{"id":36124,"date":"2023-12-08T11:44:57","date_gmt":"2023-12-08T11:44:57","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tiep-thi-tuyen-dung-recruitment-marketing-la-gi.html"},"modified":"2023-12-24T21:42:59","modified_gmt":"2023-12-24T14:42:59","slug":"tiep-thi-tuyen-dung-recruitment-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tiep-thi-tuyen-dung-recruitment-marketing-la-gi.html","title":{"rendered":"Ti\u1ebfp th\u1ecb tuy\u1ec3n d\u1ee5ng (Recruitment marketing) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Yello<\/p>\n<\/div>\n<\/div>\n

Ti\u1ebfp th\u1ecb tuy\u1ec3n d\u1ee5ng (Recruitment marketing)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Ti\u1ebfp th\u1ecb tuy\u1ec3n d\u1ee5ng<\/b> l\u00e0 vi\u1ec7c m\u1ed9t t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 thu h\u00fat v\u00e0 nu\u00f4i d\u01b0\u1ee1ng t\u00e0i n\u0103ng ti\u1ec1m n\u0103ng trong giai \u0111o\u1ea1n tr\u01b0\u1edbc khi n\u1ed9p \u0111\u01a1n xin vi\u1ec7c.<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a Recruitment marketing<\/i> l\u00e0 th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb l\u00e0m vi\u1ec7c cho t\u1ed5 ch\u1ee9c v\u00e0 thi\u1ebft l\u1eadp v\u0103n h\u00f3a c\u00f4ng ty ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 thu h\u00fat c\u00e1c \u1ee9ng vi\u00ean ph\u00f9 h\u1ee3p. Recruitment marketing<\/i> t\u1eadn d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing k\u0129 thu\u1eadt s\u1ed1 nh\u01b0 n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, truy\u1ec1n th\u00f4ng \u0111a k\u00eanh, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a Recruitment Marketing<\/font><\/h3>\n

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D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 l\u1ee3i \u00edch Recruitment Marketing mang l\u1ea1i:<\/p>\n

– T\u00ednh chi\u1ebfn l\u01b0\u1ee3c trong cu\u1ed9c ch\u01a1i tuy\u1ec3n d\u1ee5ng<\/b><\/p>\n

Recruitment Marketing<\/i> gi\u00fap doanh nghi\u1ec7p tham gia l\u00e2u d\u00e0i trong cu\u1ed9c \u0111ua tuy\u1ec3n d\u1ee5ng. C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt l\u00e0 c\u00e1c doanh nghi\u1ec7p lu\u00f4n mong mu\u1ed1n tuy\u1ec3n \u0111\u01b0\u1ee3c nh\u1eefng nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn v\u1edbi t\u1ed5 ch\u1ee9c. <\/p>\n

C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng kh\u00f4ng qu\u00e1 v\u1ed9i v\u00e3 l\u1ea5y c\u00e1c \u1ee9ng vi\u00ean c\u00f3 s\u1eb5n m\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng \u1ee9ng vi\u00ean b\u1ecb \u0111\u1ed9ng – nh\u1eefng ng\u01b0\u1eddi ch\u01b0a c\u00f3 nhu c\u1ea7u t\u00ecm vi\u1ec7c nh\u01b0ng s\u1eb5n s\u00e0ng thay \u0111\u1ed5i n\u1ebfu g\u1eb7p \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c v\u00e0 m\u00f4i tr\u01b0\u1eddng ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n

Ti\u1ebfp c\u1eadn v\u00e0 nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng \u1ee9ng vi\u00ean n\u00e0y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i, \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u1ea3i ki\u00ean tr\u00ec trong cu\u1ed9c ch\u01a1i d\u00e0i h\u1ea1n.<\/p>\n

