{"id":36095,"date":"2023-12-08T11:43:10","date_gmt":"2023-12-08T11:43:10","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hanh-vi-mua-cua-nguoi-tieu-dung-du-lich-la-gi-nhan-to-anh-huong.html"},"modified":"2023-12-24T21:42:46","modified_gmt":"2023-12-24T14:42:46","slug":"hanh-vi-mua-cua-nguoi-tieu-dung-du-lich-la-gi-nhan-to-anh-huong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hanh-vi-mua-cua-nguoi-tieu-dung-du-lich-la-gi-nhan-to-anh-huong.html","title":{"rendered":"H\u00e0nh vi mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng du l\u1ecbch l\u00e0 g\u00ec? Nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: blueswandaily)<\/p>\n<\/div>\n<\/div>\n

H\u00e0nh vi mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng du l\u1ecbch<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Theo Solomon (2006), h\u00e0nh vi mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng du l\u1ecbch<\/b> l\u00e0 “qu\u00e1 tr\u00ecnh c\u00e1c c\u00e1 nh\u00e2n ho\u1eb7c nh\u00f3m tham gia t\u00ecm ki\u1ebfm, l\u1ef1a ch\u1ecdn, mua s\u1eafm, s\u1eed d\u1ee5ng hay h\u1ee7y b\u1ecf c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n du l\u1ecbch”.\u00a0<\/p>\n

Quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a quy\u1ebft \u0111\u1ecbnh mua cho n\u00ean qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m du l\u1ecbch c\u0169ng ch\u00ednh l\u00e0 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua.<\/p>\n

Trong qu\u00e1 tr\u00ecnh n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng tr\u1ea3i qua c\u00e1c b\u01b0\u1edbc v\u1ec1 c\u01a1 b\u1ea3n gi\u1ed1ng nh\u01b0 trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m n\u00f3i chung.<\/p>\n

C\u00e1c nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua tour du l\u1ecbch\u00a0<\/font><\/h3>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Um v\u00e0 Crompton (1990) cho r\u1eb1ng quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch c\u0169ng nh\u01b0 lo\u1ea1i h\u00ecnh du l\u1ecbch \u0111\u00f3 l\u00e0 giai \u0111o\u1ea1n l\u1ef1a ch\u1ecdn 1 \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch t\u1eeb t\u1eadp c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn m\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch du l\u1ecbch.\u00a0<\/p>\n

M\u1ed9t khi du kh\u00e1ch \u0111\u00e3 c\u00f3 nhu c\u1ea7u c\u0169ng nh\u01b0 d\u1ef1 \u0111\u1ecbnh di du l\u1ecbch th\u00ec trong suy ngh\u0129 c\u1ee7a h\u1ecd \u0111\u00e3 h\u00ecnh th\u00e0nh n\u00ean nh\u1eefng \u0111i\u1ec3m \u0111\u1ebfn m\u00e0 h\u1ecd mong mu\u1ed1n c\u0169ng nh\u01b0 l\u00e0 lo\u1ea1i h\u00ecnh n\u00e0o.\u00a0<\/p>\n

C\u0169ng theo Hwang (2006) ch\u1ec9 ra r\u1eb1ng, quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch v\u00e0 giai \u0111o\u1ea1n m\u00e0 kh\u00e1ch \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng c\u1ee7a m\u00ecnh v\u1ec1 s\u1ef1 l\u1ef1a ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn c\u00f3 ngh\u0129a l\u00e0, kh\u00e1ch du l\u1ecbch ch\u1ecdn m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn n\u1eb1m trong t\u1eadp h\u1ee3p nh\u1eefng \u0111i\u1ec3m \u0111\u1ebfn thay th\u1ebf c\u00f3 s\u1eb5n \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec1u \u1edf c\u00e1c giai \u0111o\u1ea1n tr\u01b0\u1edbc.\u00a0<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua tour du l\u1ecbch n\u00f3i chung\u00a0<\/font><\/h3>\n

