{"id":36000,"date":"2023-12-08T11:36:16","date_gmt":"2023-12-08T11:36:16","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hieu-ung-lan-truyen-social-proof-la-gi.html"},"modified":"2023-12-23T21:01:37","modified_gmt":"2023-12-23T14:01:37","slug":"hieu-ung-lan-truyen-social-proof-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hieu-ung-lan-truyen-social-proof-la-gi.html","title":{"rendered":"Hi\u1ec7u \u1ee9ng lan truy\u1ec1n (Social Proof) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Clear Voice<\/p>\n<\/div>\n<\/div>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Hi\u1ec7u \u1ee9ng lan truy\u1ec1n (Social Proof)<\/font><\/h2>\n<p><b>\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n<p><b>Social Proof<\/b> d\u1ecbch ra ti\u1ebfng Vi\u1ec7t l\u00e0 <b>b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/b>, tuy nhi\u00ean trong Marketing, thu\u1eadt ng\u1eef <i>Social Proof<\/i> \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 <i>hi\u1ec7u \u1ee9ng lan truy\u1ec1n<\/i> hay <i>hi\u1ec7u \u1ee9ng lan truy\u1ec1n th\u00f4ng tin<\/i>.<\/p>\n<p><i>Hi\u1ec7u \u1ee9ng lan truy\u1ec1n<\/i>\u00a0\u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch l\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd d\u1ec5 d\u00e0ng ch\u1ea5p nh\u1eadn h\u00e0nh \u0111\u1ed9ng ho\u1eb7c s\u1edf th\u00edch c\u1ee7a m\u1ed9t ng\u01b0\u1eddi ho\u1eb7c m\u1ed9t nh\u00f3m ng\u01b0\u1eddi m\u00e0 h\u1ecd th\u00edch ho\u1eb7c tin t\u01b0\u1edfng.<\/p>\n<p><i>Hi\u1ec7u \u1ee9ng lan truy\u1ec1n<\/i>\u00a0cho r\u1eb1ng \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u00e0nh \u0111\u1ed9ng v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi xung quanh ch\u00fang ta (trong cu\u1ed9c s\u1ed1ng th\u1ef1c ho\u1eb7c tr\u1ef1c tuy\u1ebfn) s\u1ebd t\u00e1c \u0111\u1ed9ng l\u00ean h\u00e0nh vi c\u1ee7a ch\u00ednh ch\u00fang ta.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Hi\u1ec3u v\u1ec1 hi\u1ec7u \u1ee9ng lan truy\u1ec1n trong marketing<\/font><\/h3>\n<p>C\u00f3 th\u1ec3 l\u1ea5y v\u00ed d\u1ee5 v\u1ec1 <b>hi\u1ec7u \u1ee9ng lan truy\u1ec1n<\/b> trong marketing nh\u01b0 sau.<\/p>\n<p>B\u1ea1n \u0111ang mu\u1ed1n x\u00e1c nh\u1eadn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 nh\u1eefng v\u1eabn c\u00f2n \u0111ang ph\u00e2n v\u00e2n. Ngay sau \u0111\u00f3, nh\u1eefng chuy\u00ean gia, blogger v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m x\u00e1c nh\u1eadn r\u1eb1ng h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng qua s\u1ea3n ph\u1ea9m n\u00e0y v\u00e0 th\u1ea5y hi\u1ec7u qu\u1ea3, th\u00ec ngay l\u1eadp t\u1ee9c b\u1ea1n s\u1ebd ch\u1ecdn mua s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng c\u00f2n ph\u00e2n v\u00e2n n\u1eefa.<\/p>\n<p>Hay nh\u01b0 n\u1ebfu nh\u01b0 b\u1ea1n l\u00e0 fan h\u00e2m m\u1ed9 v\u00f4 c\u00f9ng y\u00eau th\u00edch th\u1ea7n t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh th\u00ec khi h\u1ecd s\u1eed d\u1ee5ng qu\u1ea7n \u00e1o nh\u01b0 th\u1ebf n\u00e0o, check in \u1edf nh\u1eefng qu\u00e1n \u0103n ra sao th\u00ec c\u0169ng \u0111\u1ec1u \u0111\u01b0\u1ee3c b\u1ea1n quan t\u00e2m. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap cho c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecd s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi y\u00eau th\u00edch.<\/p>\n<p>Hi\u1ec7n nay, c\u00e1c nh\u00e3n hi\u1ec7u ng\u00e0y c\u00e0ng t\u1eadn d\u1ee5ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng x\u00e3 h\u1ed9i \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd l\u00e0 s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t \u0111\u1ec3 mua.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">\u1ee8ng d\u1ee5ng c\u1ee7a hi\u1ec7u \u1ee9ng lan truy\u1ec1n<\/font><\/h3>\n<p>C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u1eddng \u1ee9ng d\u1ee5ng\u00a0<b>hi\u1ec7u \u1ee9ng lan truy\u1ec1n <\/b>(Social Proof) tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh. Ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u00ean c\u00e1c trang web s\u1ebd c\u00f3 ph\u1ea7n \u0111\u00e1nh gi\u00e1 5 sao, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng truy c\u1eadp v\u00e0o trang web c\u1ee7a h\u1ecd v\u00e0 th\u1ea5y ph\u1ea7n \u0111\u00e1nh gi\u00e1 n\u00e0y th\u00ec h\u1ecd s\u1ebd tin t\u01b0\u1edfng v\u00e0 kh\u1ea3 n\u0103ng mua h\u00e0ng s\u1ebd cao h\u01a1n so v\u1edbi nh\u1eefng trang web kh\u00f4ng c\u00f3 ph\u1ea7n \u0111\u00e1nh gi\u00e1.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng (KOLs, influencers&#8230;) c\u0169ng r\u1ea5t th\u00f4ng d\u1ee5ng trong hi\u1ec7u \u1ee9ng lan truy\u1ec1n.<\/p>\n<p>N\u00f3i t\u00f3m l\u1ea1i hi\u1ec7u \u1ee9ng lan truy\u1ec1n l\u00e0 m\u1ed9t hi\u1ec7u \u1ee9ng r\u1ea5t d\u1ec5 \u00e1p d\u1ee5ng v\u00e0 ph\u00e1t huy \u0111\u01b0\u1ee3c t\u00ednh hi\u1ec7u qu\u1ea3 cao trong marketing.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Social proof &#8211;\u00a0Tech Target; Hi\u1ec7u \u1ee9ng lan truy\u1ec1n &#8211; T\u00e2m l\u00ed h\u1ecdc hi\u1ec7n \u0111\u1ea1i)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Hi\u1ec7u \u1ee9ng lan truy\u1ec1n (ti\u1ebfng Anh: Social Proof) \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch l\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd d\u1ec5 d\u00e0ng ch\u1ea5p nh\u1eadn h\u00e0nh \u0111\u1ed9ng ho\u1eb7c s\u1edf th\u00edch c\u1ee7a m\u1ed9t ng\u01b0\u1eddi ho\u1eb7c m\u1ed9t nh\u00f3m ng\u01b0\u1eddi m\u00e0 h\u1ecd th\u00edch ho\u1eb7c tin t\u01b0\u1edfng.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36000"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36000"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36000\/revisions"}],"predecessor-version":[{"id":68646,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36000\/revisions\/68646"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}