{"id":36012,"date":"2023-12-08T11:37:00","date_gmt":"2023-12-08T11:37:00","guid":{"rendered":"https:\/\/masterskills.org\/blog\/doanh-thu-trung-binh-tren-mot-khach-hang-average-revenue-per-user-arpu-la-gi.html"},"modified":"2023-12-23T21:01:46","modified_gmt":"2023-12-23T14:01:46","slug":"doanh-thu-trung-binh-tren-mot-khach-hang-average-revenue-per-user-arpu-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/doanh-thu-trung-binh-tren-mot-khach-hang-average-revenue-per-user-arpu-la-gi.html","title":{"rendered":"Doanh thu trung b\u00ecnh tr\u00ean m\u1ed9t kh\u00e1ch h\u00e0ng (Average Revenue Per User – ARPU) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: devtodev<\/p>\n<\/div>\n<\/div>\n

Doanh thu trung b\u00ecnh tr\u00ean m\u1ed9t kh\u00e1ch h\u00e0ng (Average Revenue Per User – ARPU)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a
<\/b><\/p>\n

Doanh thu trung b\u00ecnh tr\u00ean m\u1ed9t kh\u00e1ch h\u00e0ng <\/i>hay doanh thu tr\u00f9ng b\u00ecnh tr\u00ean m\u1ed9t ng\u01b0\u1eddi d\u00f9ng<\/i>\u00a0trong ti\u1ebfng Anh l\u00e0 Average Revenue Per User, vi\u1ebft t\u1eaft: ARPU.<\/p>\n

Doanh thu trung b\u00ecnh tr\u00ean m\u1ed9t kh\u00e1ch h\u00e0ng (ARPU) \u0111o l\u01b0\u1eddng doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng (ng\u01b0\u1eddi d\u00f9ng) ho\u1eb7c \u0111\u01a1n v\u1ecb (thu\u00ea bao).<\/p>\n

ARPU kh\u00f4ng d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc k\u1ebf to\u00e1n ch\u1ea5p nh\u1eadn chung (GAAP), \u0111i\u1ec1u n\u00e0y cho ph\u00e9p nh\u00e0 qu\u1ea3n l\u00ed v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 tinh ch\u1ec9nh ph\u00e2n t\u00edch v\u1ec1 kh\u1ea3 n\u0103ng t\u1ea1o doanh thu v\u00e0 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty \u1edf c\u1ea5p \u0111\u1ed9 m\u1ed7i kh\u00e1ch h\u00e0ng.<\/p>\n

X\u00e1c \u0111\u1ecbnh doanh thu trung b\u00ecnh tr\u00ean m\u1ed9t kh\u00e1ch h\u00e0ng (ARPU)<\/font><\/h3>\n

Doanh thu trung b\u00ecnh tr\u00ean m\u1ed9t kh\u00e1ch h\u00e0ng<\/span> (ARPU) = T\u1ed5ng doanh thu\u00a0\u00f7 S\u1ed1 ng\u01b0\u1eddi d\u00f9ng trung b\u00ecnh trong m\u1ed9t kho\u1ea3ng th\u1eddi gian.<\/p>\n

L\u01b0u \u00fd:<\/b><\/p>\n

Kh\u00f4ng th\u1ec3 l\u1ea5y m\u1eabu s\u1ed1 l\u00e0 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng (kh\u00e1ch h\u00e0ng) v\u00e0o th\u1eddi \u0111i\u1ec3m k\u1ebft th\u00fac (th\u1eddi \u0111i\u1ec3m cu\u1ed1i k\u00ec) \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n cho s\u1ed1 ng\u01b0\u1eddi d\u00f9ng trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3. Thay v\u00e0o \u0111\u00f3, c\u00f3 th\u1ec3 t\u00ednh to\u00e1n gi\u00e1 tr\u1ecb trung b\u00ecnh gi\u1eefa th\u1eddi \u0111i\u1ec3m gi\u1eefa \u0111\u1ea7u k\u00ec v\u00e0 cu\u1ed1i k\u00ec. Gi\u00e1 tr\u1ecb trung b\u00ecnh c\u00f3 tr\u1ecdng s\u1ed1 c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng n\u1ebfu th\u00edch h\u1ee3p.<\/p>\n

