{"id":36127,"date":"2023-12-08T11:45:12","date_gmt":"2023-12-08T11:45:12","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cong-chung-general-public-trong-pr-la-ai-vi-du.html"},"modified":"2023-12-24T21:42:59","modified_gmt":"2023-12-24T14:42:59","slug":"cong-chung-general-public-trong-pr-la-ai-vi-du","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cong-chung-general-public-trong-pr-la-ai-vi-du.html","title":{"rendered":"C\u00f4ng ch\u00fang (General public) trong PR l\u00e0 ai? V\u00ed d\u1ee5"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: reviewjournal)<\/p>\n<\/div>\n<\/div>\n

Co\u0302ng chu\u0301ng\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Co\u0302ng chu\u0301ng<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0General public.<\/b><\/p>\n

Co\u0302ng chu\u0301ng<\/b> la\u0300 m\u1ecd\u0302t ho\u1ea1\u0306c nhi\u00ea\u0300u con ngu\u031b\u01a1\u0300i t\u01b0\u0323 nhie\u0302n ho\u1ea1\u0306c pha\u0301p l\u00ed<\/span>, trong m\u00f4\u0301i quan h\u1eb9\u0302 v\u01a1\u0301i lu\u1ea1\u0302t pha\u0301p ho\u1ea1\u0306c trong th\u01b0\u0323c ti\u00ea\u0303n qu\u00f4\u0301c gia, hi\u1eb9\u0302p h\u1ecd\u0302i, t\u00f4\u0309 ch\u01b0\u0301c ho\u1ea1\u0306c nho\u0301m cu\u0309a ho\u0323.<\/p>\n

Co\u0302ng chu\u0301ng<\/b> cu\u0309a PR la\u0300 ca\u0301c nho\u0301m ngu\u031b\u01a1\u0300i, k\u00ea\u0309 ca\u0309 n\u1ecd\u0302i b\u1ecd\u0302 va\u0300 be\u0302n ngoa\u0300i ma\u0300 m\u1ecd\u0302t t\u00f4\u0309 ch\u01b0\u0301c co\u0301 lie\u0302n h\u1eb9\u0302.<\/p>\n

\u0110\u00f4\u0301i v\u01a1\u0301i PR chuye\u0302n nghi\u1eb9\u0302p, co\u0302ng chu\u0301ng la\u0300 m\u1ecd\u0302t nho\u0301m ngu\u031b\u01a1\u0300i \u0111u\u031b\u01a1\u0323c xa\u0301c \u0111i\u0323nh la\u0300 co\u0301 m\u00f4\u0301i quan h\u1eb9\u0302 v\u01a1\u0301i kha\u0301ch ha\u0300ng cu\u0309a mi\u0300nh. \u0110o\u0301 co\u0301 th\u00ea\u0309 la\u0300 kha\u0301ch ha\u0300ng ho\u1ea1\u0306c kha\u0301ch ha\u0300ng ti\u00ea\u0300m na\u0306ng, nha\u0302n vie\u0302n, c\u00f4\u0309 \u0111o\u0302ng, nh\u01b0\u0303ng quan ch\u01b0\u0301c trong li\u0303nh v\u01b0\u0323c hoa\u0323t \u0111\u1ecd\u0302ng cu\u0309a kha\u0301ch ha\u0300ng, quan ch\u01b0\u0301c chi\u0301nh phu\u0309 va\u0300 ba\u0301o chi\u0301.\u00a0<\/p>\n

M\u1ecd\u0302t s\u00f4\u0301 PR chuye\u0302n nghi\u1eb9\u0302p cho r\u0103\u0300ng hoa\u0323t \u0111\u1ecd\u0302ng quan h\u1eb9\u0302 co\u0302ng chu\u0301ng kho\u0302ng g\u0103\u0301n li\u00ea\u0300n v\u01a1\u0301i co\u0302ng chu\u0301ng no\u0301i chung vi\u0300 kha\u0301i ni\u1eb9\u0302m \u0111o\u0301 qua\u0301 r\u1ecd\u0302ng \u0111\u00ea\u0309 l\u1ea1\u0302p k\u00ea\u0301 hoa\u0323ch cu\u0303ng nhu\u031b th\u01b0\u0323c thi ca\u0301c k\u00ea\u0301 hoa\u0323ch PR hi\u1eb9\u0302u qua\u0309.\u00a0<\/p>\n

G. Harvey Gail, Chu\u0309 ti\u0323ch T\u1ea1\u0302p \u0111oa\u0300n VanNatta Public Relations, My\u0303, cho r\u0103\u0300ng:\u00a0<\/p>\n

