{"id":36101,"date":"2023-12-08T11:43:39","date_gmt":"2023-12-08T11:43:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/call-to-action-cta-la-gi-phan-loai-cta.html"},"modified":"2023-12-24T21:42:57","modified_gmt":"2023-12-24T14:42:57","slug":"call-to-action-cta-la-gi-phan-loai-cta","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/call-to-action-cta-la-gi-phan-loai-cta.html","title":{"rendered":"Call To Action (CTA) l\u00e0 g\u00ec? Ph\u00e2n lo\u1ea1i CTA"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: kalzen)<\/p>\n<\/div>\n<\/div>\n

Call To Action<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Call To Action<\/b> c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u1ecbch l\u00e0 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng.<\/b><\/p>\n

Call To Action<\/b> th\u01b0\u1eddng \u0111\u01b0\u1ee3c vi\u1ebft v\u00e0 s\u1eed d\u1ee5ng trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p g\u1ecdi m\u1eddi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng nh\u01b0: Nh\u1ea5p v\u00e0o s\u1ed1 \u0111i\u1ec7n tho\u1ea1i g\u1ecdi \u0111i\u1ec7n t\u1ed5ng \u0111\u00e0i \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n, nh\u1ea5n v\u00e0o link \u0111\u1ec3 \u0111\u0103ng k\u00ed mua h\u00e0ng, chuy\u1ec3n \u0111\u1ebfn website ho\u1eb7c m\u1ed9t trang web kh\u00e1c\u2026.<\/p>\n

Call To Action<\/b> l\u00e0 l\u1eddi k\u00eau g\u1ecdi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n mong mu\u1ed1n.<\/p>\n

C\u00f3 3 \u0111i\u1ec1u l\u01b0u \u00fd trong \u0111\u1ecbnh ngh\u0129a n\u00e0y:<\/p>\n

– H\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n t\u01b0\u01a1ng \u0111\u1ed1i \u0111a d\u1ea1ng, th\u01b0\u1eddng bao g\u1ed3m \u0111\u1eb7t h\u00e0ng, g\u1ecdi \u0111i\u1ec7n, nh\u1eadp email, ho\u00e0n th\u00e0nh \u0111\u0103ng k\u00ed<\/span>, \u0111i\u1ec1u h\u01b0\u1edbng qua trang kh\u00e1c\u2026 nh\u01b0ng c\u1ee5 th\u1ec3 ra sao th\u00ec b\u1ea1n ph\u1ea3i t\u1ef1 \u0111\u1ecbnh ngh\u0129a d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau l\u00e0m website ho\u1eb7c landing page c\u1ee7a m\u00ecnh.<\/p>\n

– Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau – \u0111\u00f4i khi CTA c\u1ee7a b\u1ea1n kh\u00f4ng hi\u1ec7u qu\u1ea3, c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i do n\u00f3, m\u00e0 do ng\u01b0\u1eddi th\u1ea5y n\u00f3 kh\u00f4ng ph\u1ea3i \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n mong mu\u1ed1n.<\/p>\n

– \u0110\u1ec3 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng b\u1ea1n mong mu\u1ed1n, \u0111i\u1ec1u ki\u1ec7n quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i th\u1ef1c s\u1ef1 hi\u1ec3u r\u00f5 h\u1ecd, hi\u1ec3u r\u00f5 ch\u00e2n dung (Customer avatar) v\u00e0 hi\u1ec3u r\u00f5 t\u1eebng nhu c\u1ea7u th\u1ea7m k\u00edn c\u1ee7a h\u1ecd (Customer insights) \u0111\u1ec3 t\u1ea1o ra m\u1ed9t l\u00ed<\/span> do “c\u1ef1c m\u1ea1nh” khi\u1ebfn h\u1ecd h\u00e0nh \u0111\u1ed9ng.<\/p>\n

H\u00ecnh th\u1ee9c<\/font><\/h3>\n

CTA th\u01b0\u1eddng th\u1ec3 hi\u1ec7n d\u01b0\u1edbi c\u00e1c h\u00ecnh th\u1ee9c sau:<\/p>\n

– N\u1ed9i dung b\u1eb1ng ch\u1eef c\u00f3 ch\u00e8n link<\/p>\n

– N\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/p>\n

– H\u00ecnh \u1ea3nh \/ banner<\/p>\n

– V\u00e0 c\u0169ng tu\u1ef3 theo m\u1ee5c ti\u00eau mong mu\u1ed1n, m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 linh ho\u1ea1t s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i CTA<\/p>\n

