e3 h\u1ed9i (Social comparison theory) c\u1ee7a Festinger (1954) v\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 c\u00f4ng b\u1eb1ng gi\u00e1 c\u1ee7a nh\u00f3m t\u00e1c gi\u1ea3 Xia, Monroe v\u00e0 Cox (2004)<\/i> l\u00e0 nguy\u00ean nh\u00e2n c\u1ee7a hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y.<\/p>\n

Theo c\u00e1c nh\u00e0 t\u00e2m l\u00ed<\/span> h\u1ecdc tr\u00ean, con ng\u01b0\u1eddi lu\u00f4n c\u00f3 xu h\u01b0\u1edbng so s\u00e1nh b\u1ea3n th\u00e2n m\u00ecnh v\u1edbi ng\u01b0\u1eddi kh\u00e1c, trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 so s\u00e1nh gi\u00e1 m\u00ecnh ph\u1ea3i tr\u1ea3 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c.<\/p>\n

Ngo\u00e0i vi\u1ec7c xem x\u00e9t m\u1ed1i th\u00e2n t\u00ecnh gi\u1eefa m\u00ecnh v\u00e0 c\u00f4ng ty, c\u0169ng nh\u01b0 t\u00ednh to\u00e1n m\u1ee9c chi ph\u00ed th\u1ef1c c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f2n t\u1ef1 suy \u0111o\u00e1n xem li\u1ec7u m\u1ee9c gi\u00e1 m\u00ecnh ph\u1ea3i tr\u1ea3 so v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 c\u00f4ng b\u1eb1ng hay kh\u00f4ng.<\/p>\n

N\u1ebfu h\u1ecd cho r\u1eb1ng m\u00ecnh ph\u1ea3i tr\u1ea3 m\u1ee9c gi\u00e1 b\u1ea5t c\u00f4ng, h\u1ecd c\u00f3 th\u1ec3 ng\u1eebng mua ho\u1eb7c th\u1eadm ch\u00ed n\u00f3i x\u1ea5u c\u00f4ng ty v\u1edbi b\u1ea1n b\u00e8!<\/p>\n

T\u1ea1i sao n\u00ean gi\u1ea5u \u00f4 \u0111i\u1ec1n m\u00e3 khuy\u1ebfn m\u1ea1i?<\/font><\/h3>\n

– Nh\u01b0 \u0111\u00e3 tr\u00ecnh b\u00e0y \u1edf tr\u00ean, kh\u00e1ch h\u00e0ng lu\u00f4n so s\u00e1nh m\u1ee9c gi\u00e1 b\u1ea3n th\u00e2n m\u00ecnh ph\u1ea3i tr\u1ea3 v\u1edbi ng\u01b0\u1eddi kh\u00e1c. M\u1ed9t trong nh\u1eefng c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd l\u1ea5y th\u00f4ng tin ch\u00ednh l\u00e0 \u00f4 \u0111i\u1ec1n m\u00e3 gi\u1ea3m gi\u00e1.<\/p>\n

– Khi th\u1ea5y \u00f4 \u0111i\u1ec1n m\u00e3 gi\u1ea3m gi\u00e1, kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn ra r\u1eb1ng hi\u1ec7n \u0111ang c\u00f3 ch\u00ednh s\u00e1ch gi\u1ea3m gi\u00e1 v\u00e0 ho\u1eb7c l\u00e0 m\u00ecnh kh\u00f4ng bi\u1ebft, ho\u1eb7c l\u00e0 m\u00ecnh kh\u00f4ng n\u1eb1m trong nh\u00f3m \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1. \u0110i\u1ec1u n\u00e0y khi\u1ebfn h\u1ecd:<\/p>\n

(1) ng\u01b0ng mua v\u00e0 quay l\u1ea1i t\u00ecm th\u00f4ng tin gi\u1ea3m gi\u00e1<\/p>\n

(2) ng\u01b0ng mua v\u00e0 t\u00ecm th\u00f4ng tin v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1<\/p>\n

N\u1ebfu ph\u00e1t hi\u1ec7n ra r\u1eb1ng m\u00ecnh kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1ea3m (ho\u1eb7c t\u1ec7 h\u01a1n l\u00e0 v\u1eeba m\u1edbi c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 xong), nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y h\u1eb3n s\u1ebd ch\u1eb3ng vui v\u1ebb g\u00ec! V\u00e0 d\u00f9 t\u00ecnh hu\u1ed1ng n\u00e0o x\u1ea3y ra th\u00ec vi\u1ec7c nh\u1eadn ra \u00f4 \u0111i\u1ec1n m\u00e3 khuy\u1ebfn m\u1ea1i c\u0169ng \u0111\u00e3 khi\u1ebfn h\u1ecd \u0111i l\u1ec7ch kh\u1ecfi \u0111i\u1ec1u m\u00e0 h\u1ecd v\u1ed1n \u0111\u1ecbnh l\u00e0m: \u0111\u1eb7t h\u00e0ng.<\/p>\n

Nh\u01b0 v\u1eady, cho kh\u00e1ch h\u00e0ng d\u1ec5 th\u1ea5y \u00f4 \u0111i\u1ec1n m\u00e3 khuy\u1ebfn m\u00e3i \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c k\u00edch th\u00edch th\u00f3i quen so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng trong l\u00fac m\u00e0 l\u1ebd ra h\u1ecd \u0111\u00e3 \u0111\u1eb7t h\u00e0ng xong r\u1ed3i!<\/p>\n

\u1ee8ng d\u1ee5ng trong marketing<\/font><\/h3>\n

– H\u1ea1n ch\u1ebf ho\u1eb7c gi\u1ea5u c\u00e1c th\u1ee9 g\u1ee3i nh\u1edb \u0111\u1ebfn s\u1ef1 so s\u00e1nh, v\u00ed d\u1ee5 nh\u01b0 \u00f4 \u0111i\u1ec1n m\u00e3 khuy\u1ebfn m\u1ea1i (\u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed)<\/p>\n

– Thi\u1ebft k\u1ebf v\u00e0 \u0111\u1eb7t t\u00ean c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 kh\u00e1c bi\u1ec7t<\/p>\n

– C\u1ea9n th\u1eadn khi l\u00ean c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i gi\u1ea3m gi\u00e1<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Hi\u1ec7u \u1ee9ng chim m\u1ed3i, NXB Kinh t\u1ebf TP. H\u1ed3 Ch\u00ed Minh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Thuy\u1ebft so s\u00e1nh x\u00e3 h\u1ed9i (ti\u1ebfng Anh: Social comparison theory) cho r\u1eb1ng con ng\u01b0\u1eddi lu\u00f4n c\u00f3 xu h\u01b0\u1edbng so s\u00e1nh b\u1ea3n th\u00e2n m\u00ecnh v\u1edbi ng\u01b0\u1eddi kh\u00e1c, trong qu\u00e1 tr\u00ecnh mua h\u00e0ng l\u00e0 so s\u00e1nh gi\u00e1 m\u00ecnh ph\u1ea3i tr\u1ea3 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35981"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35981"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35981\/revisions"}],"predecessor-version":[{"id":68637,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35981\/revisions\/68637"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}