{"id":35989,"date":"2023-12-08T11:35:38","date_gmt":"2023-12-08T11:35:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/suy-nghiem-danh-gia-no-luc-effort-heuristic-la-gi.html"},"modified":"2023-12-23T21:01:36","modified_gmt":"2023-12-23T14:01:36","slug":"suy-nghiem-danh-gia-no-luc-effort-heuristic-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/suy-nghiem-danh-gia-no-luc-effort-heuristic-la-gi.html","title":{"rendered":"Suy nghi\u1ec7m \u0111\u00e1nh gi\u00e1 n\u1ed7 l\u1ef1c (Effort heuristic) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

Suy nghi\u1ec7m \u0111\u00e1nh gi\u00e1 n\u1ed7 l\u1ef1c (Effort heuristic)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Suy nghi\u1ec7m \u0111\u00e1nh gi\u00e1 n\u1ed7 l\u1ef1c<\/b> trong ti\u1ebfng Anh l\u00e0 Effort heuristic<\/b>.\u00a0Suy nghi\u1ec7m \u0111\u00e1nh gi\u00e1 n\u1ed7 l\u1ef1c<\/i> l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng th\u01b0\u1eddng th\u1ea5y v\u00e0 r\u1ea5t d\u1ec5 quan s\u00e1t tr\u00ean th\u1ef1c t\u1ebf.<\/p>\n

Theo suy nghi\u1ec7m \u0111\u00e1nh gi\u00e1 n\u1ed7 l\u1ef1c<\/i> th\u00ec con ng\u01b0\u1eddi th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 m\u1ecdi th\u1ee9 d\u1ef1a v\u00e0o th\u1eddi gian \u0111\u00e3 b\u1ecf ra \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u00f3 th\u1ee9 \u1ea5y.<\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, suy nghi\u1ec7m \u0111\u00e1nh gi\u00e1 n\u1ed7 l\u1ef1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn quan ni\u1ec7m sai l\u1ea7m r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 n\u1ed7 l\u1ef1c l\u00e0m vi\u1ec7c c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan ch\u1eb7t ch\u1ebd v\u1edbi nhau.<\/p>\n

Hi\u1ec3u v\u1ec1 suy nghi\u1ec7m \u0111\u00e1nh gi\u00e1 n\u1ed7 l\u1ef1c<\/font><\/h3>\n

– Trong m\u1ed9t th\u00ed nghi\u1ec7m, c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng th\u1eed nghi\u1ec7m c\u1ea7n x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a hai b\u1ee9c tranh. H\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o tr\u01b0\u1edbc v\u1ec1 vi\u1ec7c ngh\u1ec7 s\u0129 c\u1ea7n bao nhi\u00eau th\u1eddi gian cho vi\u1ec7c s\u00e1ng t\u1ea1o ra b\u1ee9c tranh (gi\u00e1 tr\u1ecb n\u00e0y l\u00e0 ng\u1eabu nhi\u00ean). K\u1ebft qu\u1ea3 c\u1ee7a th\u00ed nghi\u1ec7m l\u00e0 trung b\u00ecnh nh\u1eefng ng\u01b0\u1eddi tham gia \u01b0\u1edbc t\u00ednh gi\u00e1 tr\u1ecb c\u1ee7a b\u1ee9c tranh v\u1edbi qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o l\u00e2u h\u01a1n v\u1edbi gi\u00e1 tr\u1ecb cao h\u01a1n.<\/p>\n

– Hay nh\u01b0 vi\u1ec7c ai c\u0169ng ngh\u0129 r\u1eb1ng m\u1ed9t chi\u1ebfc v\u00ed da kh\u00e2u tay s\u1ebd c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n m\u1ed9t chi\u1ebfc v\u00ed da kh\u00e2u c\u00f4ng nghi\u1ec7p, d\u00f9 r\u1eb1ng ch\u1ea5t li\u1ec7u c\u0169ng nh\u01b0 \u0111\u1ed9 b\u1ec1n v\u00e0 gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng c\u1ee7a hai chi\u1ebfc v\u00ed n\u00e0y kh\u00f4ng ch\u00eanh nhau m\u1ea5y.<\/p>\n

