{"id":36018,"date":"2023-12-08T11:37:25","date_gmt":"2023-12-08T11:37:25","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kiem-soat-marketing-marketing-control-la-gi-cac-loai-kiem-soat-marketing.html"},"modified":"2023-12-23T21:01:46","modified_gmt":"2023-12-23T14:01:46","slug":"kiem-soat-marketing-marketing-control-la-gi-cac-loai-kiem-soat-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kiem-soat-marketing-marketing-control-la-gi-cac-loai-kiem-soat-marketing.html","title":{"rendered":"Ki\u1ec3m so\u00e1t marketing (Marketing Control) l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i ki\u1ec3m so\u00e1t marketing"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n evistacommMasterskillsccion.com)<\/p>\n<\/div>\n<\/div>\n

Ki\u1ec3m so\u00e1t marketing (Marketing Control)<\/font><\/h3>\n

Ki\u1ec3m so\u00e1t marketing<\/b> trong ti\u1ebfng Anh l\u00e0 Marketing Control<\/b>.<\/p>\n

Trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n c\u00e1c k\u1ebf ho\u1ea1ch marketing, c\u00e1c t\u00ecnh hu\u1ed1ng marketing s\u1ea3n xu\u1ea5t ph\u1ee9c t\u1ea1p \u0111\u01b0\u1ee3c t\u1ea1o ra.<\/p>\n

Ki\u1ec3m so\u00e1t marketing<\/b> l\u00e0 nh\u1eefng bi\u1ec7n ph\u00e1p do doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh \u0111\u1ec3 ch\u1eafc ch\u1eafn \u0111\u1eb7t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau marketing. <\/p>\n

C\u00e1c lo\u1ea1i ki\u1ec3m so\u00e1t marketing<\/font><\/h3>\n

C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn c\u00e1c lo\u1ea1i ki\u1ec3m so\u00e1t marketing sau: ki\u1ec3m so\u00e1t vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c k\u1ebf ho\u1ea1ch n\u0103m, ki\u1ec3m so\u00e1t kh\u1ea3 n\u0103ng sinh l\u1eddi, ki\u1ec3m so\u00e1t hi\u1ec7u qu\u1ea3 v\u00e0 ki\u1ec3m so\u00e1t chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

– Nhi\u1ec7m v\u1ee5 c\u1ee7a ki\u1ec3m so\u00e1t vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c k\u1ebf ho\u1ea1ch n\u0103m\u00a0<\/b>\u0111\u1ec3 ch\u1ee9ng t\u1ecf l\u00e0 doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 ti\u00eau \u0111\u01b0\u1ee3c \u0111\u1eb7t ra trong k\u1ebf ho\u1ea1ch n\u0103m.<\/p>\n

Vi\u1ec7c ki\u1ec3m so\u00e1t n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch:<\/p>\n

+ Ph\u00e2n t\u00edch m\u1ee9c b\u00e1n: Bao g\u1ed3m vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 so s\u00e1nh m\u1ee9c b\u00e1n th\u1ef1c t\u1ebf v\u1edbi m\u1ee5c ti\u00eau.<\/p>\n

+ Ph\u00e2n t\u00edch th\u1ecb ph\u1ea7n: Gi\u00fap nh\u1eadn bi\u1ebft v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

+ Ph\u00e2n t\u00edch chi ph\u00ed marketing: \u0110\u00e1nh gi\u00e1 chi ph\u00ed so v\u1edbi m\u1ee9c b\u00e1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p kh\u00f4ng chi qu\u00e1 nhi\u1ec1u \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ec9 ti\u00eau k\u1ebf ho\u1ea1ch.<\/p>\n

+ Ph\u00e2n t\u00edch t\u00e0i ch\u00ednh: S\u1eed d\u1ee5ng \u0111\u1ec3 nh\u1eadn di\u1ec7n nh\u1eefng y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

