{"id":36090,"date":"2023-12-08T11:42:34","date_gmt":"2023-12-08T11:42:34","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quang-cao-phan-hoi-truc-tiep-direct-respond-advertising-la-gi-cac-phuong-tien-quang-cao.html"},"modified":"2023-12-24T21:42:46","modified_gmt":"2023-12-24T14:42:46","slug":"quang-cao-phan-hoi-truc-tiep-direct-respond-advertising-la-gi-cac-phuong-tien-quang-cao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quang-cao-phan-hoi-truc-tiep-direct-respond-advertising-la-gi-cac-phuong-tien-quang-cao.html","title":{"rendered":"Qu\u1ea3ng c\u00e1o ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp (Direct Respond Advertising) l\u00e0 g\u00ec? C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: blogsky)<\/p>\n<\/div>\n<\/div>\n

Qu\u1ea3ng c\u00e1o ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0:\u00a0Direct Respond Advertising.<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp<\/b> l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o nh\u1eb1m \u0111\u1ec3 b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp, kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ch\u1ec9 vi\u1ec7c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c e-mail, s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c giao \u0111\u1ebfn t\u1eadn n\u01a1i.<\/p>\n

Ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o<\/font><\/h3>\n

– B\u00e1o<\/b><\/p>\n

B\u00e1o ch\u00ed c\u00f3 t\u00ednh linh ho\u1ea1t v\u00e0 ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i, th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ec3 xem l\u1ea1i nhi\u1ec1u l\u1ea7n<\/p>\n

+ \u01afu \u0111i\u1ec3m: Ph\u1ea1m vi r\u1ed9ng; L\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 l\u1edbn; T\u00ednh ch\u1ea5t \u0111\u00fang l\u00fac; H\u1ea1n k\u1ebft th\u00fac ng\u1eafn.<\/p>\n

+\u00a0Nh\u01b0\u1ee3c \u0111i\u1ec3m: \u0110\u1eddi s\u1ed1ng ng\u1eafn ng\u1ee7i; Chi ph\u00ed cho ph\u1ea1m vi bao ph\u1ee7 cao; Vi\u1ec7c in m\u00e0u kh\u00f4ng trung th\u1ef1c.<\/p>\n

– T\u1ea1p ch\u00ed<\/b><\/p>\n

T\u1ea1p ch\u00ed \u0111\u1ebfn v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1eb7c th\u00f9 b\u1eb1ng m\u00e0u s\u1eafc v\u00e0 th\u00f4ng tin chi ti\u1ebft<\/p>\n

+\u00a0\u01afu \u0111i\u1ec3m: \u0110\u1ed1i t\u01b0\u1ee3ng ch\u1ecdn l\u1ecdc; T\u00ednh ch\u1ea5t b\u1ed5 sung c\u1ee7a n\u1ed9i dung t\u1ea1p ch\u00ed; Qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng cao, kh\u00f4ng ph\u00f4 tr\u01b0\u01a1ng; Tu\u1ed5i th\u1ecd cao.<\/p>\n

+\u00a0Nh\u01b0\u1ee3c \u0111i\u1ec3m: Ng\u00e0y h\u1ebft h\u1ea1n \u0111\u0103ng k\u00ed s\u1edbm; Th\u1eddi gian ch\u1edd l\u00e2u; L\u00e3ng ph\u00ed trong ph\u00e1t h\u00e0nh; T\u1eafc ngh\u1ebdn trong qu\u1ea3ng c\u00e1o c\u1ea1nh tranh.<\/p>\n

– Truy\u1ec1n h\u00ecnh\u00a0<\/b><\/p>\n

Truy\u1ec1n h\u00ecnh c\u00f3 t\u00e1c d\u1ee5ng l\u1edbn nh\u1ea5t v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ebfn v\u1edbi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi, nh\u01b0ng ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y t\u1ed1n k\u00e9m, c\u00f3 th\u1ec3 b\u1ecb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1ecf qua (kh\u00f4ng xem k\u1ecbp hay b\u1ea5m qua k\u00eanh kh\u00e1c khi qu\u1ea3ng c\u00e1o) v\u00e0 th\u1eddi gian t\u1eeb khi qu\u1ea3ng c\u00e1o \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng d\u00e0i.<\/p>\n

+ \u01afu \u0111i\u1ec3m: Ph\u1ea1m vi r\u1ed9ng; T\u00ednh \u0111\u1ed9ng; Ph\u1ea1m vi \u0111\u1ecba l\u00ed c\u00f3 ch\u1ecdn l\u1ecdc; Chi ph\u00ed ph\u1ea7n ng\u00e0n th\u1ea5p.<\/p>\n