– Y\u1ebfu t\u1ed1 b\u00ean trong:<\/b><\/p>\n

+ Y\u1ebfu t\u1ed1 \u0111\u1ed9ng c\u01a1 \u0111i du l\u1ecbch: <\/b>l\u00e0 n\u1ed9i l\u1ef1c sinh ra t\u1eeb c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00ed c\u1ee7a c\u00e1 nh\u00e2n. \u0110\u1ed9ng c\u01a1 th\u00fac \u0111\u1ea9y v\u00e0 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u00e1 nh\u00e2n, l\u00e0m cho ho\u1ea1t \u0111\u1ed9ng n\u00e0y di\u1ec5n ra theo \u0111\u00fang m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ecbnh. L\u00fac n\u00e0y, khi \u0111\u1ed9ng c\u01a1 du l\u1ecbch kh\u00e1c nhau s\u1ebd d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch kh\u00e1c nhau.\u00a0<\/p>\n

+ Y\u1ebfu t\u1ed1 th\u00e1i \u0111\u1ed9:<\/b> th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch l\u00e0 t\u1ed5ng h\u1ee3p c\u00e1c quan \u0111\u1ec3m, l\u00f2ng tin, kinh nghi\u1ec7m, mong mu\u1ed1n v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng du l\u1ecbch \u0111\u1ed1i v\u1edbi \u0111i\u1ec3m \u0111\u1ebfn \u0111\u00f3.<\/p>\n

+ Y\u1ebfu t\u1ed1 kinh nghi\u1ec7m \u0111i\u1ec3m \u0111\u1ebfn: <\/b>Theo Woodsite v\u00e0 MacDonald (1994) cho r\u1eb1ng, kinh nghi\u1ec7m c\u1ee7a kh\u00e1ch du l\u1ecbch sau khi tham quan m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn s\u1ebd h\u00ecnh th\u00e0nh n\u00ean d\u1ef1 \u0111\u1ecbnh cho s\u1ef1 l\u1ef1a ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn ti\u1ebfp theo trong t\u01b0\u01a1ng l\u1ea1i.<\/p>\n

– Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i:<\/b><\/p>\n

+ C\u00e1c thu\u1ed9c t\u00ednh c\u1ee7a \u0111i\u1ec3m \u0111\u1ebfn:<\/b> trong s\u1ed1 \u0111\u00f3 th\u00ec h\u00ecnh \u1ea3nh \u0111i\u1ec3m \u0111\u1ebfn l\u00e0 y\u1ebfu t\u1ed1 tr\u1ecdng t\u00e2m v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a kh\u00e1ch du l\u1ecbch.\u00a0<\/p>\n

H\u00ecnh \u1ea3nh c\u1ee7a \u0111i\u1ec3m \u0111\u1ebfn l\u00e0 s\u1ef1 th\u1ec3 hi\u1ec7n c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng ki\u1ebfn th\u1ee9c, \u1ea5n t\u01b0\u1ee3ng, \u0111\u1ecbnh ki\u1ebfn v\u00e0 c\u1ea3m x\u00fac c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n ho\u1eb7c m\u1ed9t nh\u00f3m ng\u01b0\u1eddi c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng hay m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3.\u00a0<\/p>\n

+ C\u00e1c y\u1ebfu t\u1ed1 ti\u1ebfp th\u1ecb: <\/b>bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 gi\u00e1 tour du l\u1ecbch, \u0111\u1ecba \u0111i\u1ec3m cung c\u1ea5p tour v\u1ea7 truy\u1ec1n th\u00f4ng.<\/p>\n

+ Nh\u00f3m tham kh\u1ea3o:<\/b> bao g\u1ed3m b\u1ea1n b\u00e8, gia \u0111\u1ecbnh v\u00e0 ng\u01b0\u1eddi th\u00e2n c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng quan tr\u1ecdng \u0111\u1ebfn h\u00e0nh vi l\u1ef1a ch\u1ecdn tour du l\u1ecbch c\u1ee7a kh\u00e1ch du l\u1ecbch.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: L\u00ed thuy\u1ebft v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng trong du l\u1ecbch, \u0110H Duy T\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u00e0nh vi mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng du l\u1ecbch l\u00e0 qu\u00e1 tr\u00ecnh c\u00e1c c\u00e1 nh\u00e2n ho\u1eb7c nh\u00f3m tham gia t\u00ecm ki\u1ebfm, l\u1ef1a ch\u1ecdn, mua s\u1eafm, s\u1eed d\u1ee5ng hay h\u1ee7y b\u1ecf c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n du l\u1ecbch.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36095"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36095"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36095\/revisions"}],"predecessor-version":[{"id":68700,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36095\/revisions\/68700"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}