{"id":36147,"date":"2023-12-08T11:46:41","date_gmt":"2023-12-08T11:46:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khach-hang-cong-nghiep-business-customers-la-gi-so-sanh-voi-khach-hang-nguoi-tieu-dung.html"},"modified":"2023-12-24T21:43:01","modified_gmt":"2023-12-24T14:43:01","slug":"khach-hang-cong-nghiep-business-customers-la-gi-so-sanh-voi-khach-hang-nguoi-tieu-dung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khach-hang-cong-nghiep-business-customers-la-gi-so-sanh-voi-khach-hang-nguoi-tieu-dung.html","title":{"rendered":"Kh\u00e1ch h\u00e0ng c\u00f4ng nghi\u1ec7p (Business customers) l\u00e0 g\u00ec? So s\u00e1nh v\u1edbi kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: scottleroymarketing)<\/p>\n<\/div>\n<\/div>\n

Kha\u0301ch ha\u0300ng co\u0302ng nghi\u1eb9\u0302p<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Kha\u0301ch ha\u0300ng co\u0302ng nghi\u1eb9\u0302p <\/b>trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0Business\u00a0customers<\/b> hay Industrial customers.<\/b><\/p>\n

Kha\u0301ch ha\u0300ng co\u0302ng nghi\u1eb9\u0302p<\/b> la\u0300 ca\u0301c t\u00f4\u0309 ch\u01b0\u0301c co\u0301 nhu c\u00e2\u0300u mua s\u0103\u0301m cho ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng va\u0300 qua\u0301 tri\u0300nh sa\u0309n xu\u00e2\u0301t cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c.<\/p>\n

Pha\u0302n loa\u0323i kha\u0301ch ha\u0300ng trong thi\u0323 tru\u031b\u01a1\u0300ng co\u0302ng nghi\u1eb9\u0302p<\/font><\/h3>\n

D\u01b0\u0323a va\u0300o ca\u0301ch th\u01b0\u0301c s\u01b0\u0309 du\u0323ng sa\u0309n ph\u00e2\u0309m hay di\u0323ch vu\u0323 trong qua\u0301 tri\u0300nh hoa\u0323t \u0111\u1ecd\u0302ng, ca\u0301c doanh nghi\u1eb9\u0302p trong thi\u0323 tru\u031b\u01a1\u0300ng co\u0302ng nghi\u1eb9\u0302p \u0111u\u031b\u01a1\u0323c pha\u0302n tha\u0300nh ca\u0301c loa\u0323i:<\/p>\n

– Ca\u0301c doanh nghi\u1eb9\u0302p sa\u0309n xu\u00e2\u0301t<\/b><\/p>\n

Bao g\u00f4\u0300m ca\u0301c t\u00f4\u0309 ch\u01b0\u0301c mua s\u0103\u0301m sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323 nh\u0103\u0300m mu\u0323c \u0111i\u0301ch sa\u0309n xu\u00e2\u0301t ra nh\u01b0\u0303ng sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323 kha\u0301c \u0111\u00ea\u0309 ba\u0301n hay cho thue\u0302.<\/p>\n

Co\u0301 hai loa\u0323i kha\u0301ch ha\u0300ng sa\u0309n xu\u00e2\u0301t<\/p>\n

+ Nha\u0300 sa\u0309n xu\u00e2\u0301t thi\u00ea\u0301t bi\u0323 g\u00f4\u0301c:<\/b> \u0110o\u0301 la\u0300 ca\u0301c doanh nghi\u1eb9\u0302p mua sa\u0309n ph\u00e2\u0309m hay di\u0323ch vu\u0323 \u0111\u00ea\u0309 k\u00ea\u0301t h\u01a1\u0323p tha\u0300nh sa\u0309n ph\u00e2\u0309m cu\u0309a mi\u0300nh, r\u00f4\u0300i ba\u0301n cho thi\u0323 tru\u031b\u01a1\u0300ng co\u0302ng nghi\u1eb9\u0302p hay thi\u0323 tru\u031b\u01a1\u0300ng tie\u0302u du\u0300ng.<\/p>\n

+ Ngu\u031b\u01a1\u0300i s\u01b0\u0309\u00a0du\u0323ng:\u00a0<\/b>\u0110o\u0301 la\u0300 doanh nghi\u1eb9\u0302p mua sa\u0309n ph\u00e2\u0309m hay di\u0323ch vu\u0323 \u0111\u00ea\u0309\u00a0la\u0300m phu\u031bo\u031bng ti\u1eb9\u0302n sa\u0309n xu\u00e2\u0301t ra ha\u0300ng hoa\u0301 hay di\u0323ch vu\u0323\u00a0kha\u0301c, r\u00f4\u0300i ba\u0301n ra thi\u0323\u00a0tru\u031b\u01a1\u0300ng co\u0302ng nghi\u1eb9\u0302p hay tie\u0302u du\u0300ng.<\/p>\n

– Ca\u0301c t\u00f4\u0309 ch\u01b0\u0301c thu\u031bo\u031bng ma\u0323i<\/b><\/p>\n

