{"id":36065,"date":"2023-12-08T11:40:40","date_gmt":"2023-12-08T11:40:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hieu-ung-trung-hoa-compromise-effect-la-gi.html"},"modified":"2023-12-23T21:03:15","modified_gmt":"2023-12-23T14:03:15","slug":"hieu-ung-trung-hoa-compromise-effect-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hieu-ung-trung-hoa-compromise-effect-la-gi.html","title":{"rendered":"Hi\u1ec7u \u1ee9ng trung h\u00f2a (Compromise effect) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Brain and the Wine<\/p>\n<\/div>\n<\/div>\n

Hi\u1ec7u \u1ee9ng trung h\u00f2a (Compromise effect)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Hi\u1ec7u \u1ee9ng trung h\u00f2a<\/b> trong ti\u1ebfng Anh l\u00e0 Compromise effect<\/b>.\u00a0Hi\u1ec7u \u1ee9ng trung h\u00f2a<\/i> hay c\u00f2n g\u1ecdi l\u00e0 hi\u1ec7u \u1ee9ng th\u1ecfa hi\u1ec7p<\/i>.<\/p>\n

\u0110\u1eebng bao gi\u1edd l\u1ef1a ch\u1ecdn “c\u00e1i \u1edf gi\u1eefa” khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.\u00a0N\u1ebfu b\u1ea1n l\u00e0m th\u1ebf, b\u1ea1n \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi Hi\u1ec7u \u1ee9ng trung h\u00f2a<\/p>\n

Khi ph\u1ea3i ch\u1ecdn m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3, hi\u1ec7u \u1ee9ng trung h\u00f2a<\/i> l\u00e0 xu h\u01b0\u1edbng tr\u00e1nh m\u1ed9t l\u1ef1a ch\u1ecdn c\u1ef1c \u0111oan.\u00a0Vi\u1ec7c tr\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn c\u1ef1c \u0111oan \u0111\u1ebfn t\u1eeb nh\u1eadn th\u1ee9c chung r\u1eb1ng s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ef1c \u0111oan th\u01b0\u1eddng thu h\u00fat r\u1ee7i ro.<\/p>\n

B\u1ea3n ch\u1ea5t v\u00e0 n\u1ed9i dung c\u1ee7a hi\u1ec7u \u1ee9ng trung h\u00f2a<\/font><\/h3>\n

– Hi\u1ec7u \u1ee9ng trung h\u00f2a<\/b> l\u00e0 m\u1ed9t trong nh\u1eefng hi\u1ec7u \u1ee9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t, trong kinh doanh, th\u01b0\u1eddng th\u1ea5y nh\u1ea5t trong k\u0129 thu\u1eadt \u0111\u1ecbnh gi\u00e1 khung (Price Bracketing)<\/i>.<\/p>\n

– N\u1ed9i dung c\u1ee7a hi\u1ec7u \u1ee9ng trung h\u00f2a<\/i> nh\u01b0 sau: Ng\u01b0\u1eddi ta c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p n\u1eb1m gi\u1eefa hai gi\u1ea3i ph\u00e1p c\u1ef1c \u0111oan h\u01a1n.<\/p>\n

Th\u00ed nghi\u1ec7m v\u1ec1 hi\u1ec7u \u1ee9ng trung h\u00f2a<\/font><\/h3>\n

N\u0103m 1989, Simonson \u0111\u00e3 chia ng\u01b0\u1eddi tham gia th\u00ed nghi\u1ec7m (l\u00e0 sinh vi\u00ean) l\u00e0m hai nh\u00f3m:<\/p>\n

Nh\u00f3m A \u0111\u01b0\u1ee3c m\u1eddi l\u1ef1a ch\u1ecdn m\u1ed9t trong hai c\u0103n h\u1ed9:<\/strong><\/p>\n

– C\u0103n h\u1ed9 X: Ch\u1ea5t l\u01b0\u1ee3ng cao, c\u00e1ch tr\u01b0\u1eddng 11 d\u1eb7m<\/p>\n

– C\u0103n h\u1ed9 Y: Ch\u1ea5t l\u01b0\u1ee3ng trung b\u00ecnh, c\u00e1ch tr\u01b0\u1eddng 6 d\u1eb7m<\/p>\n

Nh\u00f3m B \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn m\u1ed9t trong ba c\u0103n h\u1ed9<\/strong><\/p>\n

– C\u0103n X: Ch\u1ea5t l\u01b0\u1ee3ng cao, c\u00e1ch tr\u01b0\u1eddng 11 d\u1eb7m<\/p>\n

– C\u0103n Y: Ch\u1ea5t l\u01b0\u1ee3ng trung b\u00ecnh, c\u00e1ch tr\u01b0\u1eddng 6 d\u1eb7m<\/p>\n

– C\u0103n Z: Ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p c\u00e1ch tr\u01b0\u1eddng 1 d\u1eb7m<\/p>\n

