{"id":36059,"date":"2023-12-08T11:40:18","date_gmt":"2023-12-08T11:40:18","guid":{"rendered":"https:\/\/masterskills.org\/blog\/len-y-tuong-ideation-la-gi-cach-thuc-hoat-dong-cua-viec-len-y-tuong.html"},"modified":"2023-12-23T21:03:15","modified_gmt":"2023-12-23T14:03:15","slug":"len-y-tuong-ideation-la-gi-cach-thuc-hoat-dong-cua-viec-len-y-tuong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/len-y-tuong-ideation-la-gi-cach-thuc-hoat-dong-cua-viec-len-y-tuong.html","title":{"rendered":"L\u00ean \u00fd t\u01b0\u1edfng (Ideation) l\u00e0 g\u00ec? C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: sisinternational.com)<\/p>\n<\/div>\n<\/div>\n

L\u00ean \u00fd t\u01b0\u1edfng (Ideation)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

L\u00ean \u00fd t\u01b0\u1edfng<\/b> trong ti\u1ebfng Anh l\u00e0 Ideation.<\/b><\/p>\n

L\u00ean \u00fd t\u01b0\u1edfng<\/i> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 truy\u1ec1n \u0111\u1ea1t c\u00e1c \u00fd t\u01b0\u1edfng c\u00f3 qui t\u1eafc cho ng\u01b0\u1eddi kh\u00e1c, \u0111i\u1ec3n h\u00ecnh l\u00e0 trong m\u00f4i tr\u01b0\u1eddng kinh doanh. N\u00f3 m\u00f4 t\u1ea3 chu\u1ed7i c\u00e1c t\u01b0 t\u01b0\u1edfng t\u1eeb kh\u00e1i ni\u1ec7m ban \u0111\u1ea7u cho \u0111\u1ebfn khi th\u1ef1c hi\u1ec7n.\u00a0<\/p>\n

L\u00ean \u00fd t\u01b0\u1edfng<\/i> c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb nh\u1eefng hi\u1ec3u bi\u1ebft trong qu\u00e1 kh\u1ee9 ho\u1eb7c hi\u1ec7n t\u1ea1i, nh\u1eefng \u1ea3nh h\u01b0\u1edfng b\u00ean ngo\u00e0i, \u00fd ki\u1ebfn, ni\u1ec1m tin ho\u1eb7c nguy\u00ean t\u1eafc. L\u00ean \u00fd t\u01b0\u1edfng <\/i>c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng c\u00e1c thu\u1eadt ng\u1eef \u0111\u1ed3 h\u1ecda, b\u1eb1ng v\u0103n b\u1ea3n ho\u1eb7c b\u1eb1ng l\u1eddi n\u00f3i.<\/p>\n

C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng<\/font><\/h3>\n

V\u00ed d\u1ee5<\/b><\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, l\u00ean \u00fd t\u01b0\u1edfng<\/i> l\u00e0 h\u00e0nh \u0111\u1ed9ng theo ngh\u0129a \u0111en c\u1ee7a vi\u1ec7c h\u00ecnh th\u00e0nh c\u00e1c \u00fd t\u01b0\u1edfng, t\u1eeb quan ni\u1ec7m c\u1ee7a h\u1ecd v\u1ec1 vi\u1ec7c \u1ee9ng d\u1ee5ng v\u00e0 th\u1ef1c hi\u1ec7n trong th\u1ef1c t\u1ebf. C\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng<\/i> c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb b\u1ea5t c\u1ee9 ai ti\u1ebfp x\u00fac ho\u1eb7c li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp v\u1edbi m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c, bao g\u1ed3m nh\u00e2n vi\u00ean, ng\u01b0\u1eddi qu\u1ea3n l\u00ed, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c b\u00ean li\u00ean quan.\u00a0<\/p>\n

