{"id":36116,"date":"2023-12-08T11:44:25","date_gmt":"2023-12-08T11:44:25","guid":{"rendered":"https:\/\/masterskills.org\/blog\/he-so-viral-viral-coefficient-la-gi-moi-quan-he-giua-he-so-viral-va-chi-so-nps.html"},"modified":"2023-12-24T21:42:58","modified_gmt":"2023-12-24T14:42:58","slug":"he-so-viral-viral-coefficient-la-gi-moi-quan-he-giua-he-so-viral-va-chi-so-nps","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/he-so-viral-viral-coefficient-la-gi-moi-quan-he-giua-he-so-viral-va-chi-so-nps.html","title":{"rendered":"H\u1ec7 s\u1ed1 viral (Viral Coefficient) l\u00e0 g\u00ec? M\u1ed1i quan h\u1ec7 gi\u1eefa h\u1ec7 s\u1ed1 viral v\u00e0 ch\u1ec9 s\u1ed1 NPS"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: QuestionPro<\/p>\n<\/div>\n<\/div>\n

H\u1ec7 s\u1ed1 viral (Viral Coefficient)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

H\u1ec7 s\u1ed1 viral <\/b>trong ti\u1ebfng Anh l\u00e0 Viral Coefficient<\/b>. H\u1ec7 s\u1ed1 viral<\/i> c\u0169ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 h\u1ec7 s\u1ed1 lan truy\u1ec1n<\/i>.<\/p>\n

H\u1ec7 s\u1ed1 viral<\/i> l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi m\u00e0 ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i t\u1ea1o ra.\u00a0H\u1ec7 s\u1ed1 viral t\u00ednh to\u00e1n chu k\u00ec gi\u1edbi thi\u1ec7u theo c\u1ea5p s\u1ed1 nh\u00e2n – \u0111\u00f4i khi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 virality – gi\u00fap t\u0103ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty.\u00a0Virality l\u00e0 \u0111\u1ed9ng l\u1ef1c v\u1ed1n c\u00f3 \u0111\u1ec3 kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8 ho\u1eb7c \u0111\u1ed3ng nghi\u1ec7p \u0111\u1ebfn c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n

C\u00f4ng th\u1ee9c t\u00ednh to\u00e1n<\/font><\/h3>\n

– \u0110\u1ec3 t\u00ednh h\u1ec7 s\u1ed1 viral<\/span> c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, c\u1ea7n hai \u0111\u1ea1i l\u01b0\u1ee3ng l\u00e0 s\u1ed1 l\u01b0\u1ee3ng l\u1eddi m\u1eddi \u0111\u01b0\u1ee3c g\u1eedi cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng (gi\u1edbi thi\u1ec7u, chia s\u1ebb ho\u1eb7c b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec th\u1ec3 hi\u1ec7n t\u1ed1t nh\u1ea5t l\u1eddi m\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n) v\u00e0 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh c\u1ee7a nh\u1eefng l\u1eddi m\u1eddi \u0111\u00f3, sau \u0111\u00f3 nh\u00e2n hai s\u1ed1 li\u1ec7u \u0111\u00f3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c h\u1ec7 s\u1ed1 viral (th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 gi\u00e1 tr\u1ecb K hay h\u1ec7 s\u1ed1 K).<\/p>\n

Minh h\u1ecda d\u01b0\u1edbi d\u1ea1ng c\u00f4ng th\u1ee9c nh\u01b0 sau:<\/p>\n

L\u1eddi m\u1eddi \u0111\u01b0\u1ee3c g\u1eedi cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng x T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (%)\u00a0 = H\u1ec7 s\u1ed1 viral<\/p>\n

V\u00ed d\u1ee5<\/font><\/h3>\n

\u0110\u1ec3 t\u00ednh to\u00e1n h\u1ec7 s\u1ed1 viral<\/span><\/b>, c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n

1.\tL\u1ea5y s\u1ed1 ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5 100)<\/p>\n

2.\tNh\u00e2n v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1eddi m\u1eddi ho\u1eb7c gi\u1edbi thi\u1ec7u trung b\u00ecnh m\u00e0 c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n g\u1eedi \u0111i. Gi\u1ea3 s\u1eed s\u1ed1 l\u01b0\u1ee3ng l\u1eddi m\u1eddi g\u1eedi \u0111i l\u00e0 10, ta \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 l\u00e0 1.000 (= 100 x 10)<\/p>\n

