{"id":36046,"date":"2023-12-08T11:39:24","date_gmt":"2023-12-08T11:39:24","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ti-le-nhap-chuot-click-through-rate-ctr-la-gi-phan-loai.html"},"modified":"2023-12-23T21:03:15","modified_gmt":"2023-12-23T14:03:15","slug":"ti-le-nhap-chuot-click-through-rate-ctr-la-gi-phan-loai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ti-le-nhap-chuot-click-through-rate-ctr-la-gi-phan-loai.html","title":{"rendered":"T\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t (Click Through Rate – CTR) l\u00e0 g\u00ec? Ph\u00e2n lo\u1ea1i"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: oberlo)<\/p>\n<\/div>\n<\/div>\n

T\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

T\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t<\/b> hay t\u1ec9 l\u1ec7 nh\u1ea5p <\/b>hay t\u1ec9 l\u1ec7 CTR<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0Click Through Rate – CTR.<\/b><\/p>\n

T\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t<\/b> th\u00ea\u0309 hi\u00ea\u0323n t\u1ea7n su\u1ea5t nh\u1eefng ng\u01b0\u1eddi th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n k\u1ebft th\u00fac b\u1eb1ng c\u00e1ch nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u00f3. T\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eeb kh\u00f3a v\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n

T\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t<\/b> l\u00e0 t\u1ec9 l\u1ec7 th\u1ec3 hi\u1ec7n t\u1ea7n su\u1ea5t nh\u1eefng ng\u01b0\u1eddi th\u1ea5y qu\u1ea3ng c\u00e1o v\u00e0 c\u00f3 h\u00e0nh \u0111\u1ed9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u00f3. Th\u00f4ng th\u01b0\u1eddng ng\u01b0\u1eddi ta d\u1ef1a v\u00e0o CTR \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t t\u1eeb kh\u00f3a v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.\u00a0<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng CTR \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nh\u1eefng qu\u1ea3ng c\u00e1o v\u00e0 t\u1eeb kh\u00f3a th\u00e0nh c\u00f4ng cho m\u00ecnh, nh\u1eefng t\u1eeb kh\u00f3a v\u00e0 qu\u1ea3ng c\u00e1o n\u00e0o c\u1ea7n c\u1ea3i thi\u1ec7n hay c\u1ea7n \u0111\u01b0\u1ee3c lo\u1ea1i b\u1ecf.\u00a0<\/p>\n

T\u1eeb kh\u00f3a v\u00e0 qu\u1ea3ng c\u00e1o c\u00e0ng li\u00ean quan \u0111\u1ebfn nhau, li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p th\u00ec s\u1ed1 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm s\u1ebd c\u00e0ng gia t\u0103ng.<\/p>\n

Ph\u00e2n lo\u1ea1i<\/font><\/h3>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c d\u1ea1ng CTR v\u00e0 c\u00f4ng th\u1ee9c t\u00ednh<\/p>\n

– CTR cu\u0309a qua\u0309ng c\u00e1o<\/b><\/p>\n

\u0110\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o ti\u00eau chu\u1ea9n, t\u1ec9 l\u1ec7 nh\u1ea5p (CTR) c\u1ee7a qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n l\u00e0 s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o chia cho s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o ri\u00eang l\u1ebb.<\/p>\n

CTR c\u1ee7a qu\u1ea3ng c\u00e1o <\/b>= S\u1ed1 l\u1ea7n nh\u1ea5p \/ S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o<\/p>\n

V\u00ed d\u1ee5: <\/b>n\u1ebfu b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c 10 l\u1ea7n nh\u1ea5p trong s\u1ed1 1000 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, CTR c\u1ee7a qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 1%.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb li\u00ean k\u1ebft, s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c chia cho s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb \u0111\u1ed1i v\u1edbi trang qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n khi \u0111\u01a1n v\u1ecb li\u00ean k\u1ebft \u0111\u01b0\u1ee3c nh\u1ea5p v\u00e0o.<\/p>\n

– CTR c\u1ee7a trang<\/b><\/p>\n

T\u1ec9<\/span> l\u1ec7 nh\u1ea5p c\u1ee7a trang (CTR) l\u00e0 s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o chia cho s\u1ed1 l\u01b0\u1ee3t xem trang.<\/p>\n

CTR c\u1ee7a trang <\/b>= S\u1ed1 l\u1ea7n nh\u1ea5p \/ S\u1ed1 l\u01b0\u1ee3t xem trang<\/p>\n

V\u00ed d\u1ee5: <\/b>n\u1ebfu b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c 30 l\u1ea7n nh\u1ea5p cho 250 l\u01b0\u1ee3t xem trang, CTR c\u1ee7a trang s\u1ebd l\u00e0 12%. (30\/250=12%)<\/p>\n

– CTR truy v\u1ea5n<\/b><\/p>\n

T\u1ec9<\/span> l\u1ec7 nh\u1ea5p (CTR) truy v\u1ea5n l\u00e0 s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o chia cho s\u1ed1 l\u1ea7n truy v\u1ea5n \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o.<\/p>\n

CTR truy v\u1ea5n <\/b>= Nh\u1ea5p chu\u1ed9t \/ Truy v\u1ea5n<\/p>\n

V\u00ed d\u1ee5: <\/b>n\u1ebfu b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c 20 nh\u1ea5p chu\u1ed9t trong s\u1ed1 1000 truy v\u1ea5n, CTR truy v\u1ea5n c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 2%.<\/p>\n

– CTR y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o<\/b><\/p>\n

T\u1ec9<\/span> l\u1ec7 nh\u1ea5p (CTR) y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o l\u00e0 s\u1ed1 l\u1ea7n nh\u1ea5p qu\u1ea3ng c\u00e1o chia cho s\u1ed1 y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o.<\/p>\n

CTR y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o<\/b> = S\u1ed1 l\u1ea7n nh\u1ea5p \/ Y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o<\/p>\n

V\u00ed d\u1ee5: <\/b>n\u1ebfu b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c 20 l\u1ea7n nh\u1ea5p trong s\u1ed1 1000 y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o, CTR y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 2%. (20 \/ 1000 = 2%)<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Viknews, \u0110\u00e0o t\u1ea1o SEO TP. H\u1ed3 Ch\u00ed Minh, Trung t\u00e2m tr\u1ee3 gi\u00fap Google)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n T\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t (ti\u1ebfng Anh: Click Through Rate – CTR) th\u1ec3 hi\u1ec7n t\u1ea7n su\u1ea5t nh\u1eefng ng\u01b0\u1eddi th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n k\u1ebft th\u00fac b\u1eb1ng c\u00e1ch nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u00f3. T\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eeb kh\u00f3a v\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36046"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36046"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36046\/revisions"}],"predecessor-version":[{"id":68667,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36046\/revisions\/68667"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}