{"id":36014,"date":"2023-12-08T11:37:08","date_gmt":"2023-12-08T11:37:08","guid":{"rendered":"https:\/\/masterskills.org\/blog\/doi-tuong-tuong-tu-lookalike-audiences-la-gi-loi-ich-va-cac-phuong-phap.html"},"modified":"2023-12-23T21:03:14","modified_gmt":"2023-12-23T14:03:14","slug":"doi-tuong-tuong-tu-lookalike-audiences-la-gi-loi-ich-va-cac-phuong-phap","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/doi-tuong-tuong-tu-lookalike-audiences-la-gi-loi-ich-va-cac-phuong-phap.html","title":{"rendered":"\u0110\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 (Lookalike Audiences) l\u00e0 g\u00ec? L\u1ee3i \u00edch v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: upwork)<\/p>\n<\/div>\n<\/div>\n

\u0110\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0Lookalike Audiences.<\/b><\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 <\/b>l\u00e0 t\u00ednh n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean danh s\u00e1ch d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t, danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i ph\u1ed5 bi\u1ebfn nh\u1ea5t, gi\u00fap b\u1ea1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 hi\u1ec7u su\u1ea5t cao nh\u1ea5t b\u1eb1ng c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1 v\u1edbi kh\u00e1ch truy c\u1eadp trang web c\u1ee7a b\u1ea1n.<\/p>\n

L\u1ee3i \u00edch<\/font><\/h3>\n

– Ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng h\u01a1n:<\/b> M\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng m\u1edbi t\u01b0\u01a1ng t\u1ef1 v\u1edbi ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n, cao g\u1ea5p 5 l\u1ea7n so v\u1edbi danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i.<\/p>\n

– T\u1ec9<\/span> l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n: <\/b>T\u0103ng th\u00eam 41% chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 v\u1edbi ti\u1ebfp th\u1ecb l\u1ea1i tr\u00ean M\u1ea1ng hi\u1ec3n th\u1ecb.<\/p>\n

– \u0110\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1eb1ng m\u00e1y h\u1ecdc:<\/b> Danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c b\u1eb1ng c\u00e1c t\u00ednh n\u0103ng m\u00e1y h\u1ecdc \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0ng tri\u1ec7u t\u00edn hi\u1ec7u nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t.<\/p>\n

– D\u1ec5 qu\u1ea3n l\u00ed<\/span>:<\/b> Danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 s\u1ebd t\u1ef1 \u0111\u1ed9ng xu\u1ea5t hi\u1ec7n trong t\u00e0i kho\u1ea3n Google Ads \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n. T\u00ednh \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh khi c\u00f3 \u0111\u1ee7 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u1ec1 \u00fd ngh\u0129a th\u1ed1ng k\u00ea \u0111\u00e1ng k\u1ec3 gi\u1eefa ng\u01b0\u1eddi d\u00f9ng m\u1edbi v\u00e0 danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i g\u1ed1c.<\/p>\n

– Nh\u1eafm m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3: <\/b>Danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i g\u1ed1c s\u1ebd t\u1ef1 \u0111\u1ed9ng b\u1ecb lo\u1ea1i tr\u1eeb kh\u1ecfi Danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1, \u0111\u1ea3m b\u1ea3o b\u1ea1n ch\u1ec9 nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n

– Nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n h\u00f3a<\/b><\/p>\n

Nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 gi\u00fap c\u00f4ng vi\u1ec7c t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f2n mang t\u00ednh ch\u1ea5t ph\u1ecfng \u0111o\u00e1n b\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi t\u01b0\u01a1ng t\u1ef1 v\u1edbi kh\u00e1ch hi\u1ec7n c\u00f3, (ch\u1eb3ng h\u1ea1n nh\u01b0 “kh\u00e1ch truy c\u1eadp trang web” ho\u1eb7c “ng\u01b0\u1eddi chuy\u1ec3n \u0111\u1ed5i”).\u00a0<\/p>\n