L\u00ean \u00fd t\u01b0\u1edfng <\/i>th\u1ef1c th\u1ee5 c\u00f3 th\u1ec3 l\u00e0 k\u1ebft qu\u1ea3 t\u1eeb c\u00e1c bu\u1ed5i h\u1ed9i ngh\u1ecb khai s\u00e1ng, di\u1ec5n \u0111\u00e0n tr\u1ef1c tuy\u1ebfn, h\u1ed9i th\u1ea3o, b\u00e0i t\u1eadp x\u00e2y d\u1ef1ng nh\u00f3m, kh\u1ea3o s\u00e1t v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\u00a0L\u00ean \u00fd t\u01b0\u1edfng<\/i> l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng c\u1ee7a b\u1ea5t k\u00ec doanh nghi\u1ec7p th\u00e0nh c\u00f4ng n\u00e0o.\u00a0<\/p>\n

V\u00ed d\u1ee5: Google khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean d\u00e0nh 20% s\u1ed1 gi\u1edd l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh \u0111\u1ec3 suy ngh\u0129 v\u1ec1 nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi, g\u00e2y t\u00f2 m\u00f2 cho h\u1ecd v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1. Vi\u1ec7c t\u1eadp trung v\u00e0o l\u00ean \u00fd t\u01b0\u1edfng cho ph\u00e9p c\u00e1c c\u00f4ng ty tr\u1edf n\u00ean s\u00e1ng t\u1ea1o ho\u1eb7c duy tr\u00ec t\u00ednh c\u1ea1nh tranh th\u00f4ng qua vi\u1ec7c t\u0103ng kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, t\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n

Qu\u00e1 tr\u00ecnh l\u00ean \u00fd t\u01b0\u1edfng
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Qu\u00e1 tr\u00ecnh l\u00ean \u00fd t\u01b0\u1edfng<\/i> kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i tu\u00e2n theo b\u1ea5t k\u00ec m\u1ed9t m\u00f4 h\u00ecnh ph\u1ed5 qu\u00e1t n\u00e0o, nh\u01b0ng c\u00f3 nh\u1eefng h\u01b0\u1edbng d\u1eabn chung m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 tu\u00e2n theo \u0111\u1ec3 gi\u00fap h\u1ecd t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a \u00fd t\u01b0\u1edfng v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p m\u00e0 n\u00f3 t\u1ea1o ra.<\/p>\n

\u0110\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t, \u00fd t\u01b0\u1edfng kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t \u00fd ngh\u0129 \u0111\u01b0\u1ee3c t\u1ea1o ra ng\u1eabu nhi\u00ean m\u00e0 l\u00e0 b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1c v\u1ea5n \u0111\u1ec1 n\u1ed5i c\u1ed9m.\u00a0Do \u0111\u00f3, \u0111i\u1ec1u c\u1ef1c k\u00ec quan tr\u1ecdng l\u00e0 ban \u0111\u1ea7u x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u1ea5n \u0111\u1ec1 v\u00e0 hi\u1ec3u c\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ee7a n\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 xu h\u01b0\u1edbng ng\u00e0nh, m\u00f4i tr\u01b0\u1eddng kinh doanh, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ea1n ch\u1ebf ng\u00e2n s\u00e1ch v\u00e0 b\u1ea5t k\u00ec nguy\u00ean nh\u00e2n n\u00e0o kh\u00e1c \u0111\u1eb1ng sau v\u1ea5n \u0111\u1ec1 g\u00e2y phi\u1ec1n nhi\u1ec5u.<\/p>\n