C\u00f3 th\u1ec3 th\u1ea5y \u1edf nh\u00f3m B c\u0103n h\u1ed9 Y l\u00e0 gi\u1ea3i ph\u00e1p trung h\u00f2a c\u1ee7a X v\u00e0 Z v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 kho\u1ea3ng c\u00e1ch \u0111\u1ebfn tr\u01b0\u1eddng.<\/p>\n

K\u1ebft qu\u1ea3:<\/b><\/p>\n

Nh\u00f3m A: t\u1ec9<\/span> l\u1ec7 ch\u1ecdn Y kho\u1ea3ng 50%<\/p>\n

Nh\u00f3m B: t\u1ec9<\/span> l\u1ec7 ch\u1ecdn Y tr\u00ean 66%<\/p>\n

Nh\u01b0 v\u1eady, nh\u1edd th\u00eam v\u00e0o l\u1ef1a ch\u1ecdn Z, Y tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn trung h\u00f2a v\u00e0 tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n c\u1ea3.<\/p>\n

\u1ee8ng d\u1ee5ng trong kinh doanh v\u1edbi hi\u1ec7u \u1ee9ng trung h\u00f2a <\/font><\/h3>\n

– Hi\u1ec7u \u1ee9ng trung h\u00f2a<\/b> th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong k\u0129 thu\u1eadt \u0111\u1ecbnh gi\u00e1 khung. T\u00f9y v\u00e0o m\u1ee5c \u0111\u00edch m\u00e0 ta c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng k\u0129 thu\u1eadt n\u00e0y v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng cho kh\u00e1ch h\u00e0ng ch\u1ecdn lo\u1ea1i s\u1ea3n ph\u1ea9m mong mu\u1ed1n.<\/p>\n

– V\u00ed d\u1ee5, anh A c\u00f3 hai th\u1ee9c gi\u1ea3i kh\u00e1t v\u1edbi hai lo\u1ea1i n\u01b0\u1edbc u\u1ed1ng M v\u00e0 N v\u1edbi m\u1ee9c gi\u00e1 l\u1ea7n l\u01b0\u1ee3t l\u00e0 30 ngh\u00ecn \u0111\u1ed3ng v\u00e0 40 ngh\u00ecn \u0111\u1ed3ng.<\/p>\n

N\u1ebfu anh A nh\u1eafm v\u00e0o b\u00e1n th\u1ee9c u\u1ed1ng r\u1ebb h\u01a1n (\u0111\u1ed3 u\u1ed1ng M) th\u00ec \u0111i\u1ec1u anh A c\u1ea7n \u0111\u00f3 l\u00e0 th\u00eam v\u00e0o th\u1ef1c \u0111\u01a1n m\u1ed9t lo\u1ea1i n\u01b0\u1edbc u\u1ed1ng r\u1ebb h\u01a1n, t\u1ea1m g\u1ecdi l\u00e0 m\u00f3n L v\u1edbi m\u1ee9c gi\u00e1 20 ngh\u00ecn \u0111\u1ed3ng. L\u00fac n\u00e0y, M s\u1ebd tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn trung h\u00f2a v\u00e0 d\u1ec5 \u0111\u01b0\u1ee3c ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng ch\u1ecdn l\u1ef1a.<\/p>\n

\u00c1p d\u1ee5ng t\u01b0\u01a1ng t\u1ef1 hi\u1ec7u \u1ee9ng trung h\u00f2a<\/i> trong tr\u01b0\u1eddng h\u1ee3p anh A nh\u1eafm v\u00e0o th\u1ee9c u\u1ed1ng gi\u00e1 cao h\u01a1n (m\u00f3n N). L\u00fac n\u00e0y anh A s\u1ebd th\u00eam v\u00e0o m\u00f3n P v\u1edbi m\u1ee9c gi\u00e1 50 ngh\u00ecn \u0111\u1ed3ng, bi\u1ebfn N th\u00e0nh l\u1ef1a ch\u1ecdn trung h\u00f2a.<\/p>\n

– T\u00f9y theo m\u1ee5c ti\u00eau, ta c\u00f3 th\u1ec3 th\u00eam v\u00e0o m\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn ph\u00eda tr\u00ean ho\u1eb7c ph\u00eda d\u01b0\u1edbi s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c, bi\u1ebfn s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c th\u00e0nh l\u1ef1a ch\u1ecdn trung h\u00f2a.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Hi\u1ec7u \u1ee9ng chim m\u1ed3i, NXB Kinh t\u1ebf TP. H\u1ed3 Ch\u00ed Minh; How to get your own way)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Hi\u1ec7u \u1ee9ng trung h\u00f2a (ti\u1ebfng Anh: Compromise effect) l\u00e0 xu h\u01b0\u1edbng tr\u00e1nh m\u1ed9t l\u1ef1a ch\u1ecdn c\u1ef1c \u0111oan. Vi\u1ec7c tr\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn c\u1ef1c \u0111oan \u0111\u1ebfn t\u1eeb nh\u1eadn th\u1ee9c chung r\u1eb1ng s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ef1c \u0111oan th\u01b0\u1eddng thu h\u00fat r\u1ee7i ro.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36065"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36065"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36065\/revisions"}],"predecessor-version":[{"id":68670,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36065\/revisions\/68670"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}