{"id":36030,"date":"2023-12-08T11:38:13","date_gmt":"2023-12-08T11:38:13","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ti-le-chuyen-doi-conversion-rate-cr-la-gi-cach-toi-uu.html"},"modified":"2023-12-23T21:03:14","modified_gmt":"2023-12-23T14:03:14","slug":"ti-le-chuyen-doi-conversion-rate-cr-la-gi-cach-toi-uu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ti-le-chuyen-doi-conversion-rate-cr-la-gi-cach-toi-uu.html","title":{"rendered":"T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion rate – CR) l\u00e0 g\u00ec? C\u00e1ch t\u1ed1i \u01b0u"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: searchenginejournal)<\/p>\n<\/div>\n<\/div>\n

T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0Conversion rate – CR.<\/b><\/p>\n

– T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\u00a0<\/b>l\u00e0 ch\u1ec9 s\u1ed1 \u0111o vi\u1ec7c nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 khi h\u1ecd mua m\u1ed9t m\u00f3n h\u00e0ng hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.\u00a0<\/p>\n

Ch\u1ec9 s\u1ed1 CR n\u00e0y th\u01b0\u1eddng l\u00e0 ph\u1ea7n tr\u0103m c\u1ee7a kh\u00e1ch mua h\u00e0ng so v\u1edbi t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch vi\u1ebfng th\u0103m (visits) c\u1ee7a to\u00e0n website hay c\u1ee7a m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o n\u00e0o \u0111\u00f3.<\/p>\n

– T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i <\/b>l\u00e0 ch\u1ec9 s\u1ed1 th\u1ec3 hi\u1ec7n t\u1ec9<\/span> l\u1ec7 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh vi sau khi xem\/click v\u00e0o qu\u1ea3ng c\u00e1o, h\u00e0nh vi \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 mua h\u00e0ng\/\u0111i\u1ec1n v\u00e0o form, g\u1eedi email li\u00ean h\u1ec7, g\u1ecdi \u0111i\u1ec7n\u2026\u00a0<\/p>\n

\u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, ch\u1ec9 s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 cho bi\u1ebft \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u00e3 b\u1ecf ra bao nhi\u00eau chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng (ho\u1eb7c 1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng).<\/p>\n

C\u00e1ch t\u1ed1i \u01b0u\u00a0t\u1ec9 l\u1ec7 conversion rate\u00a0<\/font><\/h3>\n

– Thay \u0111\u1ed5i nh\u1ecf = L\u1ee3i nhu\u1eadn nh\u1ecf<\/p>\n

– X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1eadp trung t\u1ed1i \u01b0u h\u00f3a landing pages s\u1ebd mang l\u1ea1i conversion rate cao h\u01a1n 3 \u0111\u1ebfn 5 l\u1ea7n. C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

– Trong m\u1ed9t s\u1ed1 ng\u00e0nh, conversion rate 5% kh\u00f4ng c\u00f3 g\u00ec l\u00e0 \u1ea5n t\u01b0\u1ee3ng. N\u1ebfu b\u1ea1n b\u1ecb m\u1eafc k\u1eb9t v\u1edbi conversion rate 2-5%, th\u00ec v\u1eabn c\u00f2n nhi\u1ec1u c\u00e1ch \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/p>\n

– S\u00e1ng t\u1ea1o v\u00e0 th\u1eed nghi\u1ec7m v\u1edbi nhi\u1ec1u \u01b0u \u0111\u00e3i \u0111\u1ec3 t\u00ecm ra \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n mu\u1ed1n “kh\u00e1c ng\u01b0\u1eddi” h\u00e3y t\u00ecm nhi\u1ec1u \u0111\u1ec1 ngh\u1ecb h\u1ea5p d\u1eabn v\u00e0 \u0111\u1ee7 \u0111\u1ed9c \u0111\u00e1o gi\u00fap b\u1ea1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u.<\/p>\n

– X\u00e1c \u0111\u1ecbnh nh\u1eefng tr\u1edf ng\u1ea1i ng\u0103n kh\u00f4ng cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1ea1n chuy\u1ec3n \u0111\u1ed5i. Tr\u00e1nh nh\u1eefng r\u00e0o c\u1ea3n \u0111\u00f3 b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i d\u00f2ng ch\u1ea3y. Ki\u1ec3m tra c\u00e1c bi\u1ebfn th\u1ec3 kh\u00e1c nhau \u0111\u1ec3 t\u00ecm ra ch\u00ednh x\u00e1c \u0111\u01b0\u1eddng d\u1eabn n\u00e0o chuy\u1ec3n \u0111\u1ed5i t\u1ed1t nh\u1ea5t.<\/p>\n

– S\u1eed d\u1ee5ng remarketing \u0111\u1ec3 thu th\u1eadp ng\u01b0\u1eddi d\u00f9ng th\u1ec3 hi\u1ec7n \u00fd \u0111\u1ecbnh nh\u01b0ng kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

– Ki\u1ec3m tra th\u00f4ng minh h\u01a1n. Ki\u1ec3m tra 10 landing pages \u0111\u1ec3 t\u00ecm 1 page mang v\u1ec1 hi\u1ec7u qu\u1ea3 h\u00e0ng \u0111\u1ea7u. V\u00e0 \u0111i\u1ec1u n\u00e0y v\u01b0\u1ee3t xa vi\u1ec7c thay \u0111\u1ed5i m\u00e0u font ch\u1eef v\u00e0 h\u00e3y g\u1ecdi n\u00f3 l\u00e0 landing page bi\u1ebfn th\u1ec3!<\/p>\n

– T\u1eadp trung ngu\u1ed3n l\u1ef1c c\u1ee7a b\u1ea1n v\u00e0o 10% landing pages h\u00e0ng \u0111\u1ea7u \u2013 ki\u1ebfm \u0111\u01b0\u1ee3c 80% l\u01b0\u1ee3ng traffic.<\/p>\n

– Lu\u00f4n lu\u00f4n \u0111\u1ec3 m\u1eaft \u0111\u1ebfn c\u00e1c offer \u0111\u1ec3 t\u1ea1o ra nhi\u1ec1u doanh s\u1ed1 h\u01a1n. \u0110\u1ed3ng th\u1eddi n\u00f3 c\u0169ng t\u1ea1o ra kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh doanh s\u1ed1 cao nh\u1ea5t.\u00a0<\/p>\n

\u0110\u1eebng qu\u00e1 coi tr\u1ecdng conversion rate cao m\u00e0 qu\u00ean \u0111i ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. H\u01a1n th\u1ebf n\u1eefa c\u1ea7n t\u00ecm \u0111\u01b0\u1ee3c sweet spot, n\u01a1i l\u00e0 m\u1ecdi th\u1ee9 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u01b0 m\u1ed9t c\u1ed7 m\u00e1y \u0111\u01b0\u1ee3c b\u00f4i d\u1ea7u.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: IPED Business Development Executiveg, TVseo, Conversion)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (ti\u1ebfng Anh: Conversion rate – CR) l\u00e0 ch\u1ec9 s\u1ed1 th\u1ec3 hi\u1ec7n t\u1ec9 l\u1ec7 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh vi sau khi xem\/click v\u00e0o qu\u1ea3ng c\u00e1o, h\u00e0nh vi \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 mua h\u00e0ng\/\u0111i\u1ec1n v\u00e0o form, g\u1eedi email li\u00ean h\u1ec7, g\u1ecdi \u0111i\u1ec7n\u2026\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36030"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36030"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36030\/revisions"}],"predecessor-version":[{"id":68663,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36030\/revisions\/68663"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}