La\u0300 nh\u01b0\u0303ng t\u00f4\u0309 ch\u01b0\u0301c mua ha\u0300ng hoa\u0301, di\u0323ch vu\u0323 \u0111\u00ea\u0309 ba\u0301n la\u0323i ho\u1ea1\u0306c cho thue\u0302 (\u01a1\u0309 nguye\u0302n da\u0323ng \u0111a\u0303 mua) nh\u0103\u0300m mu\u0323c \u0111i\u0301ch ki\u00ea\u0301m l\u01a1\u0300i.<\/p>\n

Ho\u0323 chi\u0301nh la\u0300 ca\u0301c trung gian ba\u0301n buo\u0302n, ba\u0301n le\u0309, tre\u0302n thi\u0323 tru\u031b\u01a1\u0300ng. \u0110\u00f4\u0301i v\u01a1\u0301i doanh nghi\u1eb9\u0302p ho\u0323 la\u0300 nh\u01b0\u0303ng trung gian, song ho\u0323 co\u0301 quy\u00ea\u0300n s\u01a1\u0309 h\u01b0\u0303u sa\u0309n ph\u00e2\u0309m \u0111a\u0303 mua ne\u0302n ngu\u031b\u01a1\u0300i la\u0300m marketing co\u0302ng nghi\u1eb9\u0302p coi ho\u0323 nhu\u031b nh\u01b0\u0303ng kha\u0301ch ha\u0300ng.<\/p>\n

– Ca\u0301c t\u00f4\u0309 ch\u01b0\u0301c nha\u0300 nu\u031b\u01a1\u0301c<\/b><\/p>\n

Bao g\u00f4\u0300m nh\u01b0\u0303ng co\u031b quan thu\u1ecd\u0302c chi\u0301nh phu\u0309, chi\u0301nh quy\u00ea\u0300n \u0111i\u0323a phu\u031bo\u031bng, ca\u0301c ban nga\u0300nh, \u0111oa\u0300n th\u00ea\u0309 mua nh\u01b0\u0303ng ha\u0300ng hoa\u0301 c\u00e2\u0300n thi\u00ea\u0301t \u0111\u00ea\u0309 th\u01b0\u0323c hi\u1eb9\u0302n nh\u01b0\u0303ng ch\u01b0\u0301c na\u0306ng theo s\u01b0\u0323 pha\u0302n co\u0302ng cu\u0309a chi\u0301nh quy\u00ea\u0300n.<\/p>\n

\u0110u\u031b\u01a1\u0323c chia tha\u0300nh 3 loa\u0323i:<\/p>\n

+ Chi\u0301nh quy\u00ea\u0300n \u0111i\u0323a phu\u031bo\u031bng: <\/b>Bao g\u00f4\u0300m UBND, H\u0110ND ca\u0301c xa\u0303, huy\u1eb9\u0302n, tha\u0300nh ph\u00f4\u0301, ti\u0309nh; ca\u0301c s\u01a1\u0309 ban nga\u0300nh tr\u01b0\u0323c thu\u1ecd\u0302c nhu\u031b: S\u01a1\u0309 co\u0302ng nghi\u1eb9\u0302p, s\u01a1\u0309 no\u0302ng nghi\u1eb9\u0302p va\u0300 pha\u0301t tri\u00ea\u0309n no\u0302ng tho\u0302n, s\u01a1\u0309 khoa ho\u0323c co\u0302ng ngh\u1eb9\u0302, s\u01a1\u0309 ta\u0300i nguye\u0302n mo\u0302i tru\u031b\u01a1\u0300ng…<\/p>\n

+ Chi\u0301nh phu\u0309: <\/b>Bao g\u00f4\u0300m ca\u0301c b\u1ecd\u0302, co\u031b quan ngang b\u1ecd\u0302.<\/p>\n

M\u1ecd\u0302t s\u00f4\u0301 loa\u0323i ha\u0300ng hoa\u0301 sa\u0309n xu\u00e2\u0301t ra chu\u0309 y\u00ea\u0301u \u0111\u00ea\u0309 phu\u0323c vu\u0323 nhu c\u00e2\u0300u cu\u0309a kha\u0301ch ha\u0300ng chi\u0301nh phu\u0309 nhu\u031b: ca\u0301c loa\u0323i vu\u0303 khi\u0301, ma\u0301y mo\u0301c qu\u00f4\u0301c pho\u0300ng, ma\u0301y bay qua\u0302n s\u01b0\u0323, ca\u0301c co\u0302ng tri\u0300nh l\u01a1\u0301n mang t\u00e2\u0300m c\u01a1\u0303 qu\u00f4\u0301c gia nhu\u031b h\u1eb9\u0302 th\u00f4\u0301ng \u0111i\u1eb9\u0302n cao th\u00ea\u0301, sa\u0302n v\u1ea1\u0302n \u0111\u1ecd\u0302ng qu\u00f4\u0301c gia, \u0111u\u031b\u01a1\u0300ng giao tho\u0302ng…<\/p>\n

