{"id":36120,"date":"2023-12-08T11:44:40","date_gmt":"2023-12-08T11:44:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kols-la-ai-tac-dong-cua-kols.html"},"modified":"2023-12-24T21:42:59","modified_gmt":"2023-12-24T14:42:59","slug":"kols-la-ai-tac-dong-cua-kols","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kols-la-ai-tac-dong-cua-kols.html","title":{"rendered":"KOLs l\u00e0 ai? T\u00e1c \u0111\u1ed9ng c\u1ee7a KOLs"},"content":{"rendered":"
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KOLs l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ed1i v\u1edbi c\u00f4ng ch\u00fang.<\/p>\n<\/div>\n<\/div>\n

KOLs<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

KOLs<\/b> t\u00ean \u0111\u1ea7y \u0111\u1ee7 l\u00e0\u00a0Key Opinion Leaders<\/b>. KOLs <\/i>\u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o quan \u0111i\u1ec3m ch\u00ednh, l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang h\u01b0\u1edbng t\u1edbi v\u1edbi hi v\u1ecdng s\u00e0ng l\u1ecdc \u0111\u01b0\u1ee3c s\u1ef1 l\u1ed9n x\u1ed9n m\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn hay qu\u1ea3ng c\u00e1o k\u0129 thu\u1eadt s\u1ed1 (Digital advertising) g\u00e2y ra.<\/p>\n

Hi\u1ec3u theo c\u00e1ch \u0111\u01a1n gi\u1ea3n, KOLs <\/i>l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn trong c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng, bao g\u1ed3m ca s\u0129, nh\u1ea1c s\u0129, di\u1ec5n vi\u00ean, ng\u01b0\u1eddi m\u1eabu, ngh\u1ec7 s\u0129 h\u00e0i\u2026 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn.<\/p>\n

Thu\u1eadt ng\u1eef li\u00ean quan<\/font><\/h3>\n

Marketing truy\u1ec1n mi\u1ec7ng (Word-of-Mouth Marketing, WOMM)<\/b> l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb \u0111\u00e1ng tin c\u1eady gi\u1eefa ng\u01b0\u1eddi v\u1edbi ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp ho\u1eb7c gi\u00e1n ti\u1ebfp th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i, email, m\u1ea1ng x\u00e3 h\u1ed9i\u2026 t\u1eeb \u0111\u00f3, c\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c “truy\u1ec1n tai nhau” m\u1ed9t c\u00e1ch nhanh ch\u00f3ng trong c\u1ed9ng \u0111\u1ed3ng.\u00a0<\/p>\n

Marketing truy\u1ec1n mi\u1ec7ng c\u1ef1c k\u00ec quan tr\u1ecdng trong c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t cho th\u1ea5y 20% – 50% c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi markeing truy\u1ec1n mi\u1ec7ng.<\/p>\n

T\u00e1c \u0111\u1ed9ng c\u1ee7a KOLs<\/font><\/h3>\n

– KOLs \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f3 t\u1ea7m quan tr\u1ecdng v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p h\u01a1n so v\u1edbi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang b\u1edfi v\u00ec h\u1ecd c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng v\u1edbi kh\u00e1n gi\u1ea3 theo c\u00e1ch th\u00e2n m\u1eadt v\u00e0 ch\u00e2n th\u1ef1c.<\/p>\n

– KOLs hay influencers l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n, l\u00e0m cho c\u00e1c chi\u1ebfn d\u1ecbch tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n r\u1ea5t nhi\u1ec1u v\u00ec nh\u1eefng ng\u01b0\u1eddi n\u00e0y th\u1ef1c s\u1ef1 \u0111ang chia s\u1ebb suy ngh\u0129 v\u00e0 \u00fd t\u01b0\u1edfng v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m.<\/p>\n

– KOLs \u0111\u01b0\u1ee3c coi l\u00e0 nh\u1eefng chuy\u00ean gia trong l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ee7a h\u1ecd, \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u00e1ng tin c\u1eady v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn v\u00ec h\u1ecd \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 bi\u1ebft \u0111\u1ebfn. Ch\u00ednh \u0111i\u1ec1u n\u00e0y l\u00e0m cho qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng h\u01a1n \u0111\u00e1ng k\u1ec3 v\u00ec nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi suy ngh\u0129 v\u00e0 \u00fd ki\u1ebfn c\u1ee7a KOLs.<\/p>\n

Nhi\u1ec7m v\u1ee5 c\u1ee7a KOLs<\/font><\/h3>\n

– KOLs l\u00e0m vi\u1ec7c hai nhi\u1ec7m v\u1ee5: h\u1ecd kh\u00f4ng ch\u1ec9 c\u00f3 nhi\u1ec7m v\u1ee5 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 m\u00e0 trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, KOLs lu\u00f4n \u0111\u1eb7t ra m\u1ee5c ti\u00eau nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u00e2n b\u1ed5 hi\u1ec7u qu\u1ea3 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb cho \u0111\u1ed1i t\u01b0\u1ee3ng th\u00edch h\u1ee3p \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn.<\/p>\n

L\u01b0u \u00fd<\/b><\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e3n h\u00e0ng l\u00e0 ph\u1ea3i th\u1ea3o lu\u1eadn v\u1ec1 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd v\u1edbi KOLs \u0111\u1ec3 duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n trong su\u1ed1t chi\u1ebfn d\u1ecbch marketing, \u0111\u1ed3ng th\u1eddi nh\u00e3n h\u00e0ng c\u0169ng c\u1ea7n coi tr\u1ecdng v\u00e0 tin t\u01b0\u1edfng v\u00e0o c\u00e1c \u00fd ki\u1ebfn c\u1ee7a KOLs.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o:\u00a0 What Is KOL In Marketing? – Hyprbrands)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n KOLs t\u00ean \u0111\u1ea7y \u0111\u1ee7 l\u00e0 Key Opinion Leaders. KOLs \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o quan \u0111i\u1ec3m ch\u00ednh, l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang h\u01b0\u1edbng t\u1edbi v\u1edbi hi v\u1ecdng s\u00e0ng l\u1ecdc \u0111\u01b0\u1ee3c s\u1ef1 l\u1ed9n x\u1ed9n m\u00e0 Digital advertising g\u00e2y ra.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36120"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36120"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36120\/revisions"}],"predecessor-version":[{"id":68714,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36120\/revisions\/68714"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}