{"id":36131,"date":"2023-12-08T11:45:25","date_gmt":"2023-12-08T11:45:25","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhom-khach-hang-chap-nhan-muon-late-majority-la-gi-nhung-dac-trung-cua-nhom-khach-hang-nay.html"},"modified":"2023-12-24T21:42:59","modified_gmt":"2023-12-24T14:42:59","slug":"nhom-khach-hang-chap-nhan-muon-late-majority-la-gi-nhung-dac-trung-cua-nhom-khach-hang-nay","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhom-khach-hang-chap-nhan-muon-late-majority-la-gi-nhung-dac-trung-cua-nhom-khach-hang-nay.html","title":{"rendered":"Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn mu\u1ed9n (Late Majority) l\u00e0 g\u00ec? Nh\u1eefng \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: live.staticflickr.com)<\/p>\n<\/div>\n<\/div>\n

Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn mu\u1ed9n (Late Majority)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn mu\u1ed9n<\/b> trong ti\u1ebfng Anh l\u00e0 Late Majority.<\/b><\/p>\n

Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn mu\u1ed9n<\/i> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ph\u00e2n kh\u00fac cu\u1ed1i th\u1ee9 hai v\u1ec1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn.<\/p>\n

Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m ti\u00ean ti\u1ebfn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh n\u0103m ph\u00e2n kh\u00fac ch\u00ednh: Nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ed5i m\u1edbi (ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean \u00e1p d\u1ee5ng),\u00a0kh\u00e1ch h\u00e0ng th\u00edch nghi nhanh,\u00a0kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm, kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn mu\u1ed9n v\u00e0 kh\u00e1ch h\u00e0ng l\u1ea1c h\u1eadu. C\u00e1c nh\u00f3m n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1c h\u1ecda d\u1ecdc theo m\u1ed9t \u0111\u01b0\u1eddng cong h\u00ecnh chu\u00f4ng \u0111\u1ec3 \u0111\u01b0a ra t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m l\u01b0\u1ee3ng ng\u01b0\u1eddi cho m\u1ed7i nh\u00f3m.<\/p>\n

Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn mu\u1ed9n<\/i> chi\u1ebfm kho\u1ea3ng 34% l\u01b0\u1ee3ng ng\u01b0\u1eddi v\u00e0 s\u1ebd ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi sau khi th\u1ea5y r\u1eb1ng ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng.<\/p>\n

Nh\u1eefng \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn mu\u1ed9n<\/font><\/h3>\n

Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn mu\u1ed9n<\/i> th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi gi\u00e0, \u00edt gi\u00e0u c\u00f3 v\u00e0 \u00edt hi\u1ec3u bi\u1ebft h\u01a1n so v\u1edbi c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ea7u ti\u00ean trong v\u00f2ng \u0111\u1eddi \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7. Nh\u00f3m kh\u00e1ch h\u00e0ng th\u00edch nghi nhanh v\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb h\u01a1n, th\u01b0\u1eddng th\u00e2n thu\u1ed9c v\u1edbi c\u00f4ng ngh\u1ec7 h\u01a1n v\u00e0 coi tr\u1ecdng s\u1ea3n ph\u1ea9m \u0111\u1ee7 \u0111\u1ec3 chi ti\u00eau \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, nh\u00f3m kh\u00e1ch h\u00e0ng th\u00edch nghi nhanh l\u00e0 nh\u1eefng c\u00f4ng ty d\u1ec5 n\u1eafm b\u1eaft nh\u1ea5t mi\u1ec5n l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u1ee7 s\u00e1ng t\u1ea1o, nh\u01b0ng c\u1ea3 kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm v\u00e0 kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn mu\u1ed9n \u0111\u1ec1u \u0111\u00f2i h\u1ecfi nh\u1eefng y\u00eau c\u1ea7u c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n.<\/p>\n

C\u00e1c c\u00f4ng ty \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh s\u1ebd \u0111\u01b0\u1ee3c b\u00e1n nh\u01b0 th\u1ebf n\u00e0o b\u1eb1ng c\u00e1ch t\u00ednh \u0111\u1ebfn th\u1eddi gian c\u1ea7n thi\u1ebft h\u01a1n 50% th\u1ecb tr\u01b0\u1eddng \u00e1p d\u1ee5ng m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi. C\u00f3 th\u1ec3 m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111a s\u1ed1 ch\u1ea5p nh\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1 v\u00e0 th\u01b0\u1eddng c\u1ea7n ph\u1ea3i gi\u1ea3m gi\u00e1 \u0111\u1ec3 x\u00e2m nh\u1eadp v\u00e0o c\u00e1c ph\u00e2n kh\u00fac mi\u1ec5n c\u01b0\u1ee1ng h\u01a1n.<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn mu\u1ed9n<\/i> \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 l\u1edbn nh\u1ea5t \u0111\u1ec3 l\u00f4i k\u00e9o h\u1ecd mua sau khi nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm \u0111\u00e3 mua.<\/p>\n

