{"id":36129,"date":"2023-12-08T11:45:18","date_gmt":"2023-12-08T11:45:18","guid":{"rendered":"https:\/\/masterskills.org\/blog\/li-thuyet-khuech-tan-doi-moi-diffusion-of-innovations-theory-la-gi-su-hinh-thanh-li-thuyet-nay.html"},"modified":"2023-12-24T21:42:59","modified_gmt":"2023-12-24T14:42:59","slug":"li-thuyet-khuech-tan-doi-moi-diffusion-of-innovations-theory-la-gi-su-hinh-thanh-li-thuyet-nay","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/li-thuyet-khuech-tan-doi-moi-diffusion-of-innovations-theory-la-gi-su-hinh-thanh-li-thuyet-nay.html","title":{"rendered":"L\u00ed thuy\u1ebft khu\u1ebfch t\u00e1n \u0111\u1ed5i m\u1edbi (Diffusion Of Innovations Theory) l\u00e0 g\u00ec? S\u1ef1 h\u00ecnh th\u00e0nh l\u00ed thuy\u1ebft n\u00e0y"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: cultofpedagory.com<\/p>\n<\/div>\n<\/div>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">L\u00ed thuy\u1ebft khu\u1ebfch t\u00e1n \u0111\u1ed5i m\u1edbi (Diffusion Of Innovations Theory)<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>L\u00ed thuy\u1ebft khu\u1ebfch t\u00e1n \u0111\u1ed5i m\u1edbi<\/b> trong ti\u1ebfng Anh l\u00e0<b> Diffusion Of Innovations Theory<\/b>; vi\u1ebft t\u1eaft l\u00e0 <b>DOI.<\/b><\/p>\n<p><i>L\u00ed thuy\u1ebft khu\u1ebfch t\u00e1n \u0111\u1ed5i m\u1edbi<\/i> l\u00e0 m\u1ed9t gi\u1ea3 thuy\u1ebft ph\u00e1c h\u1ecda vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 ti\u1ebfn b\u1ed9 kh\u00e1c lan r\u1ed9ng kh\u1eafp x\u00e3 h\u1ed9i v\u00e0 v\u0103n h\u00f3a, t\u1eeb vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn ch\u1ea5p nh\u1eadn s\u1eed d\u1ee5ng s\u1eed d\u1ee5ng. <i>L\u00ed thuy\u1ebft khu\u1ebfch t\u00e1n \u0111\u1ed5i m\u1edbi <\/i>t\u00ecm ki\u1ebfm l\u1eddi gi\u1ea3i th\u00edch l\u00e0m th\u1ebf n\u00e0o v\u00e0 t\u1ea1i sao \u00fd t\u01b0\u1edfng m\u1edbi v\u00e0 th\u1ef1c nghi\u1ec7m l\u1ea1i \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn v\u1edbi c\u00e1c m\u1ed1c th\u1eddi gian c\u00f3 kh\u1ea3 n\u0103ng lan truy\u1ec1n ra trong th\u1eddi gian d\u00e0i.<\/p>\n<p>C\u00e1ch th\u1ee9c m\u00e0 c\u00e1c c\u1ea3i ti\u1ebfn \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i \u0111\u1ebfn c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u1ee7a x\u00e3 h\u1ed9i v\u00e0 nh\u1eefng \u00fd ki\u1ebfn ch\u1ee7 quan li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u1ed5i m\u1edbi l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o s\u1ef1 khu\u1ebfch t\u00e1n (hay s\u1ef1 lan truy\u1ec1n) x\u1ea3y ra nhanh nh\u01b0 v\u1eady. \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u v\u1ec1 vi\u1ec7c ph\u00e1t tri\u1ec3n th\u1ecb ph\u1ea7n.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">S\u1ef1 h\u00ecnh th\u00e0nh l\u00ed thuy\u1ebft khu\u1ebfch t\u00e1n \u0111\u1ed5i m\u1edbi<\/font><\/h3>\n<p>L\u00ed thuy\u1ebft n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi E.M. Rogers, m\u1ed9t nh\u00e0 l\u00ed lu\u1eadn truy\u1ec1n th\u00f4ng t\u1ea1i \u0110\u1ea1i h\u1ecdc New Mexico n\u0103m 1962. N\u00f3 gi\u1ea3i th\u00edch m\u1ed9t lo\u1ea1t c\u00e1c \u00fd t\u01b0\u1edfng th\u00f4ng qua c\u00e1c giai \u0111o\u1ea1n \u00e1p d\u1ee5ng b\u1edfi c\u00e1c ch\u1ee7 th\u1ec3 kh\u00e1c nhau. Nh\u1eefng nh\u00f3m ch\u00ednh trong<i> l\u00ed thuy\u1ebft khu\u1ebfch t\u00e1n \u0111\u1ed5i m\u1edbi<\/i> l\u00e0:<\/p>\n<p>+ Nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ed5i m\u1edbi: l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1edfi m\u1edf v\u1edbi r\u1ee7i ro v\u00e0 l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean th\u1eed nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n<p>+\u00a0Nh\u00f3m kh\u00e1ch h\u00e0ng th\u00edch nghi nhanh: nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn vi\u1ec7c th\u1eed c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 thi\u1ebft l\u1eadp ti\u1ec7n \u00edch c\u1ee7a ch\u00fang trong x\u00e3 h\u1ed9i.