Google Ads s\u1ebd \u0111\u01b0a danh s\u00e1ch ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u00e1y h\u1ecdc \u0111\u1ec3 hi\u1ec3u nh\u1eefng \u0111i\u1ec3m chung c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u00e0y nh\u1eb1m t\u00ecm \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00f3 c\u00f9ng t\u01b0 t\u01b0\u1edfng.\u00a0<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0110\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi t\u01b0\u01a1ng t\u1ef1 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 trong danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1c ti\u00eau ch\u00ed nh\u01b0 ch\u1ee7 \u0111\u1ec1 h\u1ecd th\u00edch v\u00e0 c\u00e1c trang web h\u1ecd th\u01b0\u1eddng truy c\u1eadp.<\/p>\n

– C\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi<\/b><\/p>\n

V\u1edbi \u0110\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u1ea1i hi\u1ec7n c\u00f3 v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi \u0111\u1ebfn trang web c\u1ee7a m\u00ecnh, nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

Ngay c\u1ea3 khi nh\u1eefng kh\u00e1ch truy c\u1eadp l\u00e0 \u0110\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 m\u1edbi n\u00e0y kh\u00f4ng mua h\u00e0ng ngay t\u1eeb trang web c\u1ee7a b\u1ea1n, n\u1ebfu b\u1ea1n \u0111\u00e3 th\u00eam th\u1ebb ti\u1ebfp th\u1ecb l\u1ea1i v\u00e0o trang web \u0111\u00f3, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi h\u1ecd v\u00e0o l\u00fac kh\u00e1c qua danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i.\u00a0<\/p>\n

B\u1eb1ng c\u00e1ch th\u00eam nh\u1eafm m\u1ee5c ti\u00eau theo \u0110\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch truy c\u1eadp v\u00e0o trang web c\u1ee7a m\u00ecnh h\u01a1n v\u00e0 do \u0111\u00f3 s\u1ebd c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n v\u00e0o danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i c\u1ee7a b\u1ea1n theo c\u00e1ch tr\u1ef1c quan v\u00e0 d\u1ec5 qu\u1ea3n l\u00ed<\/span>.<\/p>\n

C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t cho \u0110\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1<\/font><\/h3>\n

– S\u1eed d\u1ee5ng \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng:<\/b> Gi\u00e1 m\u1ed7i l\u1ea7n chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 cao h\u01a1n t\u1edbi 25% so v\u1edbi Ti\u1ebfp th\u1ecb l\u1ea1i v\u00ec nh\u1eefng danh s\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng m\u1edbi. H\u00e3y t\u1eadn d\u1ee5ng tCPA ho\u1eb7c tROAs \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 hi\u1ec7u su\u1ea5t t\u1ed1t h\u01a1n.\u00a0<\/p>\n

N\u1ebfu s\u1ed1 li\u1ec7u th\u00e0nh c\u00f4ng ch\u00ednh l\u00e0 “chuy\u1ec3n \u0111\u1ed5i”, h\u00e3y s\u1eed d\u1ee5ng tCPA. eCPC s\u1ebd l\u00e0 m\u00f4 h\u00ecnh \u0111\u1eb7t gi\u00e1 th\u1ea7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c nh\u1ea5p chu\u1ed9t, ch\u1ee9 kh\u00f4ng ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

– Gi\u00fap qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u1edf n\u00ean th\u00edch \u1ee9ng: <\/b>T\u1eadn d\u1ee5ng thi\u1ebft k\u1ebf c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u00e1p \u1ee9ng khi c\u00f3 th\u1ec3 \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c cao nh\u1ea5t. Th\u1eed c\u00e1c bi\u1ebfn th\u1ec3 trong h\u00ecnh \u1ea3nh, v\u0103n b\u1ea3n g\u1ecdi h\u00e0nh \u0111\u1ed9ng, v.v.<\/p>\n

– S\u1eeda \u0111\u1ed5i gi\u00e1 th\u1ea7u:<\/b> T\u00f9y thu\u1ed9c v\u00e0o hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch, gi\u00e1 th\u1ea7u cao h\u01a1n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n n\u00eau b\u1eadt ho\u1eb7c gi\u00e1 th\u1ea7u th\u1ea5p h\u01a1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n. \u0110\u1ea5u th\u1ea7u th\u00f4ng minh t\u0103ng ho\u1eb7c gi\u1ea3m gi\u00e1 th\u1ea7u cho b\u1ea1n b\u1eb1ng c\u00e1c \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb.<\/p>\n

