{"id":36026,"date":"2023-12-08T11:37:59","date_gmt":"2023-12-08T11:37:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/to-chuc-marketing-marketing-organization-la-gi-nguyen-tac-va-co-cau-to-chuc-marketing.html"},"modified":"2023-12-23T21:01:46","modified_gmt":"2023-12-23T14:01:46","slug":"to-chuc-marketing-marketing-organization-la-gi-nguyen-tac-va-co-cau-to-chuc-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/to-chuc-marketing-marketing-organization-la-gi-nguyen-tac-va-co-cau-to-chuc-marketing.html","title":{"rendered":"T\u1ed5 ch\u1ee9c marketing (Marketing Organization) l\u00e0 g\u00ec? Nguy\u00ean t\u1eafc v\u00e0 c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c marketing"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: brandignity.com)<\/p>\n<\/div>\n<\/div>\n

T\u1ed5 ch\u1ee9c marketing (Marketing Organization)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

T\u1ed5 ch\u1ee9c marketing<\/b> trong ti\u1ebfng Anh l\u00e0 Marketing Organization<\/b>.<\/p>\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 thay \u0111\u1ed5i quan ni\u1ec7m v\u1ec1 c\u00e1ch t\u1ed5 ch\u1ee9c doanh nghi\u1ec7p v\u00e0 marketing \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n

T\u1ed5 ch\u1ee9c marketing<\/b> l\u00e0 ti\u1ebfn tr\u00ecnh chuy\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh marketing th\u00e0nh nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing tr\u00ean th\u1ef1c t\u1ebf nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau marketing \u0111\u00e3 \u0111\u1ec1 ra m\u1ed9t c\u00e1ch c\u00f3 hi\u1ec7u qu\u1ea3. <\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin, s\u1ef1 c\u1ea1nh tranh to\u00e0n c\u1ea7u, s\u1ef1 gia t\u0103ng nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng nh\u00e2n t\u1ed1 kh\u00e1c \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i xem x\u00e9t l\u1ea1i c\u00e1ch t\u1ed5 ch\u1ee9c doang nghi\u1ec7p.<\/p>\n

C\u00e1c nguy\u00ean t\u1eafc x\u00e2y d\u1ef1ng c\u01a1 c\u1ea5u marketing<\/font><\/h3>\n

C\u00e1c nguy\u00ean t\u1eafc x\u00e2y d\u1ef1ng c\u01a1 c\u1ea5u marketing l\u00e0:<\/p>\n

– Th\u1ed1ng nh\u1ea5t m\u1ee5c ti\u00eau: C\u00e1c m\u1ee5c ti\u00eau c\u01a1 s\u1edf (kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n, l\u1ee3i nhu\u1eadn, thu nh\u1eadp cho m\u1ed9t c\u1ed5 phi\u1ebfu, th\u1ecb ph\u1ea7n\u2026) kh\u00f4ng \u0111\u01b0\u1ee3c lo\u1ea1i tr\u1eeb nhau.<\/p>\n

– S\u1ef1 \u0111\u01a1n gi\u1ea3n c\u1ee7a c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c.<\/p>\n

– H\u1ec7 th\u1ed1ng hi\u1ec7u qu\u1ea3 c\u00e1c m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn , \u0111\u1ea3m b\u1ea3o truy\u1ec1n th\u00f4ng tin r\u00f5 r\u00e0ng, \u0111\u00fang \u0111\u1eafn.<\/p>\n

– Nguy\u00ean t\u1eafc ph\u1ee5 thu\u1ed9c th\u1ed1ng nh\u1ea5t: Nh\u1eadn vi\u00ean c\u1ea7n nh\u1eadn \u0111\u01b0\u1ee3c m\u1ec7nh l\u1ec7nh t\u1eeb m\u1ed9t ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u.<\/p>\n

– C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c \u00edt kh\u00e2u: C\u00e0ng \u00edt kh\u00e2u c\u00e0ng truy\u1ec1n th\u00f4ng tin nhanh t\u1eeb d\u01b0\u1edbi l\u00ean tr\u00ean v\u00e0 c\u00e1c m\u1ec7nh l\u1ec7nh c\u1ee7a gi\u00e1m \u0111\u1ed1c t\u1eeb tr\u00ean xu\u1ed1ng.<\/p>\n

C\u00e1c lo\u1ea1i c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c marketing<\/font><\/h3>\n