– \u0110\u1ea9y nhanh ti\u1ebfn \u0111\u1ed9<\/b><\/p>\n

Th\u1eddi gian tuy\u1ec3n d\u1ee5ng l\u00e0 m\u1ed9t trong nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 tuy\u1ec3n d\u1ee5ng. V\u00ec v\u1eady, n\u1ebfu mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t, to\u00e0n team s\u1ebd ph\u1ea3i \u0111\u1ea9y nhanh th\u1eddi gian tuy\u1ec3n d\u1ee5ng. S\u1ebd ra sao n\u1ebfu b\u1ed9 ph\u1eadn tuy\u1ec3n d\u1ee5ng ph\u1ea3i b\u1eaft \u0111\u1ea7u l\u1ea1i t\u1eeb \u0111\u1ea7u m\u1ed7i khi c\u00f3 nhu c\u1ea7u t\u00ecm m\u1ed9t \u1ee9ng vi\u00ean m\u1edbi? \u0110i\u1ec1u n\u00e0y s\u1ebd r\u1ea5t m\u1ea5t th\u1eddi gian.<\/p>\n

Tuy nhi\u00ean, v\u1edbi Recruitment Marketing<\/i>, m\u1ed9t khi chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u01b0\u1ee3c kh\u1edfi \u0111\u1ed9ng, b\u1ed9 ph\u1eadn tuy\u1ec3n d\u1ee5ng s\u1ebd b\u1eaft \u0111\u1ea7u thu h\u00fat, nu\u00f4i d\u01b0\u1ee1ng lu\u1ed3ng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng v\u00e0 m\u1ed7i khi c\u00f3 nhu c\u1ea7u, b\u1ed9 ph\u1eadn tuy\u1ec3n d\u1ee5ng \u0111\u00e3 c\u00f3 s\u1eb5n ngu\u1ed3n \u1ee9ng vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 li\u00ean h\u1ec7 v\u00e0 \u0111\u01b0a ra nh\u1eefng c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m.<\/p>\n

– \u0110\u1ea9y m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng<\/b><\/p>\n

Theo th\u1ed1ng k\u00ea, c\u00f3 55% nh\u00e0 l\u00e3nh \u0111\u1ea1o coi\u00a0th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng\u00a0l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. L\u00ed do l\u00e0 b\u1edfi \u1ee9ng vi\u00ean kh\u00f4ng \u1ee9ng tuy\u1ec3n v\u00e0o c\u00f4ng ty, h\u1ecd \u1ee9ng tuy\u1ec3n v\u00e0o th\u01b0\u01a1ng hi\u1ec7u. Khi t\u00ecm ki\u1ebfm vi\u1ec7c l\u00e0m, c\u00e1c \u1ee9ng vi\u00ean c\u00f3 xu h\u01b0\u1edbng t\u00ecm hi\u1ec3u v\u1ec1 s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p v\u00e0 nh\u1eefng vi\u1ec7c h\u1ecd c\u1ed1ng hi\u1ebfn cho doanh nghi\u1ec7p c\u00f3 \u00fd ngh\u0129a th\u1ebf n\u00e0o.<\/p>\n

– Gi\u1ea3m chi ph\u00ed tuy\u1ec3n d\u1ee5ng<\/b><\/p>\n

R\u1ea5t kh\u00f3 \u0111\u1ec3 doanh nghi\u1ec7p theo d\u00f5i chi ph\u00ed b\u1ecf ra cho vi\u1ec7c tuy\u1ec3n d\u1ee5ng. Nh\u1eefng chi ti\u00eau cho tuy\u1ec3n d\u1ee5ng ph\u1ea3i k\u1ec3 \u0111\u1ebfn s\u1ed1 ti\u1ec1n b\u1ecf ra cho c\u00e1c s\u1ef1 ki\u1ec7n, c\u00e1c trang web tuy\u1ec3n d\u1ee5ng v\u00e0 b\u1ea5t c\u1ee9 nh\u1eefng chi ti\u00eau ph\u1ee5c v\u1ee5 vi\u1ec7c ph\u1ed5 bi\u1ebfn nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu v\u1ec1 c\u00e1c \u0111\u01a1n \u1ee9ng tuy\u1ec3n.<\/p>\n