Li\u00ean h\u1ec7 th\u1ef1c t\u1ebf<\/font><\/h3>\n

– ARPU<\/b> \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong l\u0129nh v\u1ef1c vi\u1ec5n th\u00f4ng c\u1ee7a Verizon, AT&T v\u00e0 c\u00e1c c\u00f4ng ty kh\u00e1c \u0111\u1ec3 theo d\u00f5i l\u01b0\u1ee3ng doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. C\u00e1c c\u00f4ng ty truy\u1ec1n h\u00ecnh c\u00e1p nh\u01b0 Comcast c\u0169ng ti\u1ebft l\u1ed9 s\u1ed1 li\u1ec7u ARPU.<\/p>\n

– C\u00e1c gi\u00e1 tr\u1ecb sau khi t\u00ednh to\u00e1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 so s\u00e1nh gi\u1eefa c\u00e1c c\u00f4ng ty d\u1ef1a tr\u00ean thu\u00ea bao v\u00e0 \u0111\u1ec3 h\u1ed7 tr\u1ee3 d\u1ef1 b\u00e1o doanh thu d\u1ecbch v\u1ee5 trong t\u01b0\u01a1ng lai \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng.<\/p>\n

– C\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0 Facebook v\u00e0 Snap, m\u1eb7c d\u00f9 doanh thu kh\u00f4ng d\u1ef1a tr\u00ean thu\u00ea bao nh\u01b0 c\u00e1c c\u00f4ng ty k\u1ec3 tr\u00ean, v\u1eabn b\u00e1o c\u00e1o s\u1ed1 ARPU\u00a0 cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0. Doanh thu trung b\u00ecnh c\u1ee7a Facebook tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng trong qu\u00ed 3 l\u00e0 5,07 \u0111\u00f4 la, trong khi ARPU c\u1ee7a Snap l\u00e0 1,17 \u0111\u00f4 la.<\/p>\n

\u0110\u00e1nh gi\u00e1<\/font><\/h3>\n

– ARPU l\u00e0 m\u1ed9t bi\u1ec7n ph\u00e1p l\u00e2u \u0111\u1eddi v\u00e0 r\u1ea5t h\u1eefu \u00edch cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00ed v\u00e0 ph\u00e2n t\u00edch. Tuy nhi\u00ean, h\u1ea1n ch\u1ebf c\u1ee7a ARPU l\u00e0 n\u00f3 kh\u00f4ng cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng. N\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t bi\u1ec7n ph\u00e1p \u1edf c\u1ea5p v\u0129 m\u00f4.<\/p>\n

– Ch\u1eb3ng h\u1ea1n nh\u01b0 Facebook, c\u00f3 th\u1ec3 c\u00f3 h\u00e0ng ch\u1ee5c ho\u1eb7c h\u00e0ng tr\u0103m tri\u1ec7u ng\u01b0\u1eddi \u0111\u0103ng k\u00ed l\u00e0m ng\u01b0\u1eddi d\u00f9ng nh\u01b0ng m\u1ed9t b\u1ed9 ph\u1eadn trong s\u1ed1 \u0111\u00f3 l\u00e0 nh\u1eefng t\u00e0i kho\u1ea3n r\u00e1c hay “nick \u1ea3o” m\u00e0 hi\u1ebfm khi ho\u1eb7c th\u1eadm ch\u00ed kh\u00f4ng bao gi\u1edd truy c\u1eadp hay tham gia v\u00e0o n\u1ec1n t\u1ea3ng. Do \u0111\u00f3, con s\u1ed1 ARPU th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 b\u1ecb b\u00f3p m\u00e9o.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Average Revenue Per User (ARPU) – Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Doanh thu trung b\u00ecnh tr\u00ean m\u1ed9t kh\u00e1ch h\u00e0ng (Average Revenue Per User – ARPU) \u0111o l\u01b0\u1eddng doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng ho\u1eb7c \u0111\u01a1n v\u1ecb.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36012"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36012"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36012\/revisions"}],"predecessor-version":[{"id":68649,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36012\/revisions\/68649"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}