{"id":36084,"date":"2023-12-08T11:42:03","date_gmt":"2023-12-08T11:42:03","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dinh-gia-dua-tren-su-hai-long-satisfaction-based-pricing-la-gi.html"},"modified":"2023-12-24T21:42:45","modified_gmt":"2023-12-24T14:42:45","slug":"dinh-gia-dua-tren-su-hai-long-satisfaction-based-pricing-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dinh-gia-dua-tren-su-hai-long-satisfaction-based-pricing-la-gi.html","title":{"rendered":"\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean s\u1ef1 h\u00e0i l\u00f2ng (Satisfaction-Based Pricing) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean s\u1ef1 h\u00e0i l\u00f2ng (Satisfaction-Based Pricing)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean s\u1ef1 h\u00e0i l\u00f2ng<\/b> trong ti\u1ebfng Anh l\u00e0 Satisfaction-Based Pricing<\/b>. \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean s\u1ef1 h\u00e0i l\u00f2ng<\/i> c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c cung c\u1ea5p s\u1ef1 \u0111\u1ea3m b\u1ea3o cho kh\u00e1ch h\u00e0ng, \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean l\u1ee3i \u00edch mang l\u1ea1i cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ecbnh gi\u00e1 theo t\u1ec9 l\u1ec7 ph\u1eb3ng.<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean s\u1ef1 h\u00e0i l\u00f2ng<\/font><\/h3>\n

– Do d\u1ecbch v\u1ee5 mang t\u00ednh v\u00f4 h\u00ecnh n\u00ean c\u1ea3m nh\u1eadn v\u1ec1 r\u1ee7i ro trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 l\u00e0 cao. M\u1ee5c ti\u00eau ch\u00ednh v\u1ec1 \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean s\u1ef1 h\u00e0i l\u00f2ng gi\u00fap gi\u1ea3m nh\u1eadn th\u1ee9c v\u1ec1 r\u1ee7i ro m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn g\u1eafn v\u1edbi vi\u1ec7c mua d\u1ecbch v\u1ee5, \u0111\u1ed3ng th\u1eddi thu h\u00fat th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau b\u1eb1ng gi\u00e1 tr\u1ecb ch\u1eafc ch\u1eafn.<\/p>\n

N\u1ed9i dung<\/font><\/h3>\n

Th\u1ee9 nh\u1ea5t l\u00e0 cung c\u1ea5p s\u1ef1 \u0111\u1ea3m b\u1ea3o cho kh\u00e1ch h\u00e0ng.<\/i><\/p>\n

– S\u1ef1 \u0111\u1ea3m b\u1ea3o v\u1ec1 d\u1ecbch v\u1ee5 c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

– Cung c\u1ea5p s\u1ef1 \u0111\u1ea3m b\u1ea3o cho kh\u00e1ch h\u00e0ng c\u00f3 ngh\u0129a l\u00e0 trong tr\u01b0\u1eddng h\u1ee3p d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng l\u00e0m kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u00f9 \u0111\u1eafp cho s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng \u0111\u00f3 t\u1eeb ph\u00eda c\u00e1c doanh nghi\u1ec7p d\u1ecbch v\u1ee5.<\/p>\n

– \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 t\u01b0\u01a1ng \u0111\u1ed3ng, n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 trong c\u1ea1nh tranh, th\u00ec m\u1ed9t d\u1ecbch v\u1ee5 cung c\u1ea5p s\u1ef1 \u0111\u1ea3m b\u1ea3o cho kh\u00e1ch h\u00e0ng s\u1ebd \u0111em l\u1ea1i l\u1ee3i th\u1ebf kh\u00e1c bi\u1ec7t.<\/p>\n

Th\u1ee9 hai l\u00e0 \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean l\u1ee3i \u00edch d\u1ecbch v\u1ee5 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng.<\/i><\/p>\n

– M\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean l\u1ee3i \u00edch d\u1ecbch v\u1ee5 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng l\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp gi\u1eefa gi\u00e1 d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao.<\/p>\n

– Ch\u1eb3ng h\u1ea1n, d\u1ecbch v\u1ee5 k\u1ebft n\u1ed1i Internet c\u1ee7a ph\u1ea7n l\u1edbn c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 hi\u1ec7n nay kh\u00f4ng \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean l\u1ee3i \u00edch th\u1ef1c mang l\u1ea1i cho kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110i\u1ec1u n\u00e0y r\u1ea5t d\u1ec5 nh\u1eadn th\u1ea5y v\u00ec h\u1ecd t\u00ednh ph\u00ed d\u1ecbch v\u1ee5 cho t\u1eebng kh\u00e1ch h\u00e0ng theo g\u00f3i d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh m\u00e0 kh\u00f4ng th\u1ef1c s\u1ef1 d\u1ef1a tr\u00ean th\u1eddi gian kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 truy c\u1eadp hay c\u00e1c l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c k\u1ebft n\u1ed1i Internet tr\u1ef1c tuy\u1ebfn \u0111\u00f3.<\/p>\n

Th\u1ee9 ba l\u00e0 \u0111\u1ecbnh gi\u00e1 theo t\u1ec9 l\u1ec7 ph\u1eb3ng.<\/i><\/p>\n

– M\u1ee5c ti\u00eau c\u1ee7a gi\u00e1 theo t\u1ec9 l\u1ec7 ph\u1eb3ng l\u00e0 \u0111\u1ec3 gi\u1ea3m s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 m\u1ee9c gi\u00e1 cu\u1ed1i c\u00f9ng c\u1ee7a d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng m\u1ed9t m\u1ee9c gi\u00e1 c\u1ed1 \u0111\u1ecbnh (ho\u1eb7c theo t\u1ec9 l\u1ec7 c\u1ed1 \u0111\u1ecbnh) tr\u01b0\u1edbc khi giao d\u1ecbch d\u1ecbch v\u1ee5 di\u1ec5n ra, thay v\u00ec \u00e1p d\u1ee5ng gi\u00e1 d\u1ecbch v\u1ee5 linh ho\u1ea1t theo th\u1eddi gian s\u1eed d\u1ee5ng hay dung l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 s\u1eed d\u1ee5ng.<\/p>\n

– V\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo t\u1ec9 l\u1ec7 ph\u1eb3ng, c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1ebd gi\u00fap cho kh\u00e1ch h\u00e0ng gi\u1ea3m n\u1ed7i lo v\u00e0 r\u1ee7i ro d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 gia t\u0103ng g\u00e2y b\u1ea5t l\u1ee3i cho h\u1ecd.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Qu\u1ea3n tr\u1ecb kinh doanh d\u1ecbch v\u1ee5 t\u1eeb g\u00f3c nh\u00ecn marketing, NXB Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean s\u1ef1 h\u00e0i l\u00f2ng (ti\u1ebfng Anh: Satisfaction-Based Pricing) c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c cung c\u1ea5p s\u1ef1 \u0111\u1ea3m b\u1ea3o cho kh\u00e1ch h\u00e0ng, \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean l\u1ee3i \u00edch mang l\u1ea1i cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ecbnh gi\u00e1 theo t\u1ec9 l\u1ec7 ph\u1eb3ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36084"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36084"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36084\/revisions"}],"predecessor-version":[{"id":68691,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36084\/revisions\/68691"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}