Li\u00ean h\u1ec7 th\u1ef1c ti\u1ec5n<\/font><\/h3>\n

N\u0103m 2004, b\u1ed1n nh\u00e0 khoa h\u1ecdc Kruger, Wirtz, Van Boven v\u00e0 Altermatt \u0111\u00e3 ti\u1ebfn h\u00e0nh m\u1ed9t th\u00ed nghi\u1ec7m r\u1ea5t th\u00fa v\u1ecb. H\u1ecd cho ng\u01b0\u1eddi tham gia th\u00ed nghi\u1ec7m l\u1ea7n l\u01b0\u1ee3t \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng nh\u01b0 \u0111\u1ecbnh gi\u00e1 c\u00e1c c\u1eb7p t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng x\u1ea5p x\u1ec9 nh\u01b0 nhau, g\u1ed3m:<\/p>\n

– C\u00f9ng m\u1ed9t b\u00e0i th\u01a1, nh\u01b0ng m\u1ed9t nh\u00f3m th\u00ec \u0111\u01b0\u1ee3c b\u1ea3o t\u00e1c gi\u1ea3 m\u1ea5t 4 gi\u1edd \u0111\u1ec3 vi\u1ebft, nh\u00f3m c\u00f2n l\u1ea1i b\u1ea3o l\u00e0 t\u00e1c gi\u1ea3 m\u1ea5t \u0111\u1ebfn 18 gi\u1edd r\u00f2ng r\u00e3 \u0111\u1ec3 vi\u1ebft.<\/p>\n

– Hai b\u1ee9c tranh c\u1ee7a c\u00f9ng m\u1ed9t h\u1ecda s\u0129, nh\u01b0ng b\u1ee9c th\u00ec \u0111\u01b0\u1ee3c b\u1ea3o l\u00e0 m\u1ea5t 4 gi\u1edd \u0111\u1ec3 v\u1ebd, b\u1ee9c c\u00f2n l\u1ea1i m\u1ea5t 26 gi\u1edd.<\/p>\n

– M\u1ed9t s\u1ed1 \u00e1o gi\u00e1p Trung C\u1ed5, m\u1ed9t nh\u00f3m th\u00ec \u0111\u01b0\u1ee3c b\u1ea3o m\u1ea5t 15 gi\u1edd, m\u1ed9t nh\u00f3m th\u00ec m\u1ea5t 110 gi\u1edd \u0111\u1ec3 s\u1ea3n xu\u1ea5t.<\/p>\n

K\u1ebft qu\u1ea3 \u0111\u00e1ng kinh ng\u1ea1c: d\u00f9 ng\u01b0\u1eddi tham gia th\u00ed nghi\u1ec7m c\u00f3 l\u00e0 ng\u01b0\u1eddi th\u01b0\u1eddng hay chuy\u00ean gia trong ng\u00e0nh, th\u00ec h\u1ecd \u0111\u1ec1u \u0111\u00e1nh gia cao c\u00e1c t\u00e1c ph\u1ea9m ti\u00eau t\u1ed1n nhi\u1ec1u th\u1eddi gian ho\u00e0n th\u00e0nh h\u01a1n.<\/p>\n

\u1ee8ng d\u1ee5ng trong kinh doanh <\/font><\/h3>\n

M\u00f4 t\u1ea3 chi ti\u1ebft qu\u00e1 tr\u00ecnh ho\u00e0n th\u00e0nh s\u1ea3n ph\u1ea9m<\/b><\/p>\n

Do kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 cao s\u1ea3n ph\u1ea9m ph\u1ea3i m\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 ho\u00e0n th\u00e0nh h\u01a1n, n\u00ean n\u1ebfu m\u00f4 t\u1ea3 chi ti\u1ebft qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t, ta c\u00f3 th\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c r\u1eb1ng \u0111\u1ec3 c\u00f3 s\u1ea3n ph\u1ea9m ph\u1ea3i r\u1ea5t k\u00ec c\u00f4ng.<\/p>\n

Tuy\u1ec7t chi\u00eau n\u00e0y c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng \u1edf h\u1ea7u h\u1ebft m\u1ecdi ng\u00e0nh ngh\u1ec1, m\u1ecdi lo\u1ea1i s\u1ea3n ph\u1ea9m, t\u1eeb b\u00e1nh, \u0111\u1ed3 th\u1ee7 c\u00f4ng m\u1ef9 ngh\u1ec7, cho \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 d\u1ea1y h\u1ecdc hay v\u1ec7 sinh t\u00f2a nh\u00e0\u2026<\/p>\n

