{"id":36133,"date":"2023-12-08T11:45:34","date_gmt":"2023-12-08T11:45:34","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhom-khach-hang-chap-nhan-som-early-majority-la-gi-nhung-dac-diem-ve-nhom-khach-hang-nay.html"},"modified":"2023-12-24T21:42:59","modified_gmt":"2023-12-24T14:42:59","slug":"nhom-khach-hang-chap-nhan-som-early-majority-la-gi-nhung-dac-diem-ve-nhom-khach-hang-nay","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhom-khach-hang-chap-nhan-som-early-majority-la-gi-nhung-dac-diem-ve-nhom-khach-hang-nay.html","title":{"rendered":"Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm (Early Majority) l\u00e0 g\u00ec? Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: live.staticflickr.com)<\/p>\n<\/div>\n<\/div>\n

Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm (Early Majority)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm<\/b> trong ti\u1ebfng Anh l\u00e0 Early Majority.<\/b><\/p>\n

Thu\u1eadt ng\u1eef “nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm<\/i>” \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean kh\u00e1 l\u1edbn v\u1ec1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u1ea5p nh\u1eadn m\u1ed9t \u0111\u1ec1 ngh\u1ecb c\u1ea3i ti\u1ebfn.<\/p>\n

Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm<\/i> chi\u1ebfm kho\u1ea3ng 34% l\u01b0\u1ee3ng ng\u01b0\u1eddi n\u00f3i chung v\u00e0 c\u00f3 xu h\u01b0\u1edbng n\u1eafm l\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ch\u1ec9 sau khi quan s\u00e1t “nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ed5i m\u1edbi” (innovators) v\u00e0\u00a0“nh\u00f3m kh\u00e1ch h\u00e0ng th\u00edch nghi nhanh” (early adopters)\u00a0m\u00e0 c\u00e1 nh\u00e2n h\u1ecd bi\u1ebft l\u00e0 th\u00edch nh\u1eefng h\u00e0ng h\u00f3a m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

C\u00e1c c\u00e1 nh\u00e2n trong nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm <\/i>c\u00f3 xu h\u01b0\u1edbng \u00edt gi\u00e0u c\u00f3 v\u00e0 \u00edt \u0111\u01b0\u1ee3c gi\u00e1o d\u1ee5c v\u1ec1 c\u00f4ng ngh\u1ec7 h\u01a1n c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ed5i m\u1edbi nh\u01b0ng h\u1ecd s\u1eb5n s\u00e0ng n\u1eafm l\u1ea5y c\u01a1 h\u1ed9i cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi sau khi ch\u1ee9ng ki\u1ebfn nh\u1eefng ng\u01b0\u1eddi kh\u00e1c l\u00e0m nh\u01b0 v\u1eady tr\u01b0\u1edbc.<\/p>\n

Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm<\/font><\/h3>\n

C\u00e1c c\u00f4ng ty th\u01b0\u1eddng d\u1ef1a v\u00e0o m\u1ed9t kh\u00e1i ni\u1ec7m g\u1ecdi l\u00e0 L\u00ed thuy\u1ebft khu\u1ebfch t\u00e1n \u0111\u1ed5i m\u1edbi (DOI), \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi E.M. Rogers v\u00e0o n\u0103m 1962, \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ebd m\u1ea5t bao l\u00e2u \u0111\u1ec3 \u00edt nh\u1ea5t 50% d\u00e2n s\u1ed1 \u0111\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi. Theo l\u00ed thuy\u1ebft n\u00e0y, c\u00e1c kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c chia th\u00e0nh n\u0103m ph\u00e2n \u0111o\u1ea1n sau:<\/p>\n

+ Nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ed5i m\u1edbi: Nh\u1eefng ng\u01b0\u1eddi n\u00e0y r\u1ea5t h\u00e1o h\u1ee9c l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean th\u1eed m\u1ed9t m\u00f3n \u0111\u1ed3 c\u1ea3i ti\u1ebfn.<\/p>\n

+ Nh\u00f3m kh\u00e1ch h\u00e0ng th\u00edch nghi nhanh: Nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y \u0111\u1ea1i di\u1ec7n cho \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00ean phong, nh\u1eefng ng\u01b0\u1eddi n\u00e0y mua s\u1ea3n ph\u1ea9m sau nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ed5i m\u1edbi.<\/p>\n

+ Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm:<\/i> Nh\u1eefng ng\u01b0\u1eddi n\u00e0y l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong hi\u1ebfm c\u00f3 nh\u01b0ng ch\u1ec9 ch\u1ea5p nh\u1eadn nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi tr\u01b0\u1edbc c\u00e1c nh\u00f3m c\u00f2n l\u1ea1i.<\/p>\n

+ Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn mu\u1ed9n: Nh\u1eefng c\u00e1 nh\u00e2n n\u00e0y ho\u00e0i nghi v\u1ec1 s\u1ef1 thay \u0111\u1ed5i.<\/p>\n

+ Nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1c h\u1eadu: Nh\u1eefng ng\u01b0\u1eddi n\u00e0y b\u1ecb r\u00e0ng bu\u1ed9c b\u1edfi truy\u1ec1n th\u1ed1ng v\u00e0 do \u0111\u00f3 nh\u00f3m n\u00e0y kh\u00f3 chuy\u1ec3n th\u00e0nh kh\u00e1ch h\u00e0ng nh\u1ea5t.<\/p>\n

M\u1eb7c d\u00f9 nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ed5i m\u1edbi v\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u00edch nghi nhanh c\u00f3 xu h\u01b0\u1edbng d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m m\u1edbi m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, nh\u01b0ng nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm <\/i>c\u1ea7n nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 c\u1ea3m th\u1ea5y \u0111\u1ee7 tho\u1ea3i m\u00e1i v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 cam k\u1ebft mua h\u00e0ng.<\/p>\n

H\u00e3y xem x\u00e9t v\u00ed d\u1ee5 l\u1ecbch s\u1eed th\u1ef1c t\u1ebf n\u00e0y: V\u00e0o ng\u00e0y 19 th\u00e1ng 6 n\u0103m 2007, Apple \u0111\u00e3 tung ra chi\u1ebfc iPhone \u0111\u1ea7u ti\u00ean v\u1edbi m\u1ee9c gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i cao l\u00e0 600 \u0111\u00f4 la. Hai th\u00e1ng sau, Apple h\u1ea1 gi\u00e1 xu\u1ed1ng 400 \u0111\u00f4 la. V\u00e0 v\u00e0o th\u00e1ng 6 n\u0103m 2009, gi\u00e1 l\u1ea1i gi\u1ea3m xu\u1ed1ng c\u00f2n 200 \u0111\u00f4 la. V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t c\u1ee7a iPhone cung c\u1ea5p dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef g\u1ea5p \u0111\u00f4i so v\u1edbi b\u1ea3n g\u1ed1c.<\/p>\n

Nh\u01b0ng d\u00f9 gi\u00e1 gi\u1ea3m v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi, v\u00e0o n\u0103m 2007, nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ed5i m\u1edbi v\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u00edch nghi nhanh \u0111\u00e3 c\u1eafm tr\u1ea1i tr\u01b0\u1edbc c\u00e1c c\u1eeda h\u00e0ng Apple ch\u1ec9 \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 s\u1edbm c\u00f3 \u0111\u01b0\u1ee3c c\u00f4ng ngh\u1ec7 m\u1edbi.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm<\/b> c\u00f3 xu h\u01b0\u1edbng ch\u1edd \u0111\u1ee3i phi\u00ean b\u1ea3n r\u1ebb h\u01a1n c\u1ee7a s\u1ea3n ph\u1ea9m, h\u1ecd ch\u1ec9 mi\u1ec5n c\u01b0\u1ee1ng mua sau khi th\u1ea5y c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ed5i m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng th\u00edch nghi nhanh \u0111\u00e3 n\u1eafm b\u1eaft c\u00f4ng ngh\u1ec7.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: investopedia.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm (ti\u1ebfng Anh: Early Majority) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean kh\u00e1 l\u1edbn v\u1ec1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u1ea5p nh\u1eadn m\u1ed9t \u0111\u1ec1 ngh\u1ecb c\u1ea3i ti\u1ebfn.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36133"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36133"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36133\/revisions"}],"predecessor-version":[{"id":68719,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36133\/revisions\/68719"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}