“Ngu\u031b\u01a1\u0300i bi\u0300nh thu\u031b\u01a1\u0300ng khi nghe \u0111\u00ea\u0301n t\u01b0\u0300 co\u0302ng chu\u0301ng se\u0303 nghi\u0303 t\u01a1\u0301i con ngu\u031b\u01a1\u0300i no\u0301i chung. Tuy nhie\u0302n, nh\u01b0\u0303ng nha\u0300 hoa\u0323t \u0111\u1ecd\u0302ng PR nh\u1ea1\u0302n th\u00e2\u0301y r\u0103\u0300ng th\u00ea\u0301 gi\u01a1\u0301i la\u0300 t\u1ea1\u0302p h\u01a1\u0323p cu\u0309a vo\u0302 va\u0300n nh\u01b0\u0303ng nho\u0301m co\u0302ng chu\u0301ng rie\u0302ng bi\u1eb9\u0302t, trong \u0111o\u0301 m\u1ecd\u0302t s\u00f4\u0301 nho\u0301m co\u0302ng chu\u0301ng co\u0301 ta\u0301c \u0111\u1ecd\u0302ng \u0111a\u0301ng k\u00ea\u0309 t\u01a1\u0301i kha\u0309 na\u0306ng t\u00f4\u0309 ch\u01b0\u0301c \u0111a\u0323t \u0111u\u031b\u01a1\u0323c mu\u0323c tie\u0302u trong hoa\u0323t \u0111\u1ecd\u0302ng, m\u1ecd\u0302t s\u00f4\u0301 nho\u0301m kha\u0301c thi\u0300 kho\u0302ng”.<\/p>\n

Chi\u0301nh s\u01b0\u0323 sa\u0300ng lo\u0323c nho\u0301m co\u0302ng chu\u0301ng cu\u0309a PR \u0111a\u0303 la\u0300m cho hoa\u0323t \u0111\u1ecd\u0302ng truy\u00ea\u0300n tho\u0302ng pha\u0309i thay \u0111\u00f4\u0309i ca\u0301c phu\u031bo\u031bng pha\u0301p cho phu\u0300 h\u01a1\u0323p v\u01a1\u0301i t\u01b0\u0300ng nho\u0301m. V\u1ea1\u0302y, nh\u01b0\u0303ng nho\u0301m co\u0302ng chu\u0301ng na\u0300o la\u0300 \u0111\u00f4\u0301i tu\u031b\u01a1\u0323ng mu\u0323c tie\u0302u cu\u0309a PR? Vi\u0301 du\u0323 sau \u0111a\u0302y la\u0300 danh sa\u0301ch ca\u0301c nho\u0301m co\u0302ng chu\u0301ng cu\u0309a m\u1ecd\u0302t co\u0302ng ty qui mo\u0302 trung bi\u0300nh ta\u0323i My\u0303:<\/p>\n

– Nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i la\u0303nh \u0111a\u0323o, \u0111i\u0323nh hu\u031b\u01a1\u0301ng du\u031b lu\u1ea1\u0302n, nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i \u0111\u1ea1\u0306c bi\u1eb9\u0302t quan tro\u0323ng trong c\u1ecd\u0302ng \u0111\u00f4\u0300ng;<\/p>\n

– Gia \u0111i\u0300nh cu\u0309a ngu\u031b\u01a1\u0300i chu\u0309 s\u01a1\u0309 h\u01b0\u0303u co\u0302ng ty, chu\u0309 va\u0300 nha\u0302n vie\u0302n cu\u0309a co\u0302ng ty;<\/p>\n

– Ba\u0301o chi\u0301 \u0111i\u0323a phu\u031bo\u031bng, bao g\u00f4\u0300m: ba\u0301o in, pha\u0301t thanh, truy\u00ea\u0300n hi\u0300nh, ca\u0301c trang web, ca\u0301c ta\u0323p chi\u0301 thu\u031bo\u031bng ma\u0323i;<\/p>\n

– Thi\u0323 tru\u031b\u01a1\u0300ng lao \u0111\u1ecd\u0302ng, ca\u0301c co\u0302ng ty tu\u031b v\u00e2\u0301n tuy\u00ea\u0309n du\u0323ng lao \u0111\u1ecd\u0302ng ta\u0323i \u0111i\u0323a phu\u031bo\u031bng;<\/p>\n

– Nh\u01b0\u0303ng nha\u0300 la\u0303nh \u0111a\u0323o c\u1ecd\u0302ng \u0111\u00f4\u0300ng, la\u0303nh \u0111a\u0323o tha\u0300nh ph\u00f4\u0301 va\u0300 m\u1ecd\u0302t s\u00f4\u0301 quan ch\u01b0\u0301c da\u0302n c\u01b0\u0309 (uy\u0309 vie\u0302n h\u1ecd\u0302i \u0111\u00f4\u0300ng tha\u0300nh ph\u00f4\u0301, thi\u0323 tru\u031b\u01a1\u0309ng);<\/p>\n

