{"id":36099,"date":"2023-12-08T11:43:32","date_gmt":"2023-12-08T11:43:32","guid":{"rendered":"https:\/\/masterskills.org\/blog\/diem-mua-hang-point-of-purchase-la-gi-vi-du-thuc-tien-ve-diem-mua-hang.html"},"modified":"2023-12-24T21:42:57","modified_gmt":"2023-12-24T14:42:57","slug":"diem-mua-hang-point-of-purchase-la-gi-vi-du-thuc-tien-ve-diem-mua-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/diem-mua-hang-point-of-purchase-la-gi-vi-du-thuc-tien-ve-diem-mua-hang.html","title":{"rendered":"\u0110i\u1ec3m mua h\u00e0ng (Point of Purchase) l\u00e0 g\u00ec? V\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n v\u1ec1 \u0111i\u1ec3m mua h\u00e0ng"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: midwestsign.com<\/i><\/p>\n<\/div>\n<\/div>\n

\u0110i\u1ec3m mua h\u00e0ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

\u0110i\u1ec3m mua h\u00e0ng <\/b>trong ti\u1ebfng Anh l\u00e0\u00a0Point of Purchase<\/b>, vi\u1ebft t\u1eaft l\u00e0 POP<\/b>.<\/p>\n

\u0110i\u1ec3m mua h\u00e0ng<\/i> l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 nh\u00e0 b\u00e1n l\u1ebb s\u1eed d\u1ee5ng khi l\u1eadp k\u1ebf ho\u1ea1ch x\u1ebfp \u0111\u1eb7t v\u1ecb tr\u00ed s\u1ea3n ph\u1ea9m, ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m \u1edf v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c trong l\u1ed1i \u0111i c\u1ee7a c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a ho\u1eb7c \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean t\u1edd r\u01a1i h\u00e0ng tu\u1ea7n.\u00a0<\/p>\n

\u0110i\u1ec3m mua h\u00e0ng<\/i> l\u00e0 m\u1ed9t khu v\u1ef1c bao quanh \u0111i\u1ec3m b\u00e1n h\u00e0ng, n\u01a1i kh\u00e1ch h\u00e0ng th\u01b0\u1eddng nh\u00ecn th\u1ea5y c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u1ea1i ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c.<\/p>\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, \u0111i\u1ec3m mua h\u00e0ng<\/i> cho s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c thu h\u00fat s\u1ef1 t\u1eadp trung c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. \u0110i\u1ec3m mua h\u00e0ng<\/i> c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ecba \u0111i\u1ec3m th\u1eadt nh\u01b0 trong c\u00e1c c\u1eeda h\u00e0ng tr\u00ean ph\u1ed1, ho\u1eb7c l\u00e0 m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m \u1ea3o nh\u01b0 trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn.<\/p>\n

Trong c\u1ea3 hai tr\u01b0\u1eddng h\u1ee3p, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/p>\n

Thu\u1eadt ng\u1eef li\u00ean quan: \u0110i\u1ec3m b\u00e1n h\u00e0ng<\/b><\/p>\n

\u0110i\u1ec3m b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn quan tr\u1ecdng c\u1ee7a \u0111i\u1ec3m mua h\u00e0ng<\/i>, \u0111\u00e2y l\u00e0 n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng mua v\u00e0 thanh to\u00e1n cho c\u00e1c s\u1ea3n ph\u1ea9m, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u00ean trang web ho\u1eb7c t\u1ea1i qu\u1ea7y thanh to\u00e1n t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 l\u00e0 n\u01a1i kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c h\u00f3a \u0111\u01a1n mua s\u1eafm ho\u1eb7c l\u1eadp c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng.<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, c\u00e1c c\u1eeda h\u00e0ng thi\u1ebft l\u1eadp \u0111i\u1ec3m mua h\u00e0ng<\/i> g\u1ea7n l\u1ed1i ra \u0111\u1ec3 t\u0103ng t\u1ec9 l\u1ec7 mua h\u00e0ng ng\u1eabu h\u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng khi r\u1eddi \u0111i.<\/p>\n

V\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n v\u1ec1 \u0111i\u1ec3m mua h\u00e0ng<\/font><\/h3>\n

Theo B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng tr\u01b0ng b\u00e0y \u0111i\u1ec3m mua h\u00e0ng to\u00e0n c\u1ea7u <\/i>, th\u1ecb tr\u01b0\u1eddng tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a t\u1ea1i c\u00e1c\u00a0\u0111i\u1ec3m mua h\u00e0ng<\/i> to\u00e0n c\u1ea7u d\u1ef1 ki\u1ebfn s\u1ebd m\u1edf r\u1ed9ng v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m l\u00e0 5,9% t\u1eeb \u0111\u1ebfn n\u0103m 2026.\u00a0<\/p>\n

M\u1eb7c d\u00f9 mua s\u1eafm tr\u1ef1c tuy\u1ebfn d\u01b0\u1eddng nh\u01b0 m\u1ed9t l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn hi\u1ec7n nay, v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng y\u00eau th\u00edch mua s\u1eafm t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c.<\/p>\n

\u0110\u1ec3 duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a t\u1ea1i \u0111i\u1ec3m mua h\u00e0ng <\/i>t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n t\u00ednh th\u1ea9m m\u0129, c\u0169ng nh\u01b0 t\u1ea1o ra c\u00e1c thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o.\u00a0<\/p>\n

Ngo\u00e0i ra, s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft trong ng\u00e0nh b\u00e1n l\u1ebb v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c \u0111i\u1ec3m mua h\u00e0ng<\/b> nh\u1eb1m l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m \u0111\u00e3 khuy\u1ebfn kh\u00edch c\u00e1c nh\u00e0 b\u00e1n l\u1ebb y\u00eau c\u1ea7u c\u00e1c t\u00f9y ch\u1ec9nh tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m ri\u00eang bi\u1ec7t c\u00f3 kh\u1ea3 n\u0103ng ph\u1ee5c v\u1ee5 c\u00e1c nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u1ea1i c\u00e1c c\u01a1 s\u1edf b\u00e1n l\u1ebb kh\u00e1c nhau.<\/p>\n

C\u00e1c t\u00f9y ch\u1ec9nh v\u1ec1 m\u1eb7t th\u1ea9m m\u0129, ch\u1ee9c n\u0103ng v\u00e0 t\u00ednh di \u0111\u1ed9ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty.<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110i\u1ec3m mua h\u00e0ng (ti\u1ebfn Anh: Point of Purchase, vi\u1ebft t\u1eaft: POP) l\u00e0 khu v\u1ef1c xung quanh \u0111i\u1ec3m b\u00e1n h\u00e0ng, l\u00e0 n\u01a1i kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y v\u00e0 ti\u1ebfp c\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i qu\u1ea3ng c\u00e1o.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36099"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36099"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36099\/revisions"}],"predecessor-version":[{"id":68703,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36099\/revisions\/68703"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}