{"id":36024,"date":"2023-12-08T11:37:50","date_gmt":"2023-12-08T11:37:50","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dinh-vi-tren-thi-truong-market-positioning-la-gi-muc-do-va-chien-luoc-dinh-vi.html"},"modified":"2023-12-24T21:42:43","modified_gmt":"2023-12-24T14:42:43","slug":"dinh-vi-tren-thi-truong-market-positioning-la-gi-muc-do-va-chien-luoc-dinh-vi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dinh-vi-tren-thi-truong-market-positioning-la-gi-muc-do-va-chien-luoc-dinh-vi.html","title":{"rendered":"\u0110\u1ecbnh v\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng (Market Positioning) l\u00e0 g\u00ec? M\u1ee9c \u0111\u1ed9 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: teaediciones.com)<\/p>\n<\/div>\n<\/div>\n

\u0110\u1ecbnh v\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng (Market Positioning)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

\u0110\u1ecbnh v\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng <\/b>trong ti\u1ebfng Anh l\u00e0 Market Positioning<\/b>.<\/p>\n

Ng\u00e0y nay, kh\u00e1ch h\u00e0ng b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng v\u1ec1 h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5. C\u00e1c \u1ea5n t\u01b0\u1ee3ng ch\u1ec9 t\u1ed3n t\u1ea1i khi ch\u00fang kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u1ed9c \u0111\u00e1o v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u00e2m l\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1ecbnh v\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/b> l\u00e0 vi\u1ec7c \u0111\u01b0a c\u00e1c \u1ea5n t\u01b0\u1ee3ng t\u1ed1t, \u0111\u1eb7c s\u1eafc, kh\u00f3 qu\u00ean v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c\u00a0marketing mix\u00a0hi\u1ec7u qu\u1ea3.<\/p>\n

Vi\u1ec7c \u0111\u1ecbnh v\u1ecb c\u00f3 hi\u1ec7u qu\u1ea3 ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p l\u00e0m kh\u00e1c bi\u1ec7t nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch \u0111\u00e1p \u1ee9ng c\u00e1c gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i cho kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00e1c m\u1ee9c \u0111\u1ed9 \u0111\u1ecbnh v\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/font><\/h3>\n

C\u00e1c m\u1ee9c \u0111\u1ed9 \u0111\u1ecbnh v\u1ecb c\u00f3 th\u1ec3 l\u00e0: \u0110\u1ecbnh v\u1ecb \u0111\u1ecba \u0111i\u1ec3m, \u0111\u1ecbnh v\u1ecb ng\u00e0nh s\u1ea3n xu\u1ea5t, \u0111\u1ecbnh v\u1ecb doanh nghi\u1ec7p, \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m.<\/p>\n

– \u0110\u1ecbnh v\u1ecb \u0111\u1ecba \u0111i\u1ec3m<\/b>: C\u00f3 th\u1ec3 l\u00e0 m\u1ed9t qu\u1ed1c gia, m\u1ed9t v\u00f9ng l\u00e3nh th\u1ed5, m\u1ed9t ch\u00e2u l\u1ee5c.<\/p>\n

– \u0110\u1ecbnh v\u1ecb ng\u00e0nh<\/b>: M\u1ed9t doanh nghi\u1ec7p thu\u1ed9c m\u1ed9t ng\u00e0nh nh\u1ea5t \u0111\u1ecbnh v\u00e0 m\u1ed7i ng\u00e0nh \u0111\u1ec1u c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 k\u0129 thu\u1eadt, nguy\u00ean v\u1eadt li\u1ec7u, lao \u0111\u1ed9ng\u2026<\/p>\n

– \u0110\u1ecbnh v\u1ecb doanh nghi\u1ec7p<\/b>: M\u1ed9t s\u1ed1 doanh nghi\u1ec7p trong c\u00f9ng m\u1ed9t ng\u00e0nh, tuy s\u1ea3n xu\u1ea5t ra c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh n\u0103ng s\u1eed d\u1ee5ng kh\u00e1 gi\u1ed1ng nhau, nh\u01b0ng l\u1ea1i c\u00f3 nhi\u1ec1u m\u1eb7t kh\u00e1c nhau nh\u01b0 l\u1ecbch s\u1eed h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n, qui m\u00f4 v\u00e0 k\u0129 thu\u1eadt s\u1ea3n xu\u1ea5t, tr\u00ecnh \u0111\u1ed9 c\u00f4ng nh\u00e2n vi\u00ean, v\u1ed1n kinh doanh, th\u1ecb ph\u1ea7n, m\u1ee9c \u0111\u1ed9 \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m,\u2026<\/p>\n

– \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m<\/b>: L\u00e0 vi\u1ec7c t\u1ea1o ra c\u00e1c \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 l\u1ee3i \u00edch, ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3, c\u00e1ch ph\u1ee5c v\u1ee5, th\u00f4ng tin, h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng\u2026<\/p>\n

C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb ph\u1ea3i \u0111\u1eb7c s\u1eafc, \u0111\u1ed9c \u0111\u00e1o, h\u01a1n h\u1eb3n c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m<\/font><\/h3>\n

C\u00f3 th\u1ec3 c\u00f3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau: \u0110\u1ecbnh v\u1ecb tr\u00ean m\u1ed9t thu\u1ed9c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh v\u1ecb tr\u00ean c\u00f4ng d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh v\u1ecb tr\u00ean t\u1ea7ng l\u1edbp ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ecbnh v\u1ecb so s\u00e1nh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u2026<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Marketing c\u1ee7a Doanh nghi\u1ec7p x\u00e2y d\u1ef1ng, NXB X\u00e2y D\u1ef1ng)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110\u1ecbnh v\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng (ti\u1ebfng Anh: Market Positioning) l\u00e0 thi\u1ebft k\u1ebf m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, \u0111\u1eb7c t\u00ednh kh\u00e1c bi\u1ec7t so v\u1edbi h\u00e0ng h\u00f3a c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u1ea1o ra cho n\u00f3 m\u1ed9t h\u00ecnh \u1ea3nh ri\u00eang \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36024"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36024"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36024\/revisions"}],"predecessor-version":[{"id":68675,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36024\/revisions\/68675"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}