{"id":36096,"date":"2023-12-08T11:43:16","date_gmt":"2023-12-08T11:43:16","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quang-cao-theo-ngu-canh-contextual-advertising-va-uu-nhuoc-diem-cua-quang-cao-theo-ngu-canh.html"},"modified":"2023-12-24T21:42:56","modified_gmt":"2023-12-24T14:42:56","slug":"quang-cao-theo-ngu-canh-contextual-advertising-va-uu-nhuoc-diem-cua-quang-cao-theo-ngu-canh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quang-cao-theo-ngu-canh-contextual-advertising-va-uu-nhuoc-diem-cua-quang-cao-theo-ngu-canh.html","title":{"rendered":"Qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh (Contextual Advertising) v\u00e0 \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: searchenginejournal.com<\/i><\/p>\n<\/div>\n<\/div>\n

Qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0Contextual Advertising.<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh <\/i>l\u00e0 m\u1ed9t qui tr\u00ecnh t\u1ef1 \u0111\u1ed9ng trong \u0111\u00f3 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c kh\u1edbp v\u1edbi n\u1ed9i dung k\u0129 thu\u1eadt s\u1ed1 li\u00ean quan. C\u00e1c thu\u1eadt to\u00e1n l\u00e0m n\u1ec1n t\u1ea3ng cho qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh<\/i> l\u1ef1a ch\u1ecdn qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean t\u1eeb kh\u00f3a v\u00e0 c\u00e1c si\u00eau d\u1eef li\u1ec7u kh\u00e1c c\u00f3 trong n\u1ed9i dung.\u00a0<\/p>\n

Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ea1o ra c\u00f3 m\u1ed1i li\u00ean quan t\u1edbi nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng \u0111ang xem, khuy\u1ebfn kh\u00edch h\u1ecd nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o. C\u00e1c c\u00fa nh\u1ea5p chu\u1ed9t n\u00e0y t\u1ea1o ra doanh thu cho ng\u01b0\u1eddi xu\u1ea5t b\u1ea3n n\u1ed9i dung v\u00e0 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp cho nh\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n

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Qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh<\/i> l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn l\u1edbn c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean Internet. C\u00f4ng ty l\u1edbn nh\u1ea5t trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh <\/i>l\u00e0 Google v\u1edbi n\u1ec1n t\u1ea3ng AdSense.<\/p>\n

AdSense cho ph\u00e9p ng\u01b0\u1eddi xu\u1ea5t b\u1ea3n ch\u00e8n code tr\u00ean to\u00e0n b\u1ed9 trang web m\u00e0 AdSense ph\u1ee5c v\u1ee5 qu\u1ea3ng c\u00e1o. Trang web \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin cho c\u00e1c t\u1eeb kh\u00f3a v\u00e0 ng\u1eef c\u1ea3nh \u0111\u1ec3 \u0111\u1eb7t c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean quan.\u00a0<\/p>\n

Ch\u1ee7 s\u1edf h\u1eefu trang web c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng, v\u00ed d\u1ee5 nh\u01b0 v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o, c\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb c\u0169ng nh\u01b0 c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o.<\/p>\n

\u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh<\/font><\/h3>\n

\u01afu \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh
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Vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a qui tr\u00ecnh ph\u1ee5c v\u1ee5 qu\u1ea3ng c\u00e1o \u0111\u00e3 mang l\u1ea1i l\u1ee3i \u00edch cho nhi\u1ec1u nh\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00f4ng ty qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.\u00a0<\/p>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a cho ph\u00e9p c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n, t\u1eeb c\u00e1c trang web l\u1edbn cho \u0111\u1ebfn nh\u1eefng blog nh\u1ecf, c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng ph\u1ea3i c\u00f3 h\u1eb3n m\u1ed9t b\u1ed9 ph\u1eadn b\u00e1n qu\u1ea3ng c\u00e1o chuy\u00ean t\u00ecm ki\u1ebfm ng\u01b0\u1eddi mua ho\u1eb7c b\u1ed9 ph\u1eadn c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u1ec3 hi\u1ec3n th\u1ecb v\u00e0 theo d\u00f5i qu\u1ea3ng c\u00e1o.\u00a0<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o, n\u00f3 cung c\u1ea5p cho h\u1ecd nhi\u1ec1u t\u00f9y ch\u1ecdn h\u01a1n v\u00e0 kh\u1ea3 n\u0103ng g\u1eedi th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng mang l\u1ea1i l\u1ee3i nhu\u1eadn m\u00e0 kh\u00f4ng ph\u1ea3i t\u1ef1 t\u00ecm ki\u1ebfm h\u1ecd.<\/p>\n