+ Nh\u01b0\u1ee3c \u0111i\u1ec3m: Chi ph\u00ed tuy\u1ec7t \u0111\u1ed1i l\u1edbn; H\u1ea1n ch\u1ebf v\u1ec1 th\u1eddi gian ph\u00e1t qu\u1ea3ng c\u00e1o; Tu\u1ed5i th\u1ecd ng\u1eafn; Thi\u1ebfu nh\u1eefng ph\u00e2n kh\u00fac r\u00f5 r\u00e0ng.<\/p>\n

– Truy\u1ec1n thanh\u00a0<\/b><\/p>\n

Radio c\u00f3 th\u1ec3 truy\u1ec1n tin t\u1edbi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi, b\u1ea5t k\u00ec n\u01a1i n\u00e0o<\/p>\n

+ \u01afu \u0111i\u1ec3m: Ph\u1ea1m vi v\u00e0 s\u1ef1 ch\u1ecdn l\u1ecdc \u0111\u1ed1i t\u01b0\u1ee3ng; Chi ph\u00ed ph\u00e1t qu\u1ea3ng c\u00e1o th\u1ea5p; Chi ph\u00ed s\u1ea3n xu\u1ea5t ti\u1ebft m\u1ee5c qu\u1ea3ng c\u00e1o truy\u1ec1n thanh th\u1ea5p.<\/p>\n

+ Nh\u01b0\u1ee3c \u0111i\u1ec3m: Gi\u1edbi h\u1ea1n ph\u1ea1m vi \u0111\u1ecba l\u00ed; M\u1ee9c \u0111\u1ed9 ch\u00fa \u00fd th\u1ea5p.<\/p>\n

– Ngo\u00e0i tr\u1eddi<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o Outdoor t\u1ea1o ra h\u00ecnh \u1ea3nh n\u1ed5i b\u1eadt, c\u00f3 th\u1ec3 \u0111\u1ebfn v\u1edbi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi b\u1eb1ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd.<\/p>\n

+ \u01afu \u0111i\u1ec3m: Ph\u1ea1m vi v\u00e0 ch\u1ecdn l\u1ecdc v\u1ec1 \u0111\u1ecba l\u00ed; T\u00e1c \u0111\u1ed9ng l\u1eb7p l\u1ea1i; Thu h\u00fat b\u1eb1ng th\u1ecb gi\u00e1c; Chi ph\u00ed th\u1ea5p.<\/p>\n

+ Nh\u01b0\u1ee3c \u0111i\u1ec3m: Kh\u00f3 t\u00ecm v\u1ecb tr\u00ed \u0111\u1eb9p (c\u1ea1nh tranh); Hi\u1ec7u qu\u1ea3 th\u1ecb gi\u00e1c \u0111\u01a1n gi\u1ea3n; M\u1ee9c \u0111\u1ed9 ch\u00fa \u00fd th\u1ea5p; B\u1ed1i c\u1ea3nh l\u1ed9n x\u1ed9n.<\/p>\n

– Ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o qua c\u00e1ch tr\u01b0ng b\u00e0y c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n chuy\u00ean ch\u1edf, v\u00e0 t\u1ea1i c\u00e1c \u0111\u1ea7u m\u1ed1i giao th\u00f4ng.<\/p>\n

+\u00a0\u01afu \u0111i\u1ec3m: Ch\u1ecdn l\u1ecdc \u0111\u1ecba l\u00ed; \u0110\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng l\u1edbn; Chi ph\u00ed ph\u1ea7n ng\u00e0n th\u1ea5p.<\/p>\n

+\u00a0Nh\u01b0\u1ee3c \u0111i\u1ec3m: Gi\u1edbi h\u1ea1n v\u1ec1 di\u1ec7n t\u00edch qu\u1ea3ng c\u00e1o; \u0110\u1eb7c tr\u01b0ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng r\u00f5 r\u00e0ng.<\/p>\n

– Th\u01b0 tr\u1ef1c ti\u1ebfp<\/b><\/p>\n

+ \u01afu \u0111i\u1ec3m: Ch\u1ecdn l\u1ecdc \u0111\u1ed1i t\u01b0\u1ee3ng; Tr\u1ef1c ti\u1ebfp h\u00f3a giao ti\u1ebfp; \u0110\u00fang l\u00fac<\/p>\n

+ H\u1ea1n ch\u1ebf: Chi ph\u00ed cao; Kh\u1ea3 n\u0103ng ch\u1ea5p nh\u1eadn th\u01b0 c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng th\u1ea5p.<\/p>\n