S\u1ef1 h\u00ecnh th\u00e0nh m\u00f4 h\u00ecnh nh\u00f3m kh\u00e1ch h\u00e0ng\u00a0ch\u1ea5p nh\u1eadn s\u1edbm v\u00e0\u00a0ch\u1ea5p nh\u1eadn mu\u1ed9n<\/b><\/p>\n

S\u1ef1 ph\u00e2n chia nh\u00f3m ng\u01b0\u1eddi d\u1ecdc theo \u0111\u01b0\u1eddng cong h\u00ecnh chu\u00f4ng v\u1edbi c\u00e1c nh\u00e3n \u0111\u1ec3 n\u1eafm b\u1eaft c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00e1c nh\u00f3m xu\u1ea5t ph\u00e1t t\u1eeb c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 s\u1eed d\u1ee5ng ph\u00e2n b\u00f3n, thu\u1ed1c kh\u00e1ng sinh v\u1eadt nu\u00f4i v\u00e0 c\u00e1c c\u1ea3i ti\u1ebfn kh\u00e1c hi\u1ec7n \u0111ang l\u00e0 ti\u00eau chu\u1ea9n trong ng\u00e0nh n\u00f4ng nghi\u1ec7p.<\/p>\n

C\u00e1c nghi\u00ean c\u1ee9u ban \u0111\u1ea7u ch\u1ec9 b\u1eaft \u0111\u1ea7u v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm, \u0111a s\u1ed1 ch\u1ea5p nh\u1eadn v\u00e0 kh\u00f4ng ch\u1ea5p nh\u1eadn, nh\u01b0ng \u0111i\u1ec1u n\u00e0y thay \u0111\u1ed5i khi h\u1ecd xem x\u00e9t m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a m\u1ed9t th\u1ef1c nghi\u1ec7m n\u00f4ng nghi\u1ec7p c\u0169ng \u0111\u00f3ng vai tr\u00f2 trong vi\u1ec7c ph\u1ed5 bi\u1ebfn v\u00e0 \u00e1p d\u1ee5ng s\u1ea3n ph\u1ea9m. Khi ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u nghi\u00ean c\u1ee9u xem x\u00e9t c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y, m\u00f4 h\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i v\u1edbi c\u00e1c danh m\u1ee5c t\u1ed1t h\u01a1n v\u00e0 \u00e1p d\u1ee5ng cho \u0111\u01b0\u1eddng cong h\u00ecnh chu\u00f4ng.<\/p>\n

M\u00f4 h\u00ecnh \u00e1p d\u1ee5ng n\u00e0y hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn cho l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 truy\u1ec1n th\u00f4ng. Th\u1eadt th\u00fa v\u1ecb khi c\u00f3 r\u1ea5t nhi\u1ec1u quan s\u00e1t \u0111\u01b0a ra k\u1ec3 c\u1ea3 khi ta \u0111ang xem x\u00e9t l\u1ef1a ch\u1ecdn h\u1ea1t gi\u1ed1ng trong nh\u1eefng n\u0103m 1950 hay l\u00e0 h\u1ecdc m\u00e1y v\u00e0o nh\u1eefng n\u0103m 2000. C\u00f4ng ngh\u1ec7 c\u00e0ng ph\u1ee9c t\u1ea1p bao nhi\u00eau th\u00ec c\u00e0ng m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 th\u00e2m nh\u1eadp t\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng th\u00edch nghi nhanh, kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm v\u00e0 ch\u1ea5p nh\u1eadn mu\u1ed9n.<\/p>\n

Tuy nhi\u00ean v\u1edbi c\u00f4ng ngh\u1ec7, t\u1ed1c \u0111\u1ed9 \u0111\u1ed5i m\u1edbi c\u00f3 th\u1ec3 nhanh \u0111\u1ebfn m\u1ee9c nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1c h\u1eadu th\u1ef1c s\u1ef1 b\u1ecf qua to\u00e0n b\u1ed9 c\u00e1c b\u01b0\u1edbc l\u1eb7p c\u1ee7a c\u00f4ng ngh\u1ec7 tr\u01b0\u1edbc khi d\u1eebng l\u1ea1i v\u1edbi th\u1ee9 th\u01b0\u1eddng l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m tinh t\u1ebf h\u01a1n, th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng h\u01a1n.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: investopedia.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn mu\u1ed9n (ti\u1ebfng Anh: Late Majority) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ph\u00e2n kh\u00fac cu\u1ed1i th\u1ee9 hai v\u1ec1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36131"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36131"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36131\/revisions"}],"predecessor-version":[{"id":68718,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36131\/revisions\/68718"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}