{"id":36047,"date":"2023-12-08T11:39:31","date_gmt":"2023-12-08T11:39:31","guid":{"rendered":"https:\/\/masterskills.org\/blog\/customer-insight-la-gi-vai-tro-va-dac-tinh.html"},"modified":"2023-12-24T21:42:43","modified_gmt":"2023-12-24T14:42:43","slug":"customer-insight-la-gi-vai-tro-va-dac-tinh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/customer-insight-la-gi-vai-tro-va-dac-tinh.html","title":{"rendered":"Customer Insight l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 \u0111\u1eb7c t\u00ednh"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: insightmarketingblog)<\/p>\n<\/div>\n<\/div>\n

Customer Insight\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Customer Insight<\/b> l\u00e0 nh\u1eefng suy ngh\u0129 v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0ng \u1ea9n gi\u1ea5u s\u00e2u \u1edf b\u00ean trong. N\u1ebfu th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng mong mu\u1ed1n th\u1ea7m k\u00edn n\u00e0y, nh\u00e3n h\u00e0ng s\u1ebd c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p l\u00e0m kh\u00e1ch h\u00e0ng tho\u1ea3 m\u00e3n v\u00e0 tin d\u00f9ng s\u1ea3n ph\u1ea9m.<\/p>\n

Customer Insight<\/b> l\u00e0 vi\u1ec7c (t\u00ecm c\u00e1ch) th\u1ea5u hi\u1ec3u m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc \u00fd ngh\u0129\/ mong mu\u1ed1n\/ s\u1ef1 th\u1ef1c \u1ea9n d\u1ea5u n\u1eb1m s\u00e2u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u01b0a \u0111\u01b0\u1ee3c n\u00f3i ra r\u00f5 r\u00e0ng \u1edf m\u1ee9c \u0111\u1ed9 v\u01b0\u1ee3t tr\u00ean c\u1ea3 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng t\u1ef1 x\u00e1c \u0111\u1ecbnh cho b\u1ea3n th\u00e2n.<\/p>\n

Customer Insight t\u00ecm ki\u1ebfm \u0111\u1ed9ng c\u01a1 (motivation) b\u00ean trong th\u00fac \u0111\u1ea9y\/ \u0111i\u1ec1u khi\u1ec3n h\u00e0nh vi \u1ee9ng x\u1eed v\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh\/ h\u00e0nh \u0111\u1ed9ng (decision making, behaviour,\u2026) c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n

Vai tr\u00f2<\/font><\/h3>\n

Kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u1ea1o n\u00ean doanh thu, t\u1ea1o n\u00ean l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p. N\u1ebfu 1 doanh nghi\u1ec7p kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng th\u00ec t\u1ea5t nhi\u00ean, doanh nghi\u1ec7p \u0111\u00f3 kh\u00f4ng th\u1ec3 t\u1ed3n t\u1ea1i.\u00a0<\/p>\n

Kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng quan tr\u1ecdng nh\u1ea5t m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi. Nh\u01b0ng l\u00e0m sao \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng trung th\u00e0nh h\u01a1n n\u1eefa? \u0110\u00f3 l\u00e0 vi\u1ec7c doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u00f4ng qua Customer Insight.<\/p>\n

\u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i, ch\u00fang c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn n\u1ed9i dung v\u00e0 c\u00e1ch th\u1ec3 hi\u1ec7n trong m\u1ed7i chi\u1ebfn d\u1ecbch Marketing c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

Khi hi\u1ec3u \u0111\u01b0\u1ee3c Insight c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eafm \u0111\u00fang v\u00e0o \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c s\u00e2u s\u1eafc nh\u1eefng mong mu\u1ed1n \u1ea9n gi\u1ea5u m\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 hi\u1ec7n ra b\u00ean ngo\u00e0i.<\/p>\n

\u0110\u1eb7c t\u00ednh<\/font><\/h3>\n

\u0110\u1eb7c t\u00ednh ph\u1ea3i c\u00f3 c\u1ee7a customer insight:<\/p>\n

– Kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 th\u1eadt hi\u1ec3n nhi\u00ean. <\/b>N\u1ebfu n\u00f3 hi\u1ec3n nhi\u00ean th\u00ec n\u00f3 \u0111\u00e3 kh\u00f4ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u.<\/p>\n

– Kh\u00f4ng ch\u1ec9 d\u1ef1a tr\u00ean m\u1ed9t lo\u1ea1i data. <\/b>B\u1ea1n c\u1ea7n k\u1ebft h\u1ee3p nhi\u1ec1u ngu\u1ed3n, nhi\u1ec1u ch\u1ec9 s\u1ed1, nhi\u1ec1u d\u1eef li\u1ec7u, nhi\u1ec1u th\u1ec3 lo\u1ea1i th\u00ec m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c insight ch\u00ednh x\u00e1c.<\/p>\n

– D\u1ef1a tr\u00ean insight \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf. <\/b>N\u1ebfu ch\u1ec9 c\u00f3 th\u1ec3 l\u00e0 l\u00ed thuy\u1ebft m\u00e0 kh\u00f4ng \u00e1p d\u1ee5ng hay ki\u1ec3m ch\u1ee9ng \u0111\u01b0\u1ee3c th\u00ec c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 insight.<\/p>\n

– H\u00e0nh \u0111\u1ed9ng k\u1ec3 tr\u00ean n\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00ec ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c <\/b>\u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a h\u1ecd.\u00a0<\/p>\n

– S\u1ef1 thay \u0111\u1ed5i v\u1ec1 h\u00e0nh vi ph\u1ea3i mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 hai b\u00ean: <\/b>th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: ThS. \u0110\u1eb7ng Thanh V\u00e2n C\u00f4ng ty Thanhs, Ybox, Tuva, Brandsvietnam)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Customer Insight l\u00e0 nh\u1eefng suy ngh\u0129 v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0ng \u1ea9n gi\u1ea5u s\u00e2u \u1edf b\u00ean trong. N\u1ebfu th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng mong mu\u1ed1n th\u1ea7m k\u00edn n\u00e0y, nh\u00e3n h\u00e0ng s\u1ebd c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p l\u00e0m kh\u00e1ch h\u00e0ng tho\u1ea3 m\u00e3n v\u00e0 tin d\u00f9ng s\u1ea3n ph\u1ea9m.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36047"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36047"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36047\/revisions"}],"predecessor-version":[{"id":68679,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36047\/revisions\/68679"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}