3.\tT\u00ecm t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a c\u00e1c l\u01b0\u1ee3t gi\u1edbi thi\u1ec7u \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n. Gi\u1ea3 s\u1eed t\u1ec9 l\u1ec7 \u0111\u00e3 \u0111\u0103ng k\u1ec9 \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u00f9ng m\u1edbi l\u00e0 12%.<\/p>\n

4.\tN\u1ebfu 12% trong s\u1ed1 1000 l\u1eddi m\u1eddi \u0111\u0103ng k\u00ed cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd c\u00f3 120 ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n

5.\tB\u1ea1n \u0111\u00e3 b\u1eaft \u0111\u1ea7u v\u1edbi 100 ng\u01b0\u1eddi d\u00f9ng v\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c 120 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

L\u00fac n\u00e0y h\u1ec7 s\u1ed1 viral c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n nh\u01b0 sau:<\/p>\n

C\u00e1ch 1: B\u1ea1n chia s\u1ed1 ng\u01b0\u1eddi d\u00f9ng m\u1edbi cho s\u1ed1 ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i<\/p>\n

H\u1ec7 s\u1ed1 viral =\u00a0<\/span>120\/100 = 1,2<\/p>\n

C\u00e1ch 2: T\u00ednh to\u00e1n theo c\u00f4ng th\u1ee9c tr\u00ean<\/p>\n

H\u1ec7 s\u1ed1 viral = L\u1eddi m\u1eddi \u0111\u01b0\u1ee3c g\u1eedi cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng x t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (%) = 10 x 12% = 1,2<\/p>\n

Nh\u1eadn x\u00e9t:<\/b><\/p>\n

\u0110\u1ec3 ph\u00e1t tri\u1ec3n lan truy\u1ec1n, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u1ea7n c\u00f3 h\u1ec7 s\u1ed1 viral l\u1edbn h\u01a1n 1. Trong v\u00ed d\u1ee5 tr\u00ean, h\u1ec7 s\u1ed1 viral l\u00e0 1,2 kh\u00f4ng qu\u00e1 ngo\u1ea1n m\u1ee5c v\u00e0 \u0111i\u1ec3n h\u00ecnh cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng r\u1ea5t khi\u00eam t\u1ed1n. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u1eeb 20% tr\u1edf l\u00ean l\u00e0 m\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u00e1c c\u00f4ng ty ph\u1ea3i h\u01b0\u1edfng \u0111\u1ebfn v\u1edbi hi v\u1ecdng \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u00f9ng n\u1ed5 gi\u1eefa c\u00e1c c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh.<\/p>\n

M\u1ed1i quan h\u1ec7 gi\u1eefa h\u1ec7 s\u1ed1 viral v\u00e0 ch\u1ec9 s\u1ed1 NPS<\/font><\/h3>\n

– H\u1ec7 s\u1ed1 viral<\/b> v\u00e0\u00a0Ch\u1ec9 s\u1ed1 kh\u00e1ch h\u00e0ng thi\u1ec7n c\u1ea3m<\/b>\u00a0(Net Promoter Score – NPS)\u00a0c\u00f3 li\u00ean quan, nh\u01b0ng ch\u00fang ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau.<\/p>\n

– Ch\u1ec9 s\u1ed1 NPS theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, nh\u1eefng ng\u01b0\u1eddi c\u00f3\u00a0kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u\u00a0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.\u00a0Ng\u01b0\u1ee3c l\u1ea1i, h\u1ec7 s\u1ed1\u00a0viral \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng\u00a0th\u1ef1c s\u1ef1 gi\u1edbi thi\u1ec7u ho\u1eb7c m\u1eddi\u00a0m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Viral Coefficient, Geckoboard; Finding your Viral Coefficient, Culttt)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u1ec7 s\u1ed1 viral hay h\u1ec7 s\u1ed1 lan truy\u1ec1n (ti\u1ebfng Anh: Viral Coefficient) l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi m\u00e0 ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i t\u1ea1o ra.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36116"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36116"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36116\/revisions"}],"predecessor-version":[{"id":68712,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36116\/revisions\/68712"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}