<\/p>\n<p>+\u00a0Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm: nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y m\u1edf \u0111\u01b0\u1eddng cho vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u1ed5i m\u1edbi trong xu h\u01b0\u1edbng x\u00e3 h\u1ed9i v\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng n\u00f3i chung.<\/p>\n<p>+\u00a0Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn mu\u1ed9n: Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng n\u00f3i chung v\u00e0 n\u00f3i \u0111\u1ebfn t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi theo nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm ch\u1ea5p nh\u1eadn s\u1ea3n ph\u1ea9m \u0111\u1ed5i m\u1edbi nh\u01b0 m\u1ed9t ph\u1ea7n trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd.<\/p>\n<p>+ Nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1c h\u1eadu: \u0111\u00fang nh\u01b0 t\u00ean g\u1ecdi, kh\u00e1ch h\u00e0ng l\u1ea1c h\u1eadu t\u1ee5t l\u1ea1i so v\u1edbi c\u1ed9ng \u0111\u1ed3ng n\u00f3i chung trong vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m t\u00e2n ti\u1ebfn v\u00e0 \u00fd t\u01b0\u1edfng m\u1edbi. \u0110i\u1ec1u n\u00e0y ch\u1ee7 y\u1ebfu l\u00e0 v\u00ec h\u1ecd kh\u00f4ng th\u00edch r\u1ee7i ro v\u00e0 l\u00e0m theo c\u00e1ch c\u1ee7a h\u1ecd. Nh\u01b0ng s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ed5i m\u1edbi th\u00f4ng qua xu h\u01b0\u1edbng x\u00e3 h\u1ed9i khi\u1ebfn h\u1ecd kh\u00f4ng th\u1ec3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 (l\u00e0m vi\u1ec7c) trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y m\u00e0 kh\u00f4ng c\u00f3 n\u00f3. K\u1ebft qu\u1ea3 l\u00e0, h\u1ecd bu\u1ed9c ph\u1ea3i b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng n\u00f3.<\/p>\n<p>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 khu\u1ebfch t\u00e1n \u0111\u1ed5i m\u1edbi bao g\u1ed3m s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa d\u00e2n s\u1ed1 n\u00f4ng th\u00f4n v\u1edbi th\u00e0nh th\u1ecb trong x\u00e3 h\u1ed9i, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n c\u1ee7a x\u00e3 h\u1ed9i, qui m\u00f4 c\u00f4ng nghi\u1ec7p h\u00f3a v\u00e0 ph\u00e1t tri\u1ec3n. C\u00e1c x\u00e3 h\u1ed9i kh\u00e1c nhau c\u00f3 th\u1ec3 c\u00f3 t\u1ec9 l\u1ec7 ch\u1ea5p nh\u1eadn kh\u00e1c nhau.<\/p>\n<p>T\u1ec9 l\u1ec7 ch\u1ea5p nh\u1eadn l\u00e0 t\u1ec9 l\u1ec7 m\u00e0 c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a x\u00e3 h\u1ed9i ch\u1ea5p nh\u1eadn m\u1ed9t s\u1ea3n ph\u1ea9m t\u00e2n ti\u1ebfn. T\u1ec9 l\u1ec7 ch\u1ea5p nh\u1eadn cho c\u00e1c lo\u1ea1i \u0111\u1ed5i m\u1edbi kh\u00e1c nhau l\u00e0 kh\u00e1c nhau. V\u00ed d\u1ee5, m\u1ed9t x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 \u0111\u00e3 s\u1eed d\u1ee5ng internet nhanh h\u01a1n so v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng \u00f4 t\u00f4 do chi ph\u00ed, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 s\u1ef1 quen thu\u1ed9c v\u1edbi thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: investopedia.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            L\u00ed thuy\u1ebft khu\u1ebfch t\u00e1n \u0111\u1ed5i m\u1edbi (ti\u1ebfng Anh: Diffusion Of Innovations Theory) l\u00e0 m\u1ed9t gi\u1ea3 thuy\u1ebft ph\u00e1c h\u1ecda vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 ti\u1ebfn b\u1ed9 kh\u00e1c lan r\u1ed9ng kh\u1eafp x\u00e3 h\u1ed9i v\u00e0 v\u0103n h\u00f3a, t\u1eeb vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn ch\u1ea5p nh\u1eadn s\u1eed d\u1ee5ng s\u1eed d\u1ee5ng.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36129"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36129"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36129\/revisions"}],"predecessor-version":[{"id":68717,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36129\/revisions\/68717"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}