– \u0110\u1ecba l\u00ed<\/span> v\u00e0 ng\u00f4n ng\u1eef: <\/b>\u0110\u00e1nh gi\u00e1 xem b\u1ea1n n\u00ean th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 thay \u0111\u1ed5i n\u00e0o \u0111\u1ed1i v\u1edbi \u0111\u1ecba l\u00ed<\/span> v\u00e0 ng\u00f4n ng\u1eef do c\u00e1c kh\u00eda c\u1ea1nh c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p hay kh\u00f4ng.\u00a0<\/p>\n

V\u00ed d\u1ee5: n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng \u1edf c\u00e1c v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 ho\u1eb7c n\u1ebfu trang web c\u1ee7a b\u1ea1n ch\u1ec9 c\u00f3 s\u1eb5n b\u1eb1ng m\u1ed9t s\u1ed1 ng\u00f4n ng\u1eef nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

– Li\u00ean l\u1ea1c v\u1edbi b\u00ean th\u1ee9 ba:<\/b> N\u1ebfu b\u1ea1n th\u1ea5y v\u1ea5n \u0111\u1ec1 v\u1ec1 hi\u1ec7u su\u1ea5t v\u1edbi chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh v\u00e0 s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 th\u00e0nh ph\u1ea7n b\u00ean th\u1ee9 ba n\u00e0o, h\u00e3y s\u1eed d\u1ee5ng h\u1ed7 tr\u1ee3 c\u1ee7a b\u00ean th\u1ee9 ba \u0111\u1ec3 ki\u1ec3m tra xem h\u1ecd c\u00f3 \u0111ang c\u1ed1 g\u1eafng kh\u1eafc ph\u1ee5c b\u1ea5t k\u00ec l\u1ed7i n\u00e0o kh\u00f4ng.<\/p>\n

– C\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch:<\/b> C\u00f3 th\u1ec3 th\u00eam \u0110\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 v\u00e0o chi\u1ebfn d\u1ecbch Ti\u1ebfp th\u1ecb l\u1ea1i hi\u1ec7n c\u00f3 trong m\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o ri\u00eang. Tuy nhi\u00ean, b\u1ea1n n\u00ean c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch ri\u00eang bi\u1ec7t \u0111\u1ec3 ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n ng\u00e2n s\u00e1ch, tin nh\u1eafn v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng.<\/p>\n

– Chi\u1ebfn l\u01b0\u1ee3c danh s\u00e1ch: <\/b>Xem x\u00e9t th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c danh s\u00e1ch Ti\u1ebfp th\u1ecb l\u1ea1i. Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn lo\u1ea1i \u0110\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 m\u00e0 h\u1ec7 th\u1ed1ng t\u1ea1o ra. T\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean c\u00f3 c\u00e1c k\u1ebf ho\u1ea1ch v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi thi\u1ebft l\u1eadp danh s\u00e1ch Ti\u1ebfp th\u1ecb l\u1ea1i ban \u0111\u1ea7u.\u00a0<\/p>\n

B\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch v\u1edbi danh s\u00e1ch th\u00e0nh c\u00f4ng nh\u1ea5t c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5: danh s\u00e1ch “t\u01b0\u01a1ng t\u1ef1 nh\u1eefng ng\u01b0\u1eddi chuy\u1ec3n \u0111\u1ed5i” ho\u1eb7c danh s\u00e1ch c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Trung t\u00e2m tr\u1ee3 gi\u00fap Google)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 (ti\u1ebfng Anh: Lookalike Audiences) l\u00e0 t\u00ednh n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean danh s\u00e1ch d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t, danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i ph\u1ed5 bi\u1ebfn nh\u1ea5t, gi\u00fap b\u1ea1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 hi\u1ec7u su\u1ea5t cao nh\u1ea5t.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36014"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36014"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36014\/revisions"}],"predecessor-version":[{"id":68660,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36014\/revisions\/68660"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}