+ Ca\u0301c ban nga\u0300nh, \u0111oa\u0300n th\u00ea\u0309, t\u00f4\u0309 ch\u01b0\u0301c phi l\u01a1\u0323i nhu\u1ea1\u0302n: <\/b>\u01a0\u0309 Vi\u1eb9\u0302t Nam co\u0301 H\u1ecd\u0302i phu\u0323 n\u01b0\u0303, \u0111oa\u0300n thanh nie\u0302n, h\u1ecd\u0302i no\u0302ng da\u0302n, h\u1ecd\u0302i ch\u01b0\u0303 th\u1ea1\u0302p \u0111o\u0309, UB m\u1ea1\u0306t tr\u1ea1\u0302n T\u00f4\u0309 Qu\u00f4\u0301c…\u00a0<\/p>\n

Ca\u0301c co\u031b quan na\u0300y co\u0301 nhu c\u00e2\u0300u kha\u0301c nhau co\u0301 lie\u0302n quan \u0111\u00ea\u0301n \u0111\u1ea1\u0306c \u0111i\u00ea\u0309m cu\u0309a t\u01b0\u0300ng nga\u0300nh, t\u01b0\u0300ng li\u0303nh v\u01b0\u0323c trong vi\u1eb9\u0302c mua s\u0103\u0301m ca\u0301c sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323 phu\u0323c vu\u0323 cho qua\u0301 tri\u0300nh hoa\u0323t \u0111\u1ecd\u0302ng.<\/p>\n

So s\u00e1nh kh\u00e1ch h\u00e0ng c\u00f4ng nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/font><\/h3>\n
\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n
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\u0110\u1ea1\u0306c \u0111i\u00ea\u0309m<\/b><\/p>\n<\/p>\n<\/div>\n<\/div>\n<\/td>\n

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KH co\u0302ng nghi\u1eb9\u0302p<\/b><\/p>\n<\/p>\n<\/td>\n

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KH ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng<\/b><\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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S\u00f4\u0301 lu\u031b\u01a1\u0323ng kha\u0301ch ha\u0300ng<\/p>\n<\/p>\n<\/td>\n

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Thu\u031b\u01a1\u0300ng ha\u0323n ch\u00ea\u0301 ho\u031bn<\/p>\n<\/p>\n<\/td>\n

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\u0110o\u0302ng \u0111a\u0309o<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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Kh\u00f4\u0301i lu\u031b\u01a1\u0323ng mua<\/p>\n<\/p>\n<\/td>\n

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Nhi\u00ea\u0300u<\/p>\n<\/p>\n<\/td>\n

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I\u0301t ho\u031bn<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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\u0110\u1ea1\u0306c \u0111i\u00ea\u0309m cu\u0309a qua\u0301 tri\u0300nh mua<\/p>\n<\/p>\n<\/td>\n

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Ph\u01b0\u0301c ta\u0323p<\/p>\n<\/p>\n<\/td>\n

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I\u0301t ph\u01b0\u0301c ta\u0323p ho\u031bn<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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M\u00f4\u0301i quan h\u1eb9\u0302 v\u01a1\u0301i nha\u0300 cung c\u00e2\u0301p<\/p>\n<\/p>\n<\/td>\n

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B\u00ea\u0300n v\u01b0\u0303ng ho\u031bn<\/p>\n<\/p>\n<\/td>\n

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Ke\u0301m b\u00ea\u0300n v\u01b0\u0303ng ho\u031bn<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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Ti\u0301nh t\u1ea1\u0302p trung v\u00ea\u0300 m\u1ea1\u0306t \u0111i\u0323a l\u00ed cu\u0309a c\u00e2\u0300u<\/p>\n<\/p>\n<\/td>\n

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Thu\u031b\u01a1\u0300ng t\u1ea1\u0302p trung ho\u031bn<\/p>\n<\/p>\n<\/td>\n

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Thu\u031b\u01a1\u0300ng pha\u0302n ta\u0301n ho\u031bn<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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\u0110\u1ea1\u0306c ti\u0301nh ph\u00f4\u0301i h\u01a1\u0323p cu\u0309a nhu c\u00e2\u0300u<\/p>\n<\/p>\n<\/td>\n

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Xu\u00e2\u0301t hi\u1eb9\u0302n nhi\u00ea\u0300u<\/p>\n<\/p>\n<\/td>\n

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Xu\u00e2\u0301t hi\u1eb9\u0302n i\u0301t<\/p>\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: B\u00e0i gi\u1ea3ng Marketing c\u00f4ng nghi\u1ec7p, Nguy\u1ec5n Th\u1ecb Th\u00e1i H\u00e0, 2010, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf. B\u00e0i gi\u1ea3ng Marketing B2B, TS. Nguy\u00ea\u0303n Thi\u0323 Hoa\u0300ng Y\u00ea\u0301n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Kh\u00e1ch h\u00e0ng c\u00f4ng nghi\u1ec7p (ti\u1ebfng Anh: Business customers) l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 nhu c\u1ea7u mua s\u1eafm cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t c\u1ee7a t\u1ed5 ch\u1ee9c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36147"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36147"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36147\/revisions"}],"predecessor-version":[{"id":68727,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36147\/revisions\/68727"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}