{"id":36082,"date":"2023-12-08T11:41:59","date_gmt":"2023-12-08T11:41:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dinh-gia-hieu-qua-efficiency-pricing-la-gi.html"},"modified":"2023-12-24T21:42:45","modified_gmt":"2023-12-24T14:42:45","slug":"dinh-gia-hieu-qua-efficiency-pricing-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dinh-gia-hieu-qua-efficiency-pricing-la-gi.html","title":{"rendered":"\u0110\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 (Efficiency pricing) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

\u0110\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 (Efficiency pricing)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a
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\u0110\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3<\/b> trong ti\u1ebfng Anh l\u00e0 Efficiency pricing<\/b>.<\/p>\n

\u0110\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3<\/i> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 m\u00e0 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi t\u1eadp kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0nh vi mua l\u00ed t\u00ednh b\u1eb1ng c\u00e1c d\u1ecbch v\u1ee5 c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1ec1 m\u1eb7t chi ph\u00ed (Hoffman & Bateson, 2008).<\/i><\/p>\n

M\u1ee5c ti\u00eau<\/font><\/h3>\n

– M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3<\/b> l\u00e0 \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng quan t\u00e2m \u0111\u1ebfn kh\u00eda c\u1ea1nh kinh t\u1ebf khi l\u1ef1a ch\u1ecdn d\u1ecbch v\u1ee5.<\/p>\n

– N\u00f3i c\u00e1ch kh\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 h\u01b0\u1edbng doanh nghi\u1ec7p d\u1ecbch v\u1ee5 th\u1ecfa m\u00e3n nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t cho d\u1ecbch v\u1ee5 s\u1ebd mua. N\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t v\u1edbi m\u1ee9c gi\u00e1 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean nh\u1eefng chi ph\u00ed c\u1ea7n thi\u1ebft v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

C\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c?<\/font><\/h3>\n

– Mu\u1ed1n th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, doanh nghi\u1ec7p d\u1ecbch v\u1ee5 ph\u1ea3i n\u1ed7 l\u1ef1c t\u00ecm ki\u1ebfm c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u1eb1m gi\u1ea3m chi ph\u00ed v\u00e0 c\u00f3 l\u1ee3i th\u1ebf b\u1ec1n v\u1eefng v\u1ec1 m\u1eb7t chi ph\u00ed. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c h\u00e0ng kh\u00f4ng l\u1ef1a ch\u1ecdn.<\/p>\n

– Ch\u1eb3ng h\u1ea1n, c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb lu\u00f4n kh\u00f4ng ng\u1eebng n\u1ed7 l\u1ef1c \u0111\u1ec3 gi\u1ea3m chi ph\u00ed v\u00e0 gia t\u0103ng l\u1ee3i th\u1ebf khi \u0111\u1ecbnh gi\u00e1 \u0111\u1ec3 t\u1ea5n c\u00f4ng th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng mua l\u00ed tr\u00ed c\u1ee7a m\u00ecnh.<\/p>\n

H\u1ecd c\u00f3 th\u1ec3 gi\u1ea3m chi ph\u00ed b\u1eb1ng c\u00e1ch ch\u1ecdn c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng bay tr\u1ef1c ti\u1ebfp, ng\u1eafn \u0111\u1ec3 \u00edt b\u1ecb t\u1eafc ngh\u1ebdn v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed thu\u00ea \u0111\u1ed7 s\u00e2n bay.<\/p>\n

H\u1ecd c\u0169ng c\u1eaft gi\u1ea3m c\u00e1c b\u1eefa \u0103n \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 mi\u1ec5n ph\u00ed v\u00e0 ph\u00e2n bi\u1ec7t c\u00e1c m\u1ee9c gi\u00e1 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau theo y\u00eau c\u1ea7u ph\u1ee5c v\u1ee5, nh\u01b0 ch\u1ed7 ng\u1ed3i, t\u00ecnh tr\u1ea1ng \u0111\u1eb7t v\u00e9 s\u1edbm hay mu\u1ed9n.<\/p>\n

– Trong nh\u1eefng doanh nghi\u1ec7p d\u1ecbch v\u1ee5 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00e1c nghi\u1ec7p c\u0169ng \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00ed. H\u1ecd c\u0169ng kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi nh\u1eb1m n\u1ed7 l\u1ef1c gi\u1ea3m chi ph\u00ed h\u01a1n n\u1eefa. \u0110\u00f3 c\u0169ng l\u00e0 nh\u1eefng \u0111\u1eb7c trung v\u0103n h\u00f3a c\u1ee7a nh\u1eefng doanh nghi\u1ec7p n\u00e0y.<\/p>\n

Khi c\u01a1 c\u1ea5u chi ph\u00ed c\u1ee7a h\u1ecd c\u00e0ng ch\u1eb7t ch\u1ebd v\u00e0 tinh l\u1ecdc, h\u1ecd s\u1ebd t\u1ea1o ra nh\u1eefng tr\u1edf ng\u1ea1i cho vi\u1ec7c b\u1eaft ch\u01b0\u1edbc c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ec3 h\u1ecd ph\u00e1t huy l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh.<\/p>\n

K\u1ebft lu\u1eadn<\/font><\/h3>\n

– M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3<\/b> l\u00e0 thu h\u00fat nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u0111\u1ea7u \u00f3c kinh t\u1ebf – nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t.<\/p>\n

– \u0110\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3<\/i> t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t v\u00e0 h\u1ee3p l\u00ed nh\u1ea5t v\u1ec1 gi\u00e1 c\u1ea3. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u1ea3i \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00ed<\/span> v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn cho ph\u00e9p gi\u1ea3m chi ph\u00ed h\u01a1n n\u1eefa s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong v\u0103n h\u00f3a c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Qu\u1ea3n tr\u1ecb kinh doanh d\u1ecbch v\u1ee5 t\u1eeb g\u00f3c nh\u00ecn marketing, NXB Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng;\u00a0Alternative service pricing strategies \u2013 pricing services effectively, Marketing Insider)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 (ti\u1ebfng Anh: Efficiency pricing) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 m\u00e0 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi t\u1eadp kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0nh vi mua l\u00ed t\u00ednh b\u1eb1ng c\u00e1c d\u1ecbch v\u1ee5 c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1ec1 m\u1eb7t chi ph\u00ed.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36082"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36082"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36082\/revisions"}],"predecessor-version":[{"id":68690,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36082\/revisions\/68690"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}