C\u00f4ng ngh\u1ec7 c\u0169ng \u0111ang ph\u00e1t tri\u1ec3n theo chi\u1ec1u h\u01b0\u1edbng t\u1ef1 b\u1ea3n th\u00e2n qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh th\u00eam theo th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o m\u1ed7i n\u1ed9i dung tr\u00ean trang.<\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh<\/b><\/p>\n

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Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh <\/i>l\u00e0 c\u00f3 th\u1ec3 g\u00e2y m\u1ea5t t\u1eadp trung ho\u1eb7c g\u00e2y kh\u00f3 ch\u1ecbu cho ng\u01b0\u1eddi d\u00f9ng n\u1ebfu l\u00e0m gi\u00e1n \u0111o\u1ea1n n\u1ed9i dung. Ngo\u00e0i ra, do qu\u1ea3ng c\u00e1o r\u1ea5t ph\u1ed5 bi\u1ebfn, ch\u00fang th\u01b0\u1eddng b\u1ecb b\u1ecf qua ho\u1eb7c c\u00f3 th\u1ec3 b\u1ecb \u0111\u1eb7t c\u1ea1nh qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

Ngo\u00e0i ra, ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi \u0111ang t\u00ecm ki\u1ebfm n\u1ed9i dung c\u00f3 th\u1ec3 kh\u00f4ng nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o.<\/p>\n

T\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh<\/font><\/h4>\n

L\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh<\/i> v\u1eabn c\u00f2n t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi. Ngo\u00e0i c\u00e1c trang web, qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh<\/i> \u0111ang t\u00edch h\u1ee3p n\u1ed9i dung tr\u00f2 ch\u01a1i video v\u00e0 video.<\/p>\n

Tuy nhi\u00ean, qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh <\/i>c\u00f2n l\u00e2u m\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ho\u00e0n h\u1ea3o. S\u1ef1 t\u00edch h\u1ee3p ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm v\u00e0 th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng l\u00e0m d\u1ea5y l\u00ean lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 h\u1ee3p ph\u00e1p.<\/p>\n

Ngo\u00e0i ra, vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c lu\u1ed3ng d\u1eef li\u1ec7u m\u1edbi cho m\u00e1y ph\u00e2n lu\u1ed3ng qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh<\/b> khi\u1ebfn c\u00e1c t\u00ecm ki\u1ebfm c\u00f3 gi\u00e1 tr\u1ecb cao b\u1ecb theo d\u00f5i t\u1eeb trang n\u00e0y sang trang kh\u00e1c. V\u00ed d\u1ee5, h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng Internet \u0111\u1ec1u quen thu\u1ed9c v\u1edbi qu\u1ea3ng c\u00e1o cho gi\u00e1 m\u1ed9t chuy\u1ebfn bay m\u00e0 h\u1ecd \u0111\u00e3 t\u1eebng t\u00ecm ki\u1ebfm hi\u1ec7n l\u00ean trong su\u1ed1t nhi\u1ec1u tu\u1ea7n ho\u1eb7c th\u1eadm ch\u00ed v\u00e0i th\u00e1ng.\u00a0<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh (ti\u1ebfng Anh: Contextual Advertising) l\u00e0 h\u00ecnh th\u1ee9c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean n\u1ed9i dung c\u1ee7a trang web. Qu\u1ea3ng c\u00e1o theo ng\u1eef c\u1ea3nh l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn l\u1edbn c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean Internet.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36096"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36096"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36096\/revisions"}],"predecessor-version":[{"id":68701,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36096\/revisions\/68701"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}