{"id":36122,"date":"2023-12-08T11:44:49","date_gmt":"2023-12-08T11:44:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nguoi-anh-huong-influencer-la-ai-phan-loai-va-tieu-chi-danh-gia.html"},"modified":"2023-12-08T11:44:49","modified_gmt":"2023-12-08T11:44:49","slug":"nguoi-anh-huong-influencer-la-ai-phan-loai-va-tieu-chi-danh-gia","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nguoi-anh-huong-influencer-la-ai-phan-loai-va-tieu-chi-danh-gia.html","title":{"rendered":"Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (Influencer) l\u00e0 ai? Ph\u00e2n lo\u1ea1i v\u00e0 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1"},"content":{"rendered":"
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\"micro-influencer-vnf\"<\/div>\n
\n

H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: viuz)<\/p>\n<\/div>\n<\/div>\n

Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0Influencer.<\/b><\/p>\n

Influencer <\/b>l\u00e0 c\u00e1 nh\u00e2n c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1t m\u00e0 b\u1ea3n th\u00e2n h\u1ecd s\u1edf h\u1eefu ho\u1eb7c \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng nh\u00ecn nh\u1eadn nh\u01b0 ki\u1ebfn th\u1ee9c; quy\u1ec1n l\u1ef1c; \u0111\u1ecba v\u1ecb; m\u1ed1i quan h\u1ec7\u2026\u00a0<\/p>\n

Trong b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i; Influencer l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 l\u01b0\u1ee3ng followers l\u1edbn. H\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t ho\u1eb7c nhi\u1ec1u n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram\u2026 \u0111\u1ec3 lan truy\u1ec1n th\u00f4ng tin \u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi.\u00a0<\/p>\n

Nh\u1eefng Influencer th\u01b0\u1eddng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong m\u1ed9t l\u0129nh v\u1ef1c nh\u1ea5t \u0111\u1ecbnh; v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c \u0111\u1ed1i t\u01b0\u1ee3ng audience \u1edf m\u1ee9c \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh n\u00e0o \u0111\u00f3.\u00a0<\/p>\n

Influencer c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u00e0ng cao th\u00ec s\u1ebd c\u00e0ng d\u1ec5 \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u00fa \u00fd \u0111\u1ebfn trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n

Ph\u00e2n lo\u1ea1i Influencer\u00a0<\/font><\/h3>\n

D\u1ef1a v\u00e0o t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c Influencer \u0111\u1ed1i v\u1edbi c\u00f4ng ch\u00fang m\u00e0 c\u00f3 th\u1ec3 chia Influencer th\u00e0nh 3 lo\u1ea1i nh\u01b0 sau:<\/p>\n

– VIPs\/CELEBRITIES \u2013\u00a0Ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, ng\u01b0\u1eddi c\u1ee7a c\u00f4ng ch\u00fang:<\/b> \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 danh ti\u1ebfng; thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1eb7c bi\u1ec7t c\u1ee7a truy\u1ec1n th\u00f4ng v\u00e0 c\u00f4ng ch\u00fang nh\u01b0 ca s\u0129, di\u1ec5n vi\u00ean; ng\u01b0\u1eddi m\u1eabu; MC; v\u1eadn \u0111\u1ed9ng vi\u00ean\u2026 \u0110\u00e2y l\u00e0 nh\u00f3m c\u00f3 \u0111\u1ed9 nh\u1eadn bi\u1ebft r\u1ed9ng r\u00e3i nh\u1ea5t.<\/p>\n

– PROFESSIONAL INFLUENCERS \u2013 Nh\u1eefng chuy\u00ean gia, ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n cao v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong l\u0129nh v\u1ef1c: <\/b>Nh\u1eefng ng\u01b0\u1eddi n\u00e0y th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 Reach t\u01b0\u01a1ng \u0111\u1ed1i cao v\u00e0 c\u00f3 m\u1ee9c \u0111\u1ed9 Resonance v\u00e0 Relevance v\u1edbi ng\u00e0nh h\u00e0ng cao nh\u1ea5t.<\/p>\n

– CITIZEN INFLUENCERS \u2013\u00a0Nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 chia s\u1ebb v\u1ec1 ng\u00e0nh h\u00e0ng ho\u1eb7c c\u00f3 kinh nghi\u1ec7m \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m. <\/b>Nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y c\u00f3 \u0111\u1ed9 reach th\u1ea5p nh\u1ea5t nh\u01b0ng c\u00f3 \u0111\u1ed9 Resonance v\u00e0 Relevance t\u01b0\u01a1ng \u0111\u1ed1i cao.<\/p>\n

Ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch Influencer\u00a0<\/font><\/h3>\n

C\u00e1c ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch m\u1ed9t Influencer tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i:<\/p>\n

Reach \u2013 \u0110\u1ed9 bao ph\u1ee7:<\/b> \u0110\u01b0\u1ee3c \u0111o b\u1eb1ng l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a Influencer tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Th\u00f4ng th\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u1ef1a ch\u1ecdn nh\u1eefng Influencer c\u00f3 s\u1ed1 l\u01b0\u1ee3ng fan l\u1edbn; ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u nhi\u1ec1u ng\u01b0\u1eddi nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u0169ng ch\u01b0a h\u1eb3n \u0111\u00e3 gi\u00fap chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng.<\/p>\n

Relevance \u2013 S\u1ef1 li\u00ean quan:<\/b> M\u00f4 t\u1ea3 m\u1ee9c \u0111\u1ed9 li\u00ean k\u1ebft v\u00e0 t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa \u0111\u1ecbnh v\u1ecb c\u1ee7a Influencer v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Resonance \u2013 Kh\u1ea3 n\u0103ng thay \u0111\u1ed5i \u00fd ki\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/b> M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi theo d\u00f5i v\u1edbi lo\u1ea1i n\u1ed9i dung m\u00e0 Influencers t\u1ea1o ra. Resonance x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc v\u1edbi th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c \u0111\u01b0a ra; v\u00e0 khi\u1ebfn h\u1ecd t\u00edch c\u1ef1c chia s\u1ebb th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 tr\u00ean trang c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh.<\/p>\n

Sentiment \u2013 Ch\u1ec9 s\u1ed1 c\u1ea3m x\u00fac: <\/b>\u0110\u00e2y l\u00e0 nh\u00e2n t\u1ed1 c\u1ef1c k\u00ec quan tr\u1ecdng m\u00e0 Marketer c\u1ea7n l\u01b0u \u00fd \u0111\u1ebfn. C\u1ee5 th\u1ec3 vi\u1ec7c ng\u01b0\u1eddi n\u00e0y mang l\u1ea1i c\u1ea3m gi\u00e1c ti\u00eau c\u1ef1c hay t\u00edch c\u1ef1c cho target audience \u0111\u1ebfn brand love c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: T\u00e0i li\u1ec7u adsplus)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (ti\u1ebfng Anh: Influencer) l\u00e0 c\u00e1 nh\u00e2n c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1t m\u00e0 b\u1ea3n th\u00e2n h\u1ecd s\u1edf h\u1eefu ho\u1eb7c \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng nh\u00ecn nh\u1eadn.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36122"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36122"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36122\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}