{"id":36057,"date":"2023-12-08T11:40:11","date_gmt":"2023-12-08T11:40:11","guid":{"rendered":"https:\/\/masterskills.org\/blog\/truyen-thong-ca-nhan-personal-media-la-gi-moi-quan-he-va-phan-loai.html"},"modified":"2023-12-24T21:42:44","modified_gmt":"2023-12-24T14:42:44","slug":"truyen-thong-ca-nhan-personal-media-la-gi-moi-quan-he-va-phan-loai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/truyen-thong-ca-nhan-personal-media-la-gi-moi-quan-he-va-phan-loai.html","title":{"rendered":"Truy\u1ec1n th\u00f4ng c\u00e1 nh\u00e2n (Personal Media) l\u00e0 g\u00ec? M\u1ed1i quan h\u1ec7 v\u00e0 ph\u00e2n lo\u1ea1i"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: freepik.com)<\/p>\n<\/div>\n<\/div>\n

Truy\u1ec1n th\u00f4ng c\u00e1 nh\u00e2n (Personal Media)<\/font><\/h2>\n

Truy\u1ec1n th\u00f4ng c\u00e1 nh\u00e2n<\/b> trong ti\u1ebfng anh l\u00e0 Personal Media<\/b>.<\/p>\n

Truy\u1ec1n th\u00f4ng c\u00e1 nh\u00e2n<\/b> ph\u1ed5 bi\u1ebfn l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng tr\u1ef1c ti\u1ebfp gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 ti\u00eau chu\u1ea9n h\u00f3a th\u00f4ng \u0111i\u1ec7p, song do b\u1ea3n ch\u1ea5t c\u1ee7a truy\u1ec1n th\u00f4ng c\u00e1 nh\u00e2n l\u00e0 trao \u0111\u1ed5i th\u00f4ng tin n\u00ean ngo\u00e0i nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 chuy\u00ean m\u00f4n, c\u00f4ng vi\u1ec7c, nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 t\u00e2m l\u00ed v\u00e0 h\u00e0nh vi c\u1ee7a nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c trao \u0111\u1ed5i th\u00f4ng tin gi\u1eefa h\u1ecd v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

V\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m tr\u00ean, nhi\u1ec1u doanh nghi\u1ec7p xem ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u00e1 nh\u00e2n nh\u01b0 l\u00e0 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp n\u00ean \u0111\u00e3 ch\u00fa tr\u1ecdng \u0111\u1ebfn \u0111\u00e0o t\u1ea1o n\u00e2ng cao c\u00e1c k\u0129 n\u0103ng \u1ee9ng x\u1eed, giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng cho nh\u00e2n vi\u00ean.<\/p>\n

V\u00ed d\u1ee5, trong kinh doanh d\u1ecbch v\u1ee5 gi\u00e1o d\u1ee5c, \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c trong su\u1ed1t qu\u00e1 tr\u00ecnh cung c\u1ea5p d\u1ecbch v\u1ee5, s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 m\u1ed9t nh\u00f3m nh\u00e2n vi\u00ean m\u00e0 nhi\u1ec1u nh\u00f3m nh\u00e2n, do v\u1eady vi\u1ec7c th\u1ed1ng nh\u1ea5t gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean v\u1ec1 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u00e0i l\u00e0 r\u1ea5t quan tr\u1ecdng, b\u1edfi th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c \u0111\u01b0a ra tr\u1ef1c ti\u1ebfp \u00edt c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh.<\/p>\n

M\u1ed1i quan h\u1ec7 gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng<\/font><\/h3>\n

Trong h\u1ea7u h\u1ebft c\u00e1c t\u01b0\u01a1ng t\u00e1c d\u1ecbch v\u1ee5, m\u1ed1i quan h\u1ec7 gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng ch\u1eb7t ch\u1ebd, th\u1eadm ch\u00ed kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi. \u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ef1a ch\u1ee7 y\u1ebfu v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a truy\u1ec1n th\u00f4ng m\u00e0 trong \u0111\u00f3 vai tr\u00f2 c\u1ee7a nh\u00e2n vi\u00ean l\u00e0 r\u1ea5t quan tr\u1ecdng. <\/p>\n

H\u00e0nh vi giao ti\u1ebfp c\u1ee7a nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 theo hai chi\u1ec1u ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a truy\u1ec1n th\u00f4ng: ch\u1ea5t l\u01b0\u1ee3ng giao ti\u1ebfp li\u00ean quan \u0111\u1ebfn \u0111\u1ed9 tin c\u1eady, v\u00ed d\u1ee5 kh\u1ea3 n\u0103ng c\u1ee7a nh\u00e2n vi\u00ean khi truy\u1ec1n t\u1ea3i \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 trong t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, ch\u1ea5t l\u01b0\u1ee3ng gi\u1eefa c\u00e1c c\u00e1 nh\u00e2n li\u00ean quan \u0111\u1ebfn s\u1ef1 \u0111\u1ed3ng c\u1ea3m, v\u00ed du s\u1ef1 trung th\u1ef1c, c\u1edfi m\u1edf, l\u1eafng nghe kh\u00e1ch h\u00e0ng\u2026 s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n

Ph\u00e2n lo\u1ea1i truy\u1ec1n th\u00f4ng<\/font><\/b><\/h3>\n

\u1ede c\u00e1c lo\u1ea1i h\u00ecnh truy\u1ec1n th\u00f4ng kh\u00e1c th\u00f4ng \u0111i\u1ec7p th\u01b0\u1eddng \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i th\u00f4ng qua ng\u00f4n ng\u1eef c\u1ee7a \u00e2m thanh hay h\u00ecnh \u1ea3nh th\u00ec trong kinh doanh d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng phi ng\u00f4n ng\u1eef l\u1ea1i c\u00f3 \u1ea3nh h\u01b0\u1edfng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n

Lo\u1ea1i h\u00ecnh truy\u1ec1n th\u00f4ng n\u00e0y \u0111\u01b0\u1ee3c nh\u00f3m th\u00e0nh b\u1ed1n lo\u1ea1i sau:<\/p>\n

– Chuy\u1ec3n \u0111\u1ed9ng c\u01a1 th\u1ec3, th\u00e1i \u0111\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean: t\u01b0 th\u1ebf tho\u1ea3i m\u00e1i v\u00e0 c\u1edfi m\u1edf, ti\u1ebfp x\u00fac qua \u00e1nh m\u1eaft, g\u1eadt \u0111\u1ea7u, b\u1eaft tay, m\u1ec9m c\u01b0\u1eddi\u2026<\/p>\n

– S\u1ef1 quan t\u00e2m: l\u1eafng nghe kh\u00e1ch h\u00e0ng c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n

– Kho\u1ea3ng c\u00e1ch v\u1ecb tr\u00ed gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

– Ngo\u1ea1i h\u00ecnh: h\u00ecnh th\u1ec3, t\u00e1c phong, trang ph\u1ee5c\u2026 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a truy\u1ec1n th\u00f4ng phi ng\u00f4n ng\u1eef.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o:\u00a0Gi\u00e1o tr\u00ecnh Marketing d\u1ecbch v\u1ee5 \u2013 Nh\u00e0 xu\u1ea5t b\u1ea3n \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Truy\u1ec1n th\u00f4ng c\u00e1 nh\u00e2n (ti\u1ebfng Anh: Personal Media) l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng tr\u1ef1c ti\u1ebfp gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36057"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36057"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36057\/revisions"}],"predecessor-version":[{"id":68681,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36057\/revisions\/68681"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}