{"id":36137,"date":"2023-12-08T11:45:53","date_gmt":"2023-12-08T11:45:53","guid":{"rendered":"https:\/\/masterskills.org\/blog\/danh-muc-nhom-khach-hang-adopter-categories-la-gi-phan-loai-danh-muc-nhom-khach-hang.html"},"modified":"2023-12-24T21:43:00","modified_gmt":"2023-12-24T14:43:00","slug":"danh-muc-nhom-khach-hang-adopter-categories-la-gi-phan-loai-danh-muc-nhom-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/danh-muc-nhom-khach-hang-adopter-categories-la-gi-phan-loai-danh-muc-nhom-khach-hang.html","title":{"rendered":"Danh m\u1ee5c nh\u00f3m kh\u00e1ch h\u00e0ng (Adopter Categories) l\u00e0 g\u00ec? Ph\u00e2n lo\u1ea1i danh m\u1ee5c nh\u00f3m kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Danh m\u1ee5c nh\u00f3m kh\u00e1ch h\u00e0ng (Adopter Categories)<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Danh m\u1ee5c nh\u00f3m kh\u00e1ch h\u00e0ng <\/b>trong ti\u1ebfng Anh l\u00e0 <b>Adopter Categories.<\/b><\/p>\n<p><i>Danh m\u1ee5c nh\u00f3m kh\u00e1ch h\u00e0ng<\/i> ph\u00e2n chia ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean s\u1ef1 s\u1eb5n l\u00f2ng th\u1eed m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Ph\u00e2n lo\u1ea1i danh m\u1ee5c nh\u00f3m kh\u00e1ch h\u00e0ng<\/font><\/h3>\n<p>Trong<i> danh m\u1ee5c nh\u00f3m kh\u00e1ch h\u00e0ng<\/i> c\u1ee7a Rogers, \u00f4ng th\u1eeba nh\u1eadn r\u1eb1ng kh\u00f4ng ph\u1ea3i ai c\u0169ng s\u1edf h\u1eefu c\u00f9ng m\u1ed9t \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi.<\/p>\n<p>+ Nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ed5i m\u1edbi: Nh\u1eefng c\u00e1 nh\u00e2n n\u00e0y \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi ho\u1eb7c \u00fd t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n l\u00e0 v\u00ec h\u1ecd l\u00e0 ng\u01b0\u1eddi m\u1edbi. nh\u00f3m \u0111\u1ed5i m\u1edbi c\u00f3 xu h\u01b0\u1edbng d\u1ec5 d\u00e0ng ch\u1ea5p nh\u1eadn r\u1ee7i ro h\u01a1n v\u00e0 l\u00e0 nh\u1eefng ng\u01b0\u1eddi m\u1ea1o hi\u1ec3m nh\u1ea5t.<\/p>\n<p>+ Nh\u00f3m kh\u00e1ch h\u00e0ng th\u00edch nghi nhanh: Nh\u00f3m n\u00e0y c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0a ra \u00fd ki\u1ebfn, th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng. H\u1ecd kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u00f3m \u0111\u1ed5i m\u1edbi trong vi\u1ec7c nhanh ch\u00f3ng ti\u1ebfp nh\u1eadn c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 \u00fd t\u01b0\u1edfng m\u1edbi nh\u01b0ng quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ee9 g\u00ec \u0111\u00f3 t\u1ed1t h\u01a1n mong \u0111\u1ee3i.<\/p>\n<p>+ Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm: N\u1ebfu m\u1ed9t \u00fd t\u01b0\u1edfng ho\u1eb7c s\u1ef1 \u0111\u1ed5i m\u1edbi kh\u00e1c v\u00e0o nh\u00f3m n\u00e0y, n\u00f3 c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. Nh\u00f3m n\u00e0y \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 l\u1ee3i \u00edch thi\u1ebft th\u1ef1c h\u01a1n l\u00e0 s\u1ef1 tuy\u1ec7t v\u1eddi c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<p>+ Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn mu\u1ed9n: Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn mu\u1ed9n c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m gi\u1ed1ng v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm nh\u01b0ng th\u1eadn tr\u1ecdng h\u01a1n tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng, h\u1ecd \u0111\u1eafn \u0111o nhi\u1ec1u h\u01a1n tr\u01b0\u1edbc khi ch\u1ea5p nh\u1eadn.<\/p>\n<p>+ Nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1c h\u1eadu: Nh\u00f3m n\u00e0y ch\u1eadm th\u00edch \u1ee9ng v\u1edbi c\u00e1c \u00fd t\u01b0\u1edfng ho\u1eb7c c\u00f4ng ngh\u1ec7 m\u1edbi. H\u1ecd c\u00f3 xu h\u01b0\u1edbng ch\u1ec9 ch\u1ea5p nh\u1eadn khi b\u1ecb \u00e9p bu\u1ed9c ho\u1eb7c b\u1edfi \u0111\u00e3 c\u00f3 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c s\u1eed d\u1ee5ng.<\/p>\n<p>Khi so s\u00e1nh c\u00e1c nh\u00f3m n\u00e0y, s\u1ef1 ti\u1ebfn tr\u00ecnh c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng l\u00e0 d\u1ea7n d\u1ea7n v\u00e0 h\u1ee3p l\u00ed. H\u1ea7u h\u1ebft c\u00e1c marketer v\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n kinh doanh nh\u1eadn th\u1ea5y r\u1eb1ng v\u1ec7c thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng th\u00edch nghi nhanh v\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm l\u00e0 nhi\u1ec7m v\u1ee5 kh\u00f3 \u0103n nh\u1ea5t.<\/p>\n<p>N\u00f3 bi\u1ec3u hi\u1ec7n cho m\u1ed9t s\u1ef1 thay \u0111\u1ed5i c\u01a1 b\u1ea3n trong h\u00e0nh vi nh\u1eb1m \u00e1p d\u1ee5ng m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 b\u1edfi v\u00ec ch\u00fang m\u1edbi v\u00e0 tuy\u1ec7t v\u1eddi r\u1ed3i sau \u0111\u00f3 ti\u1ebfn t\u1edbi \u0111\u00e1nh gi\u00e1 v\u00e0 \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 \u0111\u1ed5i m\u1edbi b\u1edfi v\u00ec ch\u00fang c\u00f3 gi\u00e1 tr\u1ecb, h\u1eefu \u00edch v\u00e0 hi\u1ec7u qu\u1ea3. Trong tr\u01b0\u1eddng h\u1ee3p nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn s\u1edbm, s\u1ef1 tuy\u1ec7t v\u1eddi c\u00f3 th\u1ec3 g\u00e2y b\u1ea5t l\u1ee3i.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: investopedia.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Danh m\u1ee5c nh\u00f3m kh\u00e1ch h\u00e0ng (ti\u1ebfng Anh: Adopter Categories) ph\u00e2n chia ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean s\u1ef1 s\u1eb5n l\u00f2ng th\u1eed m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1ea3n ph\u1ea9m m\u1edbi.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36137"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36137"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36137\/revisions"}],"predecessor-version":[{"id":68721,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36137\/revisions\/68721"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}