Ph\u00e2n lo\u1ea1i<\/font><\/h3>\n

– D\u1ea1ng CTA h\u01b0\u1edbng \u0111\u1ebfn gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3: <\/b>CTA n\u00e0y s\u1ebd \u0111\u01b0a ra nh\u1eefng l\u1eddi cam k\u1ebft s\u1ebd gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng, kh\u00e1ch h\u00e0ng h\u1ecd \u0111ang m\u1eafc ph\u1ea3i.<\/p>\n

– D\u1ea1ng CTA l\u00e0m n\u1ed5i b\u1eadt c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch:<\/b> Khi ng\u01b0\u1eddi d\u00f9ng, kh\u00e1ch h\u00e0ng h\u1ecd nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch, h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng h\u01a1n trong vi\u1ec7c nh\u1ea5p chu\u1ed9t, t\u1ea1o ra nh\u1eefng chuy\u1ec3n \u0111\u1ed5i c\u1ee5 th\u1ec3 cho doanh nghi\u1ec7p b\u1ea1n.<\/p>\n

– D\u1ea1ng CTA c\u00f4ng nh\u1eadn v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 g\u00ec \u0111\u00f3: <\/b>C\u00f4ng nh\u1eadn b\u1eb1ng nh\u1eefng b\u1eb1ng ch\u1ee9ng x\u00e1c th\u1ef1c s\u1ebd ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng c\u1ee7ng c\u1ed1 ni\u1ec1m tin n\u01a1i ng\u01b0\u1eddi d\u00f9ng, kh\u00e1ch h\u00e0ng.<\/p>\n

– CTA d\u1ea1ng s\u00e1ng t\u1ea1o: <\/b>d\u1ea1ng n\u00e0y \u00edt xu\u1ea5t hi\u1ec7n v\u00e0 c\u0169ng kh\u00f4ng y\u00eau c\u1ea7u m\u1ed9t c\u00f4ng th\u1ee9c vi\u1ebft ti\u00eau chu\u1ea9n n\u00e0o c\u1ea3, c\u01a1 b\u1ea3n l\u00e0 CTA mang l\u1ea1i \u0111\u01b0\u1ee3c s\u1ef1 th\u00edch th\u00fa cho ng\u01b0\u1eddi d\u00f9ng l\u00e0 \u0111\u01b0\u1ee3c.<\/p>\n

– CTA d\u1ea1ng m\u1ed1c th\u1eddi gian:<\/b> D\u1ea1ng CTA n\u00e0y \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u, \u0111\u0103ng bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c website b\u00e1n h\u00e0ng v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1. Kh\u00e1ch h\u00e0ng ch\u1eafc ch\u1eafn s\u1ebd t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua nh\u1eefng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng mang gi\u00e1 tr\u1ecb cao n\u00e0y.<\/p>\n

– D\u1ea1ng CTA g\u00e2y s\u1ef1 t\u00f2 m\u00f2: <\/b>\u1ede \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p cho m\u1ed9t v\u1ea5n \u0111\u1ec1 g\u00ec \u0111\u00f3 m\u1ed9t c\u00e1ch l\u1ea5p l\u1eedng, n\u1eefa v\u1eddi, khuy\u1ebfn kh\u00edch nh\u1eefng nh\u1ea5p chu\u1ed9t t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng, qua \u0111\u00f3 t\u1ea1o ra nh\u1eefng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

\u00a0(T\u00e0i li\u1ec7u tham kh\u1ea3o: Margroup, brandsvietnam, quangcaosieutoc)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Call To Action th\u01b0\u1eddng \u0111\u01b0\u1ee3c vi\u1ebft v\u00e0 s\u1eed d\u1ee5ng trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p g\u1ecdi m\u1eddi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng nh\u01b0: Nh\u1ea5p v\u00e0o s\u1ed1 \u0111i\u1ec7n tho\u1ea1i g\u1ecdi \u0111i\u1ec7n t\u1ed5ng \u0111\u00e0i \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n, nh\u1ea5n v\u00e0o link \u0111\u1ec3 \u0111\u0103ng k\u00ed mua h\u00e0ng…\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36101"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36101"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36101\/revisions"}],"predecessor-version":[{"id":68704,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36101\/revisions\/68704"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}