{"id":36067,"date":"2023-12-08T11:41:01","date_gmt":"2023-12-08T11:41:01","guid":{"rendered":"https:\/\/masterskills.org\/blog\/retargeting-la-gi-cac-hinh-thuc-retargeting.html"},"modified":"2023-12-24T21:42:44","modified_gmt":"2023-12-24T14:42:44","slug":"retargeting-la-gi-cac-hinh-thuc-retargeting","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/retargeting-la-gi-cac-hinh-thuc-retargeting.html","title":{"rendered":"Retargeting l\u00e0 g\u00ec? C\u00e1c h\u00ecnh th\u1ee9c Retargeting"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: vwo)<\/p>\n<\/div>\n<\/div>\n

Retargeting<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Retargeting<\/b> c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u1ecbch l\u00e0 Nh\u1eafm ch\u1ecdn l\u1ea1i<\/b> hay c\u00f3 c\u00e1ch g\u1ecdi kh\u00e1c l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111eo b\u00e1m qu\u1ea3ng c\u00e1o.<\/b><\/p>\n

– Retargeting<\/b> l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn m\u00e0 ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng, nh\u1eefng ng\u01b0\u1eddi m\u00e0 \u0111\u00e3 truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n.<\/p>\n

– Retargeting<\/b> l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean nh\u1ea5t \u0111\u1ec3 m\u00f4 t\u1ea3 vi\u1ec7c \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t ng\u01b0\u1eddi d\u00f9ng tr\u00ean site c\u1ee7a b\u1ea1n.\u00a0<\/p>\n

M\u1ed9t ng\u01b0\u1eddi d\u00f9ng gh\u00e9 th\u0103m trang, d\u1eef li\u1ec7u c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c l\u01b0u l\u1ea1i tr\u00ean cookie v\u00e0 gi\u1edd \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm c\u00e1c qu\u1ea3ng c\u00e1o t\u1edbi h\u1ecd tr\u00ean c\u00e1c site kh\u00e1c m\u00e0 h\u1ecd truy c\u1eadp. \u0110\u00e2y ch\u00ednh l\u00e0 \u00fd ngh\u0129a c\u1ee7a thu\u1eadt ng\u1eef Retargeting.\u00a0<\/p>\n

\u0110i\u1ec1u khi\u1ebfn Retargeting h\u1ea5p d\u1eabn \u0111\u00f3 ch\u00ednh l\u00e0 n\u00f3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi c\u1ee7a c\u00e1c b\u00ean th\u1ee9 ba nh\u01b0 AdBrite v\u00e0 Google, cho b\u1ea1n c\u01a1 h\u1ed9i nh\u1eafm t\u1edbi ng\u01b0\u1eddi d\u00f9ng cho d\u00f9 h\u1ecd \u1edf b\u1ea5t c\u1ee9 n\u01a1i \u0111\u00e2u tr\u00ean Internet!<\/p>\n

C\u00e1c h\u00ecnh th\u1ee9c Retargeting<\/font><\/h3>\n

Retargeting c\u00f3 2 h\u00ecnh th\u1ee9c ch\u00ednh l\u00e0 Onsite Retargeting & Offsite Retargeting.\u00a0<\/p>\n

Tuy nhi\u00ean hi\u1ec7n nay – \u0111\u1eb7c bi\u1ec7t trong th\u1eddi \u0111\u1ea1i Programmatic ph\u00e1t tri\u1ec3n nh\u01b0 hi\u1ec7n nay \u2013 ch\u00fang ta c\u00f3 th\u1ec3 ph\u00e2n r\u00f5 chi ti\u1ebft trong Onsite & Offsite Retargeting c\u00f3 nh\u1eefng h\u00ecnh th\u1ee9c sau:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Nh\u1eafm ch\u1ecdn l\u1ea1i theo h\u00e0nh vi truy c\u1eadp trang (Site Retargeting)<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Nh\u1eafm ch\u1ecdn l\u1ea1i \u0111\u1ed9ng (Dynamic Retargeting)<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Nh\u1eafm ch\u1ecdn l\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Social Media Retargeting)<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Nh\u1eafm ch\u1ecdn l\u1ea1i theo h\u00e0nh vi t\u00ecm ki\u1ebfm (Search Retargeting)<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Nh\u1eafm ch\u1ecdn l\u1ea1i theo danh s\u00e1ch k\u00e8m k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (Retargeting list for search ads \u2013 RLFSA)<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Nh\u1eafm ch\u1ecdn l\u1ea1i theo th\u01b0 \u0111i\u1ec7n t\u1eed & CRM (Email & CRM Retargeting)<\/p>\n

