{"id":36034,"date":"2023-12-08T11:38:31","date_gmt":"2023-12-08T11:38:31","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tiep-thi-noi-dung-content-marketing-la-gi-cac-hinh-thuc.html"},"modified":"2023-12-23T21:03:14","modified_gmt":"2023-12-23T14:03:14","slug":"tiep-thi-noi-dung-content-marketing-la-gi-cac-hinh-thuc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tiep-thi-noi-dung-content-marketing-la-gi-cac-hinh-thuc.html","title":{"rendered":"Ti\u1ebfp th\u1ecb n\u1ed9i dung (Content marketing) l\u00e0 g\u00ec? C\u00e1c h\u00ecnh th\u1ee9c"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: edx)<\/p>\n<\/div>\n<\/div>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Ti\u1ebfp th\u1ecb n\u1ed9i dung<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Ti\u1ebfp th\u1ecb n\u1ed9i dung<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0<b>Content marketing.<\/b><\/p>\n<p><b>Ti\u1ebfp th\u1ecb n\u1ed9i dung<\/b> l\u00e0 m\u1ed9t <span>k\u0129<\/span> thu\u1eadt ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean vi\u1ec7c t\u1ea1o ra v\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung c\u00f3 li\u00ean quan, c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 thu h\u00fat v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u01b0\u1edfng \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng h\u00e0nh \u0111\u1ed9ng sinh l\u1ee3i t\u1eeb kh\u00e1ch h\u00e0ng. <i>(Theo forbes)<\/i><\/p>\n<p><b>Ti\u1ebfp th\u1ecb n\u1ed9i dung <\/b>l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.\u00a0<\/p>\n<p>V\u1edbi m\u1ee5c \u0111\u00edch thu h\u00fat, gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u00e0nh vi &#038; chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng, content marketing gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3i thi\u1ec7n ki\u1ebfn th\u1ee9c cu\u1ed9c s\u1ed1ng qua vi\u1ec7c chia s\u1ebb th\u00f4ng tin v\u1ec1 c\u00e1c l\u0129nh v\u1ef1c trong cu\u1ed9c s\u1ed1ng nh\u01b0:<\/p>\n<p>&#8211; Gi\u00e1o d\u1ee5c<\/p>\n<p>&#8211; Gi\u1ea3i tr\u00ed<\/p>\n<p>&#8211; G\u00f3c nh\u00ecn\/nh\u1eadn x\u00e9t \u0111a chi\u1ec1u v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1\/s\u1ef1 v\u1eadt n\u00e0o \u0111\u00f3, &#8230;<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">6 h\u00ecnh th\u1ee9c c\u1ee7a content marketing<\/font><\/h3>\n<p>B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang \u00e1p d\u1ee5ng chi\u1ebfn thu\u1eadt Marketing n\u00e0o, content marketing ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a qu\u00e1 tr\u00ecnh c\u1ee7a b\u1ea1n ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t th\u1ee9 ri\u00eang bi\u1ec7t. B\u1edfi \u0111\u01a1n gi\u1ea3n, n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb.\u00a0<\/p>\n<p>V\u00e0 6 h\u00ecnh th\u1ee9c content marketing ch\u00ednh \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o marketer \u00e1p d\u1ee5ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh bao g\u1ed3m:<\/p>\n<p><b>&#8211; Blogs<\/b><\/p>\n<p>Blog (weblog) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c nh\u1eadt k\u00ed tr\u00ean website \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t ho\u1eb7c m\u1ed9t v\u00e0i l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3, \u0111\u01b0\u1ee3c ng\u01b0\u1eddi vi\u1ebft (ho\u1eb7c t\u1ed5 ch\u1ee9c) th\u1ec3 hi\u1ec7n d\u1ef1a tr\u00ean quan \u0111i\u1ec3m c\u00e1 nh\u00e2n.<\/p>\n<p><b>&#8211; Ebook<\/b><\/p>\n<p>Ebooks (s\u00e1ch \u0111i\u1ec7n t\u1eed) ch\u1ee9a \u0111\u1ef1ng m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn th\u00f4ng tin \u0111\u01b0\u1ee3c chia s\u1ebb v\u1ec1 nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ee7a m\u1ed9t v\u1ea5n \u0111\u1ec1, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i l\u1ea1i th\u00e0nh file PDF.<\/p>\n<p><b>&#8211; Videos<\/b><\/p>\n<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, video marketing \u0111\u01b0\u1ee3c xem l\u00e0 h\u00ecnh th\u1ee9c hi\u1ec7u qu\u1ea3 nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung<\/p>\n<p><b>&#8211; Infographic<\/b><\/p>\n<p>Infographic l\u00e0 m\u1ed9t c\u00e1ch th\u1ee9c hi\u1ec7u qu\u1ea3 khi truy\u1ec1n \u0111\u1ea1t m\u1ecdi th\u00f4ng tin th\u00f4ng qua 1 h\u00ecnh \u1ea3nh v\u1edbi bi\u1ec3u \u0111\u1ed3, icon minh h\u1ecda, s\u1ed1 li\u1ec7u ,&#8230;.<\/p>\n<p><b>&#8211; Email<\/b><\/p>\n<p>Email marketing (Ti\u1ebfp th\u1ecb qua email) l\u00e0 vi\u1ec7c g\u1eedi th\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111\u1ebfn m\u1ed9t nh\u00f3m ng\u01b0\u1eddi th\u00f4ng qua \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd. Theo \u0111\u00f3, m\u1ed7i email \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c \u0111\u00e3 mua h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p><b>&#8211; Social media<\/b><\/p>\n<p>S\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media) nh\u01b0 Facebook, Youtube, Twitter, LinkedIn, \u2026<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Theo Brandsvietnam)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Ti\u1ebfp th\u1ecb n\u1ed9i dung (ti\u1ebfng Anh: Content marketing) l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36034"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36034"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36034\/revisions"}],"predecessor-version":[{"id":68664,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36034\/revisions\/68664"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}