+ Th\u0103m d\u00f2 s\u1ef1 th\u1ecfa m\u00e3n c\u1ee7a kh\u00e1ch h\u00e0ng: Gi\u00fap cho c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n v\u00e0 nhanh h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

+ \u0110i\u1ec1u ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng: \u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng khi ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p \u0111i ch\u1ec7ch h\u01b0\u1edbng so v\u1edbi m\u1ee5c ti\u00eau k\u1ebf ho\u1ea1ch.<\/p>\n

Ki\u1ec3m so\u00e1t kh\u1ea3 n\u0103ng sinh l\u1ee3i (t\u1ec9 su\u1ea5t l\u1ee3i nhu\u1eadn): <\/b><\/p>\n

C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng sinh l\u1ee3i c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m, c\u00e1c khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng, c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng, c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i, kh\u1ed1i l\u01b0\u1ee3ng \u0111\u1eb7t h\u00e0ng. Nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing n\u00e0o c\u1ea7n m\u1edf r\u1ed9ng, c\u1eaft gi\u1ea3m hay lo\u1ea1i b\u1ecf.<\/p>\n

Ki\u1ec3m so\u00e1t hi\u1ec7u qu\u1ea3: <\/b><\/p>\n

Qua ph\u00e2n t\u00edch nh\u1eefng kh\u1ea3 n\u0103ng sinh l\u1ee3i \u1edf tr\u00ean, khi nh\u1eadn th\u1ea5y ngu\u1ed3n thu y\u1ebfu k\u00e9m, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb ph\u1ea3i t\u00ecm nh\u1eefng ph\u01b0\u01a1ng c\u00e1ch ti\u1ebfn h\u00e0nh hi\u1ec7u qu\u1ea3 h\u01a1n. V\u00ec v\u1eady, h\u1ecd c\u1ea7n ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i, ph\u00e2n ph\u1ed1i, b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi.<\/p>\n

Ki\u1ec3m so\u00e1t chi\u1ebfn l\u01b0\u1ee3c:<\/b><\/p>\n

Marketing l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c m\u00e0 c\u00e1c m\u1ee5c ti\u00eau, ch\u00ednh s\u00e1ch, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb l\u1ea1c h\u1eadu nhanh ch\u00f3ng. Do v\u1eady, m\u1ed7i doanh nghi\u1ec7p c\u1ea7n \u0111\u1ecbnh k\u00ec xem x\u00e9t l\u1ea1i c\u00e1c h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Ki\u1ec3m so\u00e1t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u1eefng m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 nh\u1eefng h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng marketing th\u00edch \u1ee9ng v\u1edbi m\u00f4i tr\u01b0\u1eddng. Ki\u1ec3m so\u00e1t vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c hi\u1ec7u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c. Do \u0111\u00f3, theo th\u1eddi gian doanh nghi\u1ec7p ph\u1ea3i xem x\u00e9t l\u1ea1i c\u00e1ch ti\u1ebfp c\u1eadn chung \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Marketing c\u1ee7a Doanh nghi\u1ec7p x\u00e2y d\u1ef1ng, NXB X\u00e2y D\u1ef1ng)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ki\u1ec3m so\u00e1t marketing (ti\u1ebfng Anh: Marketing Control) l\u00e0 b\u01b0\u1edbc kh\u00f4ng th\u1ec3 thi\u1ebfu trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng marketing, gi\u00fap ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u00fang m\u1ee5c ti\u00eau \u0111\u1ec1 ra: t\u0103ng doanh thu, th\u01b0\u01a1ng hi\u1ec7u,… nh\u1eb1m ki\u1ec3m so\u00e1t, \u0111\u00e1nh gi\u00e1 sau khi th\u1ef1c hi\u1ec7n xong d\u1ef1 \u00e1n c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng, ki\u1ec3m tra ngu\u1ed3n thu chi v\u00e0 c\u00f2n nhi\u1ec1u h\u01a1n th\u1ebf.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36018"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36018"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36018\/revisions"}],"predecessor-version":[{"id":68650,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36018\/revisions\/68650"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}