S\u1ef1 kh\u00e1c nhau gi\u1eefa Remarketing & Retargeting<\/font><\/h3>\n

– Remarketing t\u1eadp trung v\u00e0o gi\u1ecf h\u00e0ng:<\/b> \u0111eo b\u00e1m ch\u1eebng n\u00e0o c\u00f3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh sale th\u00ec th\u00f4i.<\/p>\n

Retargeting t\u1eadp trung ph\u1ee7 nhi\u1ec1u k\u00eanh ads, m\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 thu h\u00fat kh\u00e1ch truy c\u1eadp v\u00e0o site c\u1ee7a b\u1ea1n 1 l\u1ea7n n\u1eefa. Retargeting l\u00e0 vi\u1ec7c gi\u1eef th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed c\u1ee7a nh\u1eefng ng\u01b0\u1eddi m\u00e0 \u0111\u00e3 mua s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

L\u1eb7p l\u1ea1i vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p. \u0110\u00f3 l\u00e0 kho\u1ea3n l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0 t\u00edch c\u1ef1c t\u1eeb g\u00f3c nh\u00ecn c\u00fa nh\u1ea5p chu\u1ed9t. Khi ai \u0111\u00f3 truy c\u1eadp v\u00e0 ki\u1ec3m tra website c\u1ee7a ch\u00fang ta, h\u1ecd click, h\u1ecd l\u01b0\u1edbt, ch\u00fang ta mu\u1ed1n \u0111\u1ecbnh k\u00ec nh\u1eafc nh\u1edf h\u1ecd r\u1eb1ng ch\u00fang ta t\u1ed3n t\u1ea1i.<\/p>\n

– Th\u00eam m\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t n\u1eefa gi\u1eefa 2 thu\u1eadt ng\u1eef \u0111\u00f3 l\u00e0 Ti\u1ebfp th\u1ecb l\u1ea1i (Remarketing) ch\u1ec9 s\u1eed d\u1ee5ng thu\u1ea7n D\u1eee LI\u1ec6U CH\u00cdNH NG\u1ea0CH (FIRST PARTY DATA) \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch;\u00a0<\/p>\n

Trong khi \u0111\u00f3 th\u00ec Nh\u1eafm ch\u1ecdn l\u1ea1i (Retargeting) th\u00ec l\u1ea1i c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u lo\u1ea1i d\u1eef li\u1ec7u kh\u00e1c nhau \u0111\u1ec3 tri\u1ec3n khai, bao g\u1ed3m 3 lo\u1ea1i d\u1eef li\u1ec7u:\u00a0<\/p>\n

+ D\u1eef li\u1ec7u ch\u00ednh ng\u1ea1ch (FIRST PARTY DATA)<\/p>\n

+ D\u1eef li\u1ec7u \u0111\u1ed1i t\u00e1c chia s\u1ebb (SECOND PARTY DATA)<\/p>\n

+ D\u1eef li\u1ec7u b\u00ean th\u1ee9 3 \u0111\u1ed9c l\u1eadp (THIRD PARTY DATA)<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Retargeting. Nano web. Xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb. ATP Software)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Retargeting l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn m\u00e0 ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng, nh\u1eefng ng\u01b0\u1eddi m\u00e0 \u0111\u00e3 truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36067"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36067"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36067\/revisions"}],"predecessor-version":[{"id":68682,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36067\/revisions\/68682"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}