– Online<\/b><\/p>\n

Internet \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t th\u00e0nh t\u1ef1u khoa h\u1ecdc vi\u0303 \u0111\u1ea1i nh\u1ea5t c\u1ee7a th\u1ebf k\u1ec9 20. Ng\u00e0y nay tr\u00ean th\u1ebf gi\u1edbi c\u00f3 tr\u00ean 200 tri\u1ec7u ng\u01b0\u1eddi n\u1ed1i m\u1ea1ng Internet. Qu\u1ea3ng c\u00e1o tr\u00ean Internet c\u00f3 hai c\u00e1ch:<\/p>\n

(1) Thi\u1ebft k\u1ebf trang web ri\u00eang cho ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o. C\u00e1ch n\u00e0y cho ph\u00e9p \u0111\u01b0a nhi\u1ec1u th\u00f4ng tin v\u00e0 th\u1ef1c hi\u1ec7n nhi\u1ec1u ch\u1ee9c n\u0103ng kh\u00e1c nhau.<\/p>\n

(2) T\u1ea1o m\u1eabu banner hay bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 thu\u00ea ch\u1ed7 tr\u00ean c\u00e1c trang web n\u1ed5i ti\u1ebfng, khi truy c\u1eadp v\u00e0o \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ebfn \u0111\u1ecba ch\u1ec9 c\u1ee7a ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o.<\/p>\n

+ \u01afu \u0111i\u1ec3m:<\/p>\n

M\u1ee9c \u0111\u1ed9 truy\u1ec1n th\u00f4ng tin r\u1ed9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi<\/p>\n

Th\u00f4ng tin qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 thay \u0111\u1ed5i, c\u1eadp nh\u1eadt d\u1ec5 d\u00e0ng mau ch\u00f3ng<\/p>\n

C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c KH l\u01b0\u1edbt qua v\u00e0 \u0111\u1ecdc qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng<\/p>\n

L\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi v\u00e0 th\u00edch h\u1ee3p gi\u1edbi thi\u1ec7u SP: du l\u1ecbch, th\u1eddi trang, nh\u00e0 \u1edf, s\u00e1ch b\u00e1o, qu\u00e0 t\u1eb7ng.<\/p>\n

Th\u00f4ng tin qu\u1ea3ng c\u00e1o nhanh t\u1ee9c th\u1eddi, r\u1ed9ng v\u00e0 chi ph\u00ed r\u1ebb \u2026<\/p>\n

+ Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/p>\n

Th\u00f4ng tin ch\u1ec9 \u0111\u1ebfn \u0111\u01b0\u1ee3c m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 m\u00e1y t\u00ednh v\u00e0 s\u1eed d\u1ee5ng m\u1ea1ng, t\u01b0\u01a1ng \u0111\u1ed1i c\u00f3 tr\u00ecnh \u0111\u1ed9<\/p>\n

Ph\u1ee5 thu\u1ed9c v\u00e0o h\u1ec7 th\u1ed1ng m\u1ea1ng<\/p>\n

Chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng gia t\u0103ng trong t\u01b0\u01a1ng lai.<\/p>\n

– V\u1eadt ph\u1ea9m<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o tr\u00ean v\u1eadt ph\u1ea9m l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c v\u1eadt ph\u1ea9m v\u00e0 ph\u00e1t kh\u00f4ng cho kh\u00e1ch h\u00e0ng, cho nh\u00e2n vi\u00ean c\u1ee7a c\u00f4ng ty ho\u1eb7c cho b\u1ea5t k\u00ec ng\u01b0\u1eddi n\u00e0o kh\u00e1c nh\u01b0 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u00ea\u0309 truy\u1ec1n th\u00f4ng v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n

– Trang v\u00e0ng<\/b><\/p>\n

+ Qu\u1ea3ng c\u00e1o “nh\u1eefng trang v\u00e0ng” tr\u00ean quy\u1ec3n ni\u00ean gi\u00e1m \u0111i\u1ec7n tho\u1ea1i c\u1ee7a b\u01b0u \u0111i\u1ec7n<\/p>\n

+ Cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin, \u0111\u00f3ng vai tr\u00f2 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng<\/p>\n

+ \u0110\u01b0\u1ee3c ph\u00e1t mi\u1ec5n ph\u00ed v\u00e0 l\u01b0u gi\u1eef l\u00e2u trong gia \u0111\u00ecnh.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Advertising and promotion, ThS. Nguy\u1ec5n T\u01b0\u1eddng Huy, 2015, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc T\u00e0i ch\u00ednh – Marketing)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Qu\u1ea3ng c\u00e1o ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp (ti\u1ebfng Anh: Direct Respond Advertising) l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c \u0111\u1ec3 qu\u1ea3ng c\u00e1o. Theo \u0111\u00f3 c\u00f3 nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o c\u1ea7n ch\u00fa \u00fd.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36090"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36090"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36090\/revisions"}],"predecessor-version":[{"id":68695,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36090\/revisions\/68695"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}