{"id":36160,"date":"2023-12-08T11:47:28","date_gmt":"2023-12-08T11:47:28","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chi-phi-so-huu-khach-hang-customer-acquisition-cost-cac-la-gi.html"},"modified":"2023-12-24T21:43:12","modified_gmt":"2023-12-24T14:43:12","slug":"chi-phi-so-huu-khach-hang-customer-acquisition-cost-cac-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chi-phi-so-huu-khach-hang-customer-acquisition-cost-cac-la-gi.html","title":{"rendered":"Chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng (Customer Acquisition Cost – CAC) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Clever Tap<\/p>\n<\/div>\n<\/div>\n

Chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng (Customer Acquisition Cost)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng<\/b> trong ti\u1ebfng Anh l\u00e0 Customer Acquisition Cost<\/b>. Chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng<\/i> l\u00e0 c\u00e1c kho\u1ea3n chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m chi ph\u00ed nghi\u00ean c\u1ee9u, ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n

Chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng<\/b> c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chi ph\u00ed c\u1ee7a vi\u1ec7c mua l\u1ea1i kh\u00e1ch h\u00e0ng, chi ph\u00ed c\u1ee7a vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

Ph\u00e2n lo\u1ea1i<\/font><\/h3>\n

Chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng<\/b> bao g\u1ed3m t\u1ed5ng chi ph\u00ed b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb, bao g\u1ed3m:<\/p>\n

– L\u01b0\u01a1ng cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb<\/p>\n

– Thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb, nh\u01b0 m\u00e1y t\u00ednh, \u0111i\u1ec7n tho\u1ea1i v\u00e0 m\u00e1y in<\/p>\n

– C\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 c\u00f4ng c\u1ee5 ph\u1ea7n m\u1ec1m c\u1ea7n thi\u1ebft, nh\u01b0 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00ed<\/span> quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) v\u00e0\u00a0t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb.<\/p>\n

– D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n c\u1ee7a b\u00ean th\u1ee9 ba v\u00e0 c\u00e1c c\u01a1 quan \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c nhu c\u1ea7u ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o ho\u1eb7c s\u00e1ng t\u1ea1o.<\/p>\n

– Qu\u1ea3ng c\u00e1o, bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn,\u00a0th\u01b0 tr\u1ef1c ti\u1ebfp, qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh v\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.<\/p>\n

– T\u00e0i tr\u1ee3 s\u1ef1 ki\u1ec7n v\u00e0 h\u1ed9i ngh\u1ecb.<\/p>\n

– Gi\u1ea3m gi\u00e1 (Khi gi\u00e1 ni\u00eam y\u1ebft c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c chi\u1ebft kh\u1ea5u \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng, s\u1ed1 ti\u1ec1n gi\u1ea3m gi\u00e1 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o chi ph\u00ed s\u1edf h\u1eefu<\/span> kh\u00e1ch h\u00e0ng).<\/p>\n

\u00dd ngh\u0129a<\/font><\/h3>\n

– Chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng<\/b> l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u kinh doanh quan tr\u1ecdng. Do \u0111\u00f3, chi ph\u00ed n\u00e0y n\u00ean \u0111\u01b0\u1ee3c xem x\u00e9t c\u00f9ng v\u1edbi c\u00e1c d\u1eef li\u1ec7u kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00f4ng ty v\u00e0 k\u1ebft qu\u1ea3 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) c\u1ee7a vi\u1ec7c s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng \u0111\u00f3.<\/p>\n

– Vi\u1ec7c t\u00ednh to\u00e1n \u0111\u1ecbnh gi\u00e1 kh\u00e1ch h\u00e0ng gi\u00fap m\u1ed9t c\u00f4ng ty quy\u1ebft \u0111\u1ecbnh d\u00f9ng bao nhi\u00eau ngu\u1ed3n l\u1ef1c \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/p>\n

X\u00e1c \u0111\u1ecbnh chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng<\/font><\/h3>\n

– B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c t\u00ednh to\u00e1n chi ph\u00ed s\u1edf h\u1eefu<\/span> kh\u00e1ch h\u00e0ng<\/b> l\u00e0 x\u00e1c \u0111\u1ecbnh k\u00ec b\u00e1o c\u00e1o. C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng t\u00ednh to\u00e1n chi ph\u00ed mua l\u1ea1i kh\u00e1ch h\u00e0ng tr\u00ean c\u01a1 s\u1edf h\u00e0ng th\u00e1ng, h\u00e0ng qu\u00ed ho\u1eb7c h\u00e0ng n\u0103m.<\/p>\n

– C\u00f4ng th\u1ee9c cho chi ph\u00ed s\u1edf h\u1eefu<\/span> kh\u00e1ch h\u00e0ng<\/i>:<\/p>\n

Chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng = T\u1ed5ng c\u1ed9ng t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb \/ S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c<\/p>\n

L\u01b0u \u00fd: C\u00e1c gi\u00e1 tr\u1ecb trong t\u1eed s\u1ed1 v\u00e0 m\u1eabu s\u1ed1 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh ph\u1ea3i s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t kho\u1ea3ng th\u1eddi gian b\u00e1o c\u00e1o.<\/p>\n

V\u00ed d\u1ee5: N\u1ebfu t\u1ed5ng chi ph\u00ed b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb trong m\u1ed9t th\u00e1ng l\u00e0 15.000 \u0111\u00f4 la v\u00e0 m\u1ed9t doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c 150 kh\u00e1ch h\u00e0ng trong c\u00f9ng th\u00e1ng \u0111\u00f3, th\u00ec chi ph\u00ed s\u1edf h\u1eefu\u00a0<\/span>kh\u00e1ch h\u00e0ng l\u00e0 100 \u0111\u00f4 la.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Customer Acquisition Cost, Tech Target)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng (ti\u1ebfng Anh: Customer Acquisition Cost, vi\u1ebft t\u1eaft: CAC) l\u00e0 c\u00e1c kho\u1ea3n chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m chi ph\u00ed nghi\u00ean c\u1ee9u, ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36160"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36160"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36160\/revisions"}],"predecessor-version":[{"id":68735,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36160\/revisions\/68735"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}