M\u1ed9t khi c\u00e1c \u0111i\u1ec3m ch\u00ednh \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh, vi\u1ec7c ti\u1ebfp theo l\u00e0 ph\u1ea3i b\u1eaft \u0111\u1ea7u n\u1ed7 l\u1ef1c \u0111\u1ec3 thu th\u1eadp c\u00e1c \u00fd t\u01b0\u1edfng ti\u1ec1m n\u0103ng v\u00e0 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p kh\u1ea3 thi cho c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra. L\u00ed t\u01b0\u1edfng nh\u1ea5t l\u00e0 c\u00e1c b\u00ean h\u1ee3p t\u00e1c n\u00ean pha tr\u1ed9n gi\u1eefa t\u01b0 duy v\u00e0 s\u1ef1 li\u00ean t\u01b0\u1edfng c\u1ee7a c\u1ea3 n\u00e3o ph\u1ea3i v\u00e0 n\u00e3o tr\u00e1i, b\u1edfi v\u00ec nhi\u1ec1u v\u1ea5n \u0111\u1ec1 \u0111\u00f2i h\u1ecfi c\u1ea3 c\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o v\u00e0 th\u1ef1c d\u1ee5ng \u0111\u1ec3 cho ra c\u00e1c gi\u1ea3i ph\u00e1p kh\u1ea3 thi.<\/p>\n

C\u00e1c di\u1ec5n \u0111\u00e0n hay h\u1ed9i ngh\u1ecb n\u00ean khuy\u1ebfn kh\u00edch s\u1ef1 c\u1edfi m\u1edf, th\u1ea3 n\u1ed5i \u00fd t\u01b0\u1edfng, c\u00e1c b\u00ean kh\u00f4ng b\u1ecb ch\u1ebf gi\u1ec5u \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh b\u1edfi ng\u01b0\u1eddi kh\u00e1c. T\u1ea5t c\u1ea3 c\u00e1c \u00fd t\u01b0\u1edfng, t\u1eeb h\u1ecdc thu\u1eadt s\u00e2u s\u1eafc \u0111\u1ebfn huy\u1ec1n \u1ea3o cu\u1ed3ng nhi\u1ec7t n\u00ean \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn nhi\u1ec7t t\u00ecnh v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed b\u1eb1ng s\u1ef1 c\u00f4ng b\u1eb1ng v\u00e0 c\u1edfi m\u1edf nh\u01b0 nhau.<\/p>\n

C\u00e1c \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c t\u1ea1o ra trong c\u00e1c giai \u0111o\u1ea1n tr\u00ean sau \u0111\u00f3 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p th\u00e0nh m\u1ed9t \u00fd t\u01b0\u1edfng c\u00f3 \u0111\u1ed9 ph\u1ed5 bi\u1ebfn chung cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u1ed1t nh\u1ea5t c\u00e1c h\u00e0nh \u0111\u1ed9ng trong t\u01b0\u01a1ng lai c\u1ee7a nh\u00f3m. \u00dd t\u01b0\u1edfng chung n\u00e0y \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft.\u00a0<\/p>\n

Sau \u0111\u00f3, n\u00f3 \u0111\u01b0\u1ee3c ki\u1ec3m tra l\u1ea1i v\u00e0 qu\u00e1 tr\u00ecnh c\u1ee9 ti\u1ebfp di\u1ec5n cho \u0111\u1ebfn khi m\u1ed9t gi\u1ea3i ph\u00e1p ti\u1ec1m n\u0103ng ho\u00e0n th\u00e0nh. \u00dd t\u01b0\u1edfng n\u00e0y sau \u0111\u00f3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong th\u1ebf gi\u1edbi th\u1ef1c v\u00e0 n\u1ebfu n\u00f3 \u0111\u01b0\u1ee3c cho l\u00e0 th\u00e0nh c\u00f4ng, qu\u00e1 tr\u00ecnh l\u00ean \u00fd t\u01b0\u1edfng<\/b> k\u1ebft th\u00fac.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: investopedia.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n L\u00ean \u00fd t\u01b0\u1edfng (ti\u1ebfng Anh: Ideation) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 truy\u1ec1n \u0111\u1ea1t c\u00e1c \u00fd t\u01b0\u1edfng c\u00f3 qui t\u1eafc cho ng\u01b0\u1eddi kh\u00e1c, \u0111i\u1ec3n h\u00ecnh l\u00e0 trong m\u00f4i tr\u01b0\u1eddng kinh doanh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36059"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36059"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36059\/revisions"}],"predecessor-version":[{"id":68668,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36059\/revisions\/68668"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}