T\u1ed3n t\u1ea1i m\u1ed9t s\u1ed1 lo\u1ea1i c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c marketing sau:<\/p>\n

– C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c marketing theo ch\u1ee9c n\u0103ng<\/b><\/p>\n

C\u00e1c b\u1ed9 ph\u1eadn ch\u1ee9c n\u0103ng marketing c\u00f3 th\u1ec3 l\u00e0: b\u1ed9 ph\u1eadn ti\u00eau th\u1ee5, b\u1ed9 ph\u1eadn qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i, b\u1ed9 ph\u1eadn nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, b\u1ed9 ph\u1eadn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, b\u1ed9 ph\u1eadn qu\u1ea3n tr\u1ecb marketing. S\u1ed1 l\u01b0\u1ee3ng c\u00e1c b\u1ed9 ph\u1eadn ch\u1ee9c n\u0103ng nhi\u1ec1u hay \u00edt ph\u1ee5 thu\u1ed9c v\u00e0o doanh nghi\u1ec7p.<\/p>\n

– C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c marketing theo v\u00f9ng \u0111\u1ecba l\u00ed<\/b><\/p>\n

Nh\u1eefng doanh nghi\u1ec7p ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m tr\u00ean ph\u1ea1m vi to\u00e0n qu\u1ed1c th\u01b0\u1eddng c\u00f3 th\u00eam nh\u1eefng nh\u00e0 qu\u1ea3n tr\u1ecb v\u00f9ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng. Nh\u1eefng nh\u00e0 qu\u1ea3n tr\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m th\u01b0\u01a1ng m\u1ea1i \u1edf \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

– C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c marketing theo s\u1ea3n ph\u1ea9m, nh\u00e3n hi\u1ec7u<\/b><\/p>\n

H\u00ecnh th\u1ee9c t\u1ed5 ch\u1ee9c n\u00e0y th\u00edch h\u1ee3p trong c\u00e1c doanh nghi\u1ec7p c\u00f3 t\u1eadp h\u1ee3p s\u1ea3n ph\u1ea9m r\u1ed9ng, c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb s\u1ea3n ph\u1ea9m, nh\u00e3n hi\u1ec7u c\u00f3 nhi\u1ec7m v\u1ee5 ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch s\u1ea3n ph\u1ea9m, theo d\u00f5i th\u1ef1c hi\u1ec7n, gi\u00e1m s\u00e1t k\u1ebft qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

– C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c marketing theo th\u1ecb tr\u01b0\u1eddng<\/b><\/p>\n

H\u00ecnh th\u1ee9c t\u1ed5 ch\u1ee9c n\u00e0y th\u00edch h\u1ee3p v\u1edbi nh\u1eefng doanh nghi\u1ec7p cung c\u1ea5p s\u1ea3n ph\u1ea9m cho c\u00e1c lo\u1ea1i th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ee7a t\u1eebng lo\u1ea1i th\u1ecb tr\u01b0\u1eddng x\u00e2y d\u1ef1ng nh\u1eefng k\u1ebf ho\u1ea1ch h\u00e0ng n\u0103m, ph\u00e2n t\u00edch khuynh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng, \u0111\u1ec1 xu\u1ea5t nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi cung c\u1ea5p cho nh\u1eefng th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.<\/p>\n

– C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c marketing theo ma tr\u1eadn<\/b><\/p>\n

Ma tr\u1eadn \u1edf \u0111\u00e2y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng.<\/p>\n

– C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c marketing h\u1ed7n h\u1ee3p<\/b>: k\u1ebft h\u1ee3p c\u00e1c c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c tr\u00ean.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Marketing c\u1ee7a Doanh nghi\u1ec7p x\u00e2y d\u1ef1ng, NXB X\u00e2y D\u1ef1ng)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n T\u1ed5 ch\u1ee9c marketing (ti\u1ebfng Anh: Marketing Organization) l\u00e0 ti\u1ebfn tr\u00ecnh chuy\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh marketing th\u00e0nh nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing tr\u00ean th\u1ef1c t\u1ebf nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau marketing \u0111\u00e3 \u0111\u1ec1 ra m\u1ed9t c\u00e1ch c\u00f3 hi\u1ec7u qu\u1ea3.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36026"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36026"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36026\/revisions"}],"predecessor-version":[{"id":68652,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36026\/revisions\/68652"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}