N\u1ec1n t\u1ea3ng Recruitment Marketing ph\u00f9 h\u1ee3p kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch trong qu\u00e1 tr\u00ecnh t\u1ea1o lu\u1ed3ng \u1ee9ng vi\u00ean m\u00e0 c\u00f2n gi\u00fap nh\u00e0 tuy\u1ec3n d\u1ee5ng \u01b0u ti\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng t\u00e0i nguy\u00ean hi\u1ec7u qu\u1ea3.<\/p>\n

– C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng \u1ee9ng vi\u00ean<\/b><\/p>\n

M\u1ed9t v\u1ea5n \u0111\u1ec1 nhi\u1ec1u doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i hi\u1ec7n nay \u0111\u00f3 l\u00e0 nh\u1eefng \u1ee9ng vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng gh\u00e9 th\u0103m trang web tuy\u1ec3n d\u1ee5ng v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 c\u00f4ng vi\u1ec7c l\u1ea1i kh\u00f4ng \u1ee9ng tuy\u1ec3n. Nh\u1eefng \u1ee9ng vi\u00ean n\u00e0y ch\u01b0a s\u1eb5n s\u00e0ng cho qu\u00e1 tr\u00ecnh nh\u1ea3y vi\u1ec7c, h\u1ecd s\u1eb5n s\u00e0ng t\u00ecm hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p, v\u1ec1 vi\u1ec7c l\u00e0m t\u1ea1i doanh nghi\u1ec7p nh\u01b0ng ch\u01b0a mu\u1ed1n \u1ee9ng tuy\u1ec3n.<\/p>\n

Vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t m\u1ea1ng l\u01b0\u1edbi tuy\u1ec3n d\u1ee5ng c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m c\u00f4ng vi\u1ec7c tr\u1edf th\u00e0nh \u1ee9ng vi\u00ean l\u00e0 l\u1ee3i th\u1ebf to l\u1edbn \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. \u0110\u1ec3 qu\u00e1 tr\u00ecnh n\u00e0y th\u00e0nh c\u00f4ng, c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ea7n suy ngh\u0129 c\u1ea9n th\u1eadn v\u1ec1 vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng \u1ee9ng vi\u00ean, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 hi\u1ec3u h\u1ecd ngh\u0129 g\u00ec v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd \u0111i \u0111\u1ebfn giai \u0111o\u1ea1n n\u1ed9p \u0111\u01a1n \u1ee9ng tuy\u1ec3n.<\/p>\n

– T\u0103ng s\u1ef1 \u0111a d\u1ea1ng<\/b><\/p>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a McKinsey – c\u00f4ng ty t\u01b0 v\u1ea5n qu\u1ea3n l\u00ed<\/span> to\u00e0n c\u1ea7u t\u1ea1i M\u1ef9 – m\u1ed9t team c\u00f3 s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 gi\u1edbi t\u00ednh c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c t\u1ed1t h\u01a1n 15%. Team c\u00f3 s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 s\u1eafc t\u1ed9c, c\u00f3 th\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c l\u00ean \u0111\u1ebfn 35%.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Recruitment marketing, Techtarget)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ti\u1ebfp th\u1ecb tuy\u1ec3n d\u1ee5ng (ti\u1ebfng Anh: Recruitment marketing) l\u00e0 vi\u1ec7c m\u1ed9t t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 thu h\u00fat v\u00e0 nu\u00f4i d\u01b0\u1ee1ng t\u00e0i n\u0103ng ti\u1ec1m n\u0103ng trong giai \u0111o\u1ea1n tr\u01b0\u1edbc khi n\u1ed9p \u0111\u01a1n xin vi\u1ec7c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36124"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36124"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36124\/revisions"}],"predecessor-version":[{"id":68715,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36124\/revisions\/68715"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}