M\u1eddi kh\u00e1ch t\u1ef1 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m<\/b><\/p>\n

M\u1ed9t s\u1ed1 nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ed3 th\u1ee7 c\u00f4ng th\u01b0\u1eddng cho kh\u00e1ch h\u00e0ng t\u1ef1 l\u00e0m m\u1ed9t s\u1ea3n ph\u1ea9m cho ri\u00eang m\u00ecnh \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t (d\u00f9 r\u1eb1ng \u0111\u00f4i khi \u0111i\u1ec1u ki\u1ec7n s\u1ea3n xu\u1ea5t c\u1ee7a c\u00f4ng ty – v\u1edbi \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ed3 ngh\u1ec1 v\u00e0 m\u1eb9o s\u1ebd kh\u00e1c v\u1edbi \u0111i\u1ec1u ki\u1ec7n s\u1ea3n xu\u1ea5t c\u1ee7a kh\u00e1ch).<\/p>\n

Sau khi to\u00e1t m\u1ed3 h\u00f4i h\u1ed9t \u0111\u1ec3 kh\u1ea9u \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfc v\u00ed, l\u00e0m \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfc b\u00e1nh, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 cao c\u00f4ng s\u1ee9c c\u1ee7a ng\u01b0\u1eddi l\u00e0m \u0111\u1ed3 th\u1ee7 c\u00f4ng.<\/p>\n

Y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng n\u1ed7 l\u1ef1c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m<\/b><\/p>\n

C\u00f3 \u0111\u00f4i khi ch\u00fang ta ph\u00e1t m\u1eabu d\u00f9ng th\u1eed cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m. N\u1ebfu ph\u00e1t mi\u1ec5n ph\u00ed kh\u00f4ng y\u00eau c\u1ea7u \u0111i\u1ec1u ki\u1ec7n g\u00ec, th\u00ec theo nh\u01b0 suy nghi\u1ec7m \u0111\u00e1nh gi\u00e1 n\u1ed7 l\u1ef1c, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng \u0111\u00e1nh gi\u00e1 cao s\u1ea3n ph\u1ea9m.<\/p>\n

Thay v\u00ec v\u1eady, khi ph\u00e1t s\u1ea3n ph\u1ea9m cho h\u1ecd, h\u00e3y y\u00eau c\u1ea7u h\u1ecd m\u1ed9t s\u1ed1 h\u00e0nh \u0111\u1ed9ng kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p (t\u00f9y v\u00e0o gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m).<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c tr\u01b0\u1edbc khi chia s\u1ebb m\u1ed9t quy\u1ec3n ebook mi\u1ec5n ph\u00ed th\u01b0\u1eddng y\u00eau c\u1ea7u kh\u00e1ch b\u1ea5m n\u00fat “Like”, “Share” hay “Comment” v\u00e0 m\u1ed9t s\u1ed1 h\u00e0nh \u0111\u1ed9ng kh\u00e1c. Ngo\u00e0i m\u1ee5c \u0111\u00edch thu th\u1eadp th\u00f4ng tin, th\u00ec y\u00eau c\u1ea7u n\u00e0y c\u0169ng khi\u1ebfn quy\u1ec3n ebook h\u1ea5p d\u1eabn v\u00e0 c\u00f3 gi\u00e1 h\u01a1n trong m\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o:\u00a0Effort Heuristic \u2013 The client rewards what looks like hard work, Cocomore;\u00a0Hi\u1ec7u \u1ee9ng chim m\u1ed3i, NXB Kinh t\u1ebf TP. H\u1ed3 Ch\u00ed Minh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Theo suy nghi\u1ec7m \u0111\u00e1nh gi\u00e1 n\u1ed7 l\u1ef1c (ti\u1ebfng Anh: Effort heuristic) con ng\u01b0\u1eddi th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 m\u1ecdi th\u1ee9 d\u1ef1a v\u00e0o th\u1eddi gian \u0111\u00e3 b\u1ecf ra \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u00f3 th\u1ee9 \u1ea5y.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35989"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35989"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35989\/revisions"}],"predecessor-version":[{"id":68641,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35989\/revisions\/68641"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}