– La\u0303nh \u0111a\u0323o va\u0300 tha\u0300nh vie\u0302n ca\u0301c hi\u1eb9\u0302p h\u1ecd\u0302i thu\u031bo\u031bng ma\u0323i;<\/p>\n

– Pho\u0300ng thu\u031bo\u031bng ma\u0323i va\u0300 ca\u0301c hi\u1eb9\u0302p h\u1ecd\u0302i, t\u00f4\u0309 ch\u01b0\u0301c pha\u0301t tri\u00ea\u0309n kinh t\u00ea\u0301 cu\u0309a \u0111i\u0323a phu\u031bo\u031bng;<\/p>\n

– Nh\u01b0\u0303ng nha\u0300 ba\u0301n si\u0309, nha\u0300 cung c\u00e2\u0301p ha\u0300ng ho\u0301a;<\/p>\n

– Nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i \u0111i\u00ea\u0300u ha\u0300nh lu\u1ea1\u0302t pha\u0301p, bao g\u00f4\u0300m ca\u0309 nh\u01b0\u0303ng co\u031b quan lie\u0302n quan \u0111\u00ea\u0301n \u0111\u00e2\u0301t \u0111ai va\u0300 mo\u0302i tru\u031b\u01a1\u0300ng;<\/p>\n

– Ngu\u031b\u01a1\u0300i co\u0301 c\u00f4\u0309 ph\u00e2\u0300n va\u0300 c\u1ecd\u0302ng \u0111\u00f4\u0300ng \u0111\u00e2\u0300u tu\u031b tho\u0302ng qua nha\u0300 mo\u0302i gi\u01a1\u0301i, nga\u0302n ha\u0300ng va\u0300 ngu\u031b\u01a1\u0300i cho vay;<\/p>\n

– Nh\u01b0\u0303ng \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh;\u00a0<\/p>\n

– Ca\u0301c nho\u0301m hoa\u0323t \u0111\u1ecd\u0302ng xa\u0303 h\u1ecd\u0302i.<\/p>\n

Danh sa\u0301ch ca\u0301c nho\u0301m co\u0302ng chu\u0301ng tre\u0302n \u0111a\u0302y la\u0300 da\u0300nh cho m\u1ecd\u0302t co\u0302ng ty qui mo\u0302 trung bi\u0300nh, no\u0301 r\u00e2\u0301t kha\u0301c so v\u01a1\u0301i danh sa\u0301ch ca\u0301c nho\u0301m co\u0302ng chu\u0301ng cu\u0309a m\u1ecd\u0302t t\u00f4\u0309 ch\u01b0\u0301c phi chi\u0301nh phu\u0309 ho\u1ea1\u0306c m\u1ecd\u0302t co\u031b quan cu\u0309a chi\u0301nh phu\u0309.\u00a0<\/p>\n

\u0110\u00f4\u0300ng th\u01a1\u0300i, th\u01b0\u0301 t\u01b0\u0323 m\u01b0\u0301c \u0111\u1ecd\u0302 quan tro\u0323ng cu\u0309a t\u01b0\u0300ng nho\u0301m co\u0302ng chu\u0301ng se\u0303 phu\u0323 thu\u1ecd\u0302c va\u0300o mu\u0323c tie\u0302u cu\u0309a t\u01b0\u0300ng t\u00f4\u0309 ch\u01b0\u0301c. Vi\u0300 v\u1ea1\u0302y, kho\u0302ng th\u00ea\u0309 co\u0301 m\u1ecd\u0302t danh sa\u0301ch ca\u0301c nho\u0301m co\u0302ng chu\u0301ng chung cho mo\u0323i co\u031b quan, t\u00f4\u0309 ch\u01b0\u0301c.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: PR\u00a0\u2013 L\u00ed lu\u1ea1\u0302n va\u0300 \u01b0\u0301ng du\u0323ng, \u0110inh Th\u1ecb Thu\u00fd H\u1eb1ng, NXB Lao \u0110\u1ed9ng – X\u00e3 H\u1ed9i)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n C\u00f4ng ch\u00fang (ti\u1ebfng Anh: General public) c\u1ee7a PR l\u00e0 c\u00e1c nh\u00f3m ng\u01b0\u1eddi, k\u1ec3 c\u1ea3 n\u1ed9i b\u1ed9 v\u00e0 b\u00ean ngo\u00e0i m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 li\u00ean h\u1ec7.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36127"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36127"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36127\/revisions"}],"predecessor-version":[{"id":